Open
Source verified August 21, 2026
Canada Brand
Government-backed branding for export-ready Canadian food businesses
Funding available
Varies by project
Deadline
Open continuously
Location
Canada
Overview
Canada Brand is a free program for registered Canadian business entities producing or promoting Canadian agriculture, food or seafood products and exporting to international markets. It helps members strengthen international marketing with a government-backed label, market development resources, and a public company profile.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Develop strategic partnerships
- Access new markets
- Launch or market a product/service
Eligible Funding
- Varies by project
Funds Providers
Eligible candidates
Eligible Industries
- All industries
Location
- Canada
Legal structures
- For-profit business
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- All groups
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Joining a government-backed national branding program.
- Using marketing tools and digital brand assets.
- Creating a public company profile in the Canada Brand e-directory.
- Taking part in market development resources and promotional events in international markets.
Official resources
Eligibility
Who is eligible?
- Registered Canadian business entities
- Canadian entities that have a role in producing or promoting Canadian agriculture, food or seafood products
- Exporting or ready to export to international markets
Who is not eligible
There are certain types of companies that are not eligible for the Canada Brand grant. Companies that do not have a role in producing, promoting, or supporting Canadian agriculture, food, or seafood products are not eligible. Additionally, products that are not grown, raised, harvested, or processed in Canada are not eligible for this grant.
- Companies without a role in producing, promoting, or supporting Canadian agriculture, food, or seafood products
- Products that are not grown, raised, harvested, or processed in Canada
Eligible expenses
Eligible expenses for this grant may include marketing and promotional activities, participation in international markets, and branding program costs.
- Marketing and promotional activities
- Participation in international markets
- Branding program costs
Eligible geographic areas
- Canada
Selection criteria
The Canada Brand grant has evaluation criteria related to export readiness, Canadian registration, compliance with relevant regulations, and involvement in the agriculture, food, or seafood sector. Applicants must meet these criteria to be considered for approval.
- Export-ready, registered Canadian business entity
- Products must be grown, raised, or harvested in Canada
- Compliance with Canadian export regulations
- Involvement in producing, promoting, or supporting Canadian agriculture, food, or seafood products
How to apply
- Answer three short questions to ensure you meet our eligibility criteria.
Processing and Agreement
- Acknowledge receipt of your application within 1 business day
- Send you a final approval or rejection notification within ten (10) business days following receipt of a fully documented application
Additional information
- A members-only platform with access to marketing tools and digital Canada Brand assets
- A public-facing company profile on the Canada Brand e-directory
- Access to market development resources and in-market promotional events, including the Canadian Pavilion Program
- Free customized market intelligence services
Contacts
Frequently Asked Questions about the Canada Brand Program
What is the Canada Brand?
Canada Brand is a free program for registered Canadian business entities producing or promoting Canadian agriculture, food or seafood products and exporting to international markets. It helps members strengthen international marketing with a government-backed label, market development resources, and a public company profile.
Who is eligible for the Canada Brand program?
To be eligible for the Canada Brand program, you must:
Registered Canadian business entity
Exporting or export-ready
Role in producing, promoting or supporting Canadian food and agriculture products
What expenses are eligible under Canada Brand?
Joining a government-backed national branding program.
Using marketing tools and digital brand assets.
Creating a public company profile in the Canada Brand e-directory.
Taking part in market development resources and promotional events in international markets.
Who can I contact for more information about the Canada Brand?
You can contact Agriculture and Agri-Food Canada (AAFC) by email at marque-canada-brand@agr.gc.ca.
Where is the Canada Brand available?
The Canada Brand program is available across Canada.
Who are the financial supporters of the Canada Brand?
Canada Brand is funded by Agriculture and Agri-Food Canada (AAFC)