Canada Brand

Q: How much funding can be received?

There is no informations about how much funding can be received.

Q: What is the deadline to apply?

The program is accepting continuous intake

Q: Is the Canada Brand a grant, loan, or tax credit?

Canada Brand is a Other Support

Q: Who are the financial supporters of the Canada Brand?

Canada Brand is funded by Agriculture and Agri-Food Canada (AAFC), Government of Canada

Q: Who is eligible for the Canada Brand program?

To be eligible for the Canada Brand program, you must: • Export-ready, registered Canadian business entity involved in producing, promoting, or supporting Canadian agriculture, food or seafood products. • Products must be grown, raised, harvested, or processed in Canada in compliance with Canadian export regulations.

Q: Who can I contact for more information about the Canada Brand?

You can contact Agriculture and Agri-Food Canada (AAFC) by email at marque-canada-brand@agr.gc.ca.

Q: Where is the Canada Brand available?

The Canada Brand program is available across Canada.

Q: Are startups eligible for the Canada Brand program?

Yes, startups are eligible to apply for the Canada Brand program.

Last Update: July 22, 2025

Canada

"Product of Canada" branding

At a glance

Eligible Funding

No Condition

Timeline

Unspecified

Financing Type

Other Support

Eligible Industries

Agriculture, forestry, fishing and hunting

Funds Providers

Agriculture and Agri-Food Canada

Government of Canada

Program status

Open

Overview

If you’re an export-ready Canadian agriculture, food, or seafood company you can get access to government-approved and recognized national branding consisting of a new logo, modernized graphics, and branded taglines as well as access to a revamped marketi

Activities funded

Participation in a government-approved and recognized national branding program.
Utilization of a marketing toolkit optimized for today's business environment.
Engagement in promotional opportunities in international markets.
Collaboration within a community sharing a strategic vision for a unified international Canadian presence.

Examples of admissible projects:

$ 12,000

Improving the online presence of a small organic vegetable farm

$ 18,000

Launching an organic maple syrup brand in international markets from Montreal

$ 15,000

Developing a new branding strategy for a local seafood company

$ 25,000

Participation in an international seafood expo to promote Canadian oysters from Vancouver

$ 15,000

Promoting Canadian artisan cheese at an international gourmet food fair

$ 22,000

Conducting a national branding campaign for a new organic cranberry product from Richmond

Eligibility

Eligibility for this grant is determined by specific criteria related to the company's profile and involvement in the agriculture, food, or seafood sectors in Canada.

The company must be an export-ready, registered Canadian business entity.
The company must play a role in producing, promoting, or supporting Canadian agriculture, food, or seafood products.
The products associated with the company must be grown, raised, harvested, or processed in Canada.
The production processes must comply with all relevant Canadian regulations related to exports.

Who is eligible?

Canada Brand is open to export-ready, registered Canadian business entities involved in producing, promoting, or supporting Canadian agriculture, food, or seafood products. Eligible entities must ensure that their products are grown, raised, harvested, or processed in Canada and comply with all relevant Canadian export regulations.

Who is not eligible

There are certain types of companies that are not eligible for the Canada Brand grant. Companies that do not have a role in producing, promoting, or supporting Canadian agriculture, food, or seafood products are not eligible. Additionally, products that are not grown, raised, harvested, or processed in Canada are not eligible for this grant.

Companies without a role in producing, promoting, or supporting Canadian agriculture, food, or seafood products
Products that are not grown, raised, harvested, or processed in Canada

Eligible expenses

Eligible expenses for this grant may include marketing and promotional activities, participation in international markets, and branding program costs.

Marketing and promotional activities
Participation in international markets
Branding program costs

Eligible geographic areas

This grant is open to export-ready, registered Canadian business entities involved in agriculture, food, or seafood. All eligible companies must be registered within Canada.

Registered entities anywhere within Canada.

Selection criteria

The Canada Brand grant has evaluation criteria related to export readiness, Canadian registration, compliance with relevant regulations, and involvement in the agriculture, food, or seafood sector. Applicants must meet these criteria to be considered for approval.

Export-ready, registered Canadian business entity
Products must be grown, raised, or harvested in Canada
Compliance with Canadian export regulations
Involvement in producing, promoting, or supporting Canadian agriculture, food, or seafood products

How to apply

Eligibility Check

Ensure that your business is a registered Canadian entity involved in producing, promoting, or supporting Canadian agriculture, food, or seafood products.
Confirm your products are grown, raised, harvested, or processed in Canada per Canadian export regulations.

Contact Canada Brand

Email the Canada Brand team at to express your interest and seek guidance on your application.
Prepare any preliminary questions you may have regarding the program.

Prepare Application

Gather necessary documentation to demonstrate your export readiness and compliance with Canadian regulations.
Compile any supporting materials that could showcase your alignment with the Canada Brand values.

Submit Application

Complete the application form provided by the Canada Brand.
Submit your fully documented application via the provided submission method, ensuring it is complete to avoid processing delays.

Await Acknowledgment

Receive an acknowledgment of receipt within one business day.

Notification of Decision

Receive a final approval or rejection notification within ten business days following submission of a complete application.
If approved, begin leveraging the Canada Brand marketing resources and opportunities.

Additional information

Here are additional relevant details for this grant:

Participation in the Canada Brand program provides companies with access to a marketing toolkit optimized for today's business environment.
Members can take advantage of promotional opportunities in international markets to help increase product visibility globally.
The Canada Brand community fosters collaboration among members to enhance the international presence of Canadian products.
Service standards include responding to inquiries by the next business day and providing application feedback within a specified timeline.

Contacts

marque-canada-brand@agr.gc.ca

Canada

Apply to this program

Frequently Asked Questions about the Canada Brand Program

Here are answers to the most common questions about the Canada Brand. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

What is the Canada Brand?

How much funding can be received?

What expenses are eligible under Canada Brand?

Canada Brand offers opportunities for initiatives that enhance the international presence and competitiveness of Canadian agriculture, food, and seafood products. The activities eligible for this grant are centered around marketing, branding, and international promotion. Participation in a government-approved and recognized national branding program. Utilization of a marketing toolkit optimized for today's business environment. Engagement in promotional opportunities in international markets. Collaboration within a community sharing a strategic vision for a unified international Canadian presence.