Canada Brand
Canada
"Product of Canada" branding
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|noCondition
grant_single|deadlines
- grant_single|timelineUnspecified
grant_single|financingType
Other Support
grant_single|eligibleIndustries
- Agriculture, forestry, fishing and hunting
grant_single|grantors
- Agriculture and Agri-Food Canada (AAFC)
- Government of Canada
grant_single|status
grant_card_status|open
grant_single_labels|preview
If you’re an export-ready Canadian agriculture, food, or seafood company you can get access to government-approved and recognized national branding consisting of a new logo, modernized graphics, and branded taglines as well as access to a revamped marketi
grant_single_labels|projects
This grant is available to Canadian companies engaged in agriculture, food, or seafood suited for export markets. It acknowledges the eligible geographical areas as those within Canada, consistent with national export regulations.
- Companies must be registered Canadian business entities.
grant_single|admissibleProjectsExample
$12,000
Improving the online presence of a small organic vegetable farm
$18,000
Launching an organic maple syrup brand in international markets from Montreal
$15,000
Developing a new branding strategy for a local seafood company
$25,000
Participation in an international seafood expo to promote Canadian oysters from Vancouver
$15,000
Promoting Canadian artisan cheese at an international gourmet food fair
$22,000
Conducting a national branding campaign for a new organic cranberry product from Richmond
grant_single_labels|admissibility
Eligibility for this grant is determined by specific criteria related to the company's profile and involvement in the agriculture, food, or seafood sectors in Canada.
- The company must be an export-ready, registered Canadian business entity.
- The company must play a role in producing, promoting, or supporting Canadian agriculture, food, or seafood products.
- The products associated with the company must be grown, raised, harvested, or processed in Canada.
- The production processes must comply with all relevant Canadian regulations related to exports.
grant_eligibility_criteria|who_can_apply
Canada Brand is open to export-ready, registered Canadian business entities involved in producing, promoting, or supporting Canadian agriculture, food, or seafood products. Eligible entities must ensure that their products are grown, raised, harvested, or processed in Canada and comply with all relevant Canadian export regulations.
grant_eligibility_criteria|who_cannot_apply
There are certain types of companies that are not eligible for the Canada Brand grant. Companies that do not have a role in producing, promoting, or supporting Canadian agriculture, food, or seafood products are not eligible. Additionally, products that are not grown, raised, harvested, or processed in Canada are not eligible for this grant.
- Companies without a role in producing, promoting, or supporting Canadian agriculture, food, or seafood products
- Products that are not grown, raised, harvested, or processed in Canada
grant_eligibility_criteria|eligible_expenses
Eligible expenses for this grant may include marketing and promotional activities, participation in international markets, and branding program costs.
- Marketing and promotional activities
- Participation in international markets
- Branding program costs
grant_single_labels|criteria
The Canada Brand grant has evaluation criteria related to export readiness, Canadian registration, compliance with relevant regulations, and involvement in the agriculture, food, or seafood sector. Applicants must meet these criteria to be considered for approval.
- Export-ready, registered Canadian business entity
- Products must be grown, raised, or harvested in Canada
- Compliance with Canadian export regulations
- Involvement in producing, promoting, or supporting Canadian agriculture, food, or seafood products
grant_single_labels|register
- Step 1: Eligibility Check
- Ensure that your business is a registered Canadian entity involved in producing, promoting, or supporting Canadian agriculture, food, or seafood products.
- Confirm your products are grown, raised, harvested, or processed in Canada per Canadian export regulations.
- Step 2: Contact Canada Brand
- Email the Canada Brand team at marque-canada-brand@agr.gc.ca to express your interest and seek guidance on your application.
- Prepare any preliminary questions you may have regarding the program.
- Step 3: Prepare Application
- Gather necessary documentation to demonstrate your export readiness and compliance with Canadian regulations.
- Compile any supporting materials that could showcase your alignment with the Canada Brand values.
- Step 4: Submit Application
- Complete the application form provided by the Canada Brand.
- Submit your fully documented application via the provided submission method, ensuring it is complete to avoid processing delays.
- Step 5: Await Acknowledgment
- Receive an acknowledgment of receipt within one business day.
- Step 6: Notification of Decision
- Receive a final approval or rejection notification within ten business days following submission of a complete application.
- If approved, begin leveraging the Canada Brand marketing resources and opportunities.
grant_single_labels|otherInfo
Here are additional relevant details for this grant:
- Participation in the Canada Brand program provides companies with access to a marketing toolkit optimized for today's business environment.
- Members can take advantage of promotional opportunities in international markets to help increase product visibility globally.
- The Canada Brand community fosters collaboration among members to enhance the international presence of Canadian products.
- Service standards include responding to inquiries by the next business day and providing application feedback within a specified timeline.
grant_single_labels|contact
marque-canada-brand@agr.gc.ca
Apply to this program
Enhance Your Brand's Global Reach with Canada Brand
Canada Brand offers Canadian agriculture, food, or seafood companies a strategic advantage in international markets through a recognized national branding program. It provides marketing tools and promotional opportunities to showcase the quality and uniqueness of Canadian products globally.
In-Depth Insights into the Canada Brand Grant and Its Strategic Benefits
Canada Brand is a strategic initiative aimed at amplifying the global presence and reputation of Canadian agriculture, food, and seafood products. By joining Canada Brand, businesses involved in these sectors can leverage a government-endorsed platform that distinguishes them in a crowded international marketplace. This initiative underscores Canada’s commitment to quality, sustainability, and innovation in its food production processes.
The hallmark of Canada Brand is its national branding program, which is recognized and respected worldwide. This program serves as a badge of trust, attesting to the high standards of Canada’s food and agricultural products. Companies that are part of this initiative can utilize the Canada Brand logo, which commands recognition and respect in both established and emerging international markets. This logo represents a guarantee of safety, quality, and ethical production standards, enhancing consumer confidence and demand.
Canada Brand provides access to a comprehensive marketing toolkit tailored for current market trends and consumer preferences. This toolkit equips businesses with cutting-edge marketing strategies and materials that align with contemporary consumer behaviors and technological advancements. It includes digital marketing resources, brand messaging guidelines, and templates that help companies effectively communicate their products' stories and values to global consumers.
Beyond branding, Canada Brand offers promotional opportunities in international markets, aiding businesses in expanding their market reach and consumer base. These opportunities include participation in international trade shows, trade missions, and other events that provide platforms for companies to showcase their products. Such events not only facilitate business deals but also foster collaborations and partnerships that are crucial for market expansion and recognition.
A distinctive feature of the Canada Brand initiative is its focus on building a community of like-minded businesses. This community embodies a shared vision of promoting Canada's agricultural assets on a global scale. By aligning with this community, companies can engage in knowledge sharing, collaborative promotional efforts, and unified brand messaging, all of which contribute to a stronger collective presence in the global market.
Another significant advantage of joining Canada Brand is the streamlined application and approval process, which ensures businesses can quickly become part of the program. With service standards such as responding to inquiries by the next business day and providing application decisions within ten days, Canada Brand emphasizes efficiency and responsiveness.
Overall, Canada Brand represents not just a symbol, but a robust story of Canadian values and excellence in food production. For eligible companies, this initiative is a crucial step towards achieving long-term competitiveness and recognition in the global marketplace. By integrating into this national branding effort, businesses can effectively harness the power of a collective Canadian identity that stands for quality, sustainability, and innovation.
