Platform
Consulting
Resources
Pricing
Canada Brand - Canada
Open

Canada Brand

"Product of Canada" branding
Last Update: March 4, 2026
Funding available
Varies by project
Timeline
  • Open continuously
Location
Canada

Overview

If you’re an export-ready Canadian agriculture, food, or seafood company you can get access to government-approved and recognized national branding consisting of a new logo, modernized graphics, and branded taglines as well as access to a revamped marketi

/100
Opportunity Score
Moderate potential, but conditions must align.

At a glance

Funding available

Financing goals
  • Develop strategic partnerships
  • Access new markets
  • Launch or market a product/service
Eligible Funding
  • Varies by project
Timeline
  • Open continuously

Eligible candidates

Eligible Industries
  • Agriculture, forestry, fishing and hunting
Location
  • Canada
Legal structures
  • Financial cooperative
  • Non-profit
  • Public or Parapublic institution
  • For-profit business
  • Sole proprietorship
  • Social economy enterprise
  • Non-financial cooperative
Annual revenue
  • All revenue ranges
Organisation size
  • All organization sizes
Audience
  • Startups
Non-profit candidates
Sector of operation
  • Economic, Social and Community Development
  • International Activities
  • Business Associations
Target groups
  • Business owners / entrepreneurs
Revenue structures
  • All structures
Scope
  • National
  • International

Next Steps

1
Determine your project
2
Validate your eligibility

Activities funded

Canada Brand offers opportunities for initiatives that enhance the international presence and competitiveness of Canadian agriculture, food, and seafood products. The activities eligible for this grant are centered around marketing, branding, and international promotion.

  • Participation in a government-approved and recognized national branding program.
  • Utilization of a marketing toolkit optimized for today's business environment.
  • Engagement in promotional opportunities in international markets.
  • Collaboration within a community sharing a strategic vision for a unified international Canadian presence.

Eligibility

Who is eligible?

Canada Brand is open to export-ready, registered Canadian business entities involved in producing, promoting, or supporting Canadian agriculture, food, or seafood products. Eligible entities must ensure that their products are grown, raised, harvested, or processed in Canada and comply with all relevant Canadian export regulations.

Who is not eligible

There are certain types of companies that are not eligible for the Canada Brand grant. Companies that do not have a role in producing, promoting, or supporting Canadian agriculture, food, or seafood products are not eligible. Additionally, products that are not grown, raised, harvested, or processed in Canada are not eligible for this grant.

  • Companies without a role in producing, promoting, or supporting Canadian agriculture, food, or seafood products
  • Products that are not grown, raised, harvested, or processed in Canada

Eligible expenses

Eligible expenses for this grant may include marketing and promotional activities, participation in international markets, and branding program costs.

  • Marketing and promotional activities
  • Participation in international markets
  • Branding program costs

Eligible geographic areas

This grant is open to export-ready, registered Canadian business entities involved in agriculture, food, or seafood. All eligible companies must be registered within Canada.

  • Registered entities anywhere within Canada.

Additional information

Here are additional relevant details for this grant:

  • Participation in the Canada Brand program provides companies with access to a marketing toolkit optimized for today's business environment.
  • Members can take advantage of promotional opportunities in international markets to help increase product visibility globally.
  • The Canada Brand community fosters collaboration among members to enhance the international presence of Canadian products.
  • Service standards include responding to inquiries by the next business day and providing application feedback within a specified timeline.

Contacts

Frequently Asked Questions about the Canada Brand Program

Here are answers to the most common questions about the Canada Brand. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

What is the Canada Brand?

If you’re an export-ready Canadian agriculture, food, or seafood company you can get access to government-approved and recognized national branding consisting of a new logo, modernized graphics, and branded taglines as well as access to a revamped marketi

Who is eligible for the Canada Brand program?

To be eligible for the Canada Brand program, you must: Export-ready, registered Canadian business entity involved in producing, promoting, or supporting Canadian agriculture, food or seafood products. Products must be grown, raised, harvested, or processed in Canada in compliance with Canadian export regulations.

What expenses are eligible under Canada Brand?

Canada Brand offers opportunities for initiatives that enhance the international presence and competitiveness of Canadian agriculture, food, and seafood products. The activities eligible for this grant are centered around marketing, branding, and international promotion. Participation in a government-approved and recognized national branding program. Utilization of a marketing toolkit optimized for today's business environment. Engagement in promotional opportunities in international markets. Collaboration within a community sharing a strategic vision for a unified international Canadian presence.

Who can I contact for more information about the Canada Brand?

You can contact Agriculture and Agri-Food Canada (AAFC) by email at marque-canada-brand@agr.gc.ca.

Where is the Canada Brand available?

The Canada Brand program is available across Canada.

Who are the financial supporters of the Canada Brand?

Canada Brand is funded by Agriculture and Agri-Food Canada (AAFC), Government of Canada