Canada Brand
Government-backed branding for export-ready Canadian food businesses
Record updated
- Funding available
- Varies by project
- Deadline
- Open continuously
- Location
- Canada
Overview
Canada Brand is a free program for registered Canadian business entities producing or promoting Canadian agriculture, food or seafood products and exporting to international markets. It helps members strengthen international marketing with a government-backed label, market development resources, and a public company profile.
At a glance
Funding available
Varies by project
- Develop strategic partnerships
- Access new markets
- Launch or market a product/service
Eligible candidates
- Location
- Canada
- Eligible Industries
- All industries
- Annual revenue
- All revenue ranges
- Organisation size
- All organization sizes
- Audience
- All groups
- Legal structures
- For-profit business
Start applying for this program
Take a practical assessment to gain a clear understanding of how well this program aligns with your specific needs and long-term goals.
Availability timeline
Eligibility
Who is eligible?
- Registered Canadian business entities
- Canadian entities that have a role in producing or promoting Canadian agriculture, food or seafood products
- Exporting or ready to export to international markets
Who is not eligible
There are certain types of companies that are not eligible for the Canada Brand grant. Companies that do not have a role in producing, promoting, or supporting Canadian agriculture, food, or seafood products are not eligible. Additionally, products that are not grown, raised, harvested, or processed in Canada are not eligible for this grant.
- Companies without a role in producing, promoting, or supporting Canadian agriculture, food, or seafood products
- Products that are not grown, raised, harvested, or processed in Canada
Eligible expenses
Eligible expenses for this grant may include marketing and promotional activities, participation in international markets, and branding program costs.
- Marketing and promotional activities
- Participation in international markets
- Branding program costs
Eligible geographic areas
- Canada
Activities funded
- Joining a government-backed national branding program.
- Using marketing tools and digital brand assets.
- Creating a public company profile in the Canada Brand e-directory.
- Taking part in market development resources and promotional events in international markets.
How to apply
- Answer three short questions to ensure you meet our eligibility criteria.
Selection criteria
The Canada Brand grant has evaluation criteria related to export readiness, Canadian registration, compliance with relevant regulations, and involvement in the agriculture, food, or seafood sector. Applicants must meet these criteria to be considered for approval.
- Export-ready, registered Canadian business entity
- Products must be grown, raised, or harvested in Canada
- Compliance with Canadian export regulations
- Involvement in producing, promoting, or supporting Canadian agriculture, food, or seafood products
Processing and Agreement
- Acknowledge receipt of your application within 1 business day
- Send you a final approval or rejection notification within ten (10) business days following receipt of a fully documented application
Additional information
- A members-only platform with access to marketing tools and digital Canada Brand assets
- A public-facing company profile on the Canada Brand e-directory
- Access to market development resources and in-market promotional events, including the Canadian Pavilion Program
- Free customized market intelligence services
Contacts
Official sources
