How much funding can be received?

If you’re an export-ready Canadian agriculture, food, or seafood company you can get access to government-approved and recognized national branding consisting of a new logo, modernized graphics, and branded taglines as well as access to a revamped marketi

grant_single_labels|projects

Canada Brand offers opportunities for initiatives that enhance the international presence and competitiveness of Canadian agriculture, food, and seafood products. The activities eligible for this grant are centered around marketing, branding, and international promotion.

Participation in a government-approved and recognized national branding program.
Utilization of a marketing toolkit optimized for today's business environment.
Engagement in promotional opportunities in international markets.
Collaboration within a community sharing a strategic vision for a unified international Canadian presence.

grant_single|admissibleProjectsExample

$ 12,000

Improving the online presence of a small organic vegetable farm

$ 18,000

Launching an organic maple syrup brand in international markets from Montreal

$ 15,000

Developing a new branding strategy for a local seafood company

$ 25,000

Participation in an international seafood expo to promote Canadian oysters from Vancouver

$ 15,000

Promoting Canadian artisan cheese at an international gourmet food fair

$ 22,000

Conducting a national branding campaign for a new organic cranberry product from Richmond

grant_single_labels|admissibility

Eligibility for this grant is determined by specific criteria related to the company's profile and involvement in the agriculture, food, or seafood sectors in Canada.

The company must be an export-ready, registered Canadian business entity.
The company must play a role in producing, promoting, or supporting Canadian agriculture, food, or seafood products.
The products associated with the company must be grown, raised, harvested, or processed in Canada.
The production processes must comply with all relevant Canadian regulations related to exports.

grant_eligibility_criteria|who_can_apply

Canada Brand is open to export-ready, registered Canadian business entities involved in producing, promoting, or supporting Canadian agriculture, food, or seafood products. Eligible entities must ensure that their products are grown, raised, harvested, or processed in Canada and comply with all relevant Canadian export regulations.

grant_eligibility_criteria|who_cannot_apply

There are certain types of companies that are not eligible for the Canada Brand grant. Companies that do not have a role in producing, promoting, or supporting Canadian agriculture, food, or seafood products are not eligible. Additionally, products that are not grown, raised, harvested, or processed in Canada are not eligible for this grant.

Companies without a role in producing, promoting, or supporting Canadian agriculture, food, or seafood products
Products that are not grown, raised, harvested, or processed in Canada

grant_eligibility_criteria|eligible_expenses

Eligible expenses for this grant may include marketing and promotional activities, participation in international markets, and branding program costs.

Marketing and promotional activities
Participation in international markets
Branding program costs

grant_eligibility_criteria|zone

This grant is open to export-ready, registered Canadian business entities involved in agriculture, food, or seafood. All eligible companies must be registered within Canada.

Registered entities anywhere within Canada.

grant_single_labels|criteria

The Canada Brand grant has evaluation criteria related to export readiness, Canadian registration, compliance with relevant regulations, and involvement in the agriculture, food, or seafood sector. Applicants must meet these criteria to be considered for approval.

Export-ready, registered Canadian business entity
Products must be grown, raised, or harvested in Canada
Compliance with Canadian export regulations
Involvement in producing, promoting, or supporting Canadian agriculture, food, or seafood products

grant_single_labels|register

Step 1: Eligibility Check
- Ensure that your business is a registered Canadian entity involved in producing, promoting, or supporting Canadian agriculture, food, or seafood products.
- Confirm your products are grown, raised, harvested, or processed in Canada per Canadian export regulations.
Step 2: Contact Canada Brand
- Email the Canada Brand team at marque-canada-brand@agr.gc.ca to express your interest and seek guidance on your application.
- Prepare any preliminary questions you may have regarding the program.
Step 3: Prepare Application
- Gather necessary documentation to demonstrate your export readiness and compliance with Canadian regulations.
- Compile any supporting materials that could showcase your alignment with the Canada Brand values.
Step 4: Submit Application
- Complete the application form provided by the Canada Brand.
- Submit your fully documented application via the provided submission method, ensuring it is complete to avoid processing delays.
Step 5: Await Acknowledgment
- Receive an acknowledgment of receipt within one business day.
Step 6: Notification of Decision
- Receive a final approval or rejection notification within ten business days following submission of a complete application.
- If approved, begin leveraging the Canada Brand marketing resources and opportunities.

grant_single_labels|otherInfo

Here are additional relevant details for this grant:

Participation in the Canada Brand program provides companies with access to a marketing toolkit optimized for today's business environment.
Members can take advantage of promotional opportunities in international markets to help increase product visibility globally.
The Canada Brand community fosters collaboration among members to enhance the international presence of Canadian products.
Service standards include responding to inquiries by the next business day and providing application feedback within a specified timeline.