Open
Canada Brand
Government-backed branding for export-ready Canadian food businesses
Last Update: May 28, 2026
Funding available
Varies by project
Timeline
- Open continuously
Location
Canada
Overview
Canada Brand gives export-ready Canadian agriculture, food, and seafood businesses free access to a government-backed national branding program and marketing tools. It supports international promotion, market development resources, and a public company profile to help strengthen global demand for Canadian products.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Develop strategic partnerships
- Access new markets
- Launch or market a product/service
Eligible Funding
- Varies by project
Timeline
- Open continuously
Eligible candidates
Eligible Industries
- Agriculture, forestry, fishing and hunting
Location
- Canada
Legal structures
- For-profit business
- Financial cooperative
- Non-profit
- Sole proprietorship
- Public or Parapublic institution
- Non-financial cooperative
- Social economy enterprise
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Startups
Non-profit candidates
Sector of operation
- Economic, Social and Community Development
- International Activities
- Business Associations
Target groups
- Business owners / entrepreneurs
Revenue structures
- All structures
Scope
- National
- International
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Joining a government-backed national branding program.
- Using marketing tools and digital brand assets.
- Creating a public company profile in the Canada Brand e-directory.
- Taking part in market development resources and promotional events in international markets.
Eligibility
Who is eligible?
- Registered Canadian business entities.
- Export-ready or exporting companies.
- Businesses involved in Canadian agriculture, food or seafood.
Who is not eligible
There are certain types of companies that are not eligible for the Canada Brand grant. Companies that do not have a role in producing, promoting, or supporting Canadian agriculture, food, or seafood products are not eligible. Additionally, products that are not grown, raised, harvested, or processed in Canada are not eligible for this grant.
- Companies without a role in producing, promoting, or supporting Canadian agriculture, food, or seafood products
- Products that are not grown, raised, harvested, or processed in Canada
Eligible expenses
Eligible expenses for this grant may include marketing and promotional activities, participation in international markets, and branding program costs.
- Marketing and promotional activities
- Participation in international markets
- Branding program costs
Eligible geographic areas
- Canada
Processing and Agreement
- Application receipt is acknowledged within 1 business day.
- Applications are reviewed after submission of a fully documented application.
- Final approval or rejection is sent within 10 business days.
Additional information
Here are additional relevant details for this grant:
- Participation in the Canada Brand program provides companies with access to a marketing toolkit optimized for today's business environment.
- Members can take advantage of promotional opportunities in international markets to help increase product visibility globally.
- The Canada Brand community fosters collaboration among members to enhance the international presence of Canadian products.
- Service standards include responding to inquiries by the next business day and providing application feedback within a specified timeline.
Contacts
Frequently Asked Questions about the Canada Brand Program
What is the Canada Brand?
Canada Brand gives export-ready Canadian agriculture, food, and seafood businesses free access to a government-backed national branding program and marketing tools. It supports international promotion, market development resources, and a public company profile to help strengthen global demand for Canadian products.
Who is eligible for the Canada Brand program?
To be eligible for the Canada Brand program, you must:
Registered Canadian business entity
Exporting or export-ready
Canadian agricultural, food or seafood products
What expenses are eligible under Canada Brand?
Joining a government-backed national branding program.
Using marketing tools and digital brand assets.
Creating a public company profile in the Canada Brand e-directory.
Taking part in market development resources and promotional events in international markets.
Who can I contact for more information about the Canada Brand?
You can contact Agriculture and Agri-Food Canada (AAFC) by email at marque-canada-brand@agr.gc.ca.
Where is the Canada Brand available?
The Canada Brand program is available across Canada.
Who are the financial supporters of the Canada Brand?
Canada Brand is funded by Agriculture and Agri-Food Canada (AAFC)