Open
Source verified July 11, 2026
Market Development Program for Turkey and Chicken
Market development support for turkey and chicken sectors
Funding available
$ 25,000,000
Deadline
Open continuously
Opened June 2, 2021
Location
Canada
Overview
The Market Development Program for Turkey and Chicken provides over $44 million over 10 years to national not-for-profit industry organizations that support Canada's turkey and chicken sectors. It funds sector-wide advertising and promotion, market research, and product development, testing, and packaging innovation.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Reach a new target audience
- Launch or market a product/service
Eligible Funding
- Maximum amount : 25,000,000 $
Funds Providers
Eligible candidates
Eligible Industries
- All industries
Location
- Canada
Legal structures
- Non-profit
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Rural or Northern Residents
- Canadians
Non-profit candidates
Sector of operation
- Economic, Social and Community Development
- Business Associations
Target groups
- Business owners / entrepreneurs
Revenue structures
- All structures
Scope
- National
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Sector-wide advertising and promotion activities, including in-store and food service promotions and product demonstrations.
- Promotional activities that build public trust in Canadian turkey and chicken products, including on-farm food safety and traceability programs, animal care programs, environmental sustainability, and benefits of turkey and chicken as healthy protein options.
- Market research, development and/or expansion of target audiences, and increasing delivery of current market development activities.
- Product development, product testing, and research into new innovative processing and packaging technology at the primary and further processing level.
- Adapting current branding to meet changing consumer expectations.
Official resources
Eligibility
Who is eligible?
- National not-for-profit industry organizations
Eligible expenses
- Sector-wide advertising and promotion, including in-store and food service promotions and product demonstrations.
- Promotional activities that build public trust in Canadian turkey and chicken products, including on-farm food safety and traceability programs, animal care programs, environmental sustainability, and benefits of turkey and chicken as healthy protein options.
- Market research, development and/or expansion of target audiences, and increasing delivery of current market development activities.
- Product development, product testing, and research into new innovative processing and packaging technology at the primary and further processing level.
- Adapting current branding to meet changing consumer expectations.
How to apply
- Submit a multi-year strategy, up to 5 years, to Agriculture and Agri-Food Canada for approval.
Additional information
- Mail delivery to and from this program may be delayed by a Canada Post labour disruption; contact the program by phone or email for more information.
Contacts
Frequently Asked Questions about the Market Development Program for Turkey and Chicken Program
What is the Market Development Program for Turkey and Chicken?
The Market Development Program for Turkey and Chicken provides over $44 million over 10 years to national not-for-profit industry organizations that support Canada's turkey and chicken sectors. It funds sector-wide advertising and promotion, market research, and product development, testing, and packaging innovation.
How much funding can be received?
Market Development Program for Turkey and Chicken Funds up to $25,000,000 of admissible expenses.
Who is eligible for the Market Development Program for Turkey and Chicken program?
To be eligible for the Market Development Program for Turkey and Chicken program, you must:
National not-for-profit industry organizations
Organizations working to improve the turkey and chicken sector's market position
Multi-year strategy, up to 5 years, required for Agriculture and Agri-Food Canada approval
What expenses are eligible under Market Development Program for Turkey and Chicken?
Sector-wide advertising and promotion activities, including in-store and food service promotions and product demonstrations.
Promotional activities that build public trust in Canadian turkey and chicken products, including on-farm food safety and traceability programs, animal care programs, environmental sustainability, and benefits of turkey and chicken as healthy protein options.
Market research, development and/or expansion of target audiences, and increasing delivery of current market development activities.
Product development, product testing, and research into new innovative processing and packaging technology at the primary and further processing level.
Adapting current branding to meet changing consumer expectations.
Who can I contact for more information about the Market Development Program for Turkey and Chicken?
You can contact Agriculture and Agri-Food Canada (AAFC) by email at aafc.mdptc-pdmdp.aac@agr.gc.ca or by phone at 1-877-246-4682.
Where is the Market Development Program for Turkey and Chicken available?
The Market Development Program for Turkey and Chicken program is available across Canada.
Is the Market Development Program for Turkey and Chicken a grant, loan, or tax credit?
Market Development Program for Turkey and Chicken is a Grant and Funding