Market Development Program for Turkey and Chicken
At a glance
- 80% of project cost
- Open Date : June 02, 2021
- Agriculture, forestry, fishing and hunting
- Agriculture and Agri-Food Canada
- Government of Canada
Overview
Eligibility criteria
The eligibility criteria for this grant include:
- National not-for-profit industry organizations working to improve the sector’s market position
Who is eligible
Eligible types of companies for this grant are national not-for-profit industry organizations working to improve the sector’s market position. These organizations include:
- National Not-for-Profit Industry Organizations
Who is not eligible
Based on the information provided, there are no specific types of companies mentioned in the grant context that are not eligible for the grant.
Eligible expenses
Eligible expenses for this grant include sector-wide advertising and promotion, market research, product development, and on-farm food safety programs. Funds can also be used for in-store promotions, target audience development, and innovative processing technology.
- Sector-wide advertising and promotion
- Market research
- Product development
- On-farm food safety programs
- In-store promotions
- Target audience development
- Innovative processing technology
Eligible projects & activities
There are several projects and activities eligible for this grant:
- Sector-wide advertising and promotion
- Promotional activities to build public trust in Canadian turkey and chicken products
- Market research
- Development and/or expansion of target audiences
- Increasing delivery of current market development activities
- Encouraging product development, testing, and research into new processing and packaging technology
- Adapting current branding to meet changing consumer expectations
Evaluation & selection criteria
There are evaluation and selection criteria for this grant. The criteria are as follows:
- Alignment of the proposal with the program objectives
- Demonstrated ability and experience in implementing market development activities
- Clear and realistic budget and work plan
- Commitment to collaboration with industry partners and stakeholders
- Expected results and deliverables
How to apply
- Step 1: Develop a multi-year strategy
- Applicants should create a strategy of up to 5 years and submit it to Agriculture and Agri-Food Canada for approval.
- Step 2: Utilize funds for approved purposes
- Funds should be used for sector-wide advertising, promotional activities, market research, target audience development, and other specified purposes.
- Step 3: Distribute funds to national not-for-profit organizations
- Funding will be allocated to designated industry organizations to enhance the market position of the turkey and chicken sectors.
Market Development Program for Turkey and Chicken Grant Summary
Market Development Program for Turkey and Chicken
The Market Development Program for Turkey and Chicken aims to support Canadian supply-managed sectors by providing compensation for market access concessions and promoting domestic consumption of Canadian turkey and chicken products. With over $44 million allocated over the next 10 years, the program focuses on industry-led promotional activities, market research, and product development to enhance the sector's market position.
Applicants can submit multi-year strategies for approval, and funding will be distributed to national not-for-profit industry organizations, including the Turkey Farmers of Canada and Chicken Farmers of Canada. Stakeholder feedback has led to the reallocation of funds to support turkey producers under the Poultry and Egg On-Farm Investment Program, emphasizing industry collaboration and growth in the poultry sector.
