Market Development Program for Turkey and Chicken
Canada
Promotional funds for chicken and turkey farmers
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|projectCostPercent
grant_single|deadlines
- grant_single|openingDateJune 02, 2021
- grant_single|grantStatusClosed
grant_single|financingType
Grant and Funding
grant_single|eligibleIndustries
- Agriculture, forestry, fishing and hunting
- Manufacturing
- Retail trade
- Accommodation and food services
grant_single|grantors
- Agriculture and Agri-Food Canada (AAFC)
- Government of Canada
grant_single|status
grant_card_status|open
grant_single_labels|preview
Get financial assistance to help increase domestic demand for Canadian turkey and chicken products through promotional activities. These activities can include product demonstrations, on-farm food safety and traceability programs, animal care programs, ma
grant_single_labels|projects
The grant funds several eligible projects aimed at enhancing the market position of Canadian turkey and chicken industries. These projects include activities such as advertising, public trust-building, market research, and product development.
- Sector-wide advertising and promotion, including in-store and food service promotions and product demonstrations
- Promotional activities that build public trust in Canadian turkey and chicken products, including on-farm food safety and traceability programs, animal care programs, environmental sustainability, and benefits of turkey and chicken as healthy protein options
- Market research
- Development and/or expansion of target audiences
- Increasing delivery of current market development activities
- Encouraging product development, product testing, and research into new innovative processing and packaging technology at the primary and further processing level
- Adapting current branding to meet changing consumer expectations
grant_single|admissibleProjectsExample
$50,000
Market research to identify new target audiences for chicken products and the surrounding area
$70,000
Adapting current branding of turkey products to meet the changing consumer expectations
$140,000
Enhancement of on-farm food safety and traceability programs for chicken farms
$100,000
A campaign to increase public trust in Canadian turkey products through targeted advertisements and in-store promotions
$150,000
Development of new and innovative processing and packaging technology for turkey products
$80,000
Expansion of current market development activities for chicken products through digital marketing
grant_single_labels|admissibility
Eligibility for this grant is restricted to specific types of organizations operating within the supply-managed turkey and chicken sectors.
- The applicant must be a national not-for-profit industry organization.
- The organization must be working to improve the market position of the turkey and chicken sector in Canada.
grant_eligibility_criteria|who_can_apply
This program is designed for national not-for-profit industry organizations in Canada, specifically aiming to enhance the market position of the turkey and chicken sectors through strategic promotional activities and market development initiatives.
- National not-for-profit organizations representing turkey and chicken farmers.
- Organizations capable of implementing sector-wide promotional and market development strategies.
- Entities focusing on promoting Canadian turkey and chicken products domestically.
- Groups engaging in activities that build public trust around topics like food safety, animal care, and environmental sustainability.
- Associations dedicated to adapting and developing branding to meet evolving consumer demands.
grant_eligibility_criteria|who_cannot_apply
Based on the information provided, there are no specific types of companies mentioned in the grant context that are not eligible for the grant.
grant_eligibility_criteria|eligible_expenses
This grant focuses on enhancing the market position of Canadian turkey and chicken products through strategic promotional and developmental activities. It supports industry efforts to boost domestic demand and differentiate Canadian products in the market.
- Sector-wide advertising and promotion, including in-store and food service promotions and product demonstrations.
- Promotional activities to build public trust in Canadian turkey and chicken products, focusing on on-farm food safety, traceability, animal care, environmental sustainability, and healthy protein benefits.
- Market research to identify and expand target audiences.
- Development and expansion of current market development activities.
- Encouragement of product development, product testing, and research into innovative processing and packaging technologies.
- Adaptation of current branding to align with evolving consumer expectations.
grant_eligibility_criteria|zone
The grant covers expenses related to promotional activities aimed at increasing demand for Canadian turkey and chicken products.
- Sector-wide advertising and promotion, including in-store and food service promotions and product demonstrations.
- Promotional activities that build public trust in Canadian turkey and chicken products, including on-farm food safety and traceability programs, animal care programs, and environmental sustainability.
- Market research.
- Development and/or expansion of target audiences.
- Increasing delivery of current market development activities.
- Encouraging product development, product testing and research into new innovative processing and packaging technology at the primary and further processing level.
- Adapting current branding to meet changing consumer expectations.
grant_single_labels|criteria
There are evaluation and selection criteria for this grant. The criteria are as follows:
- Alignment of the proposal with the program objectives
- Demonstrated ability and experience in implementing market development activities
- Clear and realistic budget and work plan
- Commitment to collaboration with industry partners and stakeholders
- Expected results and deliverables
grant_single_labels|register
- Step 1: Preliminary Registration
- Register your organization with Agriculture and Agri-Food Canada if not already registered.
- Ensure eligibility as a national not-for-profit industry organization in the turkey or chicken sector.
- Step 2: Develop Multi-Year Strategy
- Create a comprehensive strategy document outlining your marketing plans for 1 to 5 years.
- Incorporate elements such as advertising, public trust-building activities, market research, and product development.
- Focus on activities that align with the program's objectives to increase domestic demand for Canadian turkey and chicken.
- Step 3: Prepare Application Package
- Gather all necessary documentation including the multi-year strategy, budgets, and any supporting documents.
- Ensure that all information adheres to program guidelines and requirements.
- Step 4: Submit Application
- Submit the completed application package to Agriculture and Agri-Food Canada.
- Use either electronic means by emailing it to aafc.mdptc-pdmdp.aac@agr.gc.ca or send a hard copy to the provided mailing address.
- Ensure submission before any applicable deadlines.
- Step 5: Receive Confirmation
- Wait for confirmation of receipt from Agriculture and Agri-Food Canada.
- Retain confirmation details for your records.
grant_single_labels|otherInfo
Here are additional relevant details for this grant:
- The program encourages collaboration among national not-for-profit industry organizations to maximize the impact of promotional activities.
- A focus on leveraging Canada's reputation for high-quality and safe food is emphasized in promotional activities.
- The funding has specific allocations for different organizations, with $19.23 million designated for the Turkey Farmers of Canada and $25 million for the Chicken Farmers of Canada.
- Reallocation of a portion of the funding is done in response to stakeholder requests, showing flexibility in meeting industry needs.
- There is a reallocation from the announced budget for turkey farmers to support on-farm investments, specifically $17.3 million reallocated for this purpose.
- Program feedback is actively encouraged to improve service delivery and program design.
Apply to this program
New Funding for Promoting Canadian Turkey and Chicken Products
The Market Development Program for Turkey and Chicken aims to bolster the domestic demand for Canadian turkey and chicken through strategic promotional activities. This initiative is aligned with the Government of Canada’s commitment to support supply-managed sectors impacted by international trade agreements.
Details on the Market Development Program’s Strategy and Implementation
The Market Development Program for Turkey and Chicken has a pivotal role in strengthening the Canadian poultry industry following concessions made under the Comprehensive and Progressive Agreement for Trans-Pacific Partnership. With a budget exceeding $44 million over the next decade, the program seeks to enhance the market position of Canadian turkey and chicken through a variety of industry-driven marketing and promotional strategies. These strategies focus on differentiating Canadian poultry products in the market by leveraging Canada's renowned reputation for producing high-quality and safe food.
The funding will be issued subject to the submission and approval of multi-year strategic plans that may span up to five years. This structured approach ensures that initiatives are not only well-planned but also sustainable and impactful over a longer duration. Key areas of funding allocation include broad sector advertising campaigns, both in-store and in food service settings, and engaging promotional activities that reinforce public trust in Canadian-produced turkey and chicken. This involves highlighting robust on-farm food safety and traceability measures, animal welfare programs, and the environmental sustainability efforts undertaken by Canadian poultry producers.
Moreover, the program is poised to support research activities and develop innovative marketing techniques targeted at expanding and diversifying audiences for Canadian turkey and chicken. By doing so, it encourages growth in market penetration and consumption patterns, fostering a stronger domestic market. Additional support extends to promoting product development and integrating advanced processing and packaging technologies that meet evolving consumer demands, thereby ensuring competitiveness and market relevance.
Funding distribution is prioritized through national not-for-profit organizations within the poultry sector, notably allocating $19.23 million to the Turkey Farmers of Canada and $25 million to the Chicken Farmers of Canada. These funds are intended to catalyze widespread industry improvements and are augmented through the reallocation request by stakeholder groups like the Egg Farmers of Canada and Canadian Hatching Egg Producers, directing resources towards related on-farm programs.
This strategic investment by the Government of Canada not only aims to counterbalance the challenges posed by international trade agreements but also to capitalize on market opportunities for growth and innovation within the supply-managed poultry industry. This is instrumental in ensuring that Canadian turkey and chicken remain competitive both domestically and internationally, thus securing sustainable economic contributions from these vital sectors.
