Open
Market Development Program for Turkey and Chicken
Promotional funds for chicken and turkey farmers
Last Update: March 4, 2026
Funding available
No Condition
Timeline
- Open Date : June 2, 2021
Location
Canada
Overview
The Market Development Program for Turkey and Chicken provides over $44 million to support industry-led promotional activities aimed at increasing domestic demand for Canadian turkey and chicken products. Eligible activities include advertising, public trust initiatives, market research, audience development, branding adaptation, and innovations in product processing and packaging.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Launch or market a product/service
Eligible Funding
- Up to 80% of project cost
Timeline
- Open Date : June 2, 2021
Eligible candidates
Eligible Industries
- Agriculture, forestry, fishing and hunting
- Manufacturing
- Retail trade
- Accommodation and food services
Location
- Canada
Legal structures
- Non-profit
- Public or Parapublic institution
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Rural or Northern Residents
- Canadians
Non-profit candidates
Sector of operation
- Economic, Social and Community Development
- Business Associations
Target groups
- Business owners / entrepreneurs
Revenue structures
- All structures
Scope
- National
Next steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Sector-wide advertising and promotion campaigns for turkey and chicken products.
- Promotional activities to build public trust in Canadian turkey and chicken, such as food safety and animal care initiatives.
- Market research and identification or development of new target audiences.
- Expansion or enhancement of current market development strategies.
- Encouragement of product development, testing, and innovation in processing and packaging.
Eligibility
Who is eligible?
- National not-for-profit industry organizations in the turkey sector
- National not-for-profit industry organizations in the chicken sector
Who is not eligible
- No information is provided regarding specific types of companies or industries that are not eligible for this grant.
Eligible expenses
- Sector-wide advertising and promotion, including in-store and food service promotions and product demonstrations.
- Promotional activities related to public trust, such as on-farm food safety and traceability, animal care, environmental sustainability, and the health benefits of turkey and chicken.
- Market research expenses.
- Development or expansion of target audiences.
- Costs to increase delivery of current market development activities.
- Product development, product testing, and research into new innovative processing and packaging technologies at both primary and further processing levels.
- Adapting current branding to meet changing consumer expectations.
Eligible geographic areas
The grant covers expenses related to promotional activities aimed at increasing demand for Canadian turkey and chicken products.
- Sector-wide advertising and promotion, including in-store and food service promotions and product demonstrations.
- Promotional activities that build public trust in Canadian turkey and chicken products, including on-farm food safety and traceability programs, animal care programs, and environmental sustainability.
- Market research.
- Development and/or expansion of target audiences.
- Increasing delivery of current market development activities.
- Encouraging product development, product testing and research into new innovative processing and packaging technology at the primary and further processing level.
- Adapting current branding to meet changing consumer expectations.
Additional information
- Over $44 million is committed to the sector under this program for the upcoming 10 years.
- Applicants are required to present a multi-year strategy, not exceeding five years, for approval.
- Two separate funding allocations exist: one for Turkey Farmers of Canada and one for Chicken Farmers of Canada.
- A portion of previously earmarked funds has been re-allocated to turkey producers through a different investment program based on stakeholder input.
Documents and links
Contacts
Frequently Asked Questions about the Market Development Program for Turkey and Chicken Program
Here are answers to the most common questions about the Market Development Program for Turkey and Chicken. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the Market Development Program for Turkey and Chicken?
The Market Development Program for Turkey and Chicken provides over $44 million to support industry-led promotional activities aimed at increasing domestic demand for Canadian turkey and chicken products. Eligible activities include advertising, public trust initiatives, market research, audience development, branding adaptation, and innovations in product processing and packaging.
How much funding can be received?
Market Development Program for Turkey and Chicken Funds up to 80% of admissible expenses.
Who is eligible for the Market Development Program for Turkey and Chicken program?
To be eligible for the Market Development Program for Turkey and Chicken program, you must:
Funding is distributed to national not-for-profit industry organizations
Not applicable for for-profit businesses
What expenses are eligible under Market Development Program for Turkey and Chicken?
Sector-wide advertising and promotion campaigns for turkey and chicken products.
Promotional activities to build public trust in Canadian turkey and chicken, such as food safety and animal care initiatives.
Market research and identification or development of new target audiences.
Expansion or enhancement of current market development strategies.
Encouragement of product development, testing, and innovation in processing and packaging.
Who can I contact for more information about the Market Development Program for Turkey and Chicken?
You can contact Agriculture and Agri-Food Canada (AAFC) by email at aafc.mdptc-pdmdp.aac@agr.gc.ca or by phone at 1-877-246-4682.
Where is the Market Development Program for Turkey and Chicken available?
The Market Development Program for Turkey and Chicken program is available across Canada.
Is the Market Development Program for Turkey and Chicken a grant, loan, or tax credit?
Market Development Program for Turkey and Chicken is a Grant and Funding
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