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Market Development Program for Turkey and Chicken
Promotional funds for chicken and turkey farmers
Last Update: May 28, 2026
Funding available
Up to 80% of project cost
Timeline
- Open Date : June 2, 2021
Location
Canada
Overview
The Market Development Program for Turkey and Chicken provides over $44 million to support industry-led promotional activities aimed at increasing domestic demand for Canadian turkey and chicken products. Eligible activities include advertising, public trust initiatives, market research, audience development, branding adaptation, and innovations in product processing and packaging.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Reach a new target audience
- Launch or market a product/service
Eligible Funding
- Up to 80% of project cost
Timeline
- Open Date : June 2, 2021
Eligible candidates
Eligible Industries
- Agriculture, forestry, fishing and hunting
- Manufacturing
- Retail trade
- Accommodation and food services
Location
- Canada
Legal structures
- Non-profit
- Public or Parapublic institution
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Rural or Northern Residents
- Canadians
Non-profit candidates
Sector of operation
- Economic, Social and Community Development
- Business Associations
Target groups
- Business owners / entrepreneurs
Revenue structures
- All structures
Scope
- National
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Sector-wide advertising and promotion campaigns for turkey and chicken products.
- Promotional activities to build public trust in Canadian turkey and chicken, such as food safety and animal care initiatives.
- Market research and identification or development of new target audiences.
- Expansion or enhancement of current market development strategies.
- Encouragement of product development, testing, and innovation in processing and packaging.
Official resources
Eligibility
Who is eligible?
- National not-for-profit industry organizations in the turkey sector
- National not-for-profit industry organizations in the chicken sector
Who is not eligible
- No information is provided regarding specific types of companies or industries that are not eligible for this grant.
Eligible expenses
- Sector-wide advertising and promotion, including in-store and food service promotions and product demonstrations.
- Promotional activities related to public trust, such as on-farm food safety and traceability, animal care, environmental sustainability, and the health benefits of turkey and chicken.
- Market research expenses.
- Development or expansion of target audiences.
- Costs to increase delivery of current market development activities.
- Product development, product testing, and research into new innovative processing and packaging technologies at both primary and further processing levels.
- Adapting current branding to meet changing consumer expectations.
Eligible geographic areas
The grant covers expenses related to promotional activities aimed at increasing demand for Canadian turkey and chicken products.
- Sector-wide advertising and promotion, including in-store and food service promotions and product demonstrations.
- Promotional activities that build public trust in Canadian turkey and chicken products, including on-farm food safety and traceability programs, animal care programs, and environmental sustainability.
- Market research.
- Development and/or expansion of target audiences.
- Increasing delivery of current market development activities.
- Encouraging product development, product testing and research into new innovative processing and packaging technology at the primary and further processing level.
- Adapting current branding to meet changing consumer expectations.
Selection criteria
There are evaluation and selection criteria for this grant. The criteria are as follows:
- Alignment of the proposal with the program objectives
- Demonstrated ability and experience in implementing market development activities
- Clear and realistic budget and work plan
- Commitment to collaboration with industry partners and stakeholders
- Expected results and deliverables
How to apply
1
Preliminary Registration Register your organization with Agriculture and Agri-Food Canada if not already registered.
Ensure eligibility as a national not-for-profit industry organization in the turkey or chicken sector.
2
Develop Multi-Year Strategy Create a comprehensive strategy document outlining your marketing plans for 1 to 5 years.
- Incorporate elements such as advertising, public trust-building activities, market research, and product development.
- Focus on activities that align with the program's objectives to increase domestic demand for Canadian turkey and chicken.
3
Prepare Application Package Gather all necessary documentation including the multi-year strategy, budgets, and any supporting documents.
Ensure that all information adheres to program guidelines and requirements.
4
Submit Application Submit the completed application package to Agriculture and Agri-Food Canada.
- Use either electronic means by emailing it to aafc.mdptc-pdmdp.aac@agr.gc.ca or send a hard copy to the provided mailing address.
- Ensure submission before any applicable deadlines.
5
Receive Confirmation Wait for confirmation of receipt from Agriculture and Agri-Food Canada.
Retain confirmation details for your records.
Additional information
- Over $44 million is committed to the sector under this program for the upcoming 10 years.
- Applicants are required to present a multi-year strategy, not exceeding five years, for approval.
- Two separate funding allocations exist: one for Turkey Farmers of Canada and one for Chicken Farmers of Canada.
- A portion of previously earmarked funds has been re-allocated to turkey producers through a different investment program based on stakeholder input.
Contacts
Frequently Asked Questions about the Market Development Program for Turkey and Chicken Program
What is the Market Development Program for Turkey and Chicken?
The Market Development Program for Turkey and Chicken provides over $44 million to support industry-led promotional activities aimed at increasing domestic demand for Canadian turkey and chicken products. Eligible activities include advertising, public trust initiatives, market research, audience development, branding adaptation, and innovations in product processing and packaging.
How much funding can be received?
Market Development Program for Turkey and Chicken Funds up to 80% of admissible expenses.
Who is eligible for the Market Development Program for Turkey and Chicken program?
To be eligible for the Market Development Program for Turkey and Chicken program, you must:
National not-for-profit industry organization
Turkey or chicken sector focus
Multi-year strategy required
What expenses are eligible under Market Development Program for Turkey and Chicken?
Sector-wide advertising and promotion campaigns for turkey and chicken products.
Promotional activities to build public trust in Canadian turkey and chicken, such as food safety and animal care initiatives.
Market research and identification or development of new target audiences.
Expansion or enhancement of current market development strategies.
Encouragement of product development, testing, and innovation in processing and packaging.
Who can I contact for more information about the Market Development Program for Turkey and Chicken?
You can contact Agriculture and Agri-Food Canada (AAFC) by email at aafc.mdptc-pdmdp.aac@agr.gc.ca or by phone at 1-877-246-4682.
Where is the Market Development Program for Turkey and Chicken available?
The Market Development Program for Turkey and Chicken program is available across Canada.
Is the Market Development Program for Turkey and Chicken a grant, loan, or tax credit?
Market Development Program for Turkey and Chicken is a Grant and Funding