How much funding can be received?

Funds up to 100% of admissible expenses, capped at $400000 per project.

What is the deadline to apply?

The program is accepting continuous intake

Who are the financial supporters of the Promotional assistance for music and entertainment companies?

Promotional assistance for music and entertainment companies is funded by Société de développement des entreprises culturelles (SODEC)

Promotional assistance for music and entertainment companies

Q: What are Promotional assistance for music and entertainment companies's eligibility criterias?

Be a legally constituted company (corporation or cooperative) active in music or entertainment production and commercialization for at least 24 months Head office and main establishment must be in Quebec, majority controlled by Canadian citizens or Quebec permanent residents Generate a minimum of $100,000 autonomous (non-subsidy) revenue in the last fiscal year, or $50,000 for specialized companies

grant_single|update May 6, 2025

QC, Canada

Supports promotion and marketing for Quebec music and entertainment companies

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grant_single|openingDate May 7, 2025
grant_single|closingDate June 12, 2025

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Grant and Funding

grant_single|eligibleIndustries

Information and cultural industries
Arts, entertainment and recreation

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Société de développement des entreprises culturelles (SODEC)

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The "Promotional assistance for music and entertainment companies" grant offers up to $400,000 per year to support the promotional and marketing activities of Quebec-based music and live performance businesses. The program funds a range of eligible activities including publicity, digital discoverability, press relations, content creation, and other efforts to maximize audience engagement and the commercial potential of Quebec musical and entertainment projects.

grant_single_labels_website|terms_and_conditions

The financial assistance is provided as a grant and can reach up to $400,000 per year per recipient.
The calculation is based on the average of eligible expenses over the last two completed financial years, including 100% of promotion and marketing expenses, plus 20% each of eligible production, management, and music publishing expenses.
Adjustments are applied according to regional factors, sliding expenditure scales, evaluation results, and available program budget.
100% of the granted amount is paid upon signing the financial assistance agreement, subject to fund availability and required approvals.

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Promotion and marketing of music and entertainment projects to broaden audience engagement.
Development of diversified promotional channels to reach and grow audiences.
Commercialization initiatives for Quebec music, humor, and live performance productions.
Creation and dissemination of promotional materials and digital content to increase visibility of Quebec artists and their works.
Implementation of strategies to enhance the discoverability of Quebec cultural content in both local and digital markets.

grant_single|admissibleProjectsExample

$ 100,000

Press and digital campaign for emerging rap label roster artists

$ 120,000

Marketing and discoverability plan for Quebec folk festival expansion

$ 90,000

Launch of digital marketing campaign for new indie album release

$ 95,000

Strategic marketing for commercial launch of francophone comedy tour

$ 80,000

Development and roll-out of artist branding and merchandise line

$ 110,000

Production and promotion of a comedy podcast with guest artists

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The applicant must be a legally constituted company (corporation or cooperative) engaged in the production and commercialization of music or entertainment shows and have been active for at least the past 24 months.
The company must have its head office and main establishment in Quebec and be majority-owned and controlled by Canadian citizens or permanent residents with their tax residence in Quebec.
The company must have adopted recognized standards for the description of cultural content in the digital environment (mandatory starting fiscal year 2027-2028).
For enterprises, a minimum level of autonomous revenue (excluding subsidies) and investment in promotion must have been achieved in the most recent fiscal period, with different thresholds for specialized companies and artist-entrepreneurs.
Applications must be submitted through the secure SOD@ccès online portal with all required and compliant documentation.

grant_eligibility_criteria|who_can_apply

Legally constituted companies (corporations or cooperatives) producing and commercializing music or entertainment content
Companies active in the Quebec music or entertainment show sector
Artist-entrepreneurs in music who act as producers of their own works
Specialized companies, including those controlled by members of ethnocultural communities, Indigenous Peoples, or operating in niche markets with limited commercial reach

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Sole proprietorships (individual businesses).
Companies already supported under the program for music management and music publishing assistance.

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Costs related to commercialization, promotion, press relations, advertising, and discoverability on the Quebec market and digital platforms (e.g., creation of promotional content such as photos, graphics, press releases, videos, teasers, website creation/hosting/updates).
Expenses for commercialization efforts including radio and platform tracking.
Marketing costs (advertising, display, media placements, social media campaigns, online content publishing, promotional tours, digital discoverability such as web page indexing optimization and metadata structuring).
Materials for artist branding (e.g., branded merchandise).
Expenditures related to placement activities for Quebec works (e.g., synchronization activities).
Costs for launch activities (other than show launches).
Subscription fees for industry/music data analytics applications.
Salaries and benefits tied to commercialization, marketing, and promotional activities (e.g., publicists, graphic designers, social media/content managers, marketing strategists, communications directors, metadata specialists).
Professional fees and external costs associated with commercialization, marketing, and promotional efforts (similar roles and functions as above).
Direct expenses related to sound recordings from pre-production to manufacturing, if applicable.
Production costs for original sound or audiovisual content that is commercialized and intended for the public (e.g., music or comedy performance podcasts, original web productions).
Administrative expenses for management and strategic support of Quebec music or comedy artists, including salaries/honoraria, audio demo production costs, professional event registration fees, management representation expenses, and internal costs for music publishing rights management.

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Quebec

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Financial health of the company and actual financial need.
Relative effectiveness index of promotional investment (ratio of autonomous revenues to eligible promotional expenses averaged over two years).
Adoption of recognized standards for describing cultural content in the digital environment (will become a formal eligibility criterion in 2027-2028).
Commitment to sustainable development (will become a formal eligibility criterion in 2027-2028).
For applicants with less than three grants from this or previous related programs, as well as those requiring further review: company and entrepreneur achievements, professionalism (quality of contractual/business partners and human resource management), quality of main promotional strategies (tools, target audiences, and digital presence), and quality of the projects.

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Learn about program and requirements

Review the full program guide and annex for cultural content description standards
Check program number 30-58-00 for correct application reference

Prepare documents and forms

Gather necessary financial documentation (e.g. financial statements, proof of revenue and promotion investment)
Ensure compliance with eligibility (incorporation, location, investment and revenue thresholds, contractual artists)
Prepare required forms like the business declaration and PAMS deposit tool

Access and set up SOD@ccès portal

Create a user profile or log in to SOD@ccès online portal
Select program number 30-58-00 for this grant

Complete and upload application

Fill out the application form online
Upload all required, valid, dated, and signed documents
Check for completeness and compliance of your submission (incomplete or noncompliant files are not evaluated)

Submit application and await results

Submit your application via the SOD@ccès portal before the application deadline
Monitor email or portal notifications for confirmation

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All applications must be submitted through the secure SOD@ccès portal using the program number 30-58-00.
Only complete and compliant applications will be reviewed; incomplete submissions at the deadline are deemed ineligible and must be resubmitted.
100% of the grant is paid upon the signing of the financial assistance agreement, subject to appropriations and approvals by the National Assembly.
SODEC reserves the right to request any financial statements it deems relevant, including consolidated statements for groups of related companies.