archived
Awareness and promotion projects
Supports innovative projects promoting active and public transport at festivals
Last Update: May 12, 2026
Funding available
$ 10,000 - $ 75,000
Timeline
- Archived
Location
Quebec, Canada
Overview
This non-repayable grant supports innovative awareness and promotion projects that encourage residents and visitors to use active and public transportation when attending eligible Québec-based festivals and tourist events, offering up to $75,000 in funding. Eligible activities include adding new services, acquiring equipment or materials, implementing minor infrastructures or amenities, and delivering communication, marketing, and outreach actions (e.g., information panels and infographics) tied directly to the project.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Increase social or community impact
- Develop strategic partnerships
- Reduce environmental footprint
Eligible Funding
- Maximum amount : 75,000 $
- Minimum amount : 10,000 $
- Up to 50% of project cost
Timeline
- Archived
Eligible candidates
Eligible Industries
- Transportation and warehousing
- Arts, entertainment and recreation
Location
- Quebec
Legal structures
- Financial cooperative
- Non-financial cooperative
- For-profit business
- Non-profit
- Public or Parapublic institution
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Indigenous Peoples
- Canadians
Non-profit candidates
Sector of operation
- All industries
Target groups
- All the groups
Revenue structures
- All structures
Scope
- All dimensions
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Awareness and promotion initiatives that encourage festival and event attendees to use active and public/collective transportation.
- Setting up incentives and promotional actions to increase the use of alternative transportation (active and collective) during festivals and tourist events.
- Implementing innovative projects that build stakeholder knowledge and skills related to active and collective transportation in the context of festivals and events.
- Adding new services that support and promote the use of active and collective transportation for festivals and tourist events.
- Projects involving facilities/infrastructure or equipment that support awareness and promotion efforts for active and collective transportation at festivals and tourist events.
Documents Needed
- Completed and signed project application form
- Completed project financial plan (budget) file
- Board resolution or confirmation letter from the organization’s president/owner authorizing the application
- Proof of available non-government funding (cash contribution) for the project
- Project schedule (timeline)
Eligibility
Who is eligible?
- For-profit organizations (legally constituted in Québec)
- Non-profit organizations (legally constituted in Québec)
- Cooperatives (legally constituted in Québec)
- Municipal entities
- Indigenous communities, organizations, enterprises and nations recognized by the National Assembly
Who is not eligible
- Quebec or Canadian government ministries and agencies (including government-controlled corporations, and businesses majority-owned by a Crown corporation).
- Companies under creditor protection or insolvency proceedings (under the Companies’ Creditors Arrangement Act or the Bankruptcy and Insolvency Act).
- Organizations listed in Quebec’s Register of Enterprises Ineligible for Public Contracts (RENA).
- Charities.
- Applicants that, in the past two years, failed to meet obligations or were formally put in default related to previous financial assistance from the Québec Ministry of Tourism (MTO) or the Ministry of Health and Social Services (MSSS), or businesses operating without the required operating permit.
Eligible expenses
- Rental of equipment and machinery, and purchase of materials, supplies or infrastructure essential to carrying out the project.
- Costs for street furniture and related services associated with cycling or pedestrian facilities.
- Development of communication tools that encourage the use of active and public/collective transportation (e.g., information panels, infographics).
- Fees paid to recognized professionals for delivering the project.
- Promotion, marketing and communication expenses, including disseminating and publishing the project results.
- Salaries of the organization’s permanent staff assigned to the project, including social benefits.
- Administrative and management costs directly related to implementing the project.
- Net taxes (excluding any refundable portion) related to direct project costs.
Ineligible Costs and Activities
- Expenses incurred before the project is submitted or after the project end date (including any costs incurred after the project is completed).
- Maintenance or operating costs for existing installations that have not been modified.
- Expenses related to the organization’s regular day-to-day operations (ongoing activities not tied to the project).
- Cost overruns beyond the amounts approved in the application file.
- Working capital, debt service, operating losses, capital losses, capital buybacks, and any refundable portion of QST/GST or other reimbursable costs.
Eligible geographic areas
- Quebec (organizations must be legally constituted in Quebec; eligible festivals and tourist events must be produced and held in Quebec).
Processing and Agreement
- Événements Attractions Québec (ÉAQ) first verifies the file’s overall eligibility and may ask for clarifications or reject incomplete applications.
- A follow-up committee checks compliance (eligibility, project fit, and receipt of required information on time), then assesses the project using a weighted evaluation grid and qualitative review.
- The selected projects list is submitted to a steering committee for approval during meetings held about every six weeks.
- Applicants are notified by email: the Minister of Tourism announces approved projects by email, and ÉAQ emails applicants who were not selected.
- If approved, the organization receives a personalized grant agreement to sign; it sets payment terms, follow-ups, and reporting requirements.
Additional information
- The call for projects is ongoing (continuous intake) starting May 29, 2024, until available funds are exhausted.
- Only one application file can be submitted per applicant.
- The project must be completed, all funds spent, and the final report submitted by March 31, 2026.
- For any rental, purchase, or service with a unit value over $25,000 (before taxes), an invitation-only tender process is required, and two comparable quotes must be obtained.
Contacts
Frequently Asked Questions about the Awareness and promotion projects Program
Here are answers to the most common questions about the Awareness and promotion projects. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the Awareness and promotion projects?
This non-repayable grant supports innovative awareness and promotion projects that encourage residents and visitors to use active and public transportation when attending eligible Québec-based festivals and tourist events, offering up to $75,000 in funding. Eligible activities include adding new services, acquiring equipment or materials, implementing minor infrastructures or amenities, and delivering communication, marketing, and outreach actions (e.g., information panels and infographics) tied directly to the project.
How much funding can be received?
Awareness and promotion projects Funds up to 50% of admissible expenses, capped at $75,000 per project.
Who is eligible for the Awareness and promotion projects program?
To be eligible for the Awareness and promotion projects program, you must:
For-profit, non-profit, cooperative, municipal entity, or Indigenous organization (recognized by the National Assembly), legally constituted in Québec.
Eligible festival/event held in Québec, at least 2 days, themed with programming, and has already held at least one prior edition.
Applicant must not be a Québec/Canada government body, government-controlled entity, RENA-listed, or under CCAA/bankruptcy/insolvency protection.
What expenses are eligible under Awareness and promotion projects?
Awareness and promotion initiatives that encourage festival and event attendees to use active and public/collective transportation.
Setting up incentives and promotional actions to increase the use of alternative transportation (active and collective) during festivals and tourist events.
Implementing innovative projects that build stakeholder knowledge and skills related to active and collective transportation in the context of festivals and events.
Adding new services that support and promote the use of active and collective transportation for festivals and tourist events.
Projects involving facilities/infrastructure or equipment that support awareness and promotion efforts for active and collective transportation at festivals and tourist events.
Who can I contact for more information about the Awareness and promotion projects?
You can contact Gouvernment of Québec by email at viragedurable@eaq.quebec.
Where is the Awareness and promotion projects available?
The Awareness and promotion projects program is available the province of Quebec.
Is the Awareness and promotion projects a grant, loan, or tax credit?
Awareness and promotion projects is a Grant and Funding