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Musicaction — National marketing – Stream 1 - Promotion
QC, Canada
National music commercialization support for promotion and image production
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|maxCount
- grant_single|projectCostPercent
grant_single|deadlines
- grant_single|openingDateFebruary 1, 2025
- grant_single|closingDateApril 2, 2025
grant_single|financingType
Grant and Funding
grant_single|eligibleIndustries
- Arts, entertainment and recreation
grant_single|grantors
- Musicaction
grant_single|status
grant_card_status|open
grant_single_labels|preview
The grant program focuses on the national commercialization of sound recordings by supporting promotional activities and image production, with a maximum funding amount of $50,000 per project. Eligible activities include the production of images, showcases, opening acts, concerts, and tours, provided they are integrated into a promotion strategy.
grant_single_labels|terms_and_conditions
This grant provides financial support for promoting and producing images for the national marketing of sound recordings in Canada, up to two years post-release. Financial aid is delivered in a structured manner to ensure comprehensive funding for various promotional activities.
- Aid is capped at $50,000 per project, disbursed in several distinct phases.
- The applicant may request an increase in aid for additional promotional activities, provided it stays within the maximum limit and timeframe.
- Image production funding offers a maximum of $20,000, with video clip aid limited to $15,000.
- Aid for show performances, premieres, showcases, and tours is capped at $25,000, and funds from the National Marketing Program Stream 2 are considered in this calculation.
- Financial support cannot exceed 50% of accepted costs or actual eligible costs if lower.
- An applicant can access up to $100,000 across several specific programs, including album production and artist career development.
- Initial payment of 75% of the awarded amount is provided upon contract signing, with subsequent disbursements after expense evaluations.
- The final payment is contingent upon reviewing the completion report.
- The total government funding for a project, including this grant, must not exceed 100% of the total project cost.
- Mandatory display of MUSICACTION and CANADA logos on project materials, with associated promotional recognition guidelines.
- Claimed costs must be documented and submitted for verification, with incomplete claims resulting in payment adjustments.
- Original invoices and proof of payments must be retained for five years and be available for audit upon request.
grant_single_labels|projects
This grant supports promotional activities for the national commercialization of sound recordings in Canada. It aims to enhance the visibility and career development of artists through various promotional strategies.
- Production of images such as music videos as part of a promotional strategy.
- Participation in showcases, opening acts, concerts, and tours.
grant_single_labels|admissibility
Eligibility for this grant is determined by specific requirements related to the applicant's profile and the scope of the proposed project.
- The applicant must be a Canadian artist or Canadian francophone artist, a record company, or a producer of sound recordings.
- The applicant must own the exploitation rights for the sound recording in Canada.
- The applicant can submit only one project at a time and can have only one ongoing project accepted by Musicaction.
- If the applicant is a company, they must provide all required documents to create or update a master file, including financial statements meeting current standards.
- The applicant and the artist must be Canadian citizens.
- The sound recording must comply with Canadian and francophone content standards and have an agreement with a Canadian physical or digital distribution company.
- The sound recording must have at least six tracks or twenty minutes of musical content.
- Projects with promotional material containing violence, sexual exploitation, or illegal content are not eligible.
- Applicants must not be in default of payment.
- Projects cannot be submitted to both FACTOR and Musicaction; anglophone music projects should be directed to FACTOR.
grant_eligibility_criteria|who_can_apply
- Self-producing artists
- Canadian Francophonie artists
- Record labels
- Sound recording producers
grant_eligibility_criteria|who_cannot_apply
This grant restricts certain companies from applying based on their funding status and project type. These exclusions ensure that funding is directed towards new and strategic promotional initiatives.
- Companies benefiting from a global funding envelope in the "Initiatives individuelles" component.
- Projects submitted simultaneously to both FACTOR and Musicaction, particularly those related to anglophone music.
- Record labels or production companies submitting reissues and compilations, except for re-recordings.
- Projects containing violent, sexually exploitative, obscene, indecent, hateful, defamatory, or otherwise illegal content.
grant_eligibility_criteria|eligible_expenses
Eligible expenses for this grant include costs directly associated with the commercialisation and promotion of a sound recording.
- Production of images, including music videos or other captures, integrated into the promotional strategy (up to $20,000, with a limit of $15,000 specifically for music videos).
- Showcases, opening acts, concerts, and tours (up to $25,000).
- Accommodation expenses during eligible activities, with a maximum reimbursable amount of $150 per night in commercial establishments or $50 per night in private non-commercial accommodations.
- Transport expenses, including airfare (economic class), train and bus tickets (upper class if available), car rental (intermediate class), and private vehicle usage (maximum of $0.55 per kilometer for requests after May 9, 2024, and $0.50 for requests before that date).
- Per diem allowances covering meals, local transport, and incidentals during travel, with a maximum of $100 per day.
- Costs associated with carbon credit compensation for flights.
grant_eligibility_criteria|zone
This grant is specifically targeted towards Canadian entities involved in the sound recording and music industry. The focus is on supporting Canadian artistic talent in their national marketing efforts.
- Applicants and the artists must be Canadian citizens or permanent residents.
grant_single_labels|criteria
The evaluation and selection of projects under the Commercialisation Nationale - Volet 1 – Promotion grant require applicants to demonstrate the potential impact and feasibility of their proposed activities.
- The relevance and potential impact of the project in promoting the artist's career development.
- The quality of the commercialization plan and its alignment with professional standards.
- The professional environment surrounding the project, supporting its potential success.
- For non-funded recordings: the demand must include proof of initial commercialization efforts or recent market presence.
- Capacity of the applicant to financially manage and complete the project.
grant_single_labels|register
Here are the steps to submit an application for the grant under Commercialisation nationale - Volet 1 – Promotion:
- Step 1: Verify Eligibility
- Ensure the applicant is a Canadian self-producing artist, Canadian Francophone artist, record company, or sound recording producer.
- Ensure you hold the exploitation rights to the sound recording in Canada.
- Confirm the project is not funded under "Initiatives individuelles" within the same program.
- Step 2: Prepare Required Documents
- Complete the application form (Excel format).
- Gather supporting documents like management contract, contracts or schedules for press, radio, and web promotion, proposals and synopses for video clips.
- For non-financed recordings, include production and distribution contracts, distribution reports for the past three years, song ranking proofs, show production contracts (if any), list of authors/composers with citizenship status, and other related documents.
- Prepare a digital copy of the sound recording and mechanical reproduction licenses.
- Step 3: Application Submission
- Submit the completed application form and all supporting documents via email to inscription@musicaction.ca.
- Name the application file appropriately as "Applicant - Artist - CN" before submission.
- Ensure the application reaches by the specified deadline: April 2, 2025, at 5:00 PM (EDT) for non-production funded albums.
- Submit any additional required documents such as the legal deposit of the sound recording by the deadline.
- Step 4: Post-Submission
- Complete the revision of the project's budget as part of the funding contract, obtaining prior authorization for major modifications.
- Ensure that all promotional materials and communications feature the MUSICACTION and CANADA logos and acknowledgment, as required.
- Manage finances so that the total government-sourced funding does not exceed 100% of project costs.
- Ready supporting materials and documentation for the completion report due two months post-activity.
grant_single_labels|otherInfo
Here are additional relevant details for this grant:
- The grant allows a maximum aid of $50,000 per project, which is usually granted in several distinct phases.
- Marketing and promotional activities must adhere to Canadian content and francophone regulations.
- Debts or defaults in payment disqualify the applicant from receiving the grant.
- Documentation like contracts, promotional activity proofs, and detailed financial statements are required during application and completion of the grant project.
- Grants from this source cannot be combined with funding from FACTOR for the same project.
- Successful applicants must acknowledge Musicaction and the Government of Canada across promotional materials and platforms.
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