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Musicaction — National marketing – Stream 1 - Promotion - Quebec - Canada
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Source verified July 31, 2026

Musicaction — National marketing – Stream 1 - Promotion

National promotion support for sound recordings
Offered by
Funding available
$ 50,000
Deadline
September 2, 2026
Location
Quebec, Canada
Who can apply

Self-producing artists

See full eligibility

Overview

Commercialisation nationale — Volet 1 - Promotion supports the national promotion of sound recordings for Canadian self-producing artists, French-speaking Canadian artists, record labels, and sound recording producers in Canada, with up to $50,000 per project. It funds promotion and image-production activities, including video clips, press, radio and web promotion, and related marketing that supports album visibility and artist career development.
/100
Opportunity Score
Moderate potential, but conditions must align.

At a glance

Funding available

Financing goals
  • Develop an online presence
  • Access new markets
  • Reach a new target audience
Eligible Funding
  • Maximum amount : 50,000 $
  • Up to 50% of project cost
Funds Providers

Eligible candidates

Eligible Industries
  • All industries
Location
  • Quebec
Legal structures
  • For-profit business
  • Sole proprietorship
Annual revenue
  • All revenue ranges
Organisation size
  • All organization sizes
Audience
  • Canadians

Next Steps

1
Determine your project
2
Validate your eligibility

Activities funded

  • National commercialisation of a sound recording
  • Promotion activities for the recording
  • Production of images, including video clips or other captures integrated into the promotion strategy
  • Showcases, opening acts, concerts and tours

Documents Needed

  • Completed Excel application form
  • Signed Declarations tab
  • Press, radio and web promotion contracts or, when performed in-house, work schedules, if requested by the administration
  • Video clip estimates and synopses, if applicable
  • For non-production-funded projects evaluated by grid: production and distribution contracts, licence contract, distribution reports, chart proofs, show and booking contracts, management contract, show proofs, list of authors and composers with citizenship status, MP3 copy, PDF cover, mechanical reproduction licences, and legal deposit proofs

Eligibility

Who is eligible?

  • Self-producing artists
  • French-speaking Canadian artists
  • Record labels
  • Sound recording producers

Who is not eligible

  • Businesses benefiting from a global funding envelope in the Individual Initiatives stream
  • English-language music projects that should be directed to FACTOR
  • Applicants in default of payment
  • Reissues and compilations

Eligible expenses

  • Accommodation: a single room in commercial establishments up to 150 $ per night, or non-commercial lodging up to 50 $ per night.
  • Transport to the terminal, station or airport when reasonable; local transport is otherwise not eligible.
  • Air travel based on an economy fare, and compensated carbon credits on the airfare.
  • Train and bus fares up to the fare of a higher class than economy, if available; car rental based on an intermediate vehicle except for touring artists and musicians; gasoline; and personal vehicle use at 0.60 $ per kilometre.
  • Per diem covering meals, local transport and incidental expenses, up to 100 $ per day.

Ineligible Costs and Activities

  • Cash payments
  • Barter or exchange of services
  • Mechanical and audiovisual reproduction licences
  • Website hosting and bandwidth costs
  • Audit, legal, infringement, recoverable tax, interest on late payment, and administration fees

Eligible geographic areas

  • Canada

Selection criteria

  • For non-production-funded projects, the evaluation grid considers the professional environment, the quality of the marketing plan, and the performance of the project.
  • For production-funded projects, the application must demonstrate the project’s relevance and its impact on the artist’s career.
  • Only projects that stand out on the evaluation grid are retained.

How to apply

  • Complete the Excel form and submit it electronically, duly named (Demandeur – Artiste –CN), to inscription@musicaction.ca.
  • Send the supporting documents with the application.
  • For non-production-funded recordings evaluated using the grid, send the additional documents required for those applications.
  • All required documents must be received by 17h on the registration day.

Processing and Agreement

  • Production-funded sound recordings are approved directly.
  • Non-production-funded sound recordings are assessed using a grid that considers the professional environment, the quality of the marketing plan, and the performance of the project.
  • Acceptance depends on the applicant’s financial capacity to complete the project, and Musicaction may request access to accounting books for verification.
  • The revised budget is part of the funding contract, and any significant change must be authorized in advance.
  • Generally, 75% of the amount awarded is paid at contract signature, a further payment may follow review of the expenses supporting the first payment, and the final payment is made after completion analysis.

Contacts

Other components of this program

Explore related funding streams and grants that belong to the same program.

Frequently Asked Questions about the Musicaction — National marketing – Stream 1 - Promotion Program

What is the Musicaction — National marketing – Stream 1 - Promotion?

Commercialisation nationale — Volet 1 - Promotion supports the national promotion of sound recordings for Canadian self-producing artists, French-speaking Canadian artists, record labels, and sound recording producers in Canada, with up to $50,000 per project. It funds promotion and image-production activities, including video clips, press, radio and web promotion, and related marketing that supports album visibility and artist career development.

How much funding can be received?

Musicaction — National marketing – Stream 1 - Promotion Funds up to 50% of admissible expenses, capped at $50,000 per project.

Who is eligible for the Musicaction — National marketing – Stream 1 - Promotion program?

To be eligible for the Musicaction — National marketing – Stream 1 - Promotion program, you must: The applicant and the featured artist must be Canadian. The applicant must hold the exploitation rights in Canada. The recording must meet Canadian and French-language content standards.

What expenses are eligible under Musicaction — National marketing – Stream 1 - Promotion?

National commercialisation of a sound recording Promotion activities for the recording Production of images, including video clips or other captures integrated into the promotion strategy Showcases, opening acts, concerts and tours

Who can I contact for more information about the Musicaction — National marketing – Stream 1 - Promotion?

You can contact Musicaction by email at inscription@musicaction.ca.

Where is the Musicaction — National marketing – Stream 1 - Promotion available?

The Musicaction — National marketing – Stream 1 - Promotion program is available the province of Quebec.

Is the Musicaction — National marketing – Stream 1 - Promotion a grant, loan, or tax credit?

Musicaction — National marketing – Stream 1 - Promotion is a Grant and Funding