Musicaction — National marketing – Stream 1 - Promotion

• The applicant must be a Canadian artist self-producing their work, a Canadian Francophone artist, a record label, or a sound recording producer holding the exploitation rights for the sound recording in Canada.
• The applicant and the artist targeted by the application must be Canadian (citizen or permanent resident) and have their primary residence in Canada.
• The project must involve the national commercialization of a sound recording (promotion and/or production of images such as video clips) and fit within a coherent marketing plan.
• The sound recording must meet Musicaction’s Canadian and Francophone content standards and be covered by an agreement with a Canadian physical or digital distribution company.
• The applicant must not be in default of payment with Musicaction and must demonstrate the financial capacity to complete the project, providing access to accounting records if requested.

Who is eligible?

• Self-produced music artists (artist-entrepreneurs)
• Francophone Canadian music artists
• Record labels
• Sound recording producers

Who is not eligible

• Companies that benefit from a global funding envelope under the “Initiatives individuelles” stream of Musicaction.
• Businesses or individuals whose project (and related promotional material) contains serious or gratuitous violence, sexual exploitation, obscene, indecent or pornographic content, or content that is hateful, defamatory or otherwise illegal under the Criminal Code.
• Companies or individuals that are in a situation of default of payment (e.g. bankruptcy, insolvency, receivership or similar status as defined by Musicaction).
• Applicants submitting the same project simultaneously to FACTOR and Musicaction; anglophone music projects must instead be directed to FACTOR.
• Projects based on reissues or compilations (these types of recordings are not accepted; only new recordings or re-recordings can be supported).

Eligible expenses

• Production of images directly tied to the promotion strategy (e.g. music videos and other recorded visual content), including eligible production fees within the program limits.
• Accommodation costs during project-related travel, up to the maximum eligible nightly amounts, whether in commercial lodging or private accommodation.
• Transportation expenses required to carry out the promotional activities (airplane, train, bus, rental car, private vehicle mileage), including eligible fuel costs for rental cars and carbon credit fees associated with airline tickets.
• Per diem allowances to cover meals, local transport and incidental expenses (such as communications and tips) during eligible travel and stays.

Eligible geographic areas

• Organizations and individuals whose main residence or place of business is in Canada.

• For projects where the sound recording was financed by Musicaction at the production stage: the project is approved directly but must clearly demonstrate the relevance of the promotional activities and their impact on the artist’s career development.
• For projects where the sound recording was not financed by Musicaction at the production stage: evaluation is based on a grid that considers the applicant’s and artist’s professional environment (partners, team, structure).
• Quality and coherence of the national marketing and promotion plan for the sound recording.
• Performance and results of the targeted project to date (e.g. commercial traction, measurable outcomes of earlier marketing efforts).
• For all projects, Musicaction also considers the applicant’s financial capacity to complete the project, based on access to accounting records if required.

• Musicaction can support the national commercialization of a sound recording for up to two years after its release.
• For albums not funded at the production stage, there is a fixed intake deadline (e.g. April 2, 2025, 5:00 p.m. EDT in the referenced program year), while applications for albums funded at production can be submitted at any time.
• Program rules, forms and some parameters (such as mileage rates and recording length requirements) are updated periodically and tied to specific program years (e.g. 25–26, revision dated 2025‑02‑28).
• Applicants must keep original invoices and proofs of payment for five years after project completion, as they may be requested for verification at any time.