
Musicaction — International Commercialization – Stream 2
Last Update: July 22, 2025
QC, Canada
Program supports international promotion and career development activities
At a glance
Eligible Funding
- Max. $50,000
- Up to 50% of project cost
Timeline
- Open Date : January 1, 2023
Financing Type
Grant and Funding
Eligible Industries
- Arts, entertainment and recreation
Funds Providers
Unspecified
Program status
Open
Overview
The grant program, "Commercialisation internationale - Volet 2," provides up to $50,000 to support Canadian artists in the international distribution and promotion of their music, along with career development efforts. Eligible activities include promotional efforts, tours, showcase performances before industry professionals, and adaptation to target markets.
Financing terms and conditions
The Musicaction grant provides structured funding options to support the international commercialization and career development of Canadian artists, focusing on valuable activities such as promotion and performances. The funding is designed to ensure effective utilization while accommodating diverse project needs.
- The grant funding is generally capped at $50,000 for Stream 2, minus any funds used in Stream 1, with exceptions possible for events linked with international showcases.
- A maximum of 15,000 CAD is designated for each tour, given a minimum of five shows within 12 days, with potential additional support for exceeding dates or priority markets like Francophone Europe.
- Showcases before international professionals receive a maximum of $10,000 per journey, with potential increases depending on specific conditions.
- The "adaptation to a target market" activity offers up to $10,000 per visit, with a project's album or EP adaptation capped at $25,000.
- Aid can cover up to 50% of accepted costs, extending to 75% for official international showcases.
- Additional funding is possible beyond $50,000 based on artist performance metrics like sales, media visibility, and streaming statistics.
- Support for travel, accommodation, and per diem costs adhere to specified maximums, ensuring expenses remain reasonable and verifiable. Canadian providers, services, and products must be prioritized when available.
Activities funded
This grant aims to support the international career development of Canadian artists through promotion activities, touring, showcases, and adaptation to target markets. The program provides financial assistance for artists to enhance their global presence and explore new markets effectively.
- Promotion activities: Support for promotional efforts to boost an artist's presence in the target market.
- Tours: Assistance for touring activities, including a minimum of 5 performances within 12 days, with additional support available for tours in European Francophonie markets.
- Showcases in front of industry professionals: Funding for artist showcases or live performances aimed at industry professionals, including travel and representation expenses.
- Market adaptation: Financial aid for adapting an artist's work to suit the target market, including necessary adjustments and market analysis.
Eligibility
The eligibility criteria for this grant outline specific requirements related to the applicant's status and the connection to the Canadian music industry.
- The applicant must be either a self-producing artist, a Francophone Canadian artist, a publishing company, a management company, a record label, a sound recording producer, or a show producer.
- The applicant and the artist must be Canadian citizens.
- For companies, the necessary documents to establish or update a master file, including financial statements meeting current standards, must be provided.
- Applicants must not be beneficiaries of the "Enveloppe de financement global" program under the "Initiatives individuelles" stream, except under specific circumstances as detailed.
- The project's associated album or EP must have either been commercialized less than 24 months before the application or be an upcoming release planned within the next six months with a declaration adhering to content and distribution rules.
- The album or EP must comply with Canadian and Francophone content standards, with exceptions potentially authorized under specific circumstances.
- The project must be linked by contract to a recognized professional structure on the target market, such as a record label, publishing company, booking agency, or management company.
- The project cannot be simultaneously submitted to both FACTOR and Musicaction.
- Re-releases and compilations are not eligible, although re-recordings may be.
- The applicant must not be in default of payment obligations.
- The project can include non-funded albums or EPs that meet specific criteria.
Who is eligible?
- Self-producing artist- Artists from the Canadian Francophonie- Publishing house- Management companies- Record companies- Producer of sound recordings- Producer of showsNote: Companies that benefit from the "Enveloppe de financement global" (EFG) program for individual initiatives are not eligible. However, an exception allows a request for artist participation in an official showcase supported by the "Événement à l’international" program, given certain conditions are met regarding authorized representation and expense management during the development activities.
Who is not eligible
This grant excludes certain companies and organizations due to their status within other funding envelopes. The main restrictions ensure eligibility for new and unforeseen projects only.
- Companies benefiting from the Global Funding Envelope in the Individual Initiatives component.
- Projects that coincide with previously planned activities under the Global Funding Envelope application.
Eligible expenses
The grant covers eligible expenses related to travel, accommodation, and other costs necessary for the realization of the artist's development activities.
- Accommodation costs, based on a maximum of $300 per night for hotel stays or $50 per night for non-commercial accommodations.
- Airfare costs up to the price of an economy class ticket, with carbon offset fees also eligible.
- Train and bus travel costs up to the price of a ticket above economy class.
- Car rental costs for intermediate series vehicles, with gas expenses eligible.
- Mileage reimbursement for personal vehicles at a rate of $0.55/km (or $0.50/km for earlier applications).
- Per diem allowances for meals, local transport, and incidental expenses up to $200 per day.
- Reasonable local transport fees to reach terminals, stations, or airports, prioritizing public transport, shuttles, or taxis.
- The costs associated with an artist's representative when accompanying the artist to an international showcase.
Eligible geographic areas
This grant prioritizes countries within the European francophonie, making them eligible geographical areas for applications. Exceptions can be made for other territories if significant career development potential is demonstrated.
- Countries within the European francophonie.
- Other territories demonstrating significant career development potential in the target music category.
Selection criteria
The evaluation and selection of projects for this grant are assessed using specific criteria to determine the potential success and impact on the target market.
- Significance of the target market in relation to the musical category.
- Professional environment surrounding the project.
- Existing performance indicators if any, like previous success on the target market.
- Quality of the career development strategy on the target market outlined in the proposal.
- Demonstration of the presence of international professionals who can impact the artist's career development for international showcases not supported under "Événement à l'international".
- Financial capacity of the applicant to complete the project.
How to apply
1
Preparation of documents
- Draft a career development plan for the target market detailing the results achieved, the development potential, the team in the targeted market, market knowledge, and the marketing strategy.
- Gather the existing agreements with companies and professionals related to the artist on the national and international levels, including distribution companies, recording producers, record labels, publishing houses, and management companies.
- Provide agency and performance production contracts.
- Obtain and prepare invitation letters or contracts for performance broadcasting and venue rental for the planned shows.
- Verify proof of confirmation of the presence of international professionals if relevant.
- Gather contracts for public relations services, radio promotion, and web promotion when applicable.
- For albums or EPs not financed for production or marketing by Musicaction, provide MP3 files of the tracks and proof of legal deposit.
2
Complete the application form
- Download the application form in Excel format from the program's website.
- Fill in all sections of the form including the Declarations tab, then sign it.
3
Submit the request
- Electronically send the completed application form and all required documents to inscription@musicaction.ca.
- Properly name the application file according to the instructions specified by the program (e.g., Applicant – Artist – CI2).
4
Post-Submission Follow-Up
Wait for the confirmation of receipt of the request by Musicaction.
Additional information
Here are additional relevant details for this grant:
- The funding cannot represent more than 50% of the eligible costs, except for projects aiming at participation in an official showcase, where it can cover up to 75% of the costs.
- Additional funding beyond the $50,000 cap may be granted if significant success on the foreign territory is demonstrated, based on sales, media visibility, and other metrics.
- Submissions must be completed electronically in Excel format with all supporting documents.
- An early advance of 75% of the funds can be accessed upon project acceptance, with additional releases as costs are justified.
- All promotional materials must feature the Musicaction logo and the Government of Canada wordmark, with proper acknowledgment.
- Failure to maintain proper documentation can result in fund recovery and potential ineligibility for future grants.
Contacts
nparent@musicaction.ca
Frequently Asked Questions about the Musicaction — International Commercialization – Stream 2 Program
Here are answers to the most common questions about the Musicaction — International Commercialization – Stream 2. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the Musicaction — International Commercialization – Stream 2?
How much funding can be received?
What is the deadline to apply?
Is the Musicaction — International Commercialization – Stream 2 a grant, loan, or tax credit?
Who are the financial supporters of the Musicaction — International Commercialization – Stream 2?
Who is eligible for the Musicaction — International Commercialization – Stream 2 program?
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Where is the Musicaction — International Commercialization – Stream 2 available?

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