Canada Pavilion Program

Q: How much funding can be received?

There is no informations about how much funding can be received.

Q: What is the deadline to apply?

The deadline to apply is not specified.

Q: Is the Canada Pavilion Program a grant, loan, or tax credit?

Canada Pavilion Program is a Grant and Funding

Q: Who are the financial supporters of the Canada Pavilion Program?

Canada Pavilion Program is funded by Agriculture and Agri-Food Canada (AAFC), Government of Canada

Q: Who is eligible for the Canada Pavilion Program program?

To be eligible for the Canada Pavilion Program program, you must: • 1 to 249 employees or 250 to 500 employees • Annual net revenue in Canada is less than $50M

Q: Who can I contact for more information about the Canada Pavilion Program?

You can contact Agriculture and Agri-Food Canada (AAFC).

Q: Where is the Canada Pavilion Program available?

The Canada Pavilion Program program is available across Canada.

Q: Are startups eligible for the Canada Pavilion Program program?

Yes, startups are eligible to apply for the Canada Pavilion Program program.

Last Update: July 22, 2025

Canada

Supports Canadian exporters at major international food trade shows

At a glance

Eligible Funding

No Condition

Timeline

Open Date : July 9, 2024

Financing Type

Grant and Funding

Eligible Industries

Agriculture, forestry, fishing and hunting

Funds Providers

Unspecified

Program status

Open

Overview

The Canada Pavilion Program provides streamlined financial support to Canadian small and medium-sized exporters participating in leading international food and beverage trade shows, focusing on first-time exhibitors and new market access. The program covers costs related to customizable turn-key booths and is part of a five-year initiative under the Sustainable Canadian Agricultural Partnership; the maximum funding amount is not specified.

Financing terms and conditions

Simplified access to financial assistance for participants.
Provision of a custom turnkey booth for the Canada Pavilion trade shows.
Focus on new businesses in the market, new exhibitors, and innovative products.

Activities funded

Participation in global food and beverage trade shows under the Canada Pavilion.
Showcasing new to market, first-time exhibitors, or innovative Canadian products at designated international events.
Accessing market opportunities through organized flagship Canada Pavilion trade show events.

Examples of admissible projects:

$ 3,500

First-time showcase of gluten-free bakery items at the Quebec City Food Fair

$ 3,000

Launching premium organic teas at the Halifax Health and Wellness Expo

$ 3,500

Showcasing innovative organic snacks at the Vancouver Food Expo

$ 4,000

Participation in the Canada Pavilion at the SIAL Trade Show

$ 4,000

Bringing new vegan dairy alternatives to the Calgary Health Expo

$ 4,000

Attending the Canadian Partnerships Trade Show for the first time

Eligibility

The applicant must be a Canadian company.
The company should be involved in the food and beverage sector.
Priority is given to small and medium size exporters.
Priority is given to new to market, first-time exhibitors, and companies with innovative products.

Who is eligible?

Canadian companies in the food and beverage sector
Small and medium size exporters
Companies introducing new to market, first-time exhibitors
Companies with innovative food and beverage products

Eligible expenses

Turn-key booth costs for participation in Canada Pavilion events at international food and beverage trade shows.

Selection criteria

Priority is given to small and medium-sized exporters.
Focus on new-to-market and first-time exhibitors.
Emphasis on participation with innovative products.

How to apply

Visit the Agriculture and Food Trade Show Service website or contact aafc.mas-sam.aac@agr.gc.ca for more information on the Canada Pavilion Program and other key trade events.

Explore the benefits of the Canada Pavilion by watching videos on participating in the Canadian Pavilion at international trade shows.

Prepare your application for the Canada Pavilion Program by understanding the program highlights, eligibility criteria, and the focus on new to market, first-time exhibitors, and innovative products.

Submit your application to participate in the Canada Pavilion by following the guidelines and deadlines provided by the program.

Await the evaluation of your application and notification of acceptance or feedback from the program organizers.

Additional information

The program is part of the Sustainable Canadian Agricultural Partnership, spanning five years.
Priority is given to small and medium-sized exporters.
Instructional and informational videos are available to showcase the Canada Pavilion experience.
A dedicated email contact is provided for inquiries: aafc.mas-sam.aac@agr.gc.ca.

Documents and links

Canada Pavilion Program

Apply to this program

Frequently Asked Questions about the Canada Pavilion Program Program

Here are answers to the most common questions about the Canada Pavilion Program. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.