If your export-ready company features products from the agriculture and agri-food sectors, you can get funding to offset the cost of booth prices on a show-by-show basis when you exhibit at trade shows.

Eligibility criteria

The Canada Pavilion Program aims to support Canadian companies participating in food and beverage trade shows. Eligibility criteria include:

New to market, first-time exhibitors, and innovative products
Priority for small and medium size exporters

Who is eligible

Small and medium size exporters are eligible for the Canada Pavilion Program grant. Priority is given to new to market, first-time exhibitors, and innovative products.

Small and medium size exporters
New to market, first-time exhibitors
Innovative products

Eligible expenses

There are eligible expenses for this grant. The Canada Pavilion Program offers financial support for participating Canadian companies, with a focus on customizable booth options, targeting new to market and innovative products from small and medium size exporters.

Financial support for booth customization
Eligibility for new to market and innovative products
Priority given to small and medium size exporters

Eligible projects & activities

Eligible projects or activities for this grant include:

New to market, first-time exhibitors at food and beverage trade shows
Small and medium size exporters participating in Canada Pavilion events
Companies with innovative products seeking market access gains

Evaluation & selection criteria

The Canada Pavilion Program has evaluation and selection criteria to ensure a fair and transparent process. Criteria include:

Financial need and eligibility
Relevance of the applicant's products or services to the target market
Export readiness and market development potential
Previous trade show participation and outcomes
Potential for growth and innovation

How to apply

Step 1: Visit the Agriculture and Food Trade Show Service website or contact aafc.mas-sam.aac@agr.gc.ca for more information on the Canada Pavilion Program and other key trade events.
Step 2: Explore the benefits of the Canada Pavilion by watching videos on participating in the Canadian Pavilion at international trade shows.
Step 3: Prepare your application for the Canada Pavilion Program by understanding the program highlights, eligibility criteria, and the focus on new to market, first-time exhibitors, and innovative products.
Step 4: Submit your application to participate in the Canada Pavilion by following the guidelines and deadlines provided by the program.
Step 5: Await the evaluation of your application and notification of acceptance or feedback from the program organizers.

Documents and links