Canada Pavilion Program

Who is eligible?

• Export-ready Canadian companies from the agriculture, agri-food, fish and seafood sectors.
• Official agents, brokers and representatives, with conditions, to represent the interest of Canadian companies and products at Flagship events.

Eligible expenses

• Booth
• Standard booth furnishings
• Show access

Ineligible Costs and Activities

• Travel costs.
• Hotel costs.
• Per diem costs.

• The program operates on a first-come, first-served basis.
• Priority is given to Small and Medium Sized Enterprises (SMEs).
• Additional consideration is given to first-time exhibitors, companies entering new markets and companies with innovative products.

• Review the list of Flagship Trade shows and email mas-sam.aac@agr.gc.ca with the shows of interest.
• A project officer will contact the company with further details and add it to the recruitment list.
• Use the registration link from the project officer to register for one booth.
• On the booth registration page, indicate whether you would like to be considered for a Corner Booth or a Double Booth.
• If the show is sold out, sign up for the waitlist.

• Registration is reviewed to ensure that the company meets eligibility requirements.
• Within 72 hours of submitting registration, applicants receive an email confirming if it has been approved or declined.
• If space becomes available, the first company on the waitlist receives an email and has 48 hours to register its booth.
• After approval, an invoice is emailed from noreply@etouches.com.
• Payment is due within 15 days of receipt of invoice, or the booth is forfeited and made available again.

• AAFC is committed to achieving its Service Standards a minimum of 80% of the time under normal circumstances.
• Performance data is collected on a quarterly basis throughout each fiscal year and reported publicly through the annual Service Standards Report.