How much funding can be received?

The Canada Pavilion Program provides streamlined financial support to Canadian small and medium-sized exporters participating in leading international food and beverage trade shows, focusing on first-time exhibitors and new market access. The program covers costs related to customizable turn-key booths and is part of a five-year initiative under the Sustainable Canadian Agricultural Partnership; the maximum funding amount is not specified.

Financing terms and conditions

Simplified access to financial assistance for participants.
Provision of a custom turnkey booth for the Canada Pavilion trade shows.
Focus on new businesses in the market, new exhibitors, and innovative products.

Eligible projects & activities

Participation in global food and beverage trade shows under the Canada Pavilion.
Showcasing new to market, first-time exhibitors, or innovative Canadian products at designated international events.
Accessing market opportunities through organized flagship Canada Pavilion trade show events.

Examples of admissible projects:

$ 3,500

First-time showcase of gluten-free bakery items at the Quebec City Food Fair

$ 3,000

Launching premium organic teas at the Halifax Health and Wellness Expo

$ 3,500

Showcasing innovative organic snacks at the Vancouver Food Expo

$ 4,000

Participation in the Canada Pavilion at the SIAL Trade Show

$ 4,000

Bringing new vegan dairy alternatives to the Calgary Health Expo

$ 4,000

Attending the Canadian Partnerships Trade Show for the first time

Eligibility criteria of the Canada Pavilion Program program

The applicant must be a Canadian company.
The company should be involved in the food and beverage sector.
Priority is given to small and medium size exporters.
Priority is given to new to market, first-time exhibitors, and companies with innovative products.

Who is eligible?

Canadian companies in the food and beverage sector
Small and medium size exporters
Companies introducing new to market, first-time exhibitors
Companies with innovative food and beverage products

Eligible expenses

Turn-key booth costs for participation in Canada Pavilion events at international food and beverage trade shows.

Eligibility criteria of the Canada Pavilion Program program

Priority is given to small and medium-sized exporters.
Focus on new-to-market and first-time exhibitors.
Emphasis on participation with innovative products.

How to apply to the Canada Pavilion Program program

Visit the Agriculture and Food Trade Show Service website or contact aafc.mas-sam.aac@agr.gc.ca for more information on the Canada Pavilion Program and other key trade events.

Explore the benefits of the Canada Pavilion by watching videos on participating in the Canadian Pavilion at international trade shows.

Prepare your application for the Canada Pavilion Program by understanding the program highlights, eligibility criteria, and the focus on new to market, first-time exhibitors, and innovative products.

Submit your application to participate in the Canada Pavilion by following the guidelines and deadlines provided by the program.

Await the evaluation of your application and notification of acceptance or feedback from the program organizers.

Additional information

The program is part of the Sustainable Canadian Agricultural Partnership, spanning five years.
Priority is given to small and medium-sized exporters.
Instructional and informational videos are available to showcase the Canada Pavilion experience.
A dedicated email contact is provided for inquiries: aafc.mas-sam.aac@agr.gc.ca.

Documents and links

Canada Pavilion Program

Apply to this program

Supports Canadian SMEs’ export activities in new international markets