Open
Source change captured:
Canada Pavilion Program
Supports Canadian exporters at major food trade shows
Deadline
Open continuously
Location
Cologne, Dubai, Paris, Seoul, Singapore, Tokyo, Canada
Who can apply
Export-ready Canadian companies from the agriculture, agri-food, fish and seafood sectors.
See full eligibility
Overview
The Canada Pavilion Program helps export-ready Canadian companies participate in flagship international food and beverage trade shows with support for exhibiting costs. It is for agriculture, agri-food, fish and seafood companies and covers booth, standard booth furnishings and show access.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Develop a new product or service
- Access new markets
- Launch or market a product/service
Eligible Funding
- Varies by project
Funds Providers
Eligible candidates
Eligible Industries
- All industries
Location
- Cologne, Dubai, Paris, Seoul, Singapore, Tokyo
Legal structures
- For-profit business
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Canadians
- Startups
Next Steps
1
Determine your project
Availability timeline
2026
Periods: 1
Activities funded
- Participation in flagship trade shows eligible for booth support under the Canada Pavilion Program, including GULFOOD, FoodEx Japan, Food & Hospitality Asia, Seoul Food & Hotel, Salon International de l'Alimentation (SIAL) Paris, ANUGA, China Fisheries & Seafood Expo, and Seafood Expo Global.
Sources and recorded changes
- Source change captured
- Change recorded
- Record updated
A captured source change or record update does not confirm eligibility. Check the funder’s current rules before applying.
Trade show event dates updated
The Canada Pavilion Program’s supported trade events were updated, including a date change for Seoul Food & Hotel from June 9–12, 2026 to June 8–11, 2027.
The Trade Show Service page now points to a materially different set of supported trade events for the Canada Pavilion Program, with several 2026 entries moved to 2027 and some events added or removed across regional sections. On the Seoul Food & Hotel page, the next show changed from June 9 to 12, 2026 to June 8 to 11, 2027, and the participation wording was updated to past tense for the 2026 pavilion.
Eligibility
Who is eligible?
- Export-ready Canadian companies from the agriculture, agri-food, fish and seafood sectors.
- Official agents, brokers and representatives, with conditions, to represent the interest of Canadian companies and products at Flagship events.
Eligible expenses
- Booth
- Standard booth furnishings
- Show access
Ineligible Costs and Activities
- Travel costs.
- Hotel costs.
- Per diem costs.
Selection criteria
- The program operates on a first-come, first-served basis.
- Priority is given to Small and Medium Sized Enterprises (SMEs).
- Additional consideration is given to first-time exhibitors, companies entering new markets and companies with innovative products.
How to apply
- Review the list of Flagship Trade shows and email mas-sam.aac@agr.gc.ca with the shows of interest.
- A project officer will contact the company with further details and add it to the recruitment list.
- Use the registration link from the project officer to register for one booth.
- On the booth registration page, indicate whether you would like to be considered for a Corner Booth or a Double Booth.
- If the show is sold out, sign up for the waitlist.
Processing and Agreement
- Registration is reviewed to ensure that the company meets eligibility requirements.
- Within 72 hours of submitting registration, applicants receive an email confirming if it has been approved or declined.
- If space becomes available, the first company on the waitlist receives an email and has 48 hours to register its booth.
- After approval, an invoice is emailed from noreply@etouches.com.
- Payment is due within 15 days of receipt of invoice, or the booth is forfeited and made available again.
Additional information
- AAFC is committed to achieving its Service Standards a minimum of 80% of the time under normal circumstances.
- Performance data is collected on a quarterly basis throughout each fiscal year and reported publicly through the annual Service Standards Report.
Contacts
Frequently Asked Questions about the Canada Pavilion Program Program
What is the Canada Pavilion Program?
The Canada Pavilion Program helps export-ready Canadian companies participate in flagship international food and beverage trade shows with support for exhibiting costs. It is for agriculture, agri-food, fish and seafood companies and covers booth, standard booth furnishings and show access.
What is the deadline to apply?
The program is accepting continuous intake
Who is eligible for the Canada Pavilion Program program?
To be eligible for the Canada Pavilion Program program, you must:
Export-ready Canadian companies
Agriculture, agri-food, fish and seafood sectors
Products displayed must be Product of Canada and/or Made in Canada
What expenses are eligible under Canada Pavilion Program?
Participation in flagship trade shows eligible for booth support under the Canada Pavilion Program, including GULFOOD, FoodEx Japan, Food & Hospitality Asia, Seoul Food & Hotel, Salon International de l'Alimentation (SIAL) Paris, ANUGA, China Fisheries & Seafood Expo, and Seafood Expo Global.
Who can I contact for more information about the Canada Pavilion Program?
You can contact Agriculture and Agri-Food Canada (AAFC) by email at aafc.mas-sam.aac@agr.gc.ca.
Where is the Canada Pavilion Program available?
The Canada Pavilion Program program is available across Canada.
Is the Canada Pavilion Program a grant, loan, or tax credit?
Canada Pavilion Program is a Grant and Funding