AgriCommunication Program
Canada
Funding to promote consumer awareness of Canadian agriculture
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|projectCostPercent
grant_single|deadlines
- grant_single|grantStatusClosed
grant_single|financingType
Grant and Funding
grant_single|eligibleIndustries
- Agriculture, forestry, fishing and hunting
- Retail trade
grant_single|grantors
- Agriculture and Agri-Food Canada (AAFC)
- Government of Canada
grant_single|status
grant_card_status|closed
grant_single_labels|preview
Your not-for-profit organization can get a maximum of 70% funding of eligible costs on projects that focus on consumer awareness, sector awareness, and environmental sustainability, to build public trust within the agriculture sector.
grant_single_labels|terms_and_conditions
This grant provides strategic funding to enhance public trust and awareness in Canadian agriculture with specified cost-sharing measures to ensure accountability. The financing modalities encourage a collaborative approach by integrating different levels of governmental support.
- Non-repayable contributions are available, covering up to 70% of total eligible project costs.
- Cumulative government funding, from federal to municipal sources, is typically capped at 85% of total eligible project costs.
grant_single_labels|projects
The AgriCommunication Program supports projects that enhance public trust and cultivate consumer understanding of Canadian agriculture. Eligible activities focus on promoting awareness about farming practices and the food industry's commitment to sustainability.
- Projects that boost consumer awareness of Canadian agricultural practices.
- Initiatives that increase sector awareness of consumer perceptions and expectations.
- Efforts by the industry to promote environmentally sustainable best practices.
grant_single|admissibleProjectsExample
$ 21,000
Creating an interactive website for promoting transparency in the Canadian dairy sector
$ 17,500
Organizing workshops on the benefits of local organic food production
$ 17,500
Implementing a community garden project to promote urban agriculture education
$ 31,500
Developing a digital campaign to raise awareness about sustainable farming practices
$ 15,400
Creating a video series highlighting sustainable fishing methods
$ 21,000
Launching a public trust initiative focusing on sustainable aquaculture
grant_single_labels|admissibility
Eligibility criteria for this grant include:
- Applicants must be Canadian individuals, corporations, cooperatives, Indigenous groups, or non-profit organizations.
- Projects must focus on consumer awareness of Canadian agriculture, sector awareness of consumer perceptions, or industry efforts to endorse environmentally sustainable best practices.
- Applicants may apply for funding up to 70% of total eligible costs.
- Total government funding (including federal, provincial, territorial, and municipal governments or their agencies) typically won't exceed 85% of total eligible costs.
grant_eligibility_criteria|who_can_apply
The eligibility criteria for the AgriCommunication Program are not specified in the provided context. Generally, such programs are open to organizations, groups, or individuals involved in agricultural activities or initiatives related to the priorities mentioned (consumer awareness, sector awareness, and environmental sustainability), but specific detailed criteria would be listed in a full guide or official program description.
grant_eligibility_criteria|who_cannot_apply
Some types of companies are not eligible for this grant. These include:
- Non-Canadian companies
- Companies outside of the agriculture or food industry
- Companies not focusing on increasing public trust in Canadian agriculture
grant_eligibility_criteria|eligible_expenses
The AgriCommunication Program supports projects that aim to enhance public trust and appreciation for the agriculture sector in Canada. Eligible activities must focus on increasing consumer awareness, sector perception, and sustainability practices.
- Projects enhancing consumer awareness of Canadian agriculture.
- Efforts to improve the sector's understanding of consumer perceptions.
- Initiatives promoting environmentally sustainable practices within the industry.
grant_single_labels|criteria
There are evaluation and selection criteria for this grant. The criteria include:
- Relevance to the program objectives and priorities
- Quality of the project plan and activities
- Expected results and benefits
- Capacity and capability to deliver the project
- Reasonableness and appropriateness of the budget
- Overall assessment of the application
grant_single_labels|register
Here are the steps to submit an application for this grant:
- Step 1: Review the Applicant Guide
- Download and thoroughly review the applicant guide provided by the program to understand detailed requirements and compliance.
- Step 2: Contact Program Support for Assistance
- Reach out to the contact provided for clarifications or assistance regarding the application process.
- Step 3: Prepare Your Application
- Gather necessary documents such as project proposals, budgets, and any previous correspondence related to the project.
- Ensure the project aligns with one or more of the program priorities.
- Calculate the funding request ensuring it does not exceed 70% of total eligible costs.
- Step 4: Submit Application
- Prepare the complete application package according to the guidelines specified in the application guide.
- Submit the application package through the specified channel mentioned by the program announcement.
- Step 5: Confirmation of Submission
- Receive confirmation via email or postal mail indicating the application has been received and successfully logged for processing.
grant_single_labels|otherInfo
Here are additional relevant details for this grant:
- Funding can cover up to 70% of total eligible costs for a project.
- The cumulative total government funding will generally not exceed 85% of total eligible costs.
Apply to this program
Enhancing Public Trust in Canadian Agriculture
The AgriCommunication Program is a federal initiative aimed at fostering public appreciation and trust in the contributions made by Canadian farmers and the food industry. The program offers substantial financial support for projects that align with its core objectives, promoting awareness and education regarding agricultural practices and consumer perceptions.
In-depth Insights into the AgriCommunication Program
The AgriCommunication Program is structured as a 3-year commitment, designed with a budget of up to $8 million destined to fortify consumer confidence and pride in Canada's agricultural sector. This initiative, which runs until March 31, 2024, is pivotal in bridging the gap between farmers, the food industry, and the general public, engendering a deeper trust and understanding of the processes that bring food to Canadian tables.
With a focused application intake period that is currently closed, the program emphasizes non-repayable financial contributions to qualifying projects. These projects must center around key priorities: enhancing consumer awareness of the Canadian agricultural landscape, increasing the sector’s understanding of consumer perspectives, and driving industry efforts towards adopting environmentally sustainable practices. The program's structure ensures a collaborative effort—funding is accessible up to 70% of a project's eligible costs, while total government assistance can encompass up to 85% of these costs, forming a comprehensive support system for innovative agricultural communication endeavors.
This initiative addresses the increasing demand for transparency in food production processes, responding proactively by supporting pathways that enhance visibility and comprehension of agriculture’s value chain. By emphasizing the industry's commitment to sustainable practices, the program aids in reshaping public perception, underscoring the importance of environmental stewardship at every stage of food production.
Successful applicants will be those who demonstrate the capability to significantly impact public awareness and trust through educational and promotional projects. These projects might include multimedia campaigns, community engagement activities, or research initiatives aimed at capturing and responding to consumer perceptions. Eligible entities include industry associations, advocacy groups, and potentially private enterprises involved in educational efforts within the agricultural sector.
The ultimate goal of the AgriCommunication Program is to ensure that Canadians not only feel confident about the origins and safety of their food but also appreciate the complex efforts of their agricultural community in maintaining high standards of production and sustainability. This comprehensive understanding not only supports consumer confidence but also equips the agricultural sector with insights necessary for continuous improvement and adaptation.
As the program targets a broad spectrum of stakeholders in the agricultural narrative, it employs a multi-faceted approach that not only involves direct funding but also encourages collaboration across various levels of government and private sectors. This confluence of resources and expertise is crucial in overcoming current and emerging challenges in agricultural communication and trust-building measures.
While the intake period for applications is closed, the impact of this program is expected to resonate throughout the sector, setting a new standard for how agricultural achievements and efforts are communicated and perceived by the public. This initiative represents a substantial investment in Canada's agricultural future, affirming a commitment to transparency, sustainability, and community engagement.
In summary, the AgriCommunication Program is more than financial aid; it is a strategic move towards nurturing a well-informed and trustful relationship between Canadian consumers and their agricultural industry. By investing in communication, education, and sustainability, Canada sets the stage for a more resilient and respected food system that benefits all stakeholders involved.
