AgriCommunication Program

This grant provides strategic funding to enhance public trust and awareness in Canadian agriculture with specified cost-sharing measures to ensure accountability. The financing modalities encourage a collaborative approach by integrating different levels of governmental support.

• Non-repayable contributions are available, covering up to 70% of total eligible project costs.
• Cumulative government funding, from federal to municipal sources, is typically capped at 85% of total eligible project costs.

Eligibility criteria for this grant include:

• Applicants must be Canadian individuals, corporations, cooperatives, Indigenous groups, or non-profit organizations.
• Projects must focus on consumer awareness of Canadian agriculture, sector awareness of consumer perceptions, or industry efforts to endorse environmentally sustainable best practices.
• Applicants may apply for funding up to 70% of total eligible costs.
• Total government funding (including federal, provincial, territorial, and municipal governments or their agencies) typically won't exceed 85% of total eligible costs.

Who is eligible?

Who is not eligible

Some types of companies are not eligible for this grant. These include:

• Non-Canadian companies
• Companies outside of the agriculture or food industry
• Companies not focusing on increasing public trust in Canadian agriculture

Eligible expenses

The AgriCommunication Program supports projects that aim to enhance public trust and appreciation for the agriculture sector in Canada. Eligible activities must focus on increasing consumer awareness, sector perception, and sustainability practices.

• Projects enhancing consumer awareness of Canadian agriculture.
• Efforts to improve the sector's understanding of consumer perceptions.
• Initiatives promoting environmentally sustainable practices within the industry.

There are evaluation and selection criteria for this grant. The criteria include:

• Relevance to the program objectives and priorities
• Quality of the project plan and activities
• Expected results and benefits
• Capacity and capability to deliver the project
• Reasonableness and appropriateness of the budget
• Overall assessment of the application

Here are additional relevant details for this grant:

• Funding can cover up to 70% of total eligible costs for a project.
• The cumulative total government funding will generally not exceed 85% of total eligible costs.