AgriCommunication Program
Last Update: July 22, 2025
Canada
Funding to promote consumer awareness of Canadian agriculture
AgriCommunication Program at a glance
Eligible Funding
- Up to 70% of project cost
Timeline
- Receipt of requests is now closed
Financing Type
Grant and Funding
Eligible Industries
- Agriculture, forestry, fishing and hunting
- Retail trade
Grant Providers
- Agriculture and Agri-Food Canada (AAFC)
- Government of Canada
Status
Closed
Overview of the AgriCommunication Program program
Your not-for-profit organization can get a maximum of 70% funding of eligible costs on projects that focus on consumer awareness, sector awareness, and environmental sustainability, to build public trust within the agriculture sector.
Financing terms and conditions
This grant provides strategic funding to enhance public trust and awareness in Canadian agriculture with specified cost-sharing measures to ensure accountability. The financing modalities encourage a collaborative approach by integrating different levels of governmental support.
- Non-repayable contributions are available, covering up to 70% of total eligible project costs.
- Cumulative government funding, from federal to municipal sources, is typically capped at 85% of total eligible project costs.
Eligible projects & activities
The AgriCommunication Program supports projects that enhance public trust and cultivate consumer understanding of Canadian agriculture. Eligible activities focus on promoting awareness about farming practices and the food industry's commitment to sustainability.
- Projects that boost consumer awareness of Canadian agricultural practices.
- Initiatives that increase sector awareness of consumer perceptions and expectations.
- Efforts by the industry to promote environmentally sustainable best practices.
Examples of admissible projects:
$ 17,500
Organizing workshops on the benefits of local organic food production
$ 17,500
Implementing a community garden project to promote urban agriculture education
$ 31,500
Developing a digital campaign to raise awareness about sustainable farming practices
$ 15,400
Creating a video series highlighting sustainable fishing methods
$ 21,000
Creating an interactive website for promoting transparency in the Canadian dairy sector
$ 21,000
Launching a public trust initiative focusing on sustainable aquaculture
Eligibility criteria of the AgriCommunication Program program
Eligibility criteria for this grant include:
- Applicants must be Canadian individuals, corporations, cooperatives, Indigenous groups, or non-profit organizations.
- Projects must focus on consumer awareness of Canadian agriculture, sector awareness of consumer perceptions, or industry efforts to endorse environmentally sustainable best practices.
- Applicants may apply for funding up to 70% of total eligible costs.
- Total government funding (including federal, provincial, territorial, and municipal governments or their agencies) typically won't exceed 85% of total eligible costs.
Who is eligible?
The eligibility criteria for the AgriCommunication Program are not specified in the provided context. Generally, such programs are open to organizations, groups, or individuals involved in agricultural activities or initiatives related to the priorities mentioned (consumer awareness, sector awareness, and environmental sustainability), but specific detailed criteria would be listed in a full guide or official program description.
Who is not eligible
Some types of companies are not eligible for this grant. These include:
- Non-Canadian companies
- Companies outside of the agriculture or food industry
- Companies not focusing on increasing public trust in Canadian agriculture
Eligible expenses
The AgriCommunication Program supports projects that aim to enhance public trust and appreciation for the agriculture sector in Canada. Eligible activities must focus on increasing consumer awareness, sector perception, and sustainability practices.
- Projects enhancing consumer awareness of Canadian agriculture.
- Efforts to improve the sector's understanding of consumer perceptions.
- Initiatives promoting environmentally sustainable practices within the industry.
Eligibility criteria of the AgriCommunication Program program
There are evaluation and selection criteria for this grant. The criteria include:
- Relevance to the program objectives and priorities
- Quality of the project plan and activities
- Expected results and benefits
- Capacity and capability to deliver the project
- Reasonableness and appropriateness of the budget
- Overall assessment of the application
How to apply to the AgriCommunication Program program
1
Review the Applicant Guide
Download and thoroughly review the applicant guide provided by the program to understand detailed requirements and compliance.
2
Contact Program Support for Assistance
Reach out to the contact provided for clarifications or assistance regarding the application process.
3
Prepare Your Application
- Gather necessary documents such as project proposals, budgets, and any previous correspondence related to the project.
- Ensure the project aligns with one or more of the program priorities.
- Calculate the funding request ensuring it does not exceed 70% of total eligible costs.
4
Submit Application
- Prepare the complete application package according to the guidelines specified in the application guide.
- Submit the application package through the specified channel mentioned by the program announcement.
5
Confirmation of Submission
Receive confirmation via email or postal mail indicating the application has been received and successfully logged for processing.
Additional information
Here are additional relevant details for this grant:
- Funding can cover up to 70% of total eligible costs for a project.
- The cumulative total government funding will generally not exceed 85% of total eligible costs.
Apply to this program
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