Tourisme Charlevoix, the Charlevoix Regional Tourism Association (ATR), is a nonprofit organization founded in 1975. It is recognized by Québec’s Ministry of Tourism as the organization representing tourism stakeholders and key tourism files in the Charlevoix region.
Its mission is to showcase Charlevoix while influencing and supporting the destination’s development in a spirit of community well‑being and sustainable transition. The organization leads destination marketing and promotion through brand strategy, advertising campaigns, digital ecosystem management, media relations and market outreach.
Tourisme Charlevoix also delivers visitor information services, coordinates the Official Charlevoix Visitor Guide and regional tourism routes, and supports members through communications, advisory services and financial assistance programs. Working with partners, it helps develop and structure the regional tourism offer, shares strategic knowledge, and contributes to priorities such as workforce initiatives and sustainable tourism, reinforcing Charlevoix as an inspiring four‑season destination.
