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What is HR marketing?
HR marketing is the application of marketing principles and techniques to human resources management to attract, recruit and retain talent within an organization. It aims to create a strong employer brand and promote an attractive corporate culture.
HR marketing: an increasingly popular practice
HR marketing is a discipline that aims to position a company as an attractive employer in the recruitment market. It encompasses several aspects, such as employer brand management, internal communications, strategic recruitment, the creation of attractive content and talent management. HR marketing helps to develop a positive corporate image, attract the best talent, promote employee retention and reinforce the corporate culture. By implementing coherent strategies and actions, HR marketing helps to create a competitive advantage and ensure the organization's sustainable growth and success.
What does Employer Brand means?
What is an Employer Brand? It’s all the perceptions related to your Brand in the context of hiring. It is a measure of the will to join your team; to associate your own Personal Brand to the company one, Employer Brand.
Why does it matter to manage your Employer Brand?
The Employer Brand has a direct impact on operation costs, and sales, whether you consider your employer’s reputation, your company’s culture, its attractiveness for top candidates in new jobs or for retaining the best employees, or simply receiving references, your Brand reputation as an employer is a major competitive advantage.
Can the Employer Brand affect sales?
The Brand attractiveness is closely related to the Employer Brand Attractiveness but they are different things. The Brand refers more to the will to use the company product or service, while the Employer Brand refers to the will to join the team. The desire to join a team translate into sales indirectly since, it is often link to the desire to use the product. But mostly, an Attractive Employer attracts the best talents which optimises the long term sales potential.
Transforming employees into Brand Ambassadors becomes an efficient marketing tool. One of the most desired form of HR marketing.
Is HR Marketing possible in the Industrial sector?
Highly competitive for recruiting the rare expert talents, the industrial sector is one of the most dynamic in HR Marketing. Human resources specialists must be creative in today’s economy to face the talent shortage, specially with highly specialized jobs. The industry sector also suffers from a bad perception from young groups.
Today, Human resources departments must integrate marketing best practices, especially in the industrial sector. Recruiting and keeping the best talent comes with increasing competition.
Industries are looking for expert talent
HR Marketing is recommended for any sector in high demand for expert talent. The industrial sector isn’t different when expertise is rare these days. Industries, like commerces, agriculture (primary sector), and business service (third sector) are all looking for the best talents available in today’s economy.
It matters first to research and analyse your job market, then you may establish your HR marketing strategy and tactics to attract and keep the best employees.
Can an HR Marketing Agency help you promote diversity within your company?
Diversity is well promoted using HR Marketing. Remaining independent in the decision making while recruiting is a major factor to consider. Cultivating diversity within your team energises the spirit and opens to more tolerant practices helping the team to succeed.
Diversity better implemented with HR Marketing and the Attractive Employer Notion
The Employer Brand presented and worked with your team can attract relevant expertises. Promoting diversity broadens the large spectrum of potential candidates.
Must we work with an HR Marketing Agency to maintain diversity at work?
Working with an external expert helps your HR Marketing Strategy as well as your HR Marketing Tactics execution. Diversity at work is often associated to high team efficiency.
Visit the Government of Canada website to learn more about best practices in human resources management.
Increase your company’s visibility with HR Marketing
Can HR Marketing help increase your company’S visibility? like elsewhere, humans are sensitive to marketing. This is also true for human resources. Employees and candidates are influenced by the Employer Brand; Sensitive to Attractive Employers.
How to innovate in HR Marketing?
You’re looking for an innovative approach in recruiting? Implement a PR (public relations) campaign surrounding your recruiting activities to increase chances of receiving numerous and qualitative candidate applications. In addition, this would increase your Brand recognition and notoriety.
Seize the opportunity to meet with candidates when receptive
Recruiting talent in 2023 requires efforts like never before. Building an Employer Brand requires time, implication of all employees, and strategic efforts. HR Marketing is a commitment that can generate a positive impact on the Employer Brand towards applicants and their surroundings when the Brand is attractive for working.
Working with an HR Marketing Agency to improve candidates hiring experience
Talent acquisition often defines engagement from the candidates afterwards. It matters to provide the best possible hiring experience to attract top talent. It increases the recruiting conversion and the employee retention. The Employer Brand being an attractive force or not for new candidates as well as regular employees. It is highly recommended to do business with HR Marketing Experts to improve the candidates experience.
Recruting with HR Marketing
You want to hit two birds with one stone with your ROI? Attract or keep the best talents while uplifting long terme sales by implementing an HR Marketing Strategy. Convincing employees, converting them into Brand Ambassadors, building your Employer Brand in your market, industry, is the right path to your team success and good recruiting practices.
Content creation: a channel for human resources
Using a variety of content creation techniques in human resources, such as videos, articles, infographics or employee testimonials, helps to engage candidates and employees, effectively communicate corporate values and culture, and reinforce employer image. Read this article to learn more about content marketing strategies.
How Much Costs an HR Marketing Agency?
HR marketing has similar costs as of other marketing disciplines. Generally based on hourly rates of between $50 to $200 for an HR consultant, and between $100 to $300 an hour for an HR Marketing Agency.
Budgeting HR Marketing follow the regular rules of good Marketing practice. An agency budget can start with a few thousand dollars and go up to the million for an HR Marketing campaign covering many markets.
HR Marketing Agency Rates follow generally the marketing best practices of the industry but can vary from other regions.
Why Implement an HR Marketing Strategy to recruit the best candidates?
Recruiting can bring HR Marketing challenges. Do you have an Attractive Employer Brand? Are you an Attractive Employer? Are you one of the best company for finding a job? All of which require an HR Marketing Strategy to begin with.
An HR Marketing Strategy
Establishing a local, national or international HR Strategy today requires an HR Marketing Plan to be flexible and agile; realities may vary from countries or regions or cities. Establishing your HR Marketing Strategy will most likely require the help from HR Marketing Experts from.
Why work with an HR marketing agency?
An HR marketing agency brings specialized expertise to optimize employer branding and attract top talent. Working with an HR marketing agency delivers powerful results thanks to their in-depth knowledge of recruitment trends.
The benefits of working with an HR marketing agency
Specialized expertise: HR marketing agencies offer cutting-edge expertise in recruitment and talent management, helping companies optimize their human resources.
Creating compelling content: HR marketing agencies produce compelling content, such as videos and articles, to reinforce the employer brand and attract potential candidates.
Promoting the employer brand: HR marketing agencies develop strategic plans to promote the employer brand, raise awareness and attract top talent.
Use of effective levers: Thanks to their knowledge of recruitment channels such as LinkedIn and social networks, HR marketing agencies accurately target potential candidates and attract them to the company.
Employee retention: HR marketing agencies implement programs to enhance the employee experience and promote talent retention, helping to build loyalty and a positive corporate culture.
Criterias for Selecting the Best HR Marketing Agency
According the helloDarwin’s Agency Analysis Grid, the 4 categories of evaluation are: The Background, The People, The Work, and Effectiveness & ROI. Other more flexible criterias like “Gut Feeling” can also be considered in the selection of an HR Marketing Agency, like elsewhere..
More specific criteria
Expertise and experience: Check the agency's expertise and experience in key HR marketing areas such as recruitment, content creation, talent management and internal communications.
References and results: Consult the agency's references and results, particularly in terms of employer brand awareness, talent acquisition and employee retention.
Adaptability and creativity: Ensure that the agency is capable of adapting to the company's specific needs, developing customized HR marketing plans and proposing creative ideas to attract top talent.
Alignment with corporate values: Check whether the agency understands and shares the employer's values and corporate culture, as this will contribute to harmonious collaboration and consistent results.
Use of relevant levers: Ensure that the agency masters the use of relevant levers such as LinkedIn and social networks to attract top talent and reinforce the employer's image.
What is an HR Marketing project?
An HR marketing project is an initiative aimed at implementing strategies and actions to promote the employer brand and attract and retain talent within an organization.
Examples of HR marketing projects
Internal training program: Set up internal training programs to develop employees' skills, strengthen their commitment and promote their career progression.
Internal communications strategy: Develop an internal communications plan to inform employees of employer initiatives, reinforce corporate culture and foster employee commitment.
Targeted recruitment campaign: Design a targeted recruitment campaign using levers such as LinkedIn and social networks to attract the best talent matching the company's values.
Engaging content creation: Develop compelling content, such as articles, videos or employee testimonials, to promote the employer brand, attract potential candidates and build company awareness.
Employee retention programs: Implement HR programs focused on employee retention, such as benefits and rewards, to boost engagement, reduce turnover and foster the creation of employer brand ambassadors.