Marketing and human resources
The link between marketing and human resources is crucial for companies. Training and internal communications play an essential role in recruitment and the tactical deployment of HR marketing plans. Advice on content creation and corporate culture helps develop a strong brand and attract and retain top talent. Well-designed HR programs promote positive word-of-mouth, reduce turnover and strengthen employer image. Social networks, especially LinkedIn, are powerful levers for attracting potential candidates and managing talent.
The role of employees
Employees, as ambassadors, can contribute to company awareness and branding on social media. By combining these different aspects, companies can retain their employees and acquire the talent they need to support their growth.
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