Top Social Media Agencies in Montreal

These experts offer content creation, campaign management and performance analysis services to help brands maximize their visibility and engage their audience.

A social media agency specializes in managing, strategizing, and optimizing social media platforms for businesses to help them build an online presence, engage their audience, and achieve their marketing goals. These agencies are experts in creating content, managing campaigns, and analyzing social media performance.

What Do Social Media Agencies Do?

Social media agencies offer a wide range of services, from creating visually engaging posts to running sophisticated advertising campaigns. They work to increase brand visibility, foster community engagement, and drive conversions through various social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok.

Key Services Typically Offered by Social Media Agencies

Social Media Strategy Development: Crafting tailored strategies to meet specific business goals.
Content Creation: Designing high-quality visuals, videos, and written posts.
Social Media Advertising: Running paid campaigns to reach targeted audiences.
Community Management: Monitoring and engaging with followers.
Analytics and Reporting: Tracking performance metrics to optimize campaigns.

Importance of Localized Expertise in Montreal

Localized expertise ensures that social media strategies resonate with the specific audience in Montreal. Understanding the local culture, trends, and audience behaviors allows agencies to create campaigns that genuinely connect with the target market. This is especially crucial for businesses looking to establish a strong regional presence.

How We Ranked the Best Social Media Agencies

Criteria Used for Evaluation:

Portfolio Quality: We reviewed case studies and past work to assess creativity and impact.
Client Reviews: Analyzed feedback and testimonials to gauge client satisfaction.
Industry Experience: Considered years of experience and success in various sectors.
Local Market Understanding in Montreal: Evaluated how well agencies understand the nuances of the Montreal market.

Methodology for Selecting Top Agencies:

Our selection process involved researching agencies’ online presence, conducting interviews, and examining their track records. We also considered their ability to adapt to emerging social media trends.

Benefits of Hiring a Social Media Agency in Montreal

How Social Media Agencies Can Help Businesses Grow

Social media agencies bring expertise and resources to execute campaigns effectively. They save businesses time and provide access to advanced tools, ensuring that campaigns deliver maximum ROI.

Specific Benefits Tailored to the Montreal Market

Agencies in Montreal understand the local customer base, enabling them to design campaigns that speak directly to regional audiences. This localized approach often results in higher engagement and stronger brand loyalty.

Tips for Choosing the Right Social Media Agency

Factors to Consider

Budget: Determine a budget that aligns with your business goals.
Niche Expertise: Look for agencies with experience in your industry.
Communication Style: Ensure the agency’s approach aligns with your preferences.

Questions to Ask During Consultations

What platforms do you specialize in?
How do you measure success?
Can you provide examples of past campaigns relevant to our industry?

Importance of Alignment with Your Brand’s Goals

A successful partnership with a social media agency depends on their understanding of your brand’s vision and objectives. Choose a team that can translate your goals into effective social media strategies.

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingEvent marketingHR MarketingMarket analysisPublic relationsBrand strategyContentCorporate brandingCreativeConversion Rate Optimization (CRO)Experiential marketingPrint advertisingProduct brandingRadio advertisingStunt marketingTV advertising

26-50 People150 $ / h35 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingEvent marketingHR MarketingMarket analysisPublic relationsBrand strategyContentCorporate brandingCreativeCrisis communicationsConversion Rate Optimization (CRO)Experiential marketingInfluencerInvestor relationsNamingPrint advertisingProduct brandingRadio advertisingReputation managementSEMSEOStunt marketingTV advertising

26-50 People125 $ / h347 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingHR MarketingMarket analysisBrand ActivationContentCreativeInfluencerSEMSEOStunt marketing

2-10 People110 $ / h73 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingEvent marketingHR MarketingMarket analysisPublic relationsBrand strategyContentCorporate brandingCreativeConversion Rate Optimization (CRO)Experiential marketingInfluencerPrint advertisingProduct brandingRadio advertisingSEMSEOStunt marketingTV advertising

26-50 People2 Projects

Social mediaBranding and advertising (360 Marketing)Brand strategyContentCorporate brandingCreativeProduct branding

1 People12 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingEvent marketingHR MarketingPublic relationsBrand strategyContentCorporate brandingCreativeExperiential marketingInfluencerPrint advertisingProduct brandingRadio advertisingSEMSEOStunt marketingTV advertising

2-10 People150 $ / h16 Projects

Strengthen your online presence

Call on a social networking expert in Montreal for your social media needs

A company's presence on social networks is essential, enabling it to connect directly with its target audience, increase its online visibility, reinforce its brand and build lasting relationships with potential and existing customers.

Expand your customer base with social networks

To acquire customers through social networks, a company can implement an effective communication strategy using several levers. First of all, it can plan and moderate its publications on a regular basis, using relevant hashtags to increase its visibility on social networks. It can also use social advertising, such as Facebook Ads, to reach its specific targets and promote its products or services in a targeted way.

The creation of creative and engaging content, in collaboration with influencers, can reinforce brand image and build community loyalty. Finally, an active presence on platforms such as LinkedIn, Instagram or TikTok can broaden brand awareness and enable a solid digital strategy to attract new customers and consolidate relationships with existing ones.

Find out more about acquiring customers through social media

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingEvent marketingHR MarketingMarket analysisPublic relationsBrand strategyContentCorporate brandingCreativeConversion Rate Optimization (CRO)Experiential marketingInfluencerProduct brandingReputation managementSEMSEOStunt marketing

11-25 People80 $ / h10 Projects

Social mediaCommunications & Marketing consultingEvent marketingPublic relationsBrand strategyContentCorporate brandingCrisis communicationsInfluencerProduct brandingReputation managementSEM

11-25 People184 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingMarket analysisBrand strategyContentCorporate brandingCreativeConversion Rate Optimization (CRO)InfluencerProduct brandingSEMSEO

2-10 People100 $ / h21 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingEvent marketingHR MarketingMarket analysisPublic relationsBrand strategyContentCorporate brandingCreativeConversion Rate Optimization (CRO)Print advertisingProduct brandingRadio advertisingSEMSEOTV advertising

2-10 People34 Projects

2-10 People50 $ / h9 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingEvent marketingPublic relationsBrand strategyCreativeCrisis communicationsInfluencerStunt marketing

11-25 People50 $ / h7 Projects

Create a community around your company

Discover the best social media agencies in Montreal to help you

The social networking agency can implement a community-building strategy, encouraging user engagement and building lasting relationships with the brand.

The benefits of having a community

Customer loyalty and lasting relationships: An active community helps build strong links with existing customers, fostering loyalty and positive word-of-mouth.
Enhanced brand image and online reputation: An engaged community can share positive experiences, recommend the company's products or services and defend its online reputation.
Amplified visibility through shares and hashtags: Community members can share company content, using relevant hashtags, increasing brand visibility and reaching a wider audience.
Targeted advertising opportunities with social network campaigns: The community can be a prime audience for promotional messages via targeted advertising campaigns, such as Facebook Ads.
Collaboration with influencers to increase brand awareness: A strong community facilitates collaboration with relevant influencers, increasing the company's reach and influence on social networks.

Social mediaCommunications & Marketing consultingContentSEMSEO

26-50 People115 $ / h77 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingBrand strategyCorporate brandingCreativeExperiential marketingPrint advertisingSEMSEO

2-10 People196 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingHR MarketingMarket analysisBrand strategyContentCorporate brandingCreativeConversion Rate Optimization (CRO)Experiential marketingPrint advertisingProduct brandingRadio advertisingStunt marketingTV advertising

26-50 People11 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingMarket analysisContentCreativeInfluencerRadio advertisingSEOTV advertising

11-25 People120 $ / h3 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingEvent marketingHR MarketingMarket analysisPublic relationsBrand strategyContentCorporate brandingCreativeConversion Rate Optimization (CRO)Experiential marketingInfluencerNamingPrint advertisingProduct brandingReputation managementSEMSEO

2-10 People100 $ / h3 Projects

Social mediaCommunications & Marketing consultingBranding and advertising (360 Marketing)Conversion Rate Optimization (CRO)SEOSEM

11-25 People100 $ / h5 Projects

Benefit from a compelling social media presence

Find the social networking expert in Montreal for your business!

A social networking expert brings in-depth knowledge of emerging platforms and trends, enabling him or her to develop effective strategies for increasing a company's visibility, engagement and overall success on social media.

Increase your conversion rate with social media

Social networks have a considerable impact on a company's conversion rate. With proactive management, strategic planning and the appropriate use of taglines, a company can increase its visibility on social platforms and attract the attention of its target audience. Social ads, especially Facebook ads, offer targeted opportunities to generate conversions.

By creating innovative and captivating content, establishing a solid presence on platforms such as Facebook, LinkedIn, Instagram and TikTok, the company strengthens its brand image, builds community loyalty and leverages the influence of opinion leaders to attract new prospects. A well-developed communications strategy, in line with the company's objectives, helps increase awareness and convert prospects into customers, reinforcing the company's overall digital strategy.

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingHR MarketingBrand strategyContentCorporate brandingCreativeProduct brandingSEMSEO

11-25 People130 $ / h20 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingEvent marketingBrand ActivationBrand strategyContentCorporate brandingCorporate EventsCreativeEvent ActivationEvent LogisticsEvent ManagementEvent ProductionExperiential marketingMediaProduct brandingStunt marketing

2-10 People95 $ / h2 Projects

Social mediaContentSEMSEO

26-50 People150 $ / h Projects

11-25 People5 Projects

Social mediaBrand strategyContentConversion Rate Optimization (CRO)InfluencerSEMSEO

2-10 People75 $ / h367 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingBrand strategyContentCreativeNamingProduct branding

1 People125 $ / h29 Projects

Become active on social media

Team up with a social networking agency in Montreal for your needs

Consistency and regularity on social networks are essential, as they reinforce a company's credibility, encourage community engagement and build a solid, recognizable online presence.

Different ways to be present

Working with a specialized agency gives a company the means to achieve a regular presence on social networks. The agency can help set up a clear editorial schedule and define a coherent content strategy, taking into account the company's objectives. It moderates interactions, manages comments and responds to messages to maintain an active presence.

The use of relevant hashtags and the planning of targeted advertising campaigns, such as Social Ads, are also part of the services the agency can provide. Thanks to this collaboration, the company can maintain a regular presence, create lasting engagement with its community and benefit from ongoing visibility on social networks.

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingEvent marketingHR MarketingBrand strategyContentCorporate brandingCreativeExperiential marketingInfluencerProduct brandingReputation managementSEMSEOStunt marketing

11-25 People150 $ / h2 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingBrand strategyContentSEMWebinar

2-10 People150 $ / h34 Projects

Social mediaCommunications & Marketing consultingMarket analysisConversion Rate Optimization (CRO)MediaContentInfluencer

2-10 People2 Projects

Social mediaCommunications & Marketing consultingSEOSEMContent

1 People90 $ / h9 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingEvent marketingPublic relationsBrand strategyContentCorporate brandingCreativeExperiential marketingInfluencerNamingPrint advertisingProduct brandingRadio advertisingSEMSEOStunt marketingTV advertising

26-50 People130 $ / h47 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingBrand strategyContentCorporate brandingCreativeExperiential marketingInfluencerNamingPrint advertisingProduct brandingRadio advertisingReputation managementSEMSEOStunt marketingTV advertising

11-25 People4 Projects

Develop a social media strategy

Work with the best social network experts in Montreal

The relevance of a social networking strategy lies in its ability to effectively shape a company's online presence, precisely reach its target audience and optimize the results of its actions on social media platforms.

Use social network advertising

Deploying ads on social networks involves strategic and creative planning, exploiting levers such as management, timing, relevant keywords and social ads. Social ads, including Facebook ads, offer precise targeting opportunities to reach specific segments of a company's audience.

By implementing thoughtful advertising campaigns tailored to each platform, a company can increase its visibility, consolidate its brand identity and foster community loyalty. An active presence on platforms such as Facebook, LinkedIn, Instagram and TikTok also makes it possible to leverage the influence of opinion leaders and reach new audiences.

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingHR MarketingBrand strategyContentCreativeTV advertising

2-10 People10 Projects

Social mediaCommunications & Marketing consultingEvent marketingBranding and advertising (360 Marketing)CreativePrint advertisingProduct brandingCorporate branding

2-10 People45 $ / h4 Projects

Social mediaCommunications & Marketing consultingBrand strategyReputation managementSEMSEO

11-25 People15 Projects

2-10 People100 $ / h15 Projects

51-100 People31 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingHR MarketingBrand strategyContentCorporate brandingCreativeInfluencerNamingPrint advertisingProduct brandingRadio advertisingSEMSEOTV advertising

26-50 People115 $ / h13 Projects

Develop a social media strategy

Work with the best social network experts in Montreal

Optimize your presence on social networks

What a social media agency can do for you

Social media agencies offer valuable assistance to companies in managing their social platforms and developing an effective digital strategy. They offer a comprehensive range of services including community management, the creation of compelling content, the implementation of targeted advertising campaigns and the optimization of social media strategy.

Thanks to their web marketing expertise and in-depth knowledge of the various platforms, these agencies help brands strengthen their online presence, interact with their audience and achieve their specific marketing objectives on social networks.

Social mediaCommunications & Marketing consultingMarket analysisBranding and advertising (360 Marketing)CreativeInfluencerConversion Rate Optimization (CRO)

2-10 People100 $ / h2 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingPublic relationsBrand strategyCorporate brandingCreativePrint advertisingRadio advertisingTV advertising

1 People100 $ / h81 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingHR MarketingBrand strategyContentCorporate brandingCreativeSEO

2-10 People100 $ / h34 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingHR MarketingMarket analysisBrand strategyCorporate brandingCreativeConversion Rate Optimization (CRO)Product brandingRadio advertising

1 People175 $ / h12 Projects

Social mediaCommunications & Marketing consultingPublic relationsContentInfluencerNamingPrint advertisingSEO

2-10 People80 $ / h126 Projects

Social mediaCommunications & Marketing consultingHR MarketingMarket analysisBranding and advertising (360 Marketing)Conversion Rate Optimization (CRO)Event PromotionBrand ActivationProduct Launch EventsCreativeMediaCrisis communicationsTV advertisingRadio advertisingPrint advertisingBrand strategyProduct brandingCorporate brandingContentStunt marketing

2-10 People1 Projects

Strengthen your online presence

Call on a social networking expert in Montreal for your social media needs

Expand your customer base with social networks

Find out more about acquiring customers through social media

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingEvent marketingHR MarketingMarket analysisContentCreativeConversion Rate Optimization (CRO)InfluencerProduct brandingReputation managementSEMSEO

2-10 People150 $ / h6 Projects

Social mediaCommunications & Marketing consultingMarket analysisBrand strategyContentConversion Rate Optimization (CRO)SEMSEO

2-10 People80 $ / h8 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingHR MarketingMarket analysisBrand strategyContentCorporate brandingCreativeConversion Rate Optimization (CRO)Print advertisingProduct brandingRadio advertisingReputation managementSEOTV advertising

2-10 People80 $ / h38 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingBrand strategyContentCorporate brandingCreativePrint advertisingProduct brandingSEMSEO

26-50 People39 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingBrand strategyContentCorporate brandingCreativeNamingPrint advertisingProduct brandingRadio advertisingStunt marketingTV advertising

2-10 People125 $ / h2 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingEvent marketingHR MarketingPublic relationsCorporate brandingCreativePrint advertising

1 People65 $ / h25 Projects

Create a community around your company

Discover the best social media agencies in Montreal to help you

The social networking agency can implement a community-building strategy, encouraging user engagement and building lasting relationships with the brand.

The benefits of having a community

Customer loyalty and lasting relationships: An active community helps build strong links with existing customers, fostering loyalty and positive word-of-mouth.
Enhanced brand image and online reputation: An engaged community can share positive experiences, recommend the company's products or services and defend its online reputation.
Amplified visibility through shares and hashtags: Community members can share company content, using relevant hashtags, increasing brand visibility and reaching a wider audience.
Targeted advertising opportunities with social network campaigns: The community can be a prime audience for promotional messages via targeted advertising campaigns, such as Facebook Ads.
Collaboration with influencers to increase brand awareness: A strong community facilitates collaboration with relevant influencers, increasing the company's reach and influence on social networks.

Social mediaBranding and advertising (360 Marketing)Brand strategyCreativeReputation managementSEO

2-10 People100 $ / h2 Projects

Social mediaBranding and advertising (360 Marketing)Brand strategyCorporate brandingCreative

11-25 People100 $ / h15 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingHR MarketingBrand ActivationBrand strategyContentCorporate brandingCorporate EventsCreativeConversion Rate Optimization (CRO)Event ActivationEvent PromotionInfluencerPrint advertisingProduct brandingProduct Launch EventsPromotional EventsSEMSEOVirtual Events

26-50 People100 $ / h Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingHR MarketingBrand strategyContentCorporate brandingCreativeProduct brandingSEMSEO

26-50 People4 Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingBrand strategyContentCorporate brandingCreativeProduct brandingSEMSEO

2-10 People Projects

Social mediaBranding and advertising (360 Marketing)Communications & Marketing consultingHR MarketingMarket analysisPublic relationsBrand strategyContentCorporate brandingCrisis communicationsConversion Rate Optimization (CRO)Print advertisingProduct brandingRadio advertisingReputation managementSEMSEO

1 People150 $ / h1 Projects

Other Questions You May Have About Social Media in Montreal

We are proud to guide enterprises in their social media journey. Here we have collected the most frequently asked questions (FAQ) on Social Media.

How can helloDarwin help me find the perfect social media agency in Montreal?

helloDarwin is adept at connecting businesses with the ideal social media agency in Montreal, streamlining the process of finding a partner that not only understands your needs but can also elevate your brand's presence on social media platforms. By leveraging helloDarwin's comprehensive vetting process, businesses can ensure they are matched with a social media agency {{citySeparator}} {{city}} that has a proven track record of success in their specific industry or niche.

What is a social media agency?

Why do business with a social networking expert in Montreal?

Dealing with a social networking expert provides specialized expertise to maximize a company's presence and results on social media platforms.

Several advantages

Specialized expertise: Social media agencies have in-depth expertise in social media management and optimization, enabling them to offer high-quality services and stay up to date with the latest trends and best practices.
Time-saving: Outsourcing social media management to an agency allows the company to concentrate on its core business, while the agency's professionals take care of planning, content creation, publishing and community management on social networks.
Creativity and innovation: Social media agencies bring a creative perspective and innovative ideas to the development of engaging content and strategies, helping companies to stand out on social networks and attract the attention of their target audience.
Analysis and performance measurement: Social media agencies use advanced analysis tools to track the performance of campaigns and publications, enabling them to adjust strategies based on data, optimize results and provide detailed reports to their clients.
Access to a network of influencers: Social media agencies can collaborate with relevant influencers to promote brands and reach new audiences, enabling companies to leverage the influence and reach of these partners to increase visibility and awareness.

Find out more about why you should hire a social media expert

What is a social media strategy?

A social media strategy is an action plan defining the objectives, tactics and measures to be taken to effectively manage a company's presence on social networking platforms in order to achieve its marketing objectives and strengthen its engagement with its target audience.

Stages of a social networking strategy

Define objectives: Identify the specific goals you want to achieve with your social networking presence, such as increasing brand awareness, lead generation or community engagement.
Identify the target audience: Determine who your core audience is on social networks, creating detailed personas to better understand their needs, interests and behaviors.
Plan content: Develop a content strategy, defining publication types, themes, frequency and tone. Make sure you create attractive, relevant and engaging content for your target audience.
Implementation and management: Create and publish regular content on the chosen social media platforms. Also manage moderation, proactively responding to user comments and messages.
Measure and adjust: Use analysis tools to track the performance of your social media strategy. Evaluate key metrics such as engagement, reach and conversions, then adjust your strategy based on the results to maximize returns.

These steps provide a solid foundation for developing and implementing an effective social media strategy for your business.

What services does a social media agency in Montreal offer?

A social media agency offers services such as online presence management, content creation, strategic planning, social network advertising, community management and performance analysis.

Examples of services

Social media strategy: The agency can develop a customized strategy based on the company's objectives, identifying the relevant platforms, defining the tactics to be implemented and providing recommendations to maximize results.
Community management: The agency can actively manage community interactions by responding to comments, engaging users, managing private messages and fostering positive discussions around the brand.
Content creation: The agency can create attractive and engaging content for social networks, such as images, videos, blog posts or infographics, taking into account the specificities of each platform.
Social network advertising: The agency can design, implement and optimize social network advertising campaigns to reach specific target audiences, using advanced targeting tools and maximizing ROI.
Analysis and reporting: The agency can monitor and analyze the performance of campaigns and activities on social networks, providing detailed reports on key indicators such as engagement, reach and conversions, to assess the effectiveness of the strategy and make adjustments where necessary.

Is it worth using influencers for marketing?

Should I use Facebook as a social network for my business?

Using Facebook as a social network for your business can be beneficial due to its large audience, advanced advertising features and ability to facilitate engagement with your target audience.

What is Meta Business Suite?

Using Meta Business Suite for Facebook ads offers businesses a centralized platform for managing and optimizing their advertising campaigns, enabling them to create, publish and analyze their ads efficiently and consistently. With its advanced features, Meta Business Suite simplifies the process of managing Facebook ads, giving companies greater control and visibility over their marketing efforts.

How can you integrate social media into your marketing strategy?

What tools are used by social networking agencies in Montreal?

Social network agencies use a variety of tools such as social media management software, analysis tools, content planning platforms and performance tracking tools to manage, analyze and optimize social network activities.

Examples of tools

Hootsuite: A social media management tool that lets you plan, publish and analyze content on various platforms, including Instagram.
Buffer: A content planning platform that offers agencies the ability to schedule and publish to social networks using platform-specific features.
TikTok Ads Manager: TikTok's official advertising platform, enabling agencies to create, manage and optimize targeted advertising campaigns on TikTok, in order to effectively promote their customers' brands and products.

What makes a successful social networking campaign?

What is a Social Ads strategy?

A Social Ads strategy is an action plan developed to promote specific products, services or messages on social media platforms.

It involves the creation and management of targeted advertising campaigns, using specific tools and features to effectively reach the target audience, maximize visibility, generate conversions and measure results in order to optimize advertising performance on social networks.

What is community management?

Community management involves proactively interacting and engaging with members of a brand or company's online community on social networks, responding to their comments, managing private messages, animating discussions and providing support to maintain a positive and lasting relationship with the audience.

It aims to create an atmosphere of exchange, foster engagement and strengthen the loyalty of community members.