Closed
Last Update: March 4, 2026
Funding available
$ 75,000 - $ 500,000
Timeline
- Open Date : October 1, 2025
- Closing date : October 20, 2025
Location
Alberta, Canada
Overview
The Travel Alberta Product Development Fund provides up to $500,000 to support the construction or purchase of new tourism-related products, experiences, or services. Eligible activities include developing tourism infrastructure, enhancing visitor experiences, supporting sustainability initiatives, and creating interpretive or digital tourism content.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Develop a new product or service
- Develop an online presence
- Reduce environmental footprint
Eligible Funding
- Maximum amount : 500,000 $
- Minimum amount : 75,000 $
- Up to 25% of project cost
Timeline
- Open Date : October 1, 2025
- Closing date : October 20, 2025
Eligible candidates
Eligible Industries
- Arts, entertainment and recreation
- Accommodation and food services
Location
- Alberta
Legal structures
- Non-profit
- Sole proprietorship
- Public or Parapublic institution
- For-profit business
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Indigenous Peoples
- Rural or Northern Residents
- Canadians
Non-profit candidates
Sector of operation
- Other Recreation and Social Clubs
- Economic, Social and Community Development
- Diversity and Inclusion
Target groups
- Indigenous peoples
- Rural / Remote communities
- Business owners / entrepreneurs
Revenue structures
- All structures
Scope
- Municipal
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Creating a new purchasable tourism experience in Alberta.
- Developing new tourism infrastructure or visitor products.
- Improving existing tourism experiences to attract more visitors.
- Developing interpretive programs, tourism content, and online sales tools.
Documents Needed
- Business plan
- Financial statements, including an income statement and balance sheet
- Supporting property and permit documents
- Construction schedule with budget timeline
- Written municipal endorsement for infrastructure projects
Eligibility
Who is eligible?
- Alberta-based tourism businesses
- Indigenous tourism businesses
- Not-for-profit organizations focused on tourism
- Municipalities with a focus on tourism
Who is not eligible
- Organizations under provincial or federal government jurisdiction.
- Non-Alberta-based businesses.
- Retail businesses, restaurants, airports, and casinos.
- Travel agencies and transportation services, including taxi, limo, and private vehicle rental.
- Virtual tourism offerings, vacation property rentals, and third-party consultants applying on behalf of an organization.
Eligible expenses
- Construction of tourism infrastructure or purchase of assets supporting new visitor products or experiences.
- Enhancements to existing tourism products and experiences to increase visitor appeal and spend.
- Eco-friendly initiatives linked to a new product or experience.
- Equipment lease or purchase for new or improved visitor activities and experiences.
- Specialized equipment for accessible and diverse tourism experiences.
- Seasonal temporary or movable structures to improve visitor comfort.
- Interpretive program development and tourism content creation.
- Website development and online sales platforms.
Ineligible Costs and Activities
- Routine upgrades, maintenance, and regulatory compliance work for existing facilities.
- Land purchases and construction-related machinery or equipment.
- Licensed motorized vehicles, office furnishings, and equipment such as computers, copiers, and phones.
- Ongoing operating costs, legal and insurance fees, bank interest, working capital, and debt service.
- GST/HST and consultants or contractors for grant administration.
Eligible geographic areas
- Alberta
Processing and Agreement
- The Expression of Interest is reviewed against eligibility criteria, strategic priorities, and project viability.
- If the EOI is successful, the applicant is invited to submit a full application.
- Full applications are evaluated competitively by Travel Alberta, including required documents and the business plan.
- Successful applicants receive an email and then a funding agreement to sign before funding is released.
- Funds are paid by EFT after the agreement is fully executed.
Additional information
- EOI submissions are reviewed on a rolling basis.
- Projects must be shovel-ready before applying.
- Travel Alberta may adjust eligible and ineligible expenses.
- Approved projects require a signed funding agreement before payment.
Contacts
Frequently Asked Questions about the Travel Alberta — Product Development Fund Program
Here are answers to the most common questions about the Travel Alberta — Product Development Fund. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the Travel Alberta — Product Development Fund?
The Travel Alberta Product Development Fund provides up to $500,000 to support the construction or purchase of new tourism-related products, experiences, or services. Eligible activities include developing tourism infrastructure, enhancing visitor experiences, supporting sustainability initiatives, and creating interpretive or digital tourism content.
How much funding can be received?
Travel Alberta — Product Development Fund Funds up to 25% of admissible expenses, capped at $500,000 per project.
What is the deadline to apply?
The application deadline for this grant program was October 20, 2025.
Who is eligible for the Travel Alberta — Product Development Fund program?
To be eligible for the Travel Alberta — Product Development Fund program, you must:
Alberta-based tourism business, Indigenous tourism business, or tourism-focused nonprofit/municipality
Operating for at least six months
Tourism offering available more than 120 days per year
What expenses are eligible under Travel Alberta — Product Development Fund?
Creating a new purchasable tourism experience in Alberta.
Developing new tourism infrastructure or visitor products.
Improving existing tourism experiences to attract more visitors.
Developing interpretive programs, tourism content, and online sales tools.
Who can I contact for more information about the Travel Alberta — Product Development Fund?
You can contact Travel Alberta by email at tourisminvestment@travelalberta.com.
Where is the Travel Alberta — Product Development Fund available?
The Travel Alberta — Product Development Fund program is available the province of Alberta.