Closed
Source verified August 11, 2026
Travel Alberta — Product Development Fund
Supports new tourism experiences in Alberta
Receipt of requests is now closed
Get notified about updates to this grant.
Latest source updateLast Update: August 11, 2026Latest change: Travel Alberta updated the Product Development Fund page and FAQs with a new program description, a business plan requirement for Product Development applicants, and removed the prior fall 2025 intake notice.View change
Latest source update
Last Update: August 11, 2026
Latest change: Travel Alberta updated the Product Development Fund page and FAQs with a new program description, a business plan requirement for Product Development applicants, and removed the prior fall 2025 intake notice.
Travel Alberta Product Development Fund updated
The Product Development Fund page now describes the program as supporting new or existing tourism products, experiences, or services. The FAQ also now says Product Development applicants need a business plan at the application stage after the EOI, while the prior notice saying the next intake would be in fall 2025 has been removed. The FAQ no longer includes the guidance about separate applications for two events and the Apr 1, 2026 to Mar 31, 2027 expense window. Core funding and contact details were not changed in the visible updates.
Funding available
$ 75,000 - $ 500,000
Deadline
Closed
Location
Alberta, Canada
Overview
The Product Development Fund offers $75,000-$500,000 to Alberta-based tourism businesses, Indigenous tourism businesses, and not-for-profit organizations and/or municipalities with a focus on tourism. It supports the construction or purchase of new tourism-related products, experiences, or services, including infrastructure, equipment, and interpretive programs.
Receipt of requests is now closed
Get notified about updates to this grant.
At a glance
Funding available
Financing goals
- Develop a new product or service
- Develop an online presence
- Reduce environmental footprint
Eligible Funding
- Maximum amount : 500,000 $
- Minimum amount : 75,000 $
- Up to 25% of project cost
Funds Providers
Eligible candidates
Eligible Industries
- All industries
Location
- Alberta
Legal structures
- For-profit business
- Non-profit
- Public or Parapublic institution
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Indigenous Peoples
- Rural or Northern Residents
- Canadians
Non-profit candidates
Sector of operation
- Other Recreation and Social Clubs
- Economic, Social and Community Development
- Diversity and Inclusion
Target groups
- Indigenous peoples
- Rural / Remote communities
- Business owners / entrepreneurs
Revenue structures
- All structures
Scope
- Municipal
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Creating a new purchasable tourism experience in Alberta.
- Developing new tourism infrastructure or visitor products.
- Improving existing tourism experiences to attract more visitors.
- Developing interpretive programs, tourism content, and online sales tools.
Documents Needed
- Business plan
- Financial statements, including an income statement and balance sheet
- Supporting property and permit documents
- Construction schedule with budget timeline
- Written municipal endorsement for infrastructure projects
Official resources
Eligibility
Who is eligible?
- Alberta-based tourism businesses
- Indigenous tourism businesses
- Not-for-profit organizations focused on tourism
- Municipalities with a focus on tourism
Who is not eligible
- Organizations under provincial or federal government jurisdiction.
- Non-Alberta-based businesses.
- Retail businesses, restaurants, airports, and casinos.
- Travel agencies and transportation services, including taxi, limo, and private vehicle rental.
- Virtual tourism offerings, vacation property rentals, and third-party consultants applying on behalf of an organization.
Eligible expenses
- Construction of tourism infrastructure or purchase of assets supporting new visitor products or experiences.
- Enhancements to existing tourism products and experiences to increase visitor appeal and spend.
- Eco-friendly initiatives linked to a new product or experience.
- Equipment lease or purchase for new or improved visitor activities and experiences.
- Specialized equipment for accessible and diverse tourism experiences.
- Seasonal temporary or movable structures to improve visitor comfort.
- Interpretive program development and tourism content creation.
- Website development and online sales platforms.
Ineligible Costs and Activities
- Routine upgrades, maintenance, and regulatory compliance work for existing facilities.
- Land purchases and construction-related machinery or equipment.
- Licensed motorized vehicles, office furnishings, and equipment such as computers, copiers, and phones.
- Ongoing operating costs, legal and insurance fees, bank interest, working capital, and debt service.
- GST/HST and consultants or contractors for grant administration.
Eligible geographic areas
- Alberta
Selection criteria
- Quality and completeness of the business plan, including management experience and growth potential.
- Financial viability and sustainability of the project.
- Alignment with Travel Alberta’s priorities, including job creation, revenue generation, visitation, and tourism supply gaps.
- Track record of previous funding, reporting, and project results.
How to apply
- Navigate to the Apply for Investment page under Programs and Services on the Industry Hub.
- Choose the Investment Fund that best aligns with your project plan.
- Complete and submit the Expression of Interest through Travel Alberta’s Grant Management Tool when applications are open.
- If your EOI meets the requirements, you will be invited to complete the full application through the link provided.
Processing and Agreement
- The Expression of Interest is reviewed against eligibility criteria, strategic priorities, and project viability.
- If the EOI is successful, the applicant is invited to submit a full application.
- Full applications are evaluated competitively by Travel Alberta, including required documents and the business plan.
- Successful applicants receive an email and then a funding agreement to sign before funding is released.
- Funds are paid by EFT after the agreement is fully executed.
Additional information
- EOI submissions are reviewed on a rolling basis.
- Projects must be shovel-ready before applying.
- Travel Alberta may adjust eligible and ineligible expenses.
- Approved projects require a signed funding agreement before payment.
Contacts
Frequently Asked Questions about the Travel Alberta — Product Development Fund Program
What is the Travel Alberta — Product Development Fund?
The Product Development Fund offers $75,000-$500,000 to Alberta-based tourism businesses, Indigenous tourism businesses, and not-for-profit organizations and/or municipalities with a focus on tourism. It supports the construction or purchase of new tourism-related products, experiences, or services, including infrastructure, equipment, and interpretive programs.
How much funding can be received?
Travel Alberta — Product Development Fund Funds up to 25% of admissible expenses, capped at $500,000 per project.
Who is eligible for the Travel Alberta — Product Development Fund program?
To be eligible for the Travel Alberta — Product Development Fund program, you must:
An Alberta-based tourism business, an Indigenous tourism business, or a not-for-profit organization and/or municipality with a focus on tourism
In operation for a minimum of six months and offering tourism for more than 120 days per year
Have a business plan, capital or financing in place at the time of application, and be shovel-ready
What expenses are eligible under Travel Alberta — Product Development Fund?
Creating a new purchasable tourism experience in Alberta.
Developing new tourism infrastructure or visitor products.
Improving existing tourism experiences to attract more visitors.
Developing interpretive programs, tourism content, and online sales tools.
Who can I contact for more information about the Travel Alberta — Product Development Fund?
You can contact Travel Alberta by email at tourisminvestment@travelalberta.com.
Where is the Travel Alberta — Product Development Fund available?
The Travel Alberta — Product Development Fund program is available the province of Alberta.
Is the Travel Alberta — Product Development Fund a grant, loan, or tax credit?
Travel Alberta — Product Development Fund is a Grant and Funding