Closed
Travel Alberta — Product Development Fund
Supports the development and diversification of Alberta tourism experiences
Last Update: March 4, 2026
Funding available
$ 75,000 - $ 500,000
Timeline
- Open Date : October 1, 2025
- Closing date : October 20, 2025
Location
Alberta, Canada
Overview
The Travel Alberta Product Development Fund provides up to $500,000 to support the construction or purchase of new tourism-related products, experiences, or services. Eligible activities include developing tourism infrastructure, enhancing existing visitor experiences, supporting sustainability initiatives, and creating specialized programs or content.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Develop a new product or service
- Develop an online presence
- Reduce environmental footprint
Eligible Funding
- Maximum amount : 500,000 $
- Minimum amount : 75,000 $
- Up to 25% of project cost
Timeline
- Open Date : October 1, 2025
- Closing date : October 20, 2025
Eligible candidates
Eligible Industries
- Arts, entertainment and recreation
- Accommodation and food services
Location
- Alberta
Legal structures
- Non-profit
- Public or Parapublic institution
- For-profit business
- Sole proprietorship
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Indigenous Peoples
- Rural or Northern Residents
- Canadians
Non-profit candidates
Sector of operation
- Other Recreation and Social Clubs
- Economic, Social and Community Development
- Diversity and Inclusion
Target groups
- Indigenous peoples
- Rural / Remote communities
- Business owners / entrepreneurs
Revenue structures
- All structures
Scope
- Municipal
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Construction or purchase of new tourism-related products, experiences, or services.
- Enhancement of existing tourism products and experiences to attract more visitors.
- Development of eco-friendly and sustainable tourism initiatives.
- Creation of new tourism offerings for diverse markets, including accessibility enhancements.
- Development of interpretive programs and content that enrich the visitor experience.
Eligibility
Who is eligible?
- Alberta-based tourism businesses
- Indigenous tourism businesses
- Not-for-profit organizations focused on tourism
- Municipalities with a focus on tourism
Who is not eligible
- Organizations under the jurisdiction of the provincial or federal government.
- Non-Alberta-based businesses.
- Retail businesses.
- Restaurants.
- Airports, casinos, travel agencies, and transportation services (including taxi, limo, and private vehicle rental, leasing or purchase).
- Businesses offering virtual tourism services.
- Hotels/motels with 100 rooms or greater (franchise properties).
- Vacation property rentals.
- Third-party consultants applying on behalf of an organization.
Eligible expenses
- Construction of tourism infrastructure or purchase of assets supporting new visitor products or experiences.
- Enhancements to existing tourism products and experiences to increase visitor appeal and spend.
- Costs related to eco-friendly initiatives as part of a new product or experience.
- Lease or purchase of equipment offering new or enhanced visitor activities and experiences.
- Purchase of specialized equipment to provide accessible tourism experiences for diverse markets.
- Costs for seasonal, temporary, or movable structures that improve visitor comfort or experience.
- Development of interpretive programs to create or enhance tourism experiences.
- Content development, including photography, videos, and written materials (with an approved shot list).
- Website development and creation of online sales platforms for promotional support.
Eligible geographic areas
- Alberta
Additional information
- Expression of Interest (EOI) submission period for the 2026-2027 intake is from October 1-20.
- EOIs are reviewed on a rolling basis and late submissions will not be considered.
- Travel Alberta reserves the right to determine the eligibility of expenses, even if not explicitly listed.
- Performance measures include revenue generated, jobs created, visits, and private sector investment leveraged.
Contacts
Frequently Asked Questions about the Travel Alberta — Product Development Fund Program
Here are answers to the most common questions about the Travel Alberta — Product Development Fund. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the Travel Alberta — Product Development Fund?
The Travel Alberta Product Development Fund provides up to $500,000 to support the construction or purchase of new tourism-related products, experiences, or services. Eligible activities include developing tourism infrastructure, enhancing existing visitor experiences, supporting sustainability initiatives, and creating specialized programs or content.
How much funding can be received?
Travel Alberta — Product Development Fund Funds up to 25% of admissible expenses, capped at $500,000 per project.
What is the deadline to apply?
The application deadline for this grant program was October 20, 2025.
Who is eligible for the Travel Alberta — Product Development Fund program?
To be eligible for the Travel Alberta — Product Development Fund program, you must:
Alberta-based tourism business, Indigenous tourism business, or not-for-profit/municipality focused on tourism
Been in operation for at least six months
Tourism offering available for more than 120 days per year
What expenses are eligible under Travel Alberta — Product Development Fund?
Construction or purchase of new tourism-related products, experiences, or services.
Enhancement of existing tourism products and experiences to attract more visitors.
Development of eco-friendly and sustainable tourism initiatives.
Creation of new tourism offerings for diverse markets, including accessibility enhancements.
Development of interpretive programs and content that enrich the visitor experience.
Who can I contact for more information about the Travel Alberta — Product Development Fund?
You can contact Travel Alberta by email at tourisminvestment@travelalberta.com.
Where is the Travel Alberta — Product Development Fund available?
The Travel Alberta — Product Development Fund program is available the province of Alberta.