Assistance program for Festivals, Events and Museum exhibitions
Montréal, QC, Canada
Tourism Montreal supports festivals enhancing destination appeal
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|minCount
- grant_single|projectCostPercent
grant_single|deadlines
- grant_single|openingDateSeptember 04, 2024
- grant_single|closingDateOctober 02, 2024
- grant_single|grantStatusClosed
grant_single|financingType
Grant and Funding
grant_single|eligibleIndustries
- Arts, entertainment and recreation
grant_single|grantors
- Tourisme Montréal
grant_single|status
grant_card_status|closed
grant_single_labels|preview
The grant under the 2025 Programme d’Aide aux Festivals, Événements et Expositions (PAFÉE) provides up to 10% of the total project expenses for festivals, events, and exhibitions aimed at increasing tourism, enhancing cultural vitality, and diversifying seasonal offerings in Montreal. Eligible activities include organizing events that promote art, entertainment, gastronomy, innovation, and sports, with an emphasis on cultural diversity and sustainable tourism.
grant_single_labels|projects
The grant supports initiatives aimed at enhancing tourism attractiveness through festivals, exhibitions, and events in various cultural and creative sectors. Eligible projects are divided into four main categories based on their scope and nature.
- Events with major tourism impact strengthen the destination's appeal by attracting national and international tourists.
- Tourist events contributing to the destination's vitality and vibrancy while enhancing the quality of life for locals.
- Museum exhibitions and immersive digital exhibitions of national or international scope, fostering off-season tourism.
- Recurring local business events with international reach, focusing on sectors like digital innovation and creativity.
grant_single_labels|admissibility
The eligibility for organizations to receive financial aid under this grant involves several specific criteria.
- The organization must be a legally constituted Quebecois entity, either for-profit or non-profit.
- The organization can be a municipal or paramunicipal corporation, cooperatives (COOP), or a consortium of promoters.
- The head office of the organization must be located in Canada.
- The organization must not have defaulted on commitments for financial aid granted by Tourisme Montréal in the year preceding the application.
- The organization must not be registered in the Register of Enterprises Ineligible for Public Contracts (RENA).
grant_eligibility_criteria|who_can_apply
This grant is designed for organizations that contribute to the tourism sector in Montreal by organizing festivals, exhibitions, or events that enhance the city's attractiveness and tourism impact. Eligible organizations must meet specific criteria related to their legal status and operational focus.
- Quebec-based legally constituted for-profit or non-profit enterprises.
- Municipal and paramunicipal corporations through tourist attractions.
- Cooperatives (COOPs).
- Promoter consortia.
- The organization's head office must be located in Canada.
grant_eligibility_criteria|who_cannot_apply
This grant excludes certain types of organizations due to their status or affiliation with government entities. The restrictions are in place to ensure the grant supports eligible entities in the tourism sector.
- Institutions of education and vocational training.
- Ministries and organizations of the Quebec or Canadian governments (public, parapublic, government agents, crown corporations).
- Organizations that failed to meet obligations related to previous financial aid from Tourisme Montréal within the last year prior to the application.
- Companies registered in the Register of Enterprises Ineligible for Public Contracts (RENA).
grant_eligibility_criteria|eligible_expenses
The eligible expenses for the grant are costs directly linked to the organization and execution of a festival, exhibition, or event.
- Operational, logistical, and site management costs, including labor expenses.
- Programming fees, including fees for artists, athletes, or speakers.
- Costs of products for resale.
- Development of marketing, tourism development, promotion, and commercialization strategies, excluding promotion expenses in the Montreal area.
- Advertising placement fees.
- Costs for personnel involved specifically in international promotion activities.
- Internet-based promotion activities.
- Creation and dissemination of promotional tourism documentation.
- Partnership agreements with tour operators or travel agents outside Quebec.
- Travel and accommodation expenses related to event promotion.
- Costs for organizing receptions, press conferences, or promotional events aimed at media or tourism stakeholders outside Quebec.
- Expenses for hosting journalists, travel agents, and media representatives for publicity purposes outside Quebec.
- Costs for initiatives regarding sustainable development.
- Tourism studies and consulting fees.
- Administrative costs and insurance related to the event, capped at 15% of the total event budget.
- Audited sponsorships in goods and services.
- Net taxes (excluding reimbursed portions) related to eligible expenses.
grant_eligibility_criteria|zone
Eligible geographic areas for this grant are limited to specific regions where the companies are legally constituted and operate. This is to ensure that the objectives of the tourism development program align with the locale's economic and social environment.
- The headquarters must be located in Canada.
- Operations must be conducted within Quebec.
- Events must be organized on the territory of the City of Montreal.
grant_single_labels|criteria
The evaluation and selection of projects for this grant are based on various criteria that assess the performance, feasibility, and potential impact of the events.
- Experience of the promoter, including the number of years in operation and expertise in the relevant sector.
- Capacity for project delivery, evaluated through the feasibility of the project plan and reliability of the financial structure.
- Touristic impact, measured by tourist attendance and overnight stays generated by the event as well as the event's centering rate.
- Rayonnement and visibility, focusing on media impact and the event's potential to enhance the destination's profile in strategic markets like Ontario, Northeastern USA, California, France, and Mexico.
- Quality of the project, assessed through the location, seasonal impact, new features, and programming quality.
- Commitment to sustainable development, including actions in eco-responsibility, diversity, and social impacts, supported by any certifications.
grant_single_labels|register
Here are the steps to submit an application for this grant:
- Step 1: Check Eligibility
- Review the eligibility criteria for organizations and projects on the Program Guidelines page.
- Ensure your project aligns with the defined eligible sectors and thematic areas.
- Step 2: Prepare Application Documents
- Complete the application form available on the Tourisme Montréal website.
- Prepare a detailed project budget using the provided template, including both revenue and expenses.
- Compile the most recent audited financial report of your organization.
- Gather documentation proving the tourism impact, such as a visitor origin study or ticket sales report.
- Prepare documents supporting your sustainable development policy, if available.
- Step 3: Submit Application
- Ensure all application documents are complete and accurate.
- Submit your application through the online portal between September 4th and October 2nd, 2024.
- Confirm submission and await a response by the end of 2024.
grant_single_labels|otherInfo
Here are additional relevant details for this grant:
- Tourisme Montréal may offer part of the financial aid in marketing and promotion services instead of a monetary contribution.
- Adherence to the minimum eligibility conditions does not guarantee financial support from Tourisme Montréal.
- For certain categories, three-year agreements are available, excluding first editions.
- Tourisme Montréal reserves the right to grant financial assistance that differs from previous years based on performance analysis.
- A protocol agreement will be established between the selected projects and Tourisme Montréal, outlining the terms of financial aid and obligations of both parties.
- Promoters must acknowledge and agree to the commitments outlined in the financial aid request by submitting a request.
- A 3% provision of complimentary tickets based on contribution is required for some events.
- Annual financial reporting must be completed to receive the full financial aid, which can be distributed in two or three installments.
- If actual data differs from submitted projections, Tourisme Montréal may reduce the financial aid amount.
- The application process for events occurring in the first half of 2025 will open from September 4 to October 2, 2024, with results by the end of the year.
- A follow-up application process is scheduled for January 2025 for events in the second half of the year.
grant_single_labels|contact
abeauchamp@mtl.org
Apply to this program
Boost Tourism with the Event Development Grant
This grant provides financial assistance to festivals, events, and exhibitions that enhance Montreal's tourism industry. It aims to consolidate the city's status as a "city of festivals" by supporting projects that bring cultural, economic, and social benefits.
Detailed Overview of the Grant Program's Objectives and Benefits
The "Programme d’Aide aux Festivals, Événements et Expositions (PAFÉE)" is geared toward bolstering the growth and international renown of Montreal as a prime tourist destination. This grant program, funded and managed by Tourisme Montréal, is specially designed to support international, national, and pan-Quebec events capable of enhancing the destination's attractiveness and notoriety. Furthermore, it aims to nurture future event organizers and sustain the city's vibrant reputation.
The grant covers a diverse range of project categories, acknowledging the importance of inclusiveness, diversity, and sustainability. It strategically focuses on four main areas: arts and entertainment, gastronomy, digital innovation, and sports and well-being. By fostering these sectors, Tourisme Montréal endeavors to meet the changing tastes and preferences of global visitors, while promoting a culturally and seasonally diverse range of events throughout the year.
Eligibility for the grant requires projects to align with the ambitious goal of not only attracting tourists but also elevating the cultural and lifestyle quality of the residents of Montreal. With a substantial focus on sustainable development principles, the program encourages events that can function as eco-friendly and inclusive gatherings. Efforts in reducing carbon footprints and promoting local talent are especially valued under this program, aligning with Montreal's image as a forward-thinking, creative, and diverse hub.
Projects that receive funding can leverage this support to cover operational costs, marketing expenditures, and programming costs, thereby easing the financial burden on organizers. The grant also incentivizes international exposure by supporting promotional activities beyond the Montreal region, thereby increasing the reach and scope of local events on global platforms.
A comprehensive evaluation process is employed to measure the prospective impact of each applicant. Factors such as the experience and capability of the project promoter, projected tourism benefits, and the innovative and sustainable aspects of the project are critically assessed. This rigorous appraisal ensures that only high-impact and strategically aligned projects are funded.
Tourisme Montréal's grant program is more than just a financial resource; it is a strategic initiative designed to preserve and enhance Montreal’s status on the world stage. It provides event organizers with a framework to engage audiences effectively and sustainably while enriching the cultural tapestry of the city. The grant ultimately aims to foster a tourism landscape where the influx of visitors and the vibrancy of local life coexist harmoniously and beneficially.
