Opening Soon
Source verified July 17, 2026
Assistance program for Festivals, Events and Museum exhibitions
Tourisme Montréal supports tourism-driven events in Montréal
Offered by
Latest source updateLast Update: July 9, 2026Latest change: The Initiatives program deadline moved to August 14, 2026, and the application instructions now include portal registration, a new organization form, and updated required documents.View change
Latest source update
Last Update: July 9, 2026
Latest change: The Initiatives program deadline moved to August 14, 2026, and the application instructions now include portal registration, a new organization form, and updated required documents.
Initiatives deadline and application steps updated
The Initiatives program now shows a next submission deadline of August 14, 2026, with applications accepted until 4:59 p.m., and the results table was revised to match the new intake schedule. The application process now requires portal registration, including a Registration Form for a New Organization, and the Promoter’s Guide for Projects 2026 was replaced with an updated July 8, 2026 version. The instructions also make the required document package more explicit and say incomplete files are carried over to the next analysis period, while eligibility does not guarantee funding.
Funding available
$ 10,000
Deadline
September 10, 2026
Opened August 13, 2026
Location
Montreal, Montréal, Quebec, Canada
Overview
Tourisme Montréal supports festivals, events and exhibitions in Montréal with funding that generally does not exceed 10% of total annual event expenses. The program backs tourism-driven projects that strengthen visibility, cultural vitality and four-season appeal.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Launch or market a product/service
Eligible Funding
- Minimum amount : 10,000 $
- Up to 10% of project cost
Funds Providers
Eligible candidates
Eligible Industries
- All industries
Location
- Montreal
- Montréal
- Quebec
Legal structures
- Non-financial cooperative
- For-profit business
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- All groups
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Festivals and events with tourism appeal, whether recurring or one-time
- Museum exhibitions and temporary immersive digital exhibitions
- Events that strengthen Montréal’s four-season tourism offer
- Business events with an international reach, including B2B activities
Documents Needed
- Completed application form
- Detailed projected budget
- Latest audited financial report
- Proof of tourism impact
- Board resolution authorizing the application
Official resources
Eligibility
Who is eligible?
- Québec-based for-profit companies
- Québec-based non-profit organizations
- Municipal and paramunicipal corporations
- Cooperatives (COOPs)
- Promoter consortiums
Who is not eligible
- Educational and vocational training institutions
- Government ministries and public or parapublic organizations
- Organizations in default on previous Tourisme Montréal aid obligations
- Companies listed in the Register of Enterprises Ineligible for Public Contracts (RENA)
Eligible expenses
- Event operations, logistics and site management, including labour
- Programming fees and product resale costs
- Marketing, tourism promotion and commercialisation costs outside Montréal
- Development of sustainable development actions
- Tourism studies, consulting fees and eligible administrative costs
Ineligible Costs and Activities
- Operating costs unrelated to the event
- Private, VIP or corporate catering and restaurant bills
- Foreign trade missions, markets and fairs
- Marketing and promotion aimed at Montréal
- Debt service, operating losses, capital losses and asset buybacks
Eligible geographic areas
- Montréal
- Canada
Selection criteria
- Promoter experience and governance
- Project feasibility and financial structure
- Tourism impact, attendance and overnight stays
- Visibility and media reach
- Project quality and sustainable development actions
How to apply
- Step 1: Prepare the application
- Complete the online application form.
- Gather the required supporting documents.
- Step 2: Submit the file
- Send the complete application through the online portal during the submission period.
- Step 3: Follow up after submission
- Respond to any request for additional information.
- Wait for the decision notice from Tourisme Montréal.
Processing and Agreement
- Applications are reviewed by analysts and then sent to internal, external and board committees.
- Tourisme Montréal may request additional information from the promoter.
- Applicants receive an approval notice or a refusal letter.
- Selected projects must sign a funding agreement before payment.
- Payment is made after accountability reporting, according to the agreement terms.
Additional information
- Tourisme Montréal may provide part of the aid in marketing or promotion services.
- Selected projects are governed by a formal agreement with Tourisme Montréal.
- Annual accountability is required to receive the full funding.
- Tourisme Montréal may reduce the announced amount if actual data differs from the application.
- Applications are accepted from August 13 to September 10, 2026, at 4:59 p.m. The funded event period runs from January 1 to June 30, 2027.
Contacts
Frequently Asked Questions about the Assistance program for Festivals, Events and Museum exhibitions Program
What is the Assistance program for Festivals, Events and Museum exhibitions?
Tourisme Montréal supports festivals, events and exhibitions in Montréal with funding that generally does not exceed 10% of total annual event expenses. The program backs tourism-driven projects that strengthen visibility, cultural vitality and four-season appeal.
How much funding can be received?
Assistance program for Festivals, Events and Museum exhibitions Funds up to 10% of admissible expenses.
What is the deadline to apply?
Applications will open on August 13, 2026.
Who is eligible for the Assistance program for Festivals, Events and Museum exhibitions program?
To be eligible for the Assistance program for Festivals, Events and Museum exhibitions program, you must:
Legally constituted Québec organization
Head office in Canada
Project in Montréal
What expenses are eligible under Assistance program for Festivals, Events and Museum exhibitions?
Festivals and events with tourism appeal, whether recurring or one-time
Museum exhibitions and temporary immersive digital exhibitions
Events that strengthen Montréal’s four-season tourism offer
Business events with an international reach, including B2B activities
Who can I contact for more information about the Assistance program for Festivals, Events and Museum exhibitions?
You can contact Tourisme Montréal by email at abeauchamp@mtl.org.
Where is the Assistance program for Festivals, Events and Museum exhibitions available?
The Assistance program for Festivals, Events and Museum exhibitions program is available Montréal, Quebec.