Closed
Source verified August 14, 2026
Assistance program for Festivals, Events and Museum exhibitions
Supports tourism-oriented festivals, events, and exhibitions
Offered by
Latest source updateLast Update: August 13, 2026Latest change: The Festivals, Events and Exhibitions program now shows new eligibility rules, new 2027 application windows, and updated portal documents.View change
Latest source update
Last Update: August 13, 2026
Latest change: The Festivals, Events and Exhibitions program now shows new eligibility rules, new 2027 application windows, and updated portal documents.
Festivals, Events and Exhibitions program updated
The Festivals, Events and Exhibitions program has been revised with new eligibility rules and a new program definition for tourism-focused festivals, events, and exhibitions. Eligible organizations are now defined as legally constituted Québec-based for-profit or non-profit enterprises, municipal and paramunicipal corporations through tourist attractions, cooperatives, and promoter consortiums, with the head office required to be in Canada. The application calendar now shows events taking place from January 1 through June 30, 2027 and a next application deadline of September 10, 2026 at 4:59 PM. It also adds a later 2027 call notice for events starting between January 1 and June 30, 2028, and updates the required portal and supporting documents, including a new registration form link, a new promoter’s guide, and revised reporting materials for agreements signed in 2025 and from 2026 onward.
Funding available
$ 10,000
Deadline
Closed
Location
Montreal, Montréal, Quebec, Canada
Who can apply
Legally constituted Québec-based for-profit or non-profit enterprises
See full eligibility
Overview
The Programme d’aide aux festivals, événements et expositions (PAFÉE) supports eligible Québec organizations, municipal entities, cooperatives, and promoter consortiums for tourism-focused festivals, events, and exhibitions in Montréal, with assistance generally limited to 10% of annual event expenses. Eligible projects include recurring or one-time tourism events, temporary museum exhibitions, and temporary immersive digital exhibitions.
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At a glance
Funding available
Financing goals
- Launch or market a product/service
Eligible Funding
- Minimum amount : 10,000 $
- Up to 10% of project cost
Funds Providers
Eligible candidates
Eligible Industries
- All industries
Location
- Montreal
- Montréal
- Quebec
Legal structures
- For-profit business
- Non-profit
- Public or Parapublic institution
- Non-financial cooperative
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- All groups
Non-profit candidates
Sector of operation
- Culture and Arts
- Sports
- Economic, Social and Community Development
- Diversity and Inclusion
Target groups
- General public
- LGBTQ+ community
- Artists / creatives
- Minority groups
Revenue structures
- All structures
Scope
- Local
- Municipal
- Regional
- Provincial
- National
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Recurring tourism-oriented festivals and events under streams 1, 2, and 4
- One-time tourism-oriented events under stream 2
- Temporary museum exhibitions and temporary immersive digital exhibitions
- Recurring local business events with an international reach (B2B)
Documents Needed
- Completed application form
- Detailed projected budget
- Latest audited financial report
- Proof of tourism impact
- Board resolution authorizing the application
Official resources
Eligibility
Who is eligible?
- Legally constituted Québec-based for-profit or non-profit enterprises
- Municipal and paramunicipal corporations through tourist attractions
- Cooperatives (COOPs)
- Promoter consortiums
Who is not eligible
- Educational and vocational training institutions
- Government ministries and public or parapublic organizations
- Organizations in default on previous Tourisme Montréal aid obligations
- Companies listed in the Register of Enterprises Ineligible for Public Contracts (RENA)
Eligible expenses
- Event operations, logistics and site management, including labour
- Programming fees and product resale costs
- Marketing, tourism promotion and commercialisation costs outside Montréal
- Development of sustainable development actions
- Tourism studies, consulting fees and eligible administrative costs
Ineligible Costs and Activities
- Operating costs unrelated to the event
- Private, VIP or corporate catering and restaurant bills
- Foreign trade missions, markets and fairs
- Marketing and promotion aimed at Montréal
- Debt service, operating losses, capital losses and asset buybacks
Eligible geographic areas
- Montréal
- Canada
Selection criteria
- Promoter experience and governance
- Project feasibility and financial structure
- Tourism impact, attendance and overnight stays
- Visibility and media reach
- Project quality and sustainable development actions
How to apply
- If your organization is not already in the submission portal, complete the Registration Form for a New Organization.
- Complete the application form for streams 1, 2, 3, and 4 on the new online submission portal during the applicable filing period.
- Attach all required documents, including the detailed projected budget and authorizing resolution, and submit the complete file through the portal.
Processing and Agreement
- Applications are reviewed by analysts and then sent to internal, external and board committees.
- Tourisme Montréal may request additional information from the promoter.
- Applicants receive an approval notice or a refusal letter.
- Selected projects must sign a funding agreement before payment.
- Payment is made after accountability reporting, according to the agreement terms.
Additional information
- The program is divided into four distinct streams.
- For streams 1, 2, and 4, Tourisme Montréal may offer triennial agreements at its discretion for 2026 applications.
- First-edition event applicants are not eligible for a triennial agreement.
- A separate Tourisme Montréal program exists for national and international sporting events.
Contacts
Frequently Asked Questions about the Assistance program for Festivals, Events and Museum exhibitions Program
What is the Assistance program for Festivals, Events and Museum exhibitions?
The Programme d’aide aux festivals, événements et expositions (PAFÉE) supports eligible Québec organizations, municipal entities, cooperatives, and promoter consortiums for tourism-focused festivals, events, and exhibitions in Montréal, with assistance generally limited to 10% of annual event expenses. Eligible projects include recurring or one-time tourism events, temporary museum exhibitions, and temporary immersive digital exhibitions.
How much funding can be received?
Assistance program for Festivals, Events and Museum exhibitions Funds up to 10% of admissible expenses.
Who is eligible for the Assistance program for Festivals, Events and Museum exhibitions program?
To be eligible for the Assistance program for Festivals, Events and Museum exhibitions program, you must:
The applicant must be a legally constituted Québec for-profit or non-profit enterprise, municipal or paramunicipal corporation, COOP, or promoter consortium.
The head office must be located in Canada.
The project must take place in Montréal and target a pan-Québec, national, or international tourism audience.
What expenses are eligible under Assistance program for Festivals, Events and Museum exhibitions?
Recurring tourism-oriented festivals and events under streams 1, 2, and 4
One-time tourism-oriented events under stream 2
Temporary museum exhibitions and temporary immersive digital exhibitions
Recurring local business events with an international reach (B2B)
Who can I contact for more information about the Assistance program for Festivals, Events and Museum exhibitions?
You can contact Tourisme Montréal by email at abeauchamp@mtl.org.
Where is the Assistance program for Festivals, Events and Museum exhibitions available?
The Assistance program for Festivals, Events and Museum exhibitions program is available Montréal, Quebec.
Is the Assistance program for Festivals, Events and Museum exhibitions a grant, loan, or tax credit?
Assistance program for Festivals, Events and Museum exhibitions is a Grant and Funding