Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses
Canada
Funding for tourism product marketing in the Northwest Territories
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|maxCount
- grant_single|projectCostPercent
grant_single|deadlines
- grant_single|closingDateJanuary 17, 2024
grant_single|financingType
Grant and Funding
grant_single|eligibleIndustries
- Arts, entertainment and recreation
- Accommodation and food services
grant_single|grantors
- Minister of Industry, Tourism and Investment (NT)
- Government of the Northwest Territories
grant_single|status
grant_card_status|closed
grant_single_labels|preview
Up to $10,000 in financial assistance for marketing materials, travel to tradeshows, campaign launches and more.
grant_single_labels|projects
This grant, managed by the Government of the Northwest Territories, is available to businesses, agencies, and communities operating within the Northwest Territories of Canada. The funding program is designed to support tourism-related initiatives specific to this region to stimulate economic and cultural development.
- Businesses located within the Northwest Territories (NWT).
- Economic development agencies in the NWT.
- Communities throughout the Northwest Territories.
- Aboriginal Organizations within NWT.
grant_single|admissibleProjectsExample
$10,000
Enhancing a cultural exhibition at a museum
$10,000
Launching a travel blog focused on culinary tourism
$10,000
Creating an online marketing campaign for a Whitehorse adventure tourism company
$10,000
Developing a new winter sports package for a tourism company
$10,000
Launching a new website for a hotel to attract international visitors
$10,000
Developing a new guided kayaking tour
grant_single_labels|admissibility
Eligibility for this grant is focused on specific entities and cultural initiatives within the Northwest Territories.
- The applicant must be a business, economic development agency, or community located in the Northwest Territories (NWT).
- Aboriginal organizations are eligible to apply.
- Pursuers of potential aboriginal culture tourism ventures are encouraged to apply.
grant_eligibility_criteria|who_can_apply
The grant targets NWT Businesses, economic development agencies, communities, Aboriginal Organizations, and potential aboriginal culture tourism ventures. These groups are encouraged to apply for funding to reinvent, improve, or expand their tourism products and operations to meet future market demands.
grant_eligibility_criteria|eligible_expenses
This grant offers financial support to enhance tourism projects with the goal of attracting more visitors to the Northwest Territories. Eligible projects include planning, development, and marketing activities aimed at diversifying and expanding tourism offerings.
- Development of business plans for enhancing or creating new tourism products.
- Startup and capital acquisition for new or existing tourism products.
- Upgrading of skills, services, or amenities related to tourism.
- Website development or modification related to tourism products.
- Marketing projects, including travel to trade shows and development of promotional materials.
grant_eligibility_criteria|zone
The grant supports a variety of expenses aimed at enhancing tourism products and marketing efforts.
- Consulting fees and costs for business plan development.
- Costs associated with consulting related to obtaining a Tourism Operator Licence.
- Start-up and capital acquisition costs.
- Skills upgrading expenses.
- Services or amenities upgrading costs.
- Website development expenses.
- Development costs associated with product offerings.
- Travel expenses to trade shows.
- Brochure or pamphlet development costs.
- Launch campaign expenses.
- Development or modification of websites for marketing purposes.
grant_single_labels|criteria
The evaluation and selection criteria for this grant are designed to assess the viability and potential impact of the proposed tourism product development or marketing project. Criteria include:
- Demonstrated need for business planning, product development, or marketing assistance in the tourism sector.
- Clear objectives and outcomes for the proposed project.
- Evidence of sustainability and growth potential for the tourism product.
- Feasibility of the project within the context of the Northern economy and market demands.
- Ability to leverage funding and resources to maximize project impact.
grant_single_labels|register
- Step 1: Initial Consultation
- Contact your regional Tourism Development Officer to discuss your project idea.
- Step 2: Choose Application Form
- Select the relevant application form based on your needs:
- Business Planning and Transition Assistance - Application Form
- Product Development and Enhancement - Application Form
- Marketing Assistance for Tourism Businesses - Application Form
- Select the relevant application form based on your needs:
- Step 3: Complete Application Form
- Fill out the selected application form with all necessary details.
- Step 4: Submit Application
- Send the completed application form to your regional office.
grant_single_labels|otherInfo
Here are additional relevant details for this grant:
- An equity requirement of 15% is consistent across all funding schedules.
- The funding includes different schedules with varied focus, such as business planning, product development, and marketing assistance.
- There is a potential to apply multiple times if different schedules are selected, keeping track of any waiting period indicated for reapplying.
- Sweat equity can be utilized as part of the equity requirement, underlining the importance of personal and non-financial contributions to the project.
- Applicants are encouraged to engage with regional Tourism Development Officers early in the process for guidance and proposal development support.
grant_single_labels|contact
867-767-9206
Apply to this program
Tourism Product Diversification and Marketing Support
This program offers financial assistance to businesses and organizations to enhance or diversify their tourism offerings in the Northwest Territories (NWT). It supports projects focused on business planning, product development, and marketing to attract new visitors and increase revenues.
In-depth Guide to the Tourism Product Diversification and Marketing Program
The Tourism Product Diversification and Marketing Program is a vital initiative that aims to boost the tourism sector in the Northwest Territories. This program provides structured financial support tailored to meet the evolving needs of tourism businesses, agencies, and communities within the NWT. It is designed to help these stakeholders adapt to market demands, innovate new tourism products, and enhance existing operations to appeal to a broader audience.
Among the key components of the program is Schedule 1, which focuses on Business Planning and Transition Assistance. This section allows applicants to secure up to $25,000 to cover costs related to developing a robust business plan. Such plans are crucial for identifying potential opportunities for product improvement or new product development that can lead to increased revenue streams and attract a diverse range of visitors to the region. Whether it involves consulting fees or preparing documents necessary for acquiring a Tourism Operator License, this funding is strategically aligned to bolster the foundational aspects of business operations.
Another significant element of the program is Schedule 2: Product Development and Enhancement, which provides substantial funding of up to $250,000, available over one or multiple years. This schedule is particularly beneficial for businesses looking to launch new tourism products or significantly improve existing ones to draw in new visitors. The funding can be directed towards start-up costs, capital acquisitions, skills enhancement, and modernizing services or amenities. This facet of the program underscores the commitment to nurturing growth and adaptability in the tourism sector, ensuring services offered are contemporary, appealing, and capable of delivering high-quality experiences to tourists.
Marketing Assistance for Tourism Businesses, encapsulated in Schedule 3 of the program, offers an opportunity to secure funding of up to $10,000. This support is critical for businesses aiming to enhance their visibility and attractiveness in competitive tourism markets. The assistance can cover costs associated with travel to relevant trade shows, the development of marketing materials such as brochures and pamphlets, as well as campaign launches or website development. Effective marketing is essential for reaching potential customers and highlighting the unique offerings of the NWT tourism landscape.
What sets this program apart is its structured yet flexible approach, allowing businesses the chance to align their initiatives with the current market trends while also tapping into emerging opportunities. The program's requirement for a 15% equity contribution enables applicants to demonstrate their commitment and long-term interest in their projects. By incorporating up to $10,000 in sweat or existing equity, the program ensures that applicants have achievable financial benchmarks to support their endeavors.
Overall, the Tourism Product Diversification and Marketing Program stands as a cornerstone of economic development strategies within the Northwest Territories, providing essential resources to foster innovation, growth, and sustainability. By encouraging businesses and organizations to engage thoroughly with their regional Tourism Development Officer before submitting proposals, the program ensures that funded projects are viable, impactful, and aligned with the broader objectives of regional economic growth through tourism. This proactive engagement is crucial for crafting applications that are not only competitive but also strategically positioned to drive noticeable improvements in the tourism sector, ultimately contributing to the region's economic prosperity and cultural richness.
