How much funding can be received?

Funds up to 15% of admissible expenses, capped at $250000 per project.

What is the deadline to apply?

The program is accepting continuous intake

Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses

Q: What are Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses's eligibility criterias?

NWT Businesses, economic development agencies, and communities are encouraged to apply. Aboriginal Organizations are eligible. Potential aboriginal culture tourism ventures can apply.

Last Update: July 22, 2025

NL, Canada

Funding for tourism product marketing in the Northwest Territories

Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses at a glance

Eligible Funding

Max. $250,000
Up to 15% of project cost

Timeline

Open Date : January 17, 2023
Closing date : January 17, 2024

Financing Type

Grant and Funding

Eligible Industries

Arts, entertainment and recreation
Accommodation and food services

Grant Providers

Minister of Industry, Tourism and Investment (NWT)
Government of the Northwest Territories

Program status

Closed

Overview of the Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses program

Up to $10,000 in financial assistance for marketing materials, travel to tradeshows, campaign launches and more.

Financing terms and conditions

This grant provides targeted financial support to tourism businesses for marketing activities, ensuring resource optimization and market expansion.

Up to $10,000 per applicant for marketing projects.
Recipient equity contribution requirement of 15%.

Eligible projects & activities

This grant provides financial support to enhance marketing opportunities for tourism businesses in the Northwest Territories, aiming to increase their visibility and attract more visitors. Eligible activities focus on marketing projects that improve promotion and outreach to potential customers.

Travel expenses to attend trade shows.
Development and printing of brochures and pamphlets for promotional purposes.
Launch campaigns to introduce new tourism offerings.
Development or modification of websites to enhance online presence.

Examples of admissible projects:

$ 10,000

Launching a travel blog focused on culinary tourism

$ 10,000

Enhancing a cultural exhibition at a museum

$ 10,000

Creating an online marketing campaign for a Whitehorse adventure tourism company

$ 10,000

Developing a new winter sports package for a tourism company

$ 10,000

Launching a new website for a hotel to attract international visitors

$ 10,000

Developing a new guided kayaking tour

Eligibility criteria of the Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses program

Eligibility for this grant is focused on specific entities and cultural initiatives within the Northwest Territories.

The applicant must be a business, economic development agency, or community located in the Northwest Territories (NWT).
Aboriginal organizations are eligible to apply.
Pursuers of potential aboriginal culture tourism ventures are encouraged to apply.

Who is eligible?

The grant targets NWT Businesses, economic development agencies, communities, Aboriginal Organizations, and potential aboriginal culture tourism ventures. These groups are encouraged to apply for funding to reinvent, improve, or expand their tourism products and operations to meet future market demands.

Eligible expenses

This grant offers financial support to enhance tourism projects with the goal of attracting more visitors to the Northwest Territories. Eligible projects include planning, development, and marketing activities aimed at diversifying and expanding tourism offerings.

Development of business plans for enhancing or creating new tourism products.
Startup and capital acquisition for new or existing tourism products.
Upgrading of skills, services, or amenities related to tourism.
Website development or modification related to tourism products.
Marketing projects, including travel to trade shows and development of promotional materials.

Eligible geographic areas

This grant is designed for organizations situated in the Northwest Territories (NWT) of Canada. It aims to support the growth of tourism businesses within this specific region.

Northwest Territories

Eligibility criteria of the Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses program

The evaluation and selection criteria for this grant are designed to assess the viability and potential impact of the proposed tourism product development or marketing project. Criteria include:

Demonstrated need for business planning, product development, or marketing assistance in the tourism sector.
Clear objectives and outcomes for the proposed project.
Evidence of sustainability and growth potential for the tourism product.
Feasibility of the project within the context of the Northern economy and market demands.
Ability to leverage funding and resources to maximize project impact.

How to apply to the Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses program

Initial Consultation

Contact your regional Tourism Development Officer to discuss your project idea.

Choose Application Form

Select the relevant application form based on your needs:
Business Planning and Transition Assistance - Application Form
Product Development and Enhancement - Application Form
Marketing Assistance for Tourism Businesses - Application Form

Complete Application Form

Fill out the selected application form with all necessary details.

Submit Application

Send the completed application form to your regional office.

Additional information

Here are additional relevant details for this grant:

An equity requirement of 15% is consistent across all funding schedules.
The funding includes different schedules with varied focus, such as business planning, product development, and marketing assistance.
There is a potential to apply multiple times if different schedules are selected, keeping track of any waiting period indicated for reapplying.
Sweat equity can be utilized as part of the equity requirement, underlining the importance of personal and non-financial contributions to the project.
Applicants are encouraged to engage with regional Tourism Development Officers early in the process for guidance and proposal development support.