Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses
Canada
Funding for tourism product marketing in the Northwest Territories
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|maxCount
- grant_single|projectCostPercent
grant_single|deadlines
- grant_single|openingDateJanuary 17, 2023
- grant_single|closingDateJanuary 17, 2024
grant_single|financingType
Grant and Funding
grant_single|eligibleIndustries
- Arts, entertainment and recreation
- Accommodation and food services
grant_single|grantors
- Minister of Industry, Tourism and Investment (NT)
- Government of the Northwest Territories
grant_single|status
grant_card_status|closed
grant_single_labels|preview
Up to $10,000 in financial assistance for marketing materials, travel to tradeshows, campaign launches and more.
grant_single_labels|projects
There are eligible projects for this grant:
- Developing a new tourism product or enhancing an existing one to attract new visitors to the NWT
- Marketing projects such as travel to trade shows, brochure development, launch campaigns, or website development
grant_single|admissibleProjectsExample
$10,000
Iqaluit
Enhancing a cultural exhibition at a museum
$10,000
Montreal
Launching a travel blog focused on culinary tourism
$10,000
Whitehorse
Creating an online marketing campaign for a Whitehorse adventure tourism company
$10,000
Banff
Developing a new winter sports package for a tourism company
$10,000
Victoria
Launching a new website for a hotel to attract international visitors
$10,000
Yellowknife
Developing a new guided kayaking tour
grant_single_labels|admissibility
Eligibility criteria for this grant include:
- NWT Businesses, economic development agencies, and communities.
- Aboriginal Organizations.
- Potential aboriginal culture tourism ventures.
grant_eligibility_criteria|who_can_apply
There are eligible types of companies for this grant. Businesses, economic development agencies, communities, aboriginal organizations, and potential aboriginal culture tourism ventures are encouraged to apply.
- NWT Businesses
- Economic development agencies
- Communities
- Aboriginal Organizations
- Potential aboriginal culture tourism ventures
grant_eligibility_criteria|eligible_expenses
Yes, eligible expenses under this grant include funding for business planning, product development, packaging, and marketing for tourism businesses in the Northwest Territories.
- Consulting fees for business plan development
- Costs related to obtaining a Tourism Operator Licence
- Capital acquisition for product development
- Skills upgrading and services or amenities upgrading
- Development costs associated with product offerings
- Marketing projects such as travel to trade shows or website development
grant_single_labels|criteria
The evaluation and selection criteria for this grant are designed to assess the viability and potential impact of the proposed tourism product development or marketing project. Criteria include:
- Demonstrated need for business planning, product development, or marketing assistance in the tourism sector.
- Clear objectives and outcomes for the proposed project.
- Evidence of sustainability and growth potential for the tourism product.
- Feasibility of the project within the context of the Northern economy and market demands.
- Ability to leverage funding and resources to maximize project impact.
grant_single_labels|register
- Step 1: Contact your regional Tourism Development Officer to discuss your idea before developing your proposal.
- Step 2: Complete the appropriate application form based on the funding schedule you are applying for:
- a. Business Planning and Transition Assistance - Application Form
- b. Product Development and Enhancement - Application Form
- c. Marketing Assistance for Tourism Businesses - Application Form
- Step 3: Submit the completed application form to your regional office for review.
grant_single_labels|contact
867-767-9206
Apply to this program
