Closed
Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses
Funding for tourism product diversification and marketing
Last Update: March 4, 2026
Funding available
$ 250,000
Timeline
- Open Date : January 17, 2023
- Closing date : January 17, 2024
Location
Newfoundland and Labrador, Canada
Overview
Up to $15,000 in financial assistance for tourism product diversification, marketing, and safety upgrades. The program supports business planning, product development, and promotional activities to help tourism businesses attract more visitors to the Northwest Territories.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Increase performance through digital transformation
- Develop an online presence
- Launch or market a product/service
Eligible Funding
- Maximum amount : 250,000 $
- Up to 15% of project cost
Timeline
- Open Date : January 17, 2023
- Closing date : January 17, 2024
Eligible candidates
Eligible Industries
- Arts, entertainment and recreation
- Accommodation and food services
Location
- Newfoundland and Labrador
Legal structures
- For-profit business
- Social economy enterprise
- Sole proprietorship
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Indigenous Peoples
- Rural or Northern Residents
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Business planning and transition support for tourism projects
- Development or enhancement of tourism products
- Marketing projects for tourism businesses
- Safety improvements for guided tourism activities
Documents Needed
- Completed and signed application form
- Full project proposal
- Budget with quotes
- Financial statements
- Letters of support, if relevant
- BMT application and self-assessment for Schedules 2 and 3
Eligibility
Who is eligible?
- NWT licensed tourism operators and tourism-related businesses
- Economic development agencies operating in the NWT
- Indigenous governments and organizations in the NWT
- Municipalities and communities in the NWT
- Groups of businesses developing a travel-ready tourism package
Eligible expenses
- Business plan development and consulting fees
- Product development costs, including start-up and upgrades
- Website development or modification
- Marketing materials, campaigns, and trade show travel
- Safety-related maintenance and infrastructure or equipment upgrades
Ineligible Costs and Activities
- Costs not directly related to the project
- Purchase of previously acquired assets
- Purchase of an existing business
- Salaries or wages of staff, owners, or board members
- Merchandise or inventory for sale or give-away
Eligible geographic areas
- Northwest Territories
Processing and Agreement
- Applications are reviewed by the regional Tourism Development Officer and evaluation committee.
- Funding is not guaranteed, even if eligibility requirements are met.
- Applicants are notified of the decision in writing.
- Appeals may be made in writing to the Deputy Minister within 30 days of notification.
Additional information
Here are additional relevant details for this grant:
- An equity requirement of 15% is consistent across all funding schedules.
- The funding includes different schedules with varied focus, such as business planning, product development, and marketing assistance.
- There is a potential to apply multiple times if different schedules are selected, keeping track of any waiting period indicated for reapplying.
- Sweat equity can be utilized as part of the equity requirement, underlining the importance of personal and non-financial contributions to the project.
- Applicants are encouraged to engage with regional Tourism Development Officers early in the process for guidance and proposal development support.
Contacts
Frequently Asked Questions about the Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses Program
Here are answers to the most common questions about the Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses?
Up to $15,000 in financial assistance for tourism product diversification, marketing, and safety upgrades. The program supports business planning, product development, and promotional activities to help tourism businesses attract more visitors to the Northwest Territories.
How much funding can be received?
Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses Funds up to 15% of admissible expenses, capped at $250,000 per project.
What is the deadline to apply?
The application deadline for this grant program was January 17, 2024.
Who is eligible for the Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses program?
To be eligible for the Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses program, you must:
NWT tourism businesses and operators
Indigenous organizations
Communities and development agencies
What expenses are eligible under Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses?
Business planning and transition support for tourism projects
Development or enhancement of tourism products
Marketing projects for tourism businesses
Safety improvements for guided tourism activities
Who can I contact for more information about the Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses?
You can contact Government of the Northwest Territories (GNWT) or by phone at 867-767-9206.
Where is the Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses available?
The Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses program is available the province of Newfoundland and Labrador.