Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses

This grant provides targeted financial support to tourism businesses for marketing activities, ensuring resource optimization and market expansion.

• Up to $10,000 per applicant for marketing projects.
• Recipient equity contribution requirement of 15%.

Eligibility for this grant is focused on specific entities and cultural initiatives within the Northwest Territories.

• The applicant must be a business, economic development agency, or community located in the Northwest Territories (NWT).
• Aboriginal organizations are eligible to apply.
• Pursuers of potential aboriginal culture tourism ventures are encouraged to apply.

Who is eligible?

Eligible expenses

This grant offers financial support to enhance tourism projects with the goal of attracting more visitors to the Northwest Territories. Eligible projects include planning, development, and marketing activities aimed at diversifying and expanding tourism offerings.

• Development of business plans for enhancing or creating new tourism products.
• Startup and capital acquisition for new or existing tourism products.
• Upgrading of skills, services, or amenities related to tourism.
• Website development or modification related to tourism products.
• Marketing projects, including travel to trade shows and development of promotional materials.

Eligible geographic areas

This grant is designed for organizations situated in the Northwest Territories (NWT) of Canada. It aims to support the growth of tourism businesses within this specific region.

• Northwest Territories

The evaluation and selection criteria for this grant are designed to assess the viability and potential impact of the proposed tourism product development or marketing project. Criteria include:

• Demonstrated need for business planning, product development, or marketing assistance in the tourism sector.
• Clear objectives and outcomes for the proposed project.
• Evidence of sustainability and growth potential for the tourism product.
• Feasibility of the project within the context of the Northern economy and market demands.
• Ability to leverage funding and resources to maximize project impact.

Here are additional relevant details for this grant:

• An equity requirement of 15% is consistent across all funding schedules.
• The funding includes different schedules with varied focus, such as business planning, product development, and marketing assistance.
• There is a potential to apply multiple times if different schedules are selected, keeping track of any waiting period indicated for reapplying.
• Sweat equity can be utilized as part of the equity requirement, underlining the importance of personal and non-financial contributions to the project.
• Applicants are encouraged to engage with regional Tourism Development Officers early in the process for guidance and proposal development support.