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Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses
Funding for tourism product marketing in the Northwest Territories
Last Update: March 4, 2026
Funding available
$ 250,000
Timeline
- Open Date : January 17, 2023
- Closing date : January 17, 2024
Location
Newfoundland and Labrador, Canada
Overview
Up to $10,000 in financial assistance for marketing materials, travel to tradeshows, campaign launches and more.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Increase performance through digital transformation
- Develop an online presence
- Launch or market a product/service
Eligible Funding
- Maximum amount : 250,000 $
- Up to 15% of project cost
Timeline
- Open Date : January 17, 2023
- Closing date : January 17, 2024
Eligible candidates
Eligible Industries
- Arts, entertainment and recreation
- Accommodation and food services
Location
- Newfoundland and Labrador
Legal structures
- For-profit business
- Sole proprietorship
- Social economy enterprise
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Indigenous Peoples
- Rural or Northern Residents
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
This grant provides financial support to enhance marketing opportunities for tourism businesses in the Northwest Territories, aiming to increase their visibility and attract more visitors. Eligible activities focus on marketing projects that improve promotion and outreach to potential customers.
- Travel expenses to attend trade shows.
- Development and printing of brochures and pamphlets for promotional purposes.
- Launch campaigns to introduce new tourism offerings.
- Development or modification of websites to enhance online presence.
Eligibility
Who is eligible?
The grant targets NWT Businesses, economic development agencies, communities, Aboriginal Organizations, and potential aboriginal culture tourism ventures. These groups are encouraged to apply for funding to reinvent, improve, or expand their tourism products and operations to meet future market demands.Eligible expenses
This grant offers financial support to enhance tourism projects with the goal of attracting more visitors to the Northwest Territories. Eligible projects include planning, development, and marketing activities aimed at diversifying and expanding tourism offerings.
- Development of business plans for enhancing or creating new tourism products.
- Startup and capital acquisition for new or existing tourism products.
- Upgrading of skills, services, or amenities related to tourism.
- Website development or modification related to tourism products.
- Marketing projects, including travel to trade shows and development of promotional materials.
Eligible geographic areas
This grant is designed for organizations situated in the Northwest Territories (NWT) of Canada. It aims to support the growth of tourism businesses within this specific region.
- Northwest Territories
Additional information
Here are additional relevant details for this grant:
- An equity requirement of 15% is consistent across all funding schedules.
- The funding includes different schedules with varied focus, such as business planning, product development, and marketing assistance.
- There is a potential to apply multiple times if different schedules are selected, keeping track of any waiting period indicated for reapplying.
- Sweat equity can be utilized as part of the equity requirement, underlining the importance of personal and non-financial contributions to the project.
- Applicants are encouraged to engage with regional Tourism Development Officers early in the process for guidance and proposal development support.
Contacts
Frequently Asked Questions about the Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses Program
Here are answers to the most common questions about the Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses?
Up to $10,000 in financial assistance for marketing materials, travel to tradeshows, campaign launches and more.
How much funding can be received?
Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses Funds up to 15% of admissible expenses, capped at $250,000 per project.
What is the deadline to apply?
The application deadline for this grant program was January 17, 2024.
Who is eligible for the Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses program?
To be eligible for the Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses program, you must:
NWT Businesses, economic development agencies, and communities are encouraged to apply.
Aboriginal Organizations are eligible.
Potential aboriginal culture tourism ventures can apply.
What expenses are eligible under Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses?
This grant provides financial support to enhance marketing opportunities for tourism businesses in the Northwest Territories, aiming to increase their visibility and attract more visitors. Eligible activities focus on marketing projects that improve promotion and outreach to potential customers. Travel expenses to attend trade shows.
Development and printing of brochures and pamphlets for promotional purposes.
Launch campaigns to introduce new tourism offerings.
Development or modification of websites to enhance online presence.
Who can I contact for more information about the Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses?
You can contact Government of the Northwest Territories (GNWT) or by phone at 867-767-9206.
Where is the Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses available?
The Tourism Product Diversification and Marketing Program — Marketing Assistance for Tourism Businesses program is available the province of Newfoundland and Labrador.