Market Readiness Subsidy Program
NL, Canada
Money for Newfoundland and Labrador’s tourism service industry
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|maxCount
- grant_single|projectCostPercent
grant_single|deadlines
- grant_single|timelineUnspecified
grant_single|financingType
Grant and Funding
grant_single|eligibleIndustries
- Accommodation and food services
grant_single|grantors
- Department of Tourism, Heritage and Culture (NB)
- Government of Newfoundland and Labrador
grant_single|status
grant_card_status|open
grant_single_labels|preview
Grants of up to $2,500 per event to help grow the province’s tourism sector.
grant_single_labels|projects
This program is managed by Tourism Atlantic, indicating the eligible areas are likely within Atlantic Canada. However, specific eligible geographical locations are not explicitly mentioned in the provided grant context.
grant_single|admissibleProjectsExample
$2,500
St. John's
Organize a best practice mission to Whistler to study successful tourism models
$2,500
Corner Brook
Participate in a GMIST program focused on sustainable tourism in Gros Morne
$2,500
Toronto
Attend an international tourism conference to learn global best practices
$2,500
Halifax
Conduct a market readiness workshop for new tourism operators
grant_single_labels|admissibility
Eligibility for the Tourism Market Readiness Subsidy Program is determined by specific requirements related to the applicant's profile and operational standing.
- Eligible participants are private sector operators including owners, managers, or senior personnel, but not front-line staff.
- Participants must meet all regulatory requirements, including being licensed under the Tourism Establishment Act and Regulations.
- Eligible businesses must have been in operation for a minimum of one year and/or have operated for at least one season.
- Non-commercial/not-for-profit organizations such as municipalities are eligible, provided they undertake initiatives directly benefiting tourism in the province and are in good standing.
grant_eligibility_criteria|who_can_apply
This program is designed to enhance the market readiness of tourism services and products in Canada. Eligible participants must demonstrate specific commitments to industry standards and tourism development.
- Private sector operators such as owners, managers, or senior personnel from tourism operations, but not front-line staff.
- Non-commercial or non-profit organizations including municipalities and entities that benefit provincial tourism directly.
- Applicants must be in good standing and meet all regulatory requirements including licensing under the Tourism Establishment Act.
- Participants must have been in business for at least one year or operated for at least one season.
- Organizations must communicate their experiences to tourism stakeholders in their regions.
- Eligible sectors must involve initiatives that enhance market readiness, such as best practice missions or programs focusing on experiential travel and sustainability.
grant_eligibility_criteria|who_cannot_apply
This grant does not explicitly exclude any specific companies or industries based on status or main activity. However, eligibility is primarily defined by certain positive criteria rather than exclusions.
grant_eligibility_criteria|eligible_expenses
This grant is aimed at improving tourism services and products by enhancing their market readiness and quality. The eligibile programs focus on experiential travel, sustainable practices, and learning from successful development models.
- Participation in Best Practice Missions, which expose tourism operators to effective development and marketing strategies from other destinations.
- Enrollment in programs offered by the Gros Morne Institute for Sustainable Tourism, focusing on experiential travel, marketing, and sustainability practices.
- Engagement in other department-approved initiatives that address market readiness for industry participants.
grant_eligibility_criteria|zone
This grant covers specific expenses related to tourism market readiness activities.
- Professional services related to the program.
- Meeting expenses incurred during the program.
- Travel expenses associated with the program.
- Registration fees for eligible programs.
grant_single_labels|criteria
The evaluation and selection of projects for this grant are based on their potential to enhance the quality and market readiness of tourism services and their alignment with the program's objectives.
- Relevance of the project to enhancing market readiness and quality of tourism offerings.
- Potential impact on tourism business growth and sustainability.
- Ability to leverage other funding sources effectively, such as federal government subsidies.
- Strategic importance of the project to regional tourism development.
- Capacity of the applicant to implement and share learnings from the initiative.
grant_single_labels|register
Here are the steps to submit an application for the Tourism Market Readiness Subsidy Program:
- Step 1: Complete Eligibility Check
- Ensure your business or organization meets all eligibility criteria, including regulatory requirements and operational history.
- Step 2: Prepare Application
- Fill out the request for funding application form provided by the Department of Tourism, Culture, Arts and Recreation.
- Gather any necessary supporting documents, such as proof of business standing or previous program participations.
- Step 3: Submit Application
- Submit the completed application form and supporting documents to the Department of Tourism, Culture, Arts and Recreation.
- Ensure submission is before the advertised deadline to be considered for the subsidy.
- Step 4: Await Approval Notification
- Wait for the approval notification from the department, which will be sent after your application is reviewed.
- Step 5: Complete Expense Claim
- After program participation, complete the enclosed expense claim form within 30 days of travel.
- Attach copies of all relevant receipts reflecting the eligible and actual costs incurred.
- Forward the claim and receipts to the department to obtain the subsidy refund.
grant_single_labels|otherInfo
Here are additional relevant details for this grant:
- The program offers a synergy between provincial and federal funding opportunities, allowing for potentially increased financial support.
- In-kind contributions are specifically excluded from the required matching funds by applicants.
- The application for funding needs to be submitted prior to the occurrence of the event or engagement for which funding is being sought.
- Applicants are notified of approval status, indicating a potentially competitive or selective process.
- Expense claims must be submitted promptly (within 30 days) following travel to ensure the refund process is completed.
- The total subsidy from all government sources should not exceed 75% of the program costs.
grant_single_labels|contact
lucyalway@gov.nl.ca
Apply to this program
Boosting Tourism Market Readiness in Canada
This Tourism Market Readiness Subsidy Program is crafted to support tourism businesses and organizations in Canada in elevating their service delivery to meet higher market standards. By providing a subsidy of up to 25% for designated programs, the initiative aims to enhance the offerings of tourism operators through exposure to best practices and sustainable tourism strategies.
Insights into the Tourism Market Readiness Subsidy Program
The Tourism Market Readiness Subsidy Program is a valuable funding opportunity for businesses and organizations operating within Canada's tourism sector, aimed at strengthening the quality and market readiness of tourism products, services, and experiences. This financial support program encourages tourism operators to foster memorable and high-quality visitor experiences that not only meet but exceed guests' expectations. By participating in this program, businesses can significantly enhance their competitive edge and contribute to the broader objective of advancing Canada's tourism industry.
Eligible initiatives under this program include Best Practice Missions and experiences offered by the Gros Morne Institute for Sustainable Tourism (GMIST), which primarily focus on experiential travel, innovative marketing strategies, and sustainability - a crucial aspect in today's environmentally-conscious market. Additionally, other initiatives that propose to address market readiness may be considered, provided they receive approval from the Department of Tourism, Culture, Arts and Recreation.
The subsidy scheme provides up to 25% of eligible costs, such as professional services, meeting expenses, travel, and registration fees. Importantly, the program does require applicants to co-contribute at least 25% towards eligible costs, and unfortunately, in-kind contributions don't count towards this requirement. A unique aspect of this grant is that it allows for the possibility of stacking other government support, up to a maximum of 75% total government subsidy, giving room for federal assistance alongside provincial support for a more substantial impact.
The program is specifically targeted at motivating both private sector operators - typically owners, managers, or senior personnel - and non-commercial entities like municipalities and non-profit organizations to elevate their tourism endeavors. To ensure transparency and accountability, non-commercial participants are expected to share insights and knowledge gained from their experiences with regional stakeholders, thereby contributing to sectoral learning and improvement.
With a straightforward application process, candidates need to submit a request for funding to be reviewed and approved by the department, which will inform them of the status of their subsidy application. Following participation in the approved programs, expense claims need to be submitted within 30 days to redeem the subsidy amount, completing the procedural loop efficiently.
This program is instrumental in supporting tourism entities to innovate and redefine their service offerings, thereby propelling Canada's tourism sector towards promising futures. By re-aligning market strategies within businesses and adopting international best practices, Canadian tourism operators can sustain competitive advantages and increase their attractiveness to international visitors. This thoughtful initiative not only bolsters individual business growth but also champions the overall growth of Canada’s notable tourism landscape, making it a cornerstone of both economic and cultural prosperity.
