Market Readiness Subsidy Program
NL, Canada
Money for Newfoundland and Labrador’s tourism service industry
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|maxCount
- grant_single|projectCostPercent
grant_single|deadlines
- grant_single|timelineUnspecified
grant_single|financingType
Grant and Funding
grant_single|eligibleIndustries
- Arts, entertainment and recreation
- Accommodation and food services
- Public administration
grant_single|grantors
- Department of Tourism, Heritage and Culture (NB)
- Government of Newfoundland and Labrador
grant_single|status
grant_card_status|open
grant_single_labels|preview
Grants of up to $2,500 per event to help grow the province’s tourism sector.
grant_single_labels|projects
Eligible projects and activities for this grant include:
- Best Practice Missions - missions to other destinations exposing operators to successful development and marketing models.
- Gros Morne Institute for Sustainable Tourism (GMIST) programs focusing on experiential travel, marketing, and sustainability.
- Other initiatives addressing market readiness for industry participants may be considered, subject to approval by the Department of Tourism.
grant_single|admissibleProjectsExample
$2,500
Toronto
Attend an international tourism conference to learn global best practices
$2,500
Halifax
Conduct a market readiness workshop for new tourism operators
$2,500
St. John's
Organize a best practice mission to Whistler to study successful tourism models
$2,500
Corner Brook
Participate in a GMIST program focused on sustainable tourism in Gros Morne
grant_single_labels|admissibility
Eligibility criteria for the grant:
- Private sector operators must be owners, managers, or senior personnel, not front line staff, and meet regulatory requirements.
- Non-commercial/not for profit organizations must be in good standing and benefit tourism in the province.
- Participants must have been in business for a minimum of one year and/or operated for at least one season.
grant_eligibility_criteria|who_can_apply
There are eligible types of companies for this grant.
- Private sector operators – owners, managers, or senior personnel, not for front-line staff.
- Non-commercial/not-for-profit organizations – municipalities and other entities undertaking initiatives that will directly benefit tourism in the province.
grant_eligibility_criteria|who_cannot_apply
Some types of companies are not eligible for this grant. They include:
- Front-line staff of private sector operators
- Companies not licensed under the Tourism Establishment Act and Regulations
- Businesses that have not been operational for at least one year or one season
- Organizations that are not in good standing
grant_eligibility_criteria|eligible_expenses
Eligible expenses for this grant include professional services, meeting expenses, travel expenses, and registration fees.
- Professional services
- Meeting expenses
- Travel expenses
- Registration fees
grant_eligibility_criteria|zone
Private sector operators and non-commercial/not for profit organizations are eligible for the grant. Nothing.
grant_single_labels|criteria
There are evaluation and selection criteria for this grant.
- Must meet all regulatory requirements (Licensed under the Tourism Establishment Act and Regulations)
- Must be in business for a minimum of one year and/or operated for at least one season
- Participants from non-commercial/not for profit organizations must be in good standing
- Applicants are expected to contribute at least 25% of total eligible costs
grant_single_labels|register
- Step 1: Complete a request for funding application before eligible for the subsidy.
- Step 2: Application will be reviewed and you will be notified upon approval.
- Step 3: Complete the expense claim with receipts within 30 days of travel for refund process.
grant_single_labels|contact
lucyalway@gov.nl.ca
Apply to this program
Grant Summary
This grant program aims to support tourism stakeholders in improving the quality and market readiness of their services, businesses, and products. Eligible participants can receive a subsidy of up to 25% for select programs that enhance their industry knowledge and practices.
Market Readiness Subsidy Program for Tourism Stakeholders
The Tourism Market Readiness Subsidy Program in Newfoundland and Labrador is designed to assist tourism stakeholders in enhancing the quality and market readiness of their tourism services, businesses, and products. The objective is to create and deliver memorable, value-added, high-quality products and experiences that meet and exceed visitor expectations.
Eligible programs under this grant include Best Practice Missions, Gros Morne Institute for Sustainable Tourism programs, and other initiatives that address market readiness for industry participants. Private sector operators and non-commercial organizations can apply for the program, subject to meeting regulatory requirements and being in operation for a certain period. Approved programs can receive a subsidy of up to 25% of eligible costs, with a maximum government subsidy not exceeding 75% for one event.
Applicants must complete a request for funding application and are expected to contribute at least 25% of total eligible costs. Eligible costs include professional services, meeting expenses, travel expenses, and registration fees, while capital and operating costs are considered ineligible. Participants are encouraged to share their experiences and knowledge with other tourism stakeholders in their respective regions after participating in the program.
Overall, the Market Readiness Subsidy Program aims to support the growth and development of the tourism industry in Newfoundland and Labrador by providing financial assistance to stakeholders looking to enhance their market readiness and offer exceptional experiences to visitors.