How much funding can be received?

The grant is part of the program supporting the development of reserved designations and value-adding terms, aimed at enhancing collective actions for the management and promotion of such designations in Quebec's agri-food sector. Under sub-component 2.2, eligible projects related to promotion and development can receive up to $150,000 for activities like marketing plans, promotional campaigns, conferences, and studies to increase knowledge, awareness, and notoriety of these designations.

grant_single_labels|projects

The grant under Volet 2 aims to enhance the implementation and promotion of reserved designations and valuable terms. The eligible projects focus on supporting management, as well as promoting and developing knowledge and visibility for these appellations.

Support for the functioning of an association or group responsible for managing a reserved designation or valuable term.
Creation or implementation of a marketing or commercialization plan for an ARTV.
Execution of promotional campaigns focused on a specific ARTV.
Organization of colloquiums or conferences centered around an ARTV.
Provision of training sessions for businesses related to an ARTV.
Conducting studies aimed at improving knowledge of an ARTV.
Updating the specifications and control plan for an ARTV.

grant_single_labels|admissibility

Eligibility for this grant is determined by the specific criteria regarding the type of organization and previous compliance with legal standards.

The applicant must be an association or a group of enterprises from the agri-food sector recognized by the Ministry as a management group for a reserved designation or a valorizing term.
The applicant must not be a government ministry, a budgetary organization, a state corporation listed in annexes 1 and 3 of the Financial Administration Act, or a municipality.
The applicant must not be a financial cooperative or a banking institution.
The applicant must not be listed on the Quebec Office of the French Language's list of non-compliant businesses concerning the francization process.
The applicant and its subcontractors must not be registered in the Register of Enterprises Not Eligible for Public Contracts (RENA).
In the past two years, the applicant must not have failed to meet obligations after being officially notified by the Ministry of Agriculture, Fisheries and Food.
The applicant must not be under the protection of the Companies' Creditors Arrangement Act or the Bankruptcy and Insolvency Act.
The applicant must not be a for-profit company with at least 50 employees for six months or more and unable to meet the requirements of the Charter of the French Language.
The applicant must not be a for-profit company with more than 100 employees, seeking financial aid of $100,000 or more, and unable to meet the requirements of the Employment Equity Access Program.

grant_eligibility_criteria|who_can_apply

Eligible applicants for this grant are those who meet specific criteria related to their involvement in the agri-food sector and their recognition by the Ministry.

An association or a grouping of enterprises from the agri-food sector recognized by the Ministry as a management group for a reserved designation or enhancing term.
The applicant must not be a ministry or governmental body, nor indirectly controlled by a government or state corporation, including municipal entities.
Financial cooperatives and banking institutions are also ineligible.

grant_eligibility_criteria|who_cannot_apply

This grant excludes certain companies and industries due to their organizational status and compliance challenges. The restrictions aim to direct the funding towards eligible associations and enterprises that align with strategic goals for developing reserved appellations and valorizing terms.

Government departments, budgetary organizations, or state-owned enterprises listed under schedules 1 and 3 of the Financial Administration Act.
Entities controlled directly or indirectly by a provincial or federal government or by a state-owned enterprise.
Municipal entities.
Financial cooperatives and banking institutions.
Entities listed on the non-compliant companies' register by the Office québécois de la langue française.
Entities listed on the Register of enterprises ineligible for public contracts (RENA).
Entities that failed to meet obligations in the two years preceding the grant application after a formal notice from the Ministry.
Entities under the protection of the Companies' Creditors Arrangement Act or the Bankruptcy and Insolvency Act.
For-profit organizations with 50 or more employees for more than six months that cannot meet French Language Charter requirements.
For-profit organizations with over 100 employees seeking financial aid of $100,000 or more and unable to meet the Equal Employment Access Program requirements.
Projects related to reserved organic appellations.
Projects not directly related to a reserved appellation or valorized term, such as general sector or enterprise promotion campaigns, general sector development activities, or direct support to businesses or organizations in the sub-component 2.2.

grant_eligibility_criteria|eligible_expenses

The eligible expenses for this grant encompass costs directly linked to the management and execution of the designated projects.

Professional fees for consultants involved in the management of ARTV.
Expenses for acquiring external expertise.
Training costs.
Expenses related to communication activities.
Administrative costs, not exceeding 10% of the project's eligible expenses.
Salaries and wages for labor and students directly devoted to the project execution.
Social charges for labor, with a flat rate of 26% of wages or as per the applicant's accounting demonstration.
Travel and accommodation costs for applicants and partners, aligning with the Quebec government's management policies.

grant_eligibility_criteria|zone

This grant is available for projects executed on the territory of Quebec. The eligible geographical area is specifically outlined to enhance the region's economic and cultural development within the scope of the granted projects.

Projects must be realized on the territory of Quebec.

grant_single_labels|criteria

The evaluation and selection of projects for this grant are based on specific criteria with allocated point scores to ensure alignment with the grant's objectives, separated by the two sub-volets of the program.

For Sub-volet 2.1 — Appui à la gestion:
The pertinence and quality of the project presented.
The realism of the activity plan and proposed schedule.
The realism of the financial setup and financial forecasts.
The magnitude of the estimated outcomes in relation to the objectives of Sub-volet 2.1.
For Sub-volet 2.2 — Promotion et développement:
The adequacy between the submitted project and the financial plan.
The relevance of the proposed project in connection with the objective of Sub-volet 2.2.
The magnitude of the estimated outcomes in relation to the objectives of Sub-volet 2.2.
The realism of the financial setup.
The feasibility of the proposed schedule.
The quality and relevance of the activity plan submitted in relation to the objective of Sub-volet 2.2.

grant_single_labels|register

Here are the steps to submit an application for this grant:

Step 1: Access Program Information
Visit the official Program webpage to access all relevant documents and information.
Step 2: Complete Financial Assistance Application Form
Fill out all sections of the financial assistance application form thoroughly.
Ensure the form is signed by an authorized representative of the applicant entity.
Step 3: Gather Required Documents
Compile financial statements for the last two years or complete the T2042 form if financial statements are unavailable.
Obtain a proxy or a resolution document confirming the designated representative’s authorization.
Prepare a comprehensive project description, including budget forecasts and a detailed timeline or activity plan.
Step 4: Submit Application
Ensure the application package is complete with all required documents.
Email the application to the Ministry at padartv@mapaq.gouv.qc.ca.
Step 5: Follow-up Confirmation
Expect an acknowledgment of receipt from the Ministry confirming your application has been received.

grant_single_labels|otherInfo

Here are additional relevant details for this grant:

Form submissions must be in French according to the Ministry's language requirements.
An initial 30% of the financial aid can be disbursed after signing the financial aid agreement for sub-volet 2.1, with 70% disbursed for sub-volet 2.2.
For sub-volet 2.2, funding is provided in a maximum of two disbursements.
The aid must be complemented by at least 20% contribution from the applicant in kind or in cash.
Leveraged funds from other governmental or municipal sources can contribute to up to 80% of total admissible expenses.
Contracts with a duration exceeding 24 months will not be funded under sub-volet 2.2.
Final reports including all applicable deliverables and justifications are required for financial reconciliation.

grant_single_labels|contact

padartv@mapaq.gouv.qc.ca

4183802100

Apply to this program

Supporting the Development of Reserved Designations and Valuing Terms

The "Volet 2: Soutien à la mise en œuvre" is a financial assistance initiative under the Programme d'appui au développement des appellations réservées et des termes valorisants, aimed at enhancing the actions needed for the management and promotion of protected designations and valued terms in Québec. This segment of the program primarily targets bioindustrial associations and company groups to bolster regional development and cultural heritage preservation.

In-Depth Look at Volet 2: Ensuring Effective Implementation

Volet 2 of the Programme d'appui au développement des appellations réservées et des termes valorisants plays an integral role in expanding and optimizing the implementation related to the management and promotion of Québec's unique cultural and food identity through reserved appellations and enriched descriptors. This strategic initiative is a concerted effort by the Ministry of Agriculture, Fisheries and Food to safeguard the cultural heritage integral to Québec's identity while simultaneously boosting the local bioindustry's competitive edge on both local and international platforms.

Through subtleties in its framework, Volet 2 meticulously addresses two subcategories to ensure comprehensive support and development. The "Sous-volet 2.1 - Appui à la gestion" concentrates on administrative management, aiming to establish strong coordination frameworks among the different actors involved in the development of ARTV (Appellations Réservées et Termes Valorising). The grants provided here support the operational costs necessary for effective management, including expenses allocated towards consulting fees, training, and external expert collaboration, with a stringent evaluation process to ensure these expenditures directly contribute to the successful management of designations.

On the other hand, the "Sous-volet 2.2 - Promotion et développement" focuses on expanding the reach and knowledge of ARTV by enhancing marketing and promotional strategies. Organizations under this subcategory are encouraged to draft comprehensive marketing plans, launch promotional campaigns, and organize knowledge dissemination activities such as conferences or workshops. This strategic focus not only aims to increase the visibility of Québec's distinctive offerings but also aligns these promotions with modern consumer demands, enhancing brand recognition and consumer loyalty globally.

The funding mechanism under Volet 2 is characterized by its calculated approach where financial assistance is disbursed in stages, contingent upon the satisfactory presentation of deliverables and financial documentation as outlined in the funding agreement. For Sous-volet 2.1, this involves a series of installments across the project timeline, whereas Sous-volet 2.2 provides financial backing in two tranches, commencing with a significant upfront investment post-agreement. This nuanced disbursement strategy ensures that funds are judiciously managed, driving accountability and project adherence to predefined objectives.

This program not only underscores the Ministry's commitment to nurturing local expertise and innovation but also stresses the critical nature of these appellations in preserving Québec's cultural and economic vitality. The financial aid is coupled with stringent eligibility and expenditure guidelines to ensure that only impactful projects receive backing, stressing measurable outcomes and feasibility. Emphasizing collaboration, the program mandates significant investment by the applicants themselves, fostering a shared responsibility model that leverages both public and private sector resources.

As the deadline approaches on March 1, 2026, associations involved are encouraged to partake in this initiative, which serves as a catalyst for both preserving and progressing the appreciated value of Québec's cultural and economic assets through innovation and cooperative growth. Through Volet 2, Québec stands poised not just to maintain its storied traditions, but to actively shape the future of its bioindustry on a foundational level.