Closed
PADAAR — Measure 4021 – Promotion of regional products
Supports regional agri-food promotion and consumer awareness initiatives
Last Update: March 4, 2026
Funding available
$ 50,000
Timeline
- Closing date : February 15, 2026
Location
Quebec, Canada
Overview
The PADAAR - Measure 4021: Promotion of Regional Products offers up to $50,000 per project to support collective initiatives and events that increase the purchase of Quebec food products in regional markets. Eligible activities include promotional campaigns, events, and projects designed to mobilize partners and encourage consumers to prioritize local agri-food products.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Access new markets
Eligible Funding
- Maximum amount : 50,000 $
- Up to 50% of project cost
Timeline
- Closing date : February 15, 2026
Eligible candidates
Eligible Industries
- Agriculture, forestry, fishing and hunting
Location
- Quebec
Legal structures
- All legal structures
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Rural or Northern Residents
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Collective projects promoting Quebec regional food products to increase local consumer purchases.
- Organization or support of events that showcase and encourage the consumption of regional agri-food products.
- Initiatives that mobilize regional partners in collaborative efforts to prioritize Quebec food products among consumers.
Eligibility
Who is eligible?
- Groups of agricultural operations
- Organizations recognized by the Ministère de l’Agriculture, des Pêcheries et de l’Alimentation
Who is not eligible
- Companies involved in the production, transformation, sale, or service provision related to recreational cannabis or cannabis products not approved by Health Canada (excluding industrial hemp).
- Organizations involved with additional cannabis products such as food ingredients, processed foods, topical products, concentrates, tinctures, and capsules derived from cannabis.
Eligible expenses
- Professional and contractual fees.
- Pro-rated salaries and corresponding benefits for personnel directly dedicated to the project.
- Travel and accommodation expenses within government rates for project-related activities.
- Design and production costs for promotional materials.
- Media placement costs (excluding social media).
- Animation and conference fees.
- Rental costs for rooms and audiovisual equipment.
- Website design or redesign expenses.
- Rental of a collective promotional booth at trade shows.
- Bus rental for networking activities.
- Administrative costs up to 15% of other eligible project expenses.
Eligible geographic areas
- Regions of Quebec
Additional information
- Applications are accepted continuously until February 15, 2026, or until available credits are exhausted, whichever occurs first.
- Supporting documentation such as a forecasted list of affected enterprises and authorization documents may be required with the application.
- Only complete applications with all required documents will be processed.
- Applicants can appeal a decision within 30 days of its communication by filling out a revision request form.
Contacts
Frequently Asked Questions about the PADAAR — Measure 4021 – Promotion of regional products Program
Here are answers to the most common questions about the PADAAR — Measure 4021 – Promotion of regional products. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the PADAAR — Measure 4021 – Promotion of regional products?
The PADAAR - Measure 4021: Promotion of Regional Products offers up to $50,000 per project to support collective initiatives and events that increase the purchase of Quebec food products in regional markets. Eligible activities include promotional campaigns, events, and projects designed to mobilize partners and encourage consumers to prioritize local agri-food products.
How much funding can be received?
PADAAR — Measure 4021 – Promotion of regional products Funds up to 50% of admissible expenses, capped at $50,000 per project.
Who is eligible for the PADAAR — Measure 4021 – Promotion of regional products program?
To be eligible for the PADAAR — Measure 4021 – Promotion of regional products program, you must:
Applicant must be a group of agricultural enterprises or an organization recognized by the Ministry.
Project must have a collective scope (minimum three companies involved for mobilization projects).
Project must show eligible expenses of at least $2,000.
What expenses are eligible under PADAAR — Measure 4021 – Promotion of regional products?
Collective projects promoting Quebec regional food products to increase local consumer purchases.
Organization or support of events that showcase and encourage the consumption of regional agri-food products.
Initiatives that mobilize regional partners in collaborative efforts to prioritize Quebec food products among consumers.
Who can I contact for more information about the PADAAR — Measure 4021 – Promotion of regional products?
You can contact Ministry of Agriculture, Fisheries and Food (MAPAQ) by email at padaar@mapaq.gouv.qc.ca.
Where is the PADAAR — Measure 4021 – Promotion of regional products available?
The PADAAR — Measure 4021 – Promotion of regional products program is available the province of Quebec.
Is the PADAAR — Measure 4021 – Promotion of regional products a grant, loan, or tax credit?
PADAAR — Measure 4021 – Promotion of regional products is a Grant and Funding