PADAAR — Measure 4021 – Promotion of regional products

• Completed and signed application form.
• Financing plan.
• Preliminary list of affected enterprises, if applicable.
• Proxy or authorization document, if applicable.

Who is eligible?

• Groups of agricultural operations.
• Organizations recognized by the Ministry.

Eligible expenses

• Professional and contractual fees.
• The share of the applicant's, partners' and coordination team's salaries directly devoted to the project.
• The share of social contributions and employee benefits directly devoted to the project, equal to 26% of salary or another amount justified by the applicant's accounting records.
• Travel and lodging expenses, up to the rates in force in the public service, and administrative costs equal to 15% of the project's other eligible expenses.
• Costs related to the design or production of promotional material; media placement, except social networks; animation and conference; room and audiovisual equipment rental; website design or redesign; collective promotional space rental in an exhibition hall; and bus rental for a networking activity.

Ineligible Costs and Activities

• Expenses that are not directly related to the project; cost overruns; consumables intended or not for resale; direct mail; website updates; work by a spokesperson or sales representative; bus rental for consumer visits; entry fees; subscriptions.
• Store layout, including the purchase of equipment; purchase or rental of equipment, including event equipment.
• Regulatory items such as government authorizations, municipal permits, or authorizations from the Commission de protection du territoire agricole du Québec; land or building purchases or rentals.
• Current operating expenses; debt service; repayment of future loans; capital loss or capital replacement; capital payments; GST and QST.
• Cannabis-related production, transformation, sales or services involving recreational products or products not approved by Health Canada, except industrial hemp; additional cannabis products such as food ingredients, processed foods, topical products, concentrates, tinctures and capsules.

Eligible geographic areas

• All regions of Quebec

• Relevance and structuring effect in the community.
• Technical and organizational feasibility.
• Financial feasibility.
• Project impacts.

• Read the full program text to understand all details.
• Contact the MAPAQ advisor in your region to validate project eligibility.
• Consult all reference documents for the measure concerned.
• Complete and sign the application form for the measure concerned, then send it by email with the required documents to padaar@mapaq.gouv.qc.ca.

• Only complete applications with all required documents are processed.
• Receivable applications are evaluated by the Ministry.
• If the project is accepted, the applicant must contact a Ministry representative at least two weeks before producing promotional tools or holding a public or media activity to verify government visual standards.
• At the end of the project, the applicant must submit a claim form and a report showing the results achieved, the list of participating enterprises, the overall assessment, and the means used to ensure the Ministry's visibility.