PADAAR — Measure 4021 – Promotion of regional products

Q: How much funding can be received?

PADAAR — Measure 4021 – Promotion of regional products Funds up to 50% of admissible expenses, capped at $50000 per project.

Q: What is the deadline to apply?

The deadline to apply is 2026-02-15T23:59:59Z.

Q: Is the PADAAR — Measure 4021 – Promotion of regional products a grant, loan, or tax credit?

PADAAR — Measure 4021 – Promotion of regional products is a Grant and Funding

Q: Who are the financial supporters of the PADAAR — Measure 4021 – Promotion of regional products?

PADAAR — Measure 4021 – Promotion of regional products is funded by Ministry of Agriculture, Fisheries and Food (MAPAQ)

Q: Who is eligible for the PADAAR — Measure 4021 – Promotion of regional products program?

To be eligible for the PADAAR — Measure 4021 – Promotion of regional products program, you must: • Applicant must be a group of agricultural enterprises or an organization recognized by the Ministry. • Project must have a collective scope (minimum three companies involved for mobilization projects). • Project must show eligible expenses of at least $2,000.

Q: Who can I contact for more information about the PADAAR — Measure 4021 – Promotion of regional products?

You can contact Ministry of Agriculture, Fisheries and Food (MAPAQ) by email at padaar@mapaq.gouv.qc.ca.

Q: Where is the PADAAR — Measure 4021 – Promotion of regional products available?

The PADAAR — Measure 4021 – Promotion of regional products program is available the province of QC.

Last Update: July 22, 2025

QC, Canada

Supports regional agri-food promotion and consumer awareness initiatives

At a glance

Eligible Funding

Max. $50,000
Up to 50% of project cost

Timeline

Closing date : February 15, 2026

Financing Type

Grant and Funding

Eligible Industries

Agriculture, forestry, fishing and hunting

Funds Providers

Unspecified

Program status

Open

Overview

The PADAAR - Measure 4021: Promotion of Regional Products offers up to $50,000 per project to support collective initiatives and events that increase the purchase of Quebec food products in regional markets. Eligible activities include promotional campaigns, events, and projects designed to mobilize partners and encourage consumers to prioritize local agri-food products.

Financing terms and conditions

Non-repayable financial assistance covering up to 50% of eligible project expenses.
Maximum financial aid of $50,000 per project.
The minimum eligible expenditures required for application submission is $2,000.

Activities funded

Collective projects promoting Quebec regional food products to increase local consumer purchases.
Organization or support of events that showcase and encourage the consumption of regional agri-food products.
Initiatives that mobilize regional partners in collaborative efforts to prioritize Quebec food products among consumers.

Examples of admissible projects:

$ 49,000

Produce and distribute promotional materials for regional cheese producers

$ 49,500

Collaborative holiday campaign promoting local maple products in stores

$ 35,000

Create a branded website to promote local organic fruit producers

$ 40,000

Regional bus tour event for discovering Quebec artisan bakeries

$ 49,500

Organize an annual farmers’ market event featuring Quebec produce

$ 48,000

Coordinated culinary festival highlighting Quebec game meat producers

Eligibility

The applicant must be either a grouping of agricultural operations or an organization recognized by the Ministry of Agriculture, Fisheries and Food of Quebec.
The project must be directly related to the Ministry's mission or priorities.
For mobilization projects, the initiative must have a collective impact involving at least three businesses.
The application must be complete and include all required documentation as specified by the program.

Who is eligible?

Groups of agricultural operations
Organizations recognized by the Ministère de l’Agriculture, des Pêcheries et de l’Alimentation

Who is not eligible

Companies involved in the production, transformation, sale, or service provision related to recreational cannabis or cannabis products not approved by Health Canada (excluding industrial hemp).
Organizations involved with additional cannabis products such as food ingredients, processed foods, topical products, concentrates, tinctures, and capsules derived from cannabis.

Eligible expenses

Professional and contractual fees.
Pro-rated salaries and corresponding benefits for personnel directly dedicated to the project.
Travel and accommodation expenses within government rates for project-related activities.
Design and production costs for promotional materials.
Media placement costs (excluding social media).
Animation and conference fees.
Rental costs for rooms and audiovisual equipment.
Website design or redesign expenses.
Rental of a collective promotional booth at trade shows.
Bus rental for networking activities.
Administrative costs up to 15% of other eligible project expenses.

Eligible geographic areas

Regions of Quebec

Selection criteria

Relevance and structuring effect within the community.
Technical and organizational feasibility.
Financial feasibility.
Potential impacts of the project.

How to apply

Review program and requirements

Read the full program guidelines (PDF) to understand all details and eligibility requirements
Review reference documents specific to Measure 4021

Prepare application documents

Download and complete the financial assistance application form for Measure 4021
Prepare the financing plan
Prepare a forecast list of affected businesses, if applicable
Obtain a proxy or authorization document, if required

Submit your application

Send the completed and signed application form and all required documents by email to padaar@mapaq.gouv.qc.ca
Submit your application at least 60 days before the activity

Confirm receipt of application

Ensure receipt of automatic confirmation; check spam if needed
Follow up if confirmation is not received

Application review and evaluation

Wait while the Ministry reviews your application for eligibility and relevance
Your project will be evaluated on criteria such as structuring effect, technical and financial feasibility, and project impact

Additional information

Applications are accepted continuously until February 15, 2026, or until available credits are exhausted, whichever occurs first.
Supporting documentation such as a forecasted list of affected enterprises and authorization documents may be required with the application.
Only complete applications with all required documents will be processed.
Applicants can appeal a decision within 30 days of its communication by filling out a revision request form.

Contacts

padaar@mapaq.gouv.qc.ca

Apply to this program

Frequently Asked Questions about the PADAAR — Measure 4021 – Promotion of regional products Program

Here are answers to the most common questions about the PADAAR — Measure 4021 – Promotion of regional products. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.