Montérégie Tourism — EPRTNT 2025-2027 – Festivals and Events

• Duly completed and signed application form submitted in Excel format
• Program or draft program for the upcoming event
• Most recent event report, if available
• Detailed marketing and/or communications plan for the event
• Most recent financial statements of the organization and projected event income-expense statement

• Be an eligible tourism enterprise, cooperative, non-profit, municipal entity or recognized Indigenous organization, or a grouping of these
• Be legally constituted under Quebec or Canadian law and carry on business in Quebec
• Have fulfilled commitments related to any previous subsidy from the program partners
• For tourism accommodation or nature/adventure businesses, comply with applicable regulations and required certifications
• Submit a festival or event project that generates significant visitor traffic and animates the destination

Who is eligible?

• Tourism enterprises (for-profit)
• Tourism non-profit organizations
• Tourism cooperatives
• Municipal entities in Quebec
• Recognized Indigenous communities, nations, organizations and Indigenous tourism enterprises

Who is not eligible

• Crown corporations and ministries or agencies of the Quebec and Canadian governments
• Applicants listed in the Register of enterprises ineligible for public contracts
• Enterprises not compliant with the Office québécois de la langue française francization process

Eligible expenses

• Administration, programming, promotion, marketing and communication costs related to the event
• Site and facilities management fees and costs of products intended for resale
• Travel expenses within public-sector rates, overhead, salaries and benefits of staff linked to the event
• Audited in-kind sponsorships of goods and services, up to 50% of total eligible costs

Ineligible Costs and Activities

• Capital expenditures for acquisition of equipment (depreciation) and immobilizations
• Working capital, debt service, operating losses, capital losses and capital buyback
• Costs for bringing assets up to standard, asset maintenance, regular maintenance and regulatory compliance
• Recoverable portions of Quebec and federal sales taxes and non-audited in-kind donations or asset transfers
• Financing charges, lobbyist fees, cost overruns, legal fees and acquisition of non-visitor-dedicated motorized transport

Eligible geographic areas

• Businesses and organizations carrying out eligible tourism festival and event projects in the Montérégie region of Quebec

• Alignment with EPRTNT 2025-2027 objectives and regional strategic priorities
• Structuring impact, including attractiveness, reach, economic benefits, partnerships and season extension
• Innovative character and quality of concept, products and services
• Financial structure and feasibility, including realistic, balanced financing and promoter capacity
• Tourism relevance, regional spillover potential and integration of sustainable and eco-responsible practices

• Step 1: Complete pre-admissibility form
  • Fill out the online pre-admissibility form on Tourisme Montérégie’s website under the Financial Assistance section.
  • Indicate your organization type, project category, basic project description and estimated costs.
• Step 2: Receive application documents
  • If the project is deemed admissible, Tourisme Montérégie will send you all required application documents.
• Step 3: Prepare full application
  • Complete the EPRTNT 2025-2027 financial assistance application form for the Montérégie region.
  • Gather all required supporting documents listed for the Festivals and Events category.
• Step 4: Submit application
  • Send the completed application form and all required documents by email to eprtnt@monteregie.ca before the indicated deadline.

• A second call for projects is scheduled from January 9, 2026, at 9:00 a.m. to March 20, 2026, at 4:59 p.m.
• If required documents are missing at the submission deadline, the application is deemed incomplete and not eligible.
• Organizations with 25 or more employees for at least six months must provide OQLF proof of compliance with francization requirements.
• Financial assistance of $100,000 or more to a for-profit organization with over 100 employees requires an employment equity program commitment.