Mauricie Tourism — EPRTNT 2025-2027 – Festivals and Events

• Completed and signed financial assistance application form submitted in Excel format.
• Upcoming event program or draft program.
• Most recent event report, if available.
• Most recent financial statements, including income-expense for the event or equivalent document for municipal and Indigenous entities.
• Projected income-expense budget for the upcoming event and confirmations of financial partners, if available.

• Applicant must be a legally constituted tourism enterprise or eligible public or Indigenous body doing business in Quebec.
• Organization must be located in Mauricie and target a significantly tourist clientele.
• Festival or event must generate significant visitor traffic (excursionists and tourists) and animate the destination.
• Applicant must be compliant with applicable laws and regulations, including tourism accommodation registration where relevant.
• Previous subsidy commitments to program partners must have been respected, where applicable.

Who is eligible?

• For-profit tourism enterprises.
• Non-profit tourism organizations.
• Tourism cooperatives.
• Municipal entities.
• Recognized Indigenous communities, nations, and Indigenous tourism organizations or enterprises.

Who is not eligible

• State-owned corporations and departments or agencies of the Governments of Quebec and Canada.
• Applicants listed in the Register of enterprises ineligible for public contracts.
• Enterprises not compliant with the Office québécois de la langue française francization process when applicable.

Eligible expenses

• Administration costs directly related to the festival or event.
• Programming expenses.
• Promotion, marketing and communication costs.
• Site and facilities management expenses.
• Costs of products for resale, travel expenses within public sector scales, overhead, salaries and benefits linked to the event, and audited in-kind sponsorships of goods and services (up to 50% of total eligible costs).

Eligible geographic areas

• Projects carried out in the Mauricie tourist region of Quebec.

• Alignment of the project with EPRTNT 2025-2027 objectives and regional priorities.
• Structuring impact, including attraction power, reach, economic spin-offs, partnerships and season extension.
• Innovative character and quality of concept, products and services.
• Financial structure and soundness, including promoter contribution, realism of financial data and community support.
• Pertinence and feasibility, including tourist clientele, market and competition analysis, marketing strategy, promoter expertise, development of Mauricie’s attractiveness and integration of sustainable development principles.

• Step 1: Review program guides
  • Consult the EPRTNT 2025-2027 Promoter Guide.
  • Download and review the specific “Festivals and Events” category guidelines.
• Step 2: Verify project eligibility
  • Complete the festivals and events self-assessment form to confirm project admissibility.
• Step 3: Prepare application documents
  • Fill out the “Festivals and Events” application form in Excel format.
  • Compile all required supporting documents listed for this category.
• Step 4: Submit application
  • Email the completed application form and all required documents to sbouchard@tourismemauricie.com.

• Projects are submitted according to scheduled calls for projects and checked for eligibility and completeness by Tourisme Mauricie.
• Eligible projects undergo analysis of pertinence and financial viability, with recommendations made to the management committee.
• The management committee selects projects and issues recommendations, followed by a formal announcement letter to promoters.
• Approved projects must sign a subsidy agreement setting out payment terms and obligations.

• Projects must align with regional objectives to strengthen Mauricie’s image as a distinctive, four-season tourist destination.
• Applications are received through periodic calls for projects; late or incomplete files are postponed to a later intake.
• Selected projects are formalized through a subsidy agreement outlining payment conditions and obligations.
• Projects must be completed within 24 months of the subsidy announcement.