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Mauricie Tourism — EPRTNT 2025-2027 – Festivals and Events
Last Update: March 9, 2026
Canada
Support for innovative, tourism-driven festivals and events
Grant and Funding
Overview
This program offers non-repayable financial support of up to $25,000 to regional festivals and events that strengthen Mauricie’s tourism offering. Funding supports the organization or a specific growth-focused component of events that generate significant tourist visitation and contribute to responsible, sustainable development.
At a glance
Funding available
Financing goals
- No objectives are currently available
Eligible Funding
- Maximum amount : 25,000 $
- Minimum amount : 15,000 $
- Up to 50% of project cost
Timeline
- Open continuously
Eligible candidates
Eligible Industries
- Arts, entertainment and recreation
- Accommodation and food services
Location
- Mauricie
Legal structures
- Financial cooperative
- Non-profit
- Public or Parapublic institution
- For-profit business
- Non-financial cooperative
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Indigenous Peoples
- Canadians
Non-profit candidates
Sector of operation
- Culture and Arts
- Economic, Social and Community Development
Target groups
- Indigenous peoples
- Rural / Remote communities
- Business owners / entrepreneurs
Revenue structures
- All structures
Scope
- Regional
- Provincial
- National
Activities funded
- Organization and delivery of a festival or event in Quebec with a defined theme and activity program.
- Support for a specific component of a festival or event aimed at its development and growth.
Documents Needed
- Completed and signed financial assistance application form submitted in Excel format.
- Upcoming event program or draft program.
- Most recent event report, if available.
- Most recent financial statements, including income-expense for the event or equivalent document for municipal and Indigenous entities.
- Projected income-expense budget for the upcoming event and confirmations of financial partners, if available.
Eligibility
- Applicant must be a legally constituted tourism enterprise or eligible public or Indigenous body doing business in Quebec.
- Organization must be located in Mauricie and target a significantly tourist clientele.
- Festival or event must generate significant visitor traffic (excursionists and tourists) and animate the destination.
- Applicant must be compliant with applicable laws and regulations, including tourism accommodation registration where relevant.
- Previous subsidy commitments to program partners must have been respected, where applicable.
Who is eligible?
- For-profit tourism enterprises.
- Non-profit tourism organizations.
- Tourism cooperatives.
- Municipal entities.
- Recognized Indigenous communities, nations, and Indigenous tourism organizations or enterprises.
Who is not eligible
- State-owned corporations and departments or agencies of the Governments of Quebec and Canada.
- Applicants listed in the Register of enterprises ineligible for public contracts.
- Enterprises not compliant with the Office québécois de la langue française francization process when applicable.
Eligible expenses
- Administration costs directly related to the festival or event.
- Programming expenses.
- Promotion, marketing and communication costs.
- Site and facilities management expenses.
- Costs of products for resale, travel expenses within public sector scales, overhead, salaries and benefits linked to the event, and audited in-kind sponsorships of goods and services (up to 50% of total eligible costs).
Eligible geographic areas
- Projects carried out in the Mauricie tourist region of Quebec.
Selection criteria
- Alignment of the project with EPRTNT 2025-2027 objectives and regional priorities.
- Structuring impact, including attraction power, reach, economic spin-offs, partnerships and season extension.
- Innovative character and quality of concept, products and services.
- Financial structure and soundness, including promoter contribution, realism of financial data and community support.
- Pertinence and feasibility, including tourist clientele, market and competition analysis, marketing strategy, promoter expertise, development of Mauricie’s attractiveness and integration of sustainable development principles.
How to apply
- Step 1: Review program guides
- Consult the EPRTNT 2025-2027 Promoter Guide.
- Download and review the specific “Festivals and Events” category guidelines.
- Step 2: Verify project eligibility
- Complete the festivals and events self-assessment form to confirm project admissibility.
- Step 3: Prepare application documents
- Fill out the “Festivals and Events” application form in Excel format.
- Compile all required supporting documents listed for this category.
- Step 4: Submit application
- Email the completed application form and all required documents to sbouchard@tourismemauricie.com.
Processing and Agreement
- Projects are submitted according to scheduled calls for projects and checked for eligibility and completeness by Tourisme Mauricie.
- Eligible projects undergo analysis of pertinence and financial viability, with recommendations made to the management committee.
- The management committee selects projects and issues recommendations, followed by a formal announcement letter to promoters.
- Approved projects must sign a subsidy agreement setting out payment terms and obligations.
Additional information
- Projects must align with regional objectives to strengthen Mauricie’s image as a distinctive, four-season tourist destination.
- Applications are received through periodic calls for projects; late or incomplete files are postponed to a later intake.
- Selected projects are formalized through a subsidy agreement outlining payment conditions and obligations.
- Projects must be completed within 24 months of the subsidy announcement.
Contacts
sbouchard@tourismemauricie.com
8195363334
