
MAPAQ — Ministerial initiative Proximity — Component 1
Last Update: July 22, 2025
QC, Canada
Supporting Quebec's collective market and agritourism initiatives
At a glance
Eligible Funding
- From $7,000 to $50,000
- Up to 70% of project cost
Timeline
- Open Date : August 1, 2024
- Closing date : August 31, 2024
Financing Type
Grant and Funding
Eligible Industries
- Agriculture, forestry, fishing and hunting
Funds Providers
Unspecified
Program status
Closed
Overview
The Proximity 2024-2026 Initiative aims to support the planning, development, or consolidation of collective initiatives in local marketing and agrotourism. Eligible activities include implementing market studies, organizing knowledge transfer events, developing marketing tools, and constructing or adapting sales venues. Nonprofit organizations, cooperatives, municipal entities, and Indigenous communities with active establishments in Quebec can apply.
Financing terms and conditions
- Up to 70% of eligible project expenses may be covered through non-repayable financial aid, with a maximum of $50,000 per applicant for the duration of the initiative.
- A 15% increase to the funding rate (totaling up to 85% aid) is available if the project is conducted in the Îles-de-la-Madeleine agglomeration or exclusively involves precertified or certified organic products.
- Applicants and their partners must provide a minimum contribution of 30% of eligible expenses; this drops to 15% for projects eligible for the increased funding rate.
- Financial aid is disbursed in two payments: up to 70% upon signing the funding agreement and the remaining balance after submission and acceptance of required documentation and deliverables.
- The combined total of public funding (including tax credits and support from other government sources) must not exceed 70% of the project’s eligible expenses, or 85% for projects qualifying for the bonus rate.
Activities funded
- Planning, developing, or consolidating collective initiatives in local direct marketing or agrotourism.
- Conducting project planning, diagnostics, or studies for collective initiatives.
- Organizing activities for knowledge transfer, support, or development within collective projects.
- Facilitating business networking or partnership development related to collective direct marketing or agrotourism initiatives.
- Designing promotional or sales support materials and tools, including facility construction, adaptation, or development of points of sale.
Examples of admissible projects:
$ 23,000
Creating educational workshops on local and organic farming
$ 28,000
Developing a farmer's market with local vendors and agrotourism activities
$ 22,400
Organizing an agrotourism festival featuring local products
$ 18,000
Launching a digital marketing campaign for local artisanal products
$ 20,000
Créer un jardin communautaire avec des programmes éducatifs à Sherbrooke
$ 28,000
Building a community garden with educational programs
Eligibility
- The applicant must have an active establishment located in Quebec.
- Eligible applicants include legally constituted non-profit organizations, cooperatives, business groupings, municipal entities, recognized Indigenous communities or nations, or public institutions committed to a target for purchasing Quebec foods.
- The project must be a collective initiative aimed at planning, developing, or consolidating proximity marketing or agrotourism initiatives.
- The project must fall within one of the eligible activity categories, such as planning, diagnostics or studies; knowledge transfer, support or development activities; business networking or matchmaking; marketing tools or materials development; or construction or adaptation of a sales venue.
Who is not eligible
- Government ministries, budgetary and non-budgetary agencies, and Crown corporations, as well as entities controlled directly or indirectly by a provincial or federal government or a Crown corporation.
- Financial cooperatives and banking institutions.
- Applicants listed in the Register of Enterprises Ineligible for Public Contracts (RENA), including their subcontractors.
- Applicants under bankruptcy protection, insolvency, or creditor arrangement laws.
- Applicants who have failed to meet obligations related to previous financial aid, or are subject to certain legal or regulatory sanctions at the time of application.
Eligible geographic areas
- Quebec
How to apply
1
Preparation of documents
- Fill out and sign the financial assistance application form.
- Prepare the "Cost and Financing Structure" file for the project.
- Provide evidence of availability of funds or financing.
- Obtain a quote for each expense exceeding $5,000.
- Attach, if applicable, a power of attorney or a document that authorizes the person to sign the application.
- Include the curriculum vitae of the involved personnel.
- Include a lease with a renewal clause if required.
- Add proof of organic precertification if applicable.
- Assemble any other documents required by the minister.
2
Submission of the request
- Send the duly completed application to the minister in French, signed by the applicant or an authorized representative.
- Submit the complete financial statements for the last two years if applicable.
- For business mergers, include a partnership agreement form.
3
Confirmation of the request
- Receive an acknowledgment of receipt from the minister following the submission of the application.
- Wait for the confirmation of admissibility which specifies that the application is complete and eligible.
4
Final decision
- Receive a letter from the minister indicating the decision to fund or not fund the project.
- If the project is accepted, sign the financial aid agreement.
- In case of refusal, receive a rejection letter specifying the reasons.
Additional information
- Applicants must retain all project-related documents for a minimum of five years following project completion, for audit and evaluation purposes.
- Projects may be subject to site visits or assessments by Ministry representatives during implementation and up to five years after completion.
- Regular reporting and provision of supporting documents or deliverables may be required as specified in the funding agreement.
- Funding availability depends on the adoption of necessary budgetary credits by the National Assembly of Quebec, and the Ministry may limit the number of funded applications based on available resources.
Frequently Asked Questions about the MAPAQ — Ministerial initiative Proximity — Component 1 Program
Here are answers to the most common questions about the MAPAQ — Ministerial initiative Proximity — Component 1. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the MAPAQ — Ministerial initiative Proximity — Component 1?
How much funding can be received?
What is the deadline to apply?
Is the MAPAQ — Ministerial initiative Proximity — Component 1 a grant, loan, or tax credit?
Who are the financial supporters of the MAPAQ — Ministerial initiative Proximity — Component 1?
Who is eligible for the MAPAQ — Ministerial initiative Proximity — Component 1 program?
Who can I contact for more information about the MAPAQ — Ministerial initiative Proximity — Component 1?
Where is the MAPAQ — Ministerial initiative Proximity — Component 1 available?
Are Indigenous Peoples eligible for the MAPAQ — Ministerial initiative Proximity — Component 1 program?

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