Laval Tourism — EPRTNT 2025-2027 – Studies and Consulting Services

• Completed and signed financial assistance application form in Excel format
• Copy of the request for proposals describing issues, objectives, methodology, timeline and deliverables
• Two professional service offers (consultant proposals)
• Board resolution (or equivalent) authorizing the funding application
• OQLF attestation or certification for francization compliance, where applicable

• The applicant must be a legally constituted tourism enterprise, municipal entity, Indigenous community or nation, or an association of these clients, doing business in Quebec.
• The project must generate significant traffic from day trippers and/or tourists.
• The mandate must be carried out by a specialized firm or recognized organization selected through a call for tenders with at least two bids.
• The project must support the development, growth or improved practices of a tourism organization in a responsible and sustainable way.
• The project’s eligible costs must be at least $10,000.

Who is eligible?

• For-profit tourism enterprises
• Non-profit tourism organizations
• Tourism cooperatives
• Municipal entities involved in tourism
• Indigenous communities, nations and tourism organizations, and groupings of these clients

Who is not eligible

• Crown corporations, as well as Quebec and Canadian government departments and agencies.
• Applicants listed in the Register of enterprises ineligible for public contracts.
• Enterprises not compliant with the francization process of the Office québécois de la langue française.
• Tourist homes (B&Bs) and hotel condominiums (condotels).
• Projects in restaurant and retail sectors, gambling, standalone alcohol sales venues, or primarily infrastructure maintenance or replacement.

Eligible expenses

• Professional fees of specialized firms or consultants for studies, diagnostics, individual business coaching and advisory services.
• Net taxes (excluding the refundable portion) directly related to eligible professional fees.

Ineligible Costs and Activities

• Development of training content and recurring business, marketing or local development plans.
• Studies or surveys required solely to seek funding from other programs or satisfy another ministry.
• Regular salaries, operating expenses and usual management costs of the promoter.
• Working capital, debt service, operating losses, capital losses, asset maintenance or regulatory compliance costs.
• Promotion, advertising, marketing, legal fees, financing costs, and costs committed before the funding application (except project design fees).

Eligible geographic areas

• Tourism organizations operating in the Laval tourist region, Quebec

• Alignment of the project with EPRTNT 2025-2027 objectives.
• Structuring impact, including attractiveness, reach, economic benefits, partnerships and potential for employment or season extension.
• Innovative character and quality of the concept, products and services.
• Financial structure and feasibility, including realistic budget, promoter contribution and overall funding plan.
• Tourism relevance, including targeted tourist clientele, market positioning, marketing strategy and integration of sustainable development principles.

• Step 1: Initial Contact
  • Contact Tourisme Laval by email at the dedicated programs address.
  • Request and complete the initial intent-to-apply form to pre-validate eligibility.
• Step 2: Prepare Application
  • If the project is deemed eligible, obtain the official EPRTNT application form for studies and consulting services.
  • Prepare the project description, objectives, methodology, schedule and budget.
  • Launch a call for tenders, obtain at least two consulting offers and compile required supporting documents.
• Step 3: Submit Application
  • Complete and sign the financial assistance application form in its original Excel format.
  • Attach all required documents listed in the promoter guide.
  • Email the full application package to Tourisme Laval at the specified programs address before the call deadline.
• Step 4: Agreement Formalization
  • Upon approval, review the financial assistance agreement sent by Tourisme Laval.
  • Sign the agreement to confirm acceptance of funding terms and conditions.

• After submission, Tourisme Laval verifies project admissibility and may request clarifications.
• At the end of each call for projects, a touristic and financial relevance analysis is carried out.
• A management committee evaluates projects against selection criteria and issues recommendations.
• Funding partners make the final decision and send the promoter a letter of approval with the amount granted or a refusal.
• Approved projects are formalized through a financial assistance agreement defining payment conditions and obligations.

• The financial contribution is a non-repayable subsidy under the EPRTNT 2025-2027 agreement.
• Projects must be carried out no later than January 31, 2029.
• Beneficiaries must remain owner or manager of funded infrastructures or elements for at least five years, except for studies and consulting projects.
• The program requires compliance with Quebec language francization rules for larger employers.