Laval Tourism — EPRTNT 2025-2027 – Festivals and Events

• Completed and signed financial assistance application form in Excel format.
• Programming or draft programming of the upcoming event.
• Most recent financial statements of the organization and latest event report, if available.
• Forecast income and expense budget for the upcoming event and confirmation of financial partners, if available.
• Board resolution mandating the application signatory, plus required attestations (OQLF, nature-adventure accreditation, Indigenous certification if applicable).

• The applicant must be a legally constituted tourism organization or eligible public entity doing business in Quebec.
• The project must be a festival or event held in Quebec that attracts a significant number of excursionists and tourists and animates the Laval destination.
• The festival or event must be emerging (1st–2nd edition), recurring (3rd edition or more) or major (at least 10,000 participants).
• The project must align with the objectives of the EPRTNT 2025–2027 program, including responsible and sustainable tourism development.
• The organization must have met its commitments under any previous subsidies and comply with applicable tourism, language and sectoral regulations.

Who is eligible?

• For-profit tourism organizations.
• Non-profit tourism organizations.
• Tourism cooperatives.
• Municipal entities.
• Indigenous communities, organizations and nations, and groupings of these clients.

Who is not eligible

• Crown corporations and ministries or agencies of the governments of Quebec and Canada.
• Applicants listed in the Register of enterprises ineligible for public contracts.
• Enterprises not compliant with the francization process of the Office québécois de la langue française.

Eligible expenses

• Administration, programming, promotion, marketing and communication costs for the supported edition.
• Site and facilities management expenses, including travel, overhead, salaries and benefits linked to the event.
• Costs of products intended for resale related to the event.
• Audited in-kind sponsorships of goods and services, up to 50% of total eligible costs.

Ineligible Costs and Activities

• Regular programming of an attraction, trade shows, tourism marketplaces, conferences, congresses, shows, fairs and markets not aimed at culinary tourism, and exhibitions without additional programmed activities.
• Activities and costs not directly related to holding and organizing the event.
• Capital expenditures linked to acquiring equipment (depreciation) and other immobilizations.
• Working capital, debt service, operating losses, capital losses, asset maintenance, regulatory compliance, taxes that are refundable, and routine maintenance and operating costs.
• Unaudited in-kind donations or services, asset transfers, financing fees, lobbyist remuneration, cost overruns, legal fees, and purchase of motorized transport not dedicated to the visitor experience.

Eligible geographic areas

• Projects carried out in the Laval tourism region, Quebec.

• Alignment of the project with EPRTNT 2025–2027 objectives.
• Structuring effect on the destination, including attractiveness, reach, impacts, partnerships and job creation.
• Innovative character and quality of the concept, products and services.
• Strength and realism of the financial structure, including promoter contribution, other funding and financial health.
• Feasibility, marketing strategy, relevance to mainly tourist clientele and integration of sustainable development principles.

• Step 1: Initial Contact and Intent Form
  • Contact Tourisme Laval at the dedicated program email address.
  • Request and complete the initial intent-to-apply form to validate project eligibility.
• Step 2: Full Application Preparation
  • If declared eligible, obtain the official EPRTNT 2025–2027 Festivals and Events application form.
  • Prepare required documentation, including event programming, financial statements, budgets, resolutions and attestations.
• Step 3: Application Submission
  • Complete and sign the financial assistance application form in the required format.
  • Email the full application and supporting documents to programmes@tourismelaval.com by the applicable call deadline.
• Step 4: Agreement Signature
  • If the project is approved, review the offer letter and conditions.
  • Sign the financial assistance agreement with Tourisme Laval setting out payment terms and obligations.

• Tourisme Laval verifies eligibility and may request clarifications on the submitted project.
• At the end of each call for projects, Tourisme Laval conducts a tourism and financial relevance analysis.
• A management committee reviews and evaluates eligible projects and issues funding recommendations.
• Funding partners make the final decision and send the promoter a letter confirming approval and amount or refusal.
• Approved projects are formalized through a financial assistance agreement specifying payment conditions and obligations.

• The financial contribution is a non-repayable subsidy.
• Projects must be completed in the Laval tourism region no later than January 31, 2029.
• Beneficiaries must remain owner or manager of supported infrastructure or equipment for at least five years, except for studies and consulting projects.
• Projects may be subject to Quebec rules on access to equality in employment and integration of arts into public buildings.