Lanaudière Tourism — EPRTNT 2025-2027 – Festivals and Events

• Duly completed and signed application form (Excel format)
• Program or draft program of the upcoming event
• Most recent event report, if available
• Most recent financial statements, including revenue and expenses for the event
• Forecast revenue and expense budget for the upcoming event
• Written confirmations from financial partners, if available
• Board resolution (or equivalent) authorizing the signatory to submit the application
• OQLF attestation or certificate of francization compliance, where required
• Proof of compliance or commitment to the Qualité-Sécurité d’Aventure Écotourisme Québec program, for nature and adventure tourism enterprises
• Indigenous certificate or certification confirming Indigenous status of the organization, if applicable

• Be a legally constituted organization under Quebec or Canadian law and conduct business in Quebec.
• Belong to an eligible category: for-profit or non-profit tourism organization, cooperative, municipal entity, Indigenous community, organization or tourism enterprise, or a grouping of these clients.
• Operate in compliance with applicable laws and regulations, including holding a valid registration number for tourist accommodation establishments where relevant.
• For nature and adventure tourism enterprises, comply with or commit to the Qualité-Sécurité program of Aventure Écotourisme Québec.
• Have fulfilled prior commitments to funding partners in the case of previous subsidies from this agreement.

Who is eligible?

• Tourism businesses (for-profit organizations).
• Tourism non-profit organizations.
• Tourism cooperatives.
• Municipal entities in the tourism sector.
• Indigenous communities, nations, tourism organizations and enterprises, and groupings of these clients.

Who is not eligible

• Crown corporations, ministries and agencies of the Governments of Quebec and Canada.
• Applicants listed in the Register of enterprises ineligible for public contracts.
• Enterprises that are not compliant with the francization process of the Office québécois de la langue française.

Eligible expenses

• Administration costs related to the supported edition or specific aspect of the event.
• Programming expenses for activities included in the festival or event.
• Promotion, marketing and communication costs.
• Site and facilities management fees.
• Costs of products intended for resale during the event.
• Travel expenses within public sector rates, general expenses, salaries and benefits of promoter staff linked to the event.
• Audited sponsorships in goods and services, up to 50% of total eligible costs.

Ineligible Costs and Activities

• Costs of activities not directly related to holding and organizing the event.
• Capital expenditures tied to acquiring equipment (depreciation).
• Working capital, debt service, operating losses, capital losses and capital buybacks.
• Expenses for regulatory compliance, asset maintenance, upgrades to standards and routine maintenance.
• Non-recoverable taxes where a refund is available, non-audited in-kind or service contributions, asset transfers, financing fees, lobbyist remuneration, cost overruns, legal fees and purchase of motorized transport not dedicated to visitor experience.

Eligible geographic areas

• Tourism enterprises located in the Lanaudière region of Quebec.
• Projects produced and held in Quebec.

• Alignment of the project with the objectives of the EPRTNT 2025-2027.
• Structuring impact, including attraction power, project reach, economic spin-offs, partnerships, job creation and season extension.
• Innovative character and quality of concept, products and services.
• Sound financial structure and project relevance in terms of target tourism clientele, market, competition, offer quality, marketing strategy and networking.
• Feasibility of the project and integration of sustainable development principles, including innovative, environmental, social and eco-responsible components.

• Step 1: Request Application Form
  • Contact Tourisme Lanaudière by email at aidefinanciere@lanaudiere.ca to obtain the official financial assistance application form.
• Step 2: Complete Application Form
  • Fill in the required information in the Excel application form.
  • Prepare all supporting documents listed as required for the application.
• Step 3: Submit Application by Email
  • Send the completed and signed form along with all required documents by email to aidefinanciere@lanaudiere.ca before the stated deadline.

• Applications must be submitted by email using the official form requested from Tourisme Lanaudière.
• Projects that clearly integrate sustainable development and eco-responsible practices receive particular attention.
• Organizations with 25 or more employees over 6 months must provide proof of compliance with the Quebec francization process.
• For for-profit organizations receiving $100,000 or more and having over 100 employees, an employment equity program may be required.