How much funding can be received?

Funds up to 75% of admissible expenses, capped at $10000 per project.

What is the deadline to apply?

The deadline to apply is not specified.

Who are the financial supporters of the CALQ — Promotion and awareness-raising?

CALQ — Promotion and awareness-raising is funded by Conseil des arts et des lettres du Québec (CALQ)

What are CALQ — Promotion and awareness-raising's eligibility criterias?

Non-profit organization based in Quebec with a majority of Canadian citizen or permanent resident directors in Quebec. Project involving writers, storytellers or professional specialists in literature or storytelling. Application submitted at least three months before the start of the project.

CALQ — Promotion and awareness-raising

Last Update: July 22, 2025

QC, Canada

Financial support for literary and storytelling promotional activities

CALQ — Promotion and awareness-raising at a glance

Eligible Funding

Max. $10,000
Up to 75% of project cost

Timeline

Unspecified

Financing Type

Grant and Funding

Eligible Industries

Information and cultural industries
Arts, entertainment and recreation

Grant Providers

Conseil des arts et des lettres du Québec (CALQ)

Program status

Open

Overview of the CALQ — Promotion and awareness-raising program

The CALQ — Promotion and Awareness-Raising grant offers up to $10,000 to support organizations in the dissemination and promotion of literature and storytelling in Quebec. Eligible activities include conferences, round tables, public readings, literary events, workshops, and animation or residency activities aimed at increasing public awareness and engagement.

Financing terms and conditions

Maximum annual grant of $10,000 per project under this component.
The grant may cover up to 75% of the total eligible project costs.
If the actual project budget exceeds the stated maximum, the Council may request reimbursement of the surplus funding.
Funding is provided on a non-recurring basis and is not automatically renewed for subsequent years or projects.

Eligible projects & activities

Organizing conferences and lectures focused on literature and storytelling.
Hosting roundtable discussions and literary meetings.
Conducting public readings and reader engagement activities.
Facilitating workshops and residencies led by professional writers or storytellers.
Presenting literary or storytelling shows with multiple performances.

Examples of admissible projects:

$ 9,900

Coordinating a literary mini-festival with public readings and panels

$ 5,900

Delivering a public conference on Quebecois graphic novels

$ 8,200

Organizing creative writing workshops for youth with local authors

$ 9,700

Hosting a bilingual literary roundtable with guest authors

$ 9,200

Producing a traveling storytelling show for rural audiences

$ 9,200

Facilitating a residency for emerging Indigenous storytellers

Eligibility criteria of the CALQ — Promotion and awareness-raising program

The applicant must be a legally constituted non-profit organization with its head office in Quebec.
The organization must operate primarily within the literature and storytelling disciplines, including literature, storytelling performances, or spoken literary creation.
The majority of administrators must be Canadian citizens or permanent residents who usually live in Quebec.
The project must involve professional writers, storytellers, or recognized specialists in the discipline.
The organization must carry out most of its activities in Quebec.

Who is eligible?

Non-profit organizations legally incorporated and headquartered in Quebec, operating primarily in the fields of literature and storytelling
Organizations involved in the creation, production, and dissemination of works by professional writers and storytellers
Associations and regional organizations of authors that present activities featuring professional writers, storytellers, or recognized specialists in the discipline
Organizations that support literary production, including providing resources, space, equipment, artist residencies, and professional development

Who is not eligible

Organizations whose programming consists mainly of non-professional activities.
Book fairs (salons du livre), school and public libraries, organizations managing libraries, bookstores, and publishing houses.
Events, projects, or tours already supported under another program of the Conseil des arts et des lettres du Québec or by the Société de développement des entreprises culturelles (SODEC).
Organizations receiving specific program funding from the Conseil for the period covered by the project.

Eligible expenses

Production and implementation costs for awareness-raising activities
Fees for writers, storytellers, and artists
Promotion and advertising expenses
Transportation and accommodation related to the project, if applicable
Equipment rental, if required
Project management expenses

Eligible geographic areas

Quebec

Eligibility criteria of the CALQ — Promotion and awareness-raising program

Artistic quality of the project (60%): including the quality and variety of activities, the applicant's capacity to carry out the project, and the relevance of the venues.
Impact of the project (20%): including the project's impact on the enrichment of literary and artistic life, the visibility of professional writers and storytellers and their works, and the scope and diversity of audiences reached.
Project management (20%): including the importance of self-financing and diversity of revenue sources, partnerships with other organizations, realistic budget forecasts, efforts for fair remuneration to artists and collaborators, and efforts towards eco-responsibility.
Exceptionally, if justified and noted on the form, the weighting may be adjusted to 50% for artistic quality, 30% for impact, and 20% for management, giving more importance to the project's impact.

How to apply to the CALQ — Promotion and awareness-raising program

Check eligibility requirements

Review the eligibility requirements for the grant
Verify that your organization and project meet the general and specific conditions
Confirm admissibility of your planned activities and expenses
Consult all program guidelines before proceeding

Prepare necessary documents

Prepare all required documentation and information
Gather supporting documents, including budgets and project details
Ensure all information is accurate and complete before starting the application

Complete application form

Complete the application form online via "Mon dossier CALQ"
Choose the appropriate form for your organization and project type
If unable to use the online portal, follow the instructions to submit via WeTransfer

Submit complete application

Upload all required supporting documents as part of your application
Verify that no solicited annex or document is missing
Ensure the application is submitted at least three months before project start date

Receive acknowledgment of receipt

Receive a confirmation of receipt by email from the Conseil
Track the progress of your application in "Mon dossier CALQ" if registered
No additional documents will be accepted after submission

Application evaluation and decision

The Conseil evaluates the application for eligibility, artistic quality, impact, and project management
Admissible requests undergo committee and financial review
The final decision is made by the Conseil’s board of directors
Applicants are informed of the result within approximately four months

Sign agreement and comply

If approved, receive a letter outlining funding details and conditions
Sign the agreement and comply with terms and legal requirements
If refused or inadmissible, receive written notification with reasons

Submit project completion report

Provide a report of use, including activities and financial details, within three months after project end
Ensure the report includes all real data and required documentation
The Conseil may request additional financial records or information as needed

Additional information

Applications must be submitted at least three months before the project start date.
The official submission date is determined by the date of online transmission or WeTransfer submission.
An applicant cannot have more than eight projects being analyzed, supported, underway, or recently completed (within three months) without submitted and approved final reports.
All supporting documents must be included at the time of application; additional documents submitted after the deadline will not be considered.

Contact Conseil des arts et des lettres du Québec (CALQ)

info@calq.gouv.qc.ca

1-800-608-3350

Apply to this program

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