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CALQ — Promotion and awareness-raising - QC - Canada

CALQ — Promotion and awareness-raising

Last Update: July 22, 2025
QC, Canada
Financial support for literary and storytelling promotional activities

At a glance

Eligible Funding
  • Max. $10,000
  • Up to 75% of project cost
Timeline
  • Unspecified
Financing Type
Grant and Funding
Eligible Industries
  • Information and cultural industries
  • Arts, entertainment and recreation
Funds Providers
Conseil des arts et des lettres du Québec
Program status
Open

Overview

The CALQ — Promotion and Awareness-Raising grant offers up to $10,000 to support organizations in the dissemination and promotion of literature and storytelling in Quebec. Eligible activities include conferences, round tables, public readings, literary events, workshops, and animation or residency activities aimed at increasing public awareness and engagement.

Financing terms and conditions

  • Maximum annual grant of $10,000 per project under this component.
  • The grant may cover up to 75% of the total eligible project costs.
  • If the actual project budget exceeds the stated maximum, the Council may request reimbursement of the surplus funding.
  • Funding is provided on a non-recurring basis and is not automatically renewed for subsequent years or projects.

Activities funded

  • Organizing conferences and lectures focused on literature and storytelling.
  • Hosting roundtable discussions and literary meetings.
  • Conducting public readings and reader engagement activities.
  • Facilitating workshops and residencies led by professional writers or storytellers.
  • Presenting literary or storytelling shows with multiple performances.
Examples of admissible projects:
$ 9,900
Coordinating a literary mini-festival with public readings and panels
$ 5,900
Delivering a public conference on Quebecois graphic novels
$ 8,200
Organizing creative writing workshops for youth with local authors
$ 9,700
Hosting a bilingual literary roundtable with guest authors
$ 9,200
Producing a traveling storytelling show for rural audiences
$ 9,200
Facilitating a residency for emerging Indigenous storytellers

Eligibility

  • The applicant must be a legally constituted non-profit organization with its head office in Quebec.
  • The organization must operate primarily within the literature and storytelling disciplines, including literature, storytelling performances, or spoken literary creation.
  • The majority of administrators must be Canadian citizens or permanent residents who usually live in Quebec.
  • The project must involve professional writers, storytellers, or recognized specialists in the discipline.
  • The organization must carry out most of its activities in Quebec.

Who is eligible?

  • Non-profit organizations legally incorporated and headquartered in Quebec, operating primarily in the fields of literature and storytelling
  • Organizations involved in the creation, production, and dissemination of works by professional writers and storytellers
  • Associations and regional organizations of authors that present activities featuring professional writers, storytellers, or recognized specialists in the discipline
  • Organizations that support literary production, including providing resources, space, equipment, artist residencies, and professional development

Who is not eligible

  • Organizations whose programming consists mainly of non-professional activities.
  • Book fairs (salons du livre), school and public libraries, organizations managing libraries, bookstores, and publishing houses.
  • Events, projects, or tours already supported under another program of the Conseil des arts et des lettres du Québec or by the Société de développement des entreprises culturelles (SODEC).
  • Organizations receiving specific program funding from the Conseil for the period covered by the project.

Eligible expenses

  • Production and implementation costs for awareness-raising activities
  • Fees for writers, storytellers, and artists
  • Promotion and advertising expenses
  • Transportation and accommodation related to the project, if applicable
  • Equipment rental, if required
  • Project management expenses

Eligible geographic areas

  • Quebec

Selection criteria

  • Artistic quality of the project (60%): including the quality and variety of activities, the applicant's capacity to carry out the project, and the relevance of the venues.
  • Impact of the project (20%): including the project's impact on the enrichment of literary and artistic life, the visibility of professional writers and storytellers and their works, and the scope and diversity of audiences reached.
  • Project management (20%): including the importance of self-financing and diversity of revenue sources, partnerships with other organizations, realistic budget forecasts, efforts for fair remuneration to artists and collaborators, and efforts towards eco-responsibility.
  • Exceptionally, if justified and noted on the form, the weighting may be adjusted to 50% for artistic quality, 30% for impact, and 20% for management, giving more importance to the project's impact.

How to apply

1

Check eligibility requirements

  • Review the eligibility requirements for the grant
  • Verify that your organization and project meet the general and specific conditions
  • Confirm admissibility of your planned activities and expenses
  • Consult all program guidelines before proceeding
2

Prepare necessary documents

  • Prepare all required documentation and information
  • Gather supporting documents, including budgets and project details
  • Ensure all information is accurate and complete before starting the application
3

Complete application form

  • Complete the application form online via "Mon dossier CALQ"
  • Choose the appropriate form for your organization and project type
  • If unable to use the online portal, follow the instructions to submit via WeTransfer
4

Submit complete application

  • Upload all required supporting documents as part of your application
  • Verify that no solicited annex or document is missing
  • Ensure the application is submitted at least three months before project start date
5

Receive acknowledgment of receipt

  • Receive a confirmation of receipt by email from the Conseil
  • Track the progress of your application in "Mon dossier CALQ" if registered
  • No additional documents will be accepted after submission
6

Application evaluation and decision

  • The Conseil evaluates the application for eligibility, artistic quality, impact, and project management
  • Admissible requests undergo committee and financial review
  • The final decision is made by the Conseil’s board of directors
  • Applicants are informed of the result within approximately four months
7

Sign agreement and comply

  • If approved, receive a letter outlining funding details and conditions
  • Sign the agreement and comply with terms and legal requirements
  • If refused or inadmissible, receive written notification with reasons
8

Submit project completion report

  • Provide a report of use, including activities and financial details, within three months after project end
  • Ensure the report includes all real data and required documentation
  • The Conseil may request additional financial records or information as needed

Additional information

  • Applications must be submitted at least three months before the project start date.
  • The official submission date is determined by the date of online transmission or WeTransfer submission.
  • An applicant cannot have more than eight projects being analyzed, supported, underway, or recently completed (within three months) without submitted and approved final reports.
  • All supporting documents must be included at the time of application; additional documents submitted after the deadline will not be considered.

Contacts

info@calq.gouv.qc.ca
1-800-608-3350
QC, Canada
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Frequently Asked Questions about the CALQ — Promotion and awareness-raising Program

Here are answers to the most common questions about the CALQ — Promotion and awareness-raising. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

What is the CALQ — Promotion and awareness-raising?

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Is the CALQ — Promotion and awareness-raising a grant, loan, or tax credit?

Who are the financial supporters of the CALQ — Promotion and awareness-raising?

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