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Agriculture Awareness Initiative Program (AAIP)

Awareness funding for modern agriculture outreach

Offered by
Government of Saskatchewan
Official source: saskatchewan.ca

Source change captured

Funding available
$ 250 - $ 50,000
Up to 75% of project cost
Deadline
October 2, 2027
Location
Saskatchewan, Canada
Who can apply
Individuals
See full eligibility

Overview

This program offers a 75% rebate on pre-approved eligible costs, up to a maximum payment of $50,000. It supports education, training, communications materials, public trust conferences, displays, agricultural tours, and research that build awareness and trust in modern agriculture.

At a glance

Funding available

Maximum funding
$50,000
Minimum funding
$250
Maximum share of project costs
75%
Financing goals
  • Develop strategic partnerships
  • Increase social or community impact
  • Develop an online presence
  • Reach a new target audience
  • Raise awareness or mobilize a population
  • Conduct research or evaluation activities

Eligible candidates

Location
  • Saskatchewan
Eligible Industries
All industries
Annual revenue
All revenue ranges
Organisation size
All organization sizes
Audience
  • Youth (<40)
Legal structures
Non-profit, Sole proprietorship, Public or Parapublic institution, For-profit business
Non-profit candidates
Sector of operation
Other Education, Research
Target groups
General public, Children & youth, Indigenous peoples, Rural / Remote communities, Business owners / entrepreneurs, Nonprofits / charities, Academia / students, Community leaders
Scope
Provincial

Start applying for this program

Take a practical assessment to gain a clear understanding of how well this program aligns with your specific needs and long-term goals.

Availability timeline

2026
Periods: 1

Latest changes

AAIP deadlines and contacts updated

AAIP now shows a final pre-approval deadline of October 1, 2027, a claim completion cutoff of February 1, 2028, and updated program contact details.

See more

The AAIP program notice now shows a final pre-approval deadline of October 1, 2027, and confirms that projects must be complete and claims submitted by the earlier of the approval-specific completion date or February 1, 2028. The program contact also changed to Karly Rushinko, Public Trust Specialist, at 306-860-8207 and karly.rushinko@gov.sk.ca. The AAIP Pre-Approval Application PDF still shows applications received on or before March 31, 2028, so the supporting application form now appears inconsistent with the updated program notice and should be reviewed.

Official source: saskatchewan.ca
July 10, 2026

Eligibility

Who is eligible?

  • Individuals
  • Corporations, co-operatives, First Nation Bands, partnerships, public institutions and non-profit groups
  • Students and teachers
  • Commodity organizations, agri-businesses and researchers
  • Agricultural producers or groups, urban organizations, Indigenous communities or individuals, volunteer organizations, and other individuals or organizations wanting to tell the story of agriculture in partnership with people in the industry

Who is not eligible

  • Organizations receiving core funding from the Ministry of Agriculture
  • National organizations

Eligible expenses

  • Costs for planning and organizing public trust conferences, speakers and workshops, including speaker fees and travel expenses, conference room and equipment rental, and event promotion
  • Development of educational resources, including brochures, pamphlets and trade show material, with writing, design and printing costs, assembly and distribution, focus groups, and delivery training
  • Creation of awareness and educational campaigns, including filming and editing fees, graphic design, website development or enhancement, writing and printing costs, promotion and hosting fees, and equipment costs pertaining to the project
  • Costs associated with work provided by amplifier groups such as Farm and Food Care Saskatchewan; development of displays; organization of agricultural tours; and research activities measuring public perception of agriculture
  • Training for third-party delivery agents; in-kind contributions from applicants may be considered

Ineligible Costs and Activities

  • Wages and salaries, training, in-kind labour or program development, or travel costs of the applicant or employees, including payments to non-third party contracted staff
  • Administration costs and other activities not directly related to the project; core organizational activities and other typical operating expenses; legal, accounting or auditing expenses
  • Alcohol or gifts, including swag bags or promotional items; technology transfer or extension activities where building public trust is not the primary objective; initiatives whose goals or messaging do not improve understanding of modern agriculture
  • Capital costs, such as infrastructure and equipment, unless dedicated to the project; per diems, travel, food and beverage costs except where necessary for project success and pre-approved; conference registrations or attending trade shows as a non-exhibitor
  • Projects that have already begun or have been completed; gratuities or taxes; total combined funding from all government sources cannot exceed 100 per cent of total eligible expenses, and any excess must be returned within 60 days of completion

Activities funded

  • Education and training that engage producers in awareness efforts
  • Development and delivery of tools, resources, programming, and communications materials for consumers and youth

How to apply

  • Review the AAIP details and ensure you have consulted with a public trust specialist.
  • Submit completed application packages by email to agprograms@gov.sk.ca or by mail to Agriculture Awareness Initiative Program, Ministry of Agriculture, Programs Branch, 329 – 3085 Albert Street, Regina SK S4S 0B1.
  • Applications are accepted on February 1, April 1, June 1, August 1, October 1 and December 1, with the final application deadline for pre-approval on October 1, 2027.
  • Claim forms will be sent to eligible applicants when pre-approval for the project has been obtained.
  • When the project is fully completed, email the claim form along with all invoices and proof of payment to the program.
  • Projects must be complete and claims for funding must be submitted by the earlier of the project completion deadline date indicated on written project approval or February 1, 2028.

Documents Needed

  • Completed AAIP pre-approval application form
  • Authorization to sign on behalf of the applicant, if applicable

Processing and Agreement

  • Applications are reviewed by the Ministry of Agriculture for pre-approval.
  • Eligible applicants receive claim forms after pre-approval is granted.
  • Final payment is issued only after the project is completed and the claim package is submitted.
  • The ministry may request additional records and may audit or inspect the project.

Additional information

  • Collaboration between organizations is encouraged.
  • Applicants must disclose any real or perceived conflict of interest.

Contacts

agprograms@gov.sk.ca
1-866-457-2377

Official sources

Agriculture Awareness Initiative Program (AAIP)

Application form

Agriculture Awareness Initiative Program (AAIP) PRE-Approval Application
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Frequently Asked Questions about the Agriculture Awareness Initiative Program (AAIP) Program

What is the Agriculture Awareness Initiative Program (AAIP)?

This program offers a 75% rebate on pre-approved eligible costs, up to a maximum payment of $50,000. It supports education, training, communications materials, public trust conferences, displays, agricultural tours, and research that build awareness and trust in modern agriculture.

How much funding can be received?

Agriculture Awareness Initiative Program (AAIP) Funds up to 75% of admissible expenses, capped at $50,000 per project.

What is the deadline to apply?

The application deadline for this grant program is October 2, 2027.

Who is eligible for the Agriculture Awareness Initiative Program (AAIP) program?

To be eligible for the Agriculture Awareness Initiative Program (AAIP) program, you must: Saskatchewan-based organizations and individuals Individual applicants at least 18 years of age and Saskatchewan residents Eligible projects must have commenced on or after April 1, 2023; livestock operations require a Saskatchewan PID number; primary agriculture producers must demonstrate $50,000 in gross farm income in Saskatchewan in the year of application or the year prior to the application

What expenses are eligible under Agriculture Awareness Initiative Program (AAIP)?

Costs for planning and organizing public trust conferences, speakers and workshops, including speaker fees and travel expenses, conference room and equipment rental, and event promotion Development of educational resources, including brochures, pamphlets and trade show material, with writing, design and printing costs, assembly and distribution, focus groups, and delivery training Creation of awareness and educational campaigns, including filming and editing fees, graphic design, website development or enhancement, writing and printing costs, promotion and hosting fees, and equipment costs pertaining to the project Costs associated with work provided by amplifier groups such as Farm and Food Care Saskatchewan; development of displays; organization of agricultural tours; and research activities measuring public perception of agriculture Training for third-party delivery agents; in-kind contributions from applicants may be considered

Who can I contact for more information about the Agriculture Awareness Initiative Program (AAIP)?

You can contact Government of Saskatchewan by email at agprograms@gov.sk.ca or by phone at 1-866-457-2377.

Where is the Agriculture Awareness Initiative Program (AAIP) available?

The Agriculture Awareness Initiative Program (AAIP) program is available the province of Saskatchewan.