Agriculture Awareness Initiative Program (AAIP)

The Agriculture Awareness Initiative Program (AAIP) provides structured financial support specifically aimed at increasing awareness and trust in modern agriculture. The program is designed to facilitate strategic projects through a rebate system.

• Rebates cover up to 75% of pre-approved eligible costs, with a maximum of $50,000 per year.
• No limit on the number of projects, but the annual funding limit is $50,000 throughout the program term from April 1, 2023, to March 31, 2028.
• Funds are disbursed only after project completion; no interim payments are allowed.
• The minimum rebate amount is $250.

Eligibility for this grant is determined by specific requirements related to the applicant's profile.

• The applicant must be based in Saskatchewan.
• Eligible applicants include individuals and organizations such as students and teachers, commodity organizations, agri-businesses, researchers, agricultural producers or groups, urban organizations, public institutions or agencies, Indigenous communities or individuals, volunteer organizations, and others who wish to tell the story of agriculture in partnership with industry participants.
• Individual applicants must be at least 18 years of age.
• If involved in livestock operations, the applicant must have a Saskatchewan Premises Identification (PID) number.
• Organizations receiving core funding from the ministry are not eligible to apply.

Who is eligible?

Who is not eligible

There are specific eligibility restrictions for the Agriculture Awareness Initiative Program. The program ensures that only suitable individuals and organizations aligned with its goals can apply.

• Organizations receiving core funding from the ministry.
• Projects advancing private or corporate interests.
• Entities involved in marketing campaigns to boost sales of proprietary products.
• Projects related to typical operating expenses, like salaries and office costs.
• Activities where building public trust in agriculture is not the main aim.

Eligible expenses

The grant supports projects aimed at increasing awareness and trust in modern agriculture through educational and engagement efforts. Eligible activities are designed to enhance public understanding of sustainable agricultural practices and storytelling.

• Education and training initiatives to engage producers in awareness efforts.
• Development and dissemination of tools, resources, programming, and communications materials.
• Organization of public trust conferences, workshops, and speaker events.
• Creation of awareness and educational campaigns, including media and online content production.
• Design and construction of educational displays for events and trade shows.
• Organization of agricultural tours for educational purposes.
• Research activities to measure public perception of agriculture, including the dissemination of findings.
• Training programs for third-party delivery agents involved in public trust efforts.

Eligible geographic areas

This grant is specifically available to organizations and individuals based in Saskatchewan, Canada. The emphasis is on ensuring the strategic development of projects within this region to enhance agricultural awareness and trust.

• Organizations located within the province of Saskatchewan.
• Individuals who are residents of Saskatchewan.