Outaouais Tourism is the regional tourism association responsible for promoting and developing the Outaouais destination in Quebec. Through the Outaouais Tourism Development Program 2025-2027, delivered with Quebec s Ministry of Tourism, it provides financial support and accompaniment to tourism businesses and eligible partners located in the region. Linked streams support accommodations, attractions, activities and facilities, festivals and events, studies and consulting services, digital development and projects that structure the regional tourism offer. In the funding ecosystem, Outaouais Tourism is a key intermediary because it translates provincial tourism priorities into local investment decisions. Its grants help operators modernize, improve visitor experiences, increase sustainability, adopt digital tools and build products that reflect the region s identity. This regional role can make tourism funding more accessible to small businesses, municipalities, Indigenous organizations and nonprofit partners that need practical support close to the destination.