Tourism Grants and Funding in New Brunswick for 2025

Understanding the New Brunswick tourism funding landscape

New Brunswick tourism grants and funding support a wide spectrum of projects that strengthen destinations, diversify products, and expand markets. Operators can pursue capital funding for accommodations and attractions, marketing grants for domestic and international audiences, and workforce training grants to improve service quality. Communities can access tourism infrastructure funding NB for trails, waterfronts, visitor centres, and wayfinding/signage, while event producers can seek festival grants NB and event funding New Brunswick. Programs include provincial streams linked to Tourism New Brunswick and Opportunities NB (ONB), federal tools such as ACOA tourism funding, and blended finance via CBDC tourism loans and grants NB. Whether you operate a boutique hotel in St. Andrews, an adventure tour in Miramichi, or a cultural attraction in the Acadian Peninsula, targeted non‑repayable contributions can accelerate growth, extend seasons, and enhance accessibility. This guide explains eligibility criteria, how to apply, deadlines, documentation, stackable funding, and regional nuances so applicants can build bankable proposals.

Why tourism grants matter for operators and communities

Tourism funding lowers risk for projects with public benefits—destination development, cultural heritage preservation, trail networks, and green infrastructure. Non‑repayable contributions and matching funds help hotels complete accommodation renovation grants NB, enable attractions to add experiential components, and help DMOs scale destination marketing. For rural regions, community tourism grants NB catalyze wayfinding, bilingual signage, and visitor amenities that raise satisfaction and length of stay. For SMEs, small business tourism grants NB support digital upgrades, SEO and content marketing funding tourism NB, and website translation grants EN–FR NB to reach bilingual audiences. Indigenous tourism funding NB and Francophone/Acadian tourism grants NB strengthen cultural tourism and inclusive growth. By combining provincial tourism infrastructure funding NB with federal programs such as ACOA, applicants can create a capital stack that moves projects from feasibility to delivery while meeting reporting requirements.

Who can apply for New Brunswick tourism funding?

Eligible applicants typically include for‑profit businesses (hotels, motels, B&Bs, resorts, campgrounds, marinas, attractions, tour operators), non‑profit organizations (museums, galleries, festivals, DMOs), municipalities and regional service commissions, and Indigenous governments and organizations. Startups may access tourism startup funding NB or tourism micro‑grants NB for pilot projects and market validation. Applicants must usually demonstrate market readiness, export-ready potential for international tourism marketing NB, or clear community benefits. Many programs accept applications from organizations across Fredericton, Moncton, Saint John, Shediac, Bathurst, Edmundston, Campbellton, Miramichi, Grand Manan, and the Acadian Peninsula. Some streams focus on rural tourism grants NB, waterfront tourism funding NB, winter tourism grants NB, and destination development funding NB, ensuring a balanced provincial portfolio. Always review the program intake and call for proposals to confirm eligibility criteria and priority themes.

Types of tourism grants and funding available in NB

Capital funding for accommodations and attractions

Tourism product development grants NB often support infrastructure upgrades, expansions, and safety improvements. Examples include hotel renovation grants New Brunswick, grants for motel upgrades NB, resort renovation funding NB, campground expansion funding NB, and attraction development grants NB. Eligible costs may encompass accessibility upgrades (ramps, lifts, universal design), energy efficiency tourism NB (windows, insulation), EV charger grants hotels NB, and green energy grants for hotels NB such as heat pump grants accommodations NB or solar grants tourism NB. Heritage tourism funding NB can support restoration of historic inns and sites, while interpretation/signage funding NB enhances storytelling quality.

Accessibility upgrades for inclusive experiences

Accessibility grants tourism NB may cover audits, design, washroom retrofits, accessible trail funding NB, and accessible transport for events funding NB. Programs sometimes reference accessibility tourism New Brunswick standards and encourage bilingual signage funding NB for inclusive wayfinding.

Sustainability and resilience investments

Sustainable tourism grants NB back electrification, water conservation funding tourism NB, waste reduction grants events NB, and energy monitoring. Projects that reduce operating costs and emissions strengthen business cases and align with provincial and federal sustainability priorities.

Marketing, digital adoption, and export development

Marketing grants tourism NB support domestic campaigns, international tourism marketing NB, and meetings and conventions NB funding. Digital adoption tourism NB programs can fund booking engine grants NB, tourism website upgrade grant NB, SEO grants for tourism NB, bilingual website translation grants EN–FR NB, content creation funding tourism NB, photography/videography grants tourism NB, email marketing funding NB, and social media marketing tourism NB. Export-ready tourism funding NB helps operators participate in trade show funding tourism NB, pursue cross-border tourism marketing Maine–NB funding, and collaborate with Destination marketing organizations through marketing partnership funding tourism NB.

Festivals, events, and sports tourism

Event funding New Brunswick and festival grants NB can support programming, accessibility, marketing, and equipment such as stages, tents, and lighting (event equipment funding NB). Winter festivals, culinary tourism event funding NB, and sports tourism grants NB can extend the season and drive regional visitation. Festival and events recovery NB streams support resilience, while reporting requirements tourism NB maintain accountability.

Trails, outdoor recreation, and coastal projects

Trail development funding NB and trail maintenance funding NB include hiking trail funding NB, cycling tourism grants NB, snowmobile trail grants NB, and ATV trail funding NB. Trail bridge and boardwalk funding NB, visitor centre upgrades NB, and wayfinding and tourism signage grants NB improve safety and navigation. Coastal tourism funding NB and marina and boating tourism funding NB may assist waterfront access, with lighthouse restoration grants NB and coastal infrastructure improving the Bay of Fundy experience.

Indigenous, Francophone, and cultural tourism

Indigenous cultural tourism funding NB can support product development, training, and market readiness in partnership with regional and federal organizations. Francophone/Acadian tourism grants NB and cultural tourism funding NB back interpretation, festivals, and heritage programming. Museum and gallery funding NB, heritage site restoration tourism grants NB, and experiential tourism grants NB enrich New Brunswick’s cultural offer.

Workforce, training, and seasonal extension

Tourism workforce training grants NB, training grants hospitality NB, wage subsidy tourism NB, internship grants hospitality NB, and student internship funding for tourism NB address labour attraction and service quality. Programs may incentivize workforce attraction tourism NB and seasonal extension, including safety certification funding tourism NB and bilingual staff training funding.

Key programs and delivery organizations

Tourism New Brunswick and provincial partners

The Tourism New Brunswick grants program focuses on destination development, marketing partnerships, and sector readiness. Provincial tourism grants NB may prioritize accessibility upgrades, digital adoption, and regional destination development funding NB. Opportunities NB tourism grants can target growth, productivity, and export markets for scaling operators.

ACOA and Atlantic growth tools

ACOA tourism funding New Brunswick offers non‑repayable contributions, repayable contributions, and blended finance for capital, marketing, and innovation, often aligned with the Atlantic Growth Strategy tourism funding. Projects with export-ready potential, cluster development funding tourism NB, and partnership funding DMOs NB may be competitive.

CBDCs, municipalities, and regional bodies

CBDC tourism loans and grants NB provide micro‑loans, loan guarantees, and complementary grants to bridge cash flow. Municipal tourism grants NB, regional service commission tourism funding, and destination marketing organization grants support local infrastructure and marketing initiatives. Applicants should also consider tax credits tourism NB, HST rebates accommodations NB, and municipal incentives.

National organizations and partnerships

Destination Canada marketing partnership tourism NB, Indigenous Tourism Association of Canada funding NB, and federal tourism growth program New Brunswick may support export marketing, training, and product development. Many applicants coordinate stackable funding tourism NB across multiple sources while respecting cost-share rules.

Eligibility criteria and assessment factors

Programs typically assess: project alignment with tourism priorities (destination development, export growth, sustainability, accessibility); market demand and feasibility; operator capacity; financial need and matching funds; and measurable outcomes such as visitation, overnight stays, jobs, and season extension. Eligibility criteria tourism NB often require incorporation status, good standing, proof of site control/lease, and compliance with permits. Some streams set minimum project sizes or require community support letters for wayfinding/signage grants NB and visitor centre upgrades NB. Indigenous tourism funding NB and Francophone tourism grants NB may include cultural governance and language-accessibility criteria. Always verify ineligible costs, such as land acquisition, debt repayment, or purely routine maintenance.

Required documents and application portal readiness

What documents are needed for NB tourism grant applications? Expect a business plan or project brief, feasibility study or business case, detailed budget and quotes (procurement-ready), financial statements, proof of matching funds, implementation timeline, risk management plan, and marketing or workforce plans where applicable. For capital, include drawings, permits, environmental considerations, and accessibility design. For marketing, include target markets, content plan, KPIs, and export-ready strategy. For events, provide programming, accessibility measures, safety plans, and reporting templates tourism grants NB. Maintain an application portal checklist with file names, version control, and signed attestations.

Matching funds, cost share, and stackable funding

Matching funds tourism grants NB generally range from 10% to 50% or more, depending on program and applicant type. Cost-share ratios may differ for SMEs, non‑profits, and municipalities. Stackable funding tourism NB is often allowed up to a maximum government assistance level; ensure claimed costs are not double‑counted. Loan and grant combinations tourism NB—such as CBDC micro‑loans plus non‑repayable contributions—can complete the capital stack. Where appropriate, in-kind contributions may count toward the share, but verify eligibility. Build a cash flow bridge for claims-based programs by staging procurement and enabling interim draws.

Step-by-step guide to apply for tourism funding in NB

1) Define objectives and outcomes aligned with destination development and market readiness. 2) Confirm eligibility and identify suitable programs (provincial tourism grants NB, ACOA tourism funding, municipal streams). 3) Prepare documents: financials, quotes, permits, accessibility audits tourism NB, and designs. 4) Build a budget with clear categories and a procurement plan. 5) Secure matching funds and letters of support. 6) Draft a compelling narrative with measurable KPIs and reporting methods. 7) Submit through the application portal by NB tourism grant deadlines 2025 and respond promptly to due‑diligence requests. 8) On approval, follow funding agreements, reporting requirements tourism NB, and claims procedures.

Timelines, intakes, and approval considerations

Best time to apply for tourism grants NB is typically before peak construction/marketing seasons. Some programs operate continuous intake; others set calls with firm dates. Average approval time tourism grants NB varies by complexity—allow several weeks to months. To improve success rate for NB tourism funding applications, present credible demand evidence, competitive quotes, accessible design, sustainability benefits, and realistic milestones. Maintain contingency budgets and procurement capacity to meet deadlines without scope reductions.

Regional focus areas and destination examples

Fredericton tourism grants may emphasize cultural institutions, meetings and conventions, and riverfront amenities. Moncton tourism funding can support attractions, events, sports tourism, and Magnetic Hill initiatives. Saint John tourism grants include cruise tourism grants Saint John, waterfront tourism funding NB, and heritage upgrades near Reversing Falls. Shediac tourism grants may back beach accessibility and the lobster festival. St. Andrews resort renovation grants and marina improvements can elevate premium experiences. Miramichi river tourism project funding may develop angling and adventure tourism funding NB. Bathurst and the Chaleur Region, Edmundston Madawaska, Campbellton Restigouche, and the Acadian Peninsula tourism grants can support trails, bilingual signage, and cultural programming. Fundy National Park area tourism grants, Hopewell Rocks tourism signage, Kouchibouguac tourism funding, Mount Carleton tourism grants, Kings Landing heritage funding, and Village Historique Acadien funding illustrate province‑wide opportunities.

Examples of eligible project categories

- Accommodations: hotel renovation grants, B&B bathroom and accessibility upgrades, campground expansion funding NB, EV charger funding for hotels and attractions NB, heat pump rebate for accommodations NB.

- Attractions: interpretation/signage upgrades, safety improvements, immersive storytelling exhibits, museum and gallery funding NB.

- Trails and outdoor: trail bridge and boardwalk funding NB, snowmobile trail grants NB, ATV trail funding NB, cycling tourism grants NB, accessible trail funding NB.

- Waterfront and coastal: marina improvement grants NB, lighthouse restoration grants NB, coastal trail wayfinding.

- Marketing and digital: tourism website upgrade grant NB, booking engine integration funding NB, bilingual website translation grants EN–FR NB, SEO and content marketing funding tourism NB, influencer marketing tourism grant NB, video production funding for tourism campaigns NB, Google Ads credits/grants tourism NB.

- Events and festivals: programming expansion, accessibility upgrades, event equipment funding NB, festival recovery.

- Workforce: training grants hospitality NB, wage subsidies, internship grants hospitality NB, safety certification funding tourism NB.

Budgeting, procurement, and cash flow

Granular budgets facilitate claims and audits. Use standard categories (design, construction, equipment, signage, accessibility, sustainability, marketing, training) and align them with reporting templates. Adopt procurement practices that include competitive quotes and transparent vendor selection. For blended finance or repayable contribution tools, model debt service and ensure the cash flow bridge between expenditures and reimbursements is secure. Consider loan guarantee options, phased construction, and milestone-based payments to manage risk. Maintain a capital stack spreadsheet to track stackable funding tourism NB, cost-share percentages, and attribution of each cost line.

Compliance, reporting, and post‑project outcomes

Funding agreements define deliverables, timelines, and reporting frequency. Operators submit progress reports, financial claims with invoices and proof of payment, and final outcome summaries—visitation, room nights, season length, jobs, accessibility features implemented, and sustainability metrics. Establish data capture systems early, including POS tags for campaigns, UTM tracking for digital marketing, and visitor surveys for experiential tourism. For events, document attendance, accessibility measures, and economic impact. Strong reporting builds credibility for future intakes and renewals.

Common pitfalls and how to avoid them

Frequent issues include underestimating matching funds requirements, relying on single quotes, missing permits, or weak accessibility and sustainability components. Avoid scope creep and ensure contingency allowances. Do not double‑count stackable costs across programs. Align marketing KPIs with sales systems and ensure bilingual assets for New Brunswick’s English–French market. For rural projects, secure letters of support and confirm ongoing maintenance funding for wayfinding/signage. For heritage and coastal projects, plan for environmental considerations and seasonal construction windows.

How to combine provincial and federal programs

Applicants often stack ACOA tourism funding with provincial tourism infrastructure funding NB or marketing partnership programs. The key is respecting maximum government assistance levels and allocating distinct cost lines to each funder. For example, allocate capital construction to a provincial stream, accessibility upgrades to an accessibility grant, and export marketing to ACOA or national partnerships. Coordinate timelines so approvals and claims align, and disclose all sources in applications.

Support for Indigenous, Francophone, and inclusive projects

Indigenous cultural experience funding NB can prioritize authentic storytelling, community ownership, and training. Francophone marketing tourism NB expands reach in Quebec and international Francophone markets; bilingual signage funding NB improves visitor navigation. Accessibility grants tourism NB ensure universal design, including tactile maps, captioned videos, and step‑free routes. Programs value governance structures that safeguard cultural heritage and equitable benefits for local communities.

Sector‑specific notes and area references

Bay of Fundy tourism funding NB supports coastal infrastructure and whale watching tourism funding NB. The Fundy Trail Parkway funding, Hopewell Rocks tourism grants, and St. Martins sea caves funding can enhance signature experiences. Kouchibouguac tourism funding enables trails, interpretation, and dark‑sky experiences, while Mount Carleton tourism grants support backcountry infrastructure and safety. Kings Landing heritage funding and Village Historique Acadien funding sustain living‑history assets that anchor cultural tourism. Cruise and meetings segments (conference and meetings funding NB) complement leisure demand to increase shoulder‑season viability.

Building a strong business case

A differentiated product strategy—culinary tourism, craft beverage tourism funding NB, agritourism grants NB, adventure tourism funding NB—should map to clear demand drivers, competitive analysis, and distribution partnerships. Demonstrate market readiness (export-ready standards, bookable inventory, packaging with DMOs and tour operators) and outline destination marketing collaboration. Quantify economic impacts and community benefits, especially for rural tourism and community economic development tourism NB. Include maintenance plans for signage and trails and workforce strategies to mitigate labour shortages.

How helloDarwin can help

helloDarwin simplifies access to tourism grants New Brunswick by combining expert advisory and a SaaS platform for discovery, eligibility checks, and application support. Our specialists can map stackable funding, build documentation checklists, align accessibility and sustainability upgrades, and improve grant writing quality. We also guide applicants on procurement, reporting and claims, and project tracking to reduce administrative burden. Businesses, DMOs, and communities can save time, increase success rates, and maintain compliance across multiple funders.

Conclusion: Turning plans into funded projects

New Brunswick tourism funding spans capital, marketing, workforce, trails, coastal infrastructure, events, and cultural programming. With clear eligibility criteria, strong documentation, and a realistic capital stack, operators and communities can secure non‑repayable contributions and matching funds to deliver high‑impact projects. By aligning proposals with accessibility, sustainability, and market readiness, applicants position their projects for approval and long‑term success. Use this guide to identify programs, plan your timelines, and submit competitive applications that elevate New Brunswick’s tourism economy.