Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit

This grant provides funding through cost-shared, non-repayable contributions to support projects that enhance awareness of zero-emission vehicles and clean fuels. Financial contributions are determined based on the organizational type and project relevance.

• Funding covers up to 50% of project costs for for-profit organizations.
• Funding can cover up to 75% of project costs for non-profit organizations, various governmental orders, and Indigenous organizations or businesses.
• Projects can only officially commence after receiving a Letter of Conditional Approval from NRCan, although earlier expenses are at the proponent's risk and not reimbursable by NRCan.
• While vehicle purchases are not eligible for reimbursement, they can be included in total project costs, offset by the proponent's own contribution.
• Disbursement of funds is subject to terms detailed in contribution agreements with successful applicants.

To be eligible for this grant, applicants must meet specific criteria regarding their legal status and organizational structure.

• The applicant must be an organization or a legal entity validly incorporated or registered in Canada, including not-for-profit and for-profit organizations such as electricity or gas utilities, private sector companies, industry and research associations, standards development organizations, Indigenous and community groups, Canadian academic institutions, or provincial, territorial, regional, or municipal governments or their departments or agencies.
• International legal entities validly incorporated or registered abroad are also eligible, including for-profit and not-for-profit organizations such as private sector companies, industry and research associations, standards organizations, and academic institutions.
• Applicants that are softwood lumber companies or those that are vertically integrated with softwood lumber companies are not eligible.

Who is eligible?

Who is not eligible

This grant excludes specific types of companies from eligibility due to their main activities or ownership structures. The restrictions are designed to prioritize support for industries that align with the grant's clean energy and transportation goals.

• Softwood lumber companies.
• Companies vertically integrated with softwood lumber companies.

Eligible expenses

This grant supports projects aimed at enhancing education and fostering awareness around zero-emission vehicles (ZEVs) and clean fuel technologies in Canada. Eligible activities encompass educational events, resource creation, and outreach initiatives to bridge knowledge gaps and enhance public confidence in sustainable transportation solutions.

• Developing in-person or online education and/or awareness events, such as test drive opportunities.
• Creating curricula or training materials focused on clean transportation and fuel technologies.
• Conducting outreach and awareness campaigns targeting diverse audiences.
• Creating web-based resources providing information on zero-emission vehicles and clean fuels.
• Developing in-person professional training or industry-led skills training in the clean transportation sector.
• Increasing knowledge of charging and refueling infrastructure and clean fuel options and technologies.

Eligible geographic areas

This grant requires that applicants must be legal entities incorporated or registered in Canada, or international entities registered abroad, as specified by the funding body.

• Organizations and legal entities validly incorporated or registered in Canada.
• International legal entities validly incorporated or registered abroad.

There are evaluation and selection criteria for this grant. The criteria include:

• Project feasibility and timeline
• Alignment with program objectives
• Evidence of industry/sector support and engagement
• Potential for impact and scalability
• Clarity and completeness of the proposal

Here are additional relevant details for this grant:

• While proposals are assessed, applicants will be notified of decisions within 100 business days of the submission deadline.
• Successful applicants will receive a Letter of Conditional Approval and may commence projects at their own risk before the formal agreement is signed.
• NRCan has specific service standards for inquiry responses, application reviews, and payment processing to ensure effective program management.
• The program offers a separate funding stream for Indigenous-led Awareness and Education Projects with ongoing intake until March 31, 2024.