Services
Expertises
Resources
Who we are
Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle —  For-profit - Canada
Closed
Source verified June 8, 2026

Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit

Funding to increase awareness for the reduction of vehicle emission

Receipt of requests is now closed

Get notified about updates to this grant.

Funding available
$ 200,000
Deadline
Closed
Location
Canada
Who can apply

To be considered for funding under the program, applicants must be:- Organizations and legal entities validly incorporated or registered in Canada, including not-for-profit and for-profit organizations such as: - Electricity or gas utilities - Private sector companies - Industry associations - Research associations - Standards development organizations - Indigenous and community groups (if interested, please inquire about the Indigenous-led funding opportunity) - Canadian academic institutions - Provincial, territorial, regional, or municipal governments or their departments or agencies- International legal entities validly incorporated or registered abroad, including for-profit and non-profit organizations such as: - Private sector companies - Industry associations - Research associations - Standards organizations - Academic institutionsNote: Softwood lumber companies and those that are vertically integrated with softwood lumber companies are not eligible for funding under this opportunity.

See full eligibility

Overview

Get a contribution of up to $200,000 for your project to increase knowledge and public confidence.

Receipt of requests is now closed
Get notified about updates to this grant.

At a glance

Funding available

Financing goals
  • Optimize production processes
  • Reduce environmental footprint
  • Raise awareness or mobilize a population
Eligible Funding
  • Maximum amount : 200,000 $
  • Up to 50% of project cost

Eligible candidates

Eligible Industries
  • All industries
Location
  • Canada
Legal structures
  • For-profit business
Annual revenue
  • All revenue ranges
Organisation size
  • All organization sizes
Audience
  • Indigenous Peoples
  • Canadians

Next Steps

1
Determine your project
2
Validate your eligibility

Activities funded

This grant supports activities aimed at increasing understanding and confidence in zero-emission vehicles and clean fuel technologies. It focuses on educational and awareness projects that address gaps related to clean transportation.

  • Developing in-person or online education and awareness events, such as test drive opportunities.
  • Creating and disseminating curriculum or training materials about zero-emission vehicles and clean fuels.
  • Designing outreach and awareness campaigns to promote the benefits of zero-emission vehicles.
  • Creating web-based resources to improve knowledge about charging and refueling infrastructure.
  • Facilitating in-person professional training or industry-led skills training sessions.
  • Increasing knowledge of charging and refueling options and clean fuels technologies.

Official resources

Program guide

Education and Awareness Project Funding - Electric Vehicle Test Drives and Charging Education

Electric vehicle test drives and charging education application guide

Eligibility

Who is eligible?

To be considered for funding under the program, applicants must be:- Organizations and legal entities validly incorporated or registered in Canada, including not-for-profit and for-profit organizations such as: - Electricity or gas utilities - Private sector companies - Industry associations - Research associations - Standards development organizations - Indigenous and community groups (if interested, please inquire about the Indigenous-led funding opportunity) - Canadian academic institutions - Provincial, territorial, regional, or municipal governments or their departments or agencies- International legal entities validly incorporated or registered abroad, including for-profit and non-profit organizations such as: - Private sector companies - Industry associations - Research associations - Standards organizations - Academic institutionsNote: Softwood lumber companies and those that are vertically integrated with softwood lumber companies are not eligible for funding under this opportunity.

Who is not eligible

This grant excludes specific types of companies from eligibility due to their main activities or ownership structures. The restrictions are designed to prioritize support for industries that align with the grant's clean energy and transportation goals.

  • Softwood lumber companies.
  • Companies vertically integrated with softwood lumber companies.

Eligible expenses

This grant supports projects aimed at enhancing education and fostering awareness around zero-emission vehicles (ZEVs) and clean fuel technologies in Canada. Eligible activities encompass educational events, resource creation, and outreach initiatives to bridge knowledge gaps and enhance public confidence in sustainable transportation solutions.

  • Developing in-person or online education and/or awareness events, such as test drive opportunities.
  • Creating curricula or training materials focused on clean transportation and fuel technologies.
  • Conducting outreach and awareness campaigns targeting diverse audiences.
  • Creating web-based resources providing information on zero-emission vehicles and clean fuels.
  • Developing in-person professional training or industry-led skills training in the clean transportation sector.
  • Increasing knowledge of charging and refueling infrastructure and clean fuel options and technologies.

Eligible geographic areas

This grant requires that applicants must be legal entities incorporated or registered in Canada, or international entities registered abroad, as specified by the funding body.

  • Organizations and legal entities validly incorporated or registered in Canada.
  • International legal entities validly incorporated or registered abroad.

Selection criteria

There are evaluation and selection criteria for this grant. The criteria include:

  • Project feasibility and timeline
  • Alignment with program objectives
  • Evidence of industry/sector support and engagement
  • Potential for impact and scalability
  • Clarity and completeness of the proposal

How to apply

Here are the steps to submit an application for this grant:

  • Step 1: Review Program Guidelines
    • Thoroughly review the program guidelines provided by NRCan to understand the objectives, eligibility criteria, and areas of focus.
  • Step 2: Develop Project Proposal
    • Create a comprehensive project proposal addressing gaps in awareness and confidence in ZEVs and clean fuels.
    • Ensure your project aligns with one or more of the specified areas of focus.
    • Include detailed information such as project activities, timelines, and budgets.
  • Step 3: Gather Supporting Documentation
    • Compile all necessary supporting documents, such as proof of incorporation, financial statements, and letters of support.
  • Step 4: Complete Application Form
    • Fill out the application form provided by NRCan, ensuring all sections are completed accurately.
  • Step 5: Submit Application
    • Submit your completed application form along with all required documents by the deadline.
    • Send the application via the specified channel, likely through email or an online portal.
  • Step 6: Confirmation of Submission
    • Wait for a confirmation email from NRCan acknowledging receipt of your application.

Processing and Agreement

  • Each project will be reviewed for completeness and assessed against mandatory criteria; projects that do not meet all mandatory criteria will not be given further consideration.
  • Projects that meet the mandatory criteria will then be assessed, rated, and ranked against the merit criteria by a multi-disciplinary review committee.
  • All applicants selected for funding will undergo a financial due diligence assessment, including review of additional documentation such as audited financial statements.
  • Successful applicants can start their projects upon receipt of the Letter of Conditional Approval from NRCan, and expenditures incurred before the signing of a contribution agreement will not be eligible for NRCan reimbursement.
  • Payments will be made to reimburse proponents based on receipt and approval of claims for payment; final payment will not be made until all project activities are complete and acceptable, and proponents may be audited one or several times during the project and/or after completion.

Additional information

Here are additional relevant details for this grant:

  • While proposals are assessed, applicants will be notified of decisions within 100 business days of the submission deadline.
  • Successful applicants will receive a Letter of Conditional Approval and may commence projects at their own risk before the formal agreement is signed.
  • NRCan has specific service standards for inquiry responses, application reviews, and payment processing to ensure effective program management.
  • The program offers a separate funding stream for Indigenous-led Awareness and Education Projects with ongoing intake until March 31, 2024.

Contacts

Frequently Asked Questions about the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit Program

What is the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit?

Get a contribution of up to $200,000 for your project to increase knowledge and public confidence.

How much funding can be received?

Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit Funds up to 50% of admissible expenses, capped at $200,000 per project.

Who is eligible for the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit program?

To be eligible for the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit program, you must: Applicant must be a for-profit organization legally incorporated or registered in Canada. Eligible entities include electricity or gas utilities, private sector companies, and industry associations. Softwood lumber companies and those integrated with them are not eligible.

What expenses are eligible under Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit?

This grant supports activities aimed at increasing understanding and confidence in zero-emission vehicles and clean fuel technologies. It focuses on educational and awareness projects that address gaps related to clean transportation. Developing in-person or online education and awareness events, such as test drive opportunities. Creating and disseminating curriculum or training materials about zero-emission vehicles and clean fuels. Designing outreach and awareness campaigns to promote the benefits of zero-emission vehicles. Creating web-based resources to improve knowledge about charging and refueling infrastructure. Facilitating in-person professional training or industry-led skills training sessions. Increasing knowledge of charging and refueling options and clean fuels technologies.

Who can I contact for more information about the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit?

You can contact Natural Resources Canada (NRCan) by email at awareness-projects.projets-de-sensibilisation@nrcan-rncan.gc.ca.

Where is the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit available?

The Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit program is available across Canada.

Is the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit a grant, loan, or tax credit?

Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit is a Grant and Funding