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Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit - Canada
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Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit

Funding to increase awareness for the reduction of vehicle emission
Natural Resources Canada (NRCan)
Government of Canada
Last Update: March 4, 2026
Funding available
No Condition
Timeline
  • Closing date : September 27, 2023
Location
Canada

Overview

Get a contribution of up to $200,000 for your project to increase knowledge and public confidence.

/100
Opportunity Score
Moderate potential, but conditions must align.

At a glance

Funding available

Financing goals
  • Reduce environmental footprint
Eligible Funding
  • Up to 50% of project cost
Timeline
  • Closing date : September 27, 2023

Eligible candidates

Eligible Industries
  • Utilities
  • Manufacturing
  • Transportation and warehousing
  • Professional, scientific and technical services
  • Public administration
Location
  • Canada
Legal structures
  • For-profit business
Annual revenue
  • All revenue ranges
Organisation size
  • All organization sizes
Audience
  • Indigenous Peoples
  • Canadians

Next steps

1
Determine your project
2
Validate your eligibility

Activities funded

This grant supports activities aimed at increasing understanding and confidence in zero-emission vehicles and clean fuel technologies. It focuses on educational and awareness projects that address gaps related to clean transportation.

  • Developing in-person or online education and awareness events, such as test drive opportunities.
  • Creating and disseminating curriculum or training materials about zero-emission vehicles and clean fuels.
  • Designing outreach and awareness campaigns to promote the benefits of zero-emission vehicles.
  • Creating web-based resources to improve knowledge about charging and refueling infrastructure.
  • Facilitating in-person professional training or industry-led skills training sessions.
  • Increasing knowledge of charging and refueling options and clean fuels technologies.

Eligibility

Who is eligible?

To be considered for funding under the program, applicants must be:- Organizations and legal entities validly incorporated or registered in Canada, including not-for-profit and for-profit organizations such as: - Electricity or gas utilities - Private sector companies - Industry associations - Research associations - Standards development organizations - Indigenous and community groups (if interested, please inquire about the Indigenous-led funding opportunity) - Canadian academic institutions - Provincial, territorial, regional, or municipal governments or their departments or agencies- International legal entities validly incorporated or registered abroad, including for-profit and non-profit organizations such as: - Private sector companies - Industry associations - Research associations - Standards organizations - Academic institutionsNote: Softwood lumber companies and those that are vertically integrated with softwood lumber companies are not eligible for funding under this opportunity.

Who is not eligible

This grant excludes specific types of companies from eligibility due to their main activities or ownership structures. The restrictions are designed to prioritize support for industries that align with the grant's clean energy and transportation goals.

  • Softwood lumber companies.
  • Companies vertically integrated with softwood lumber companies.

Eligible expenses

This grant supports projects aimed at enhancing education and fostering awareness around zero-emission vehicles (ZEVs) and clean fuel technologies in Canada. Eligible activities encompass educational events, resource creation, and outreach initiatives to bridge knowledge gaps and enhance public confidence in sustainable transportation solutions.

  • Developing in-person or online education and/or awareness events, such as test drive opportunities.
  • Creating curricula or training materials focused on clean transportation and fuel technologies.
  • Conducting outreach and awareness campaigns targeting diverse audiences.
  • Creating web-based resources providing information on zero-emission vehicles and clean fuels.
  • Developing in-person professional training or industry-led skills training in the clean transportation sector.
  • Increasing knowledge of charging and refueling infrastructure and clean fuel options and technologies.

Eligible geographic areas

This grant requires that applicants must be legal entities incorporated or registered in Canada, or international entities registered abroad, as specified by the funding body.

  • Organizations and legal entities validly incorporated or registered in Canada.
  • International legal entities validly incorporated or registered abroad.

Additional information

Here are additional relevant details for this grant:

  • While proposals are assessed, applicants will be notified of decisions within 100 business days of the submission deadline.
  • Successful applicants will receive a Letter of Conditional Approval and may commence projects at their own risk before the formal agreement is signed.
  • NRCan has specific service standards for inquiry responses, application reviews, and payment processing to ensure effective program management.
  • The program offers a separate funding stream for Indigenous-led Awareness and Education Projects with ongoing intake until March 31, 2024.

Contacts

awareness-projects.projets-de-sensibilisation@nrcan-rncan.gc.ca

Frequently Asked Questions about the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit Program

Here are answers to the most common questions about the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

What is the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit?

Get a contribution of up to $200,000 for your project to increase knowledge and public confidence.

How much funding can be received?

Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit Funds up to 50% of admissible expenses.

Who is eligible for the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit program?

To be eligible for the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit program, you must: Applicant must be a for-profit organization legally incorporated or registered in Canada. Eligible entities include electricity or gas utilities, private sector companies, and industry associations. Softwood lumber companies and those integrated with them are not eligible.

What expenses are eligible under Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit?

This grant supports activities aimed at increasing understanding and confidence in zero-emission vehicles and clean fuel technologies. It focuses on educational and awareness projects that address gaps related to clean transportation. Developing in-person or online education and awareness events, such as test drive opportunities. Creating and disseminating curriculum or training materials about zero-emission vehicles and clean fuels. Designing outreach and awareness campaigns to promote the benefits of zero-emission vehicles. Creating web-based resources to improve knowledge about charging and refueling infrastructure. Facilitating in-person professional training or industry-led skills training sessions. Increasing knowledge of charging and refueling options and clean fuels technologies.

Who can I contact for more information about the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit?

You can contact Natural Resources Canada (NRCan) by email at awareness-projects.projets-de-sensibilisation@nrcan-rncan.gc.ca.

Where is the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit available?

The Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit program is available across Canada.

Is the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit a grant, loan, or tax credit?

Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — For-profit is a Grant and Funding

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