How much funding can be received?

This grant provides funding through cost-shared, non-repayable contributions to support projects that enhance awareness of zero-emission vehicles and clean fuels. Financial contributions are determined based on the organizational type and project relevance.

Funding covers up to 50% of project costs for for-profit organizations.
Funding can cover up to 75% of project costs for non-profit organizations, various governmental orders, and Indigenous organizations or businesses.
Projects can only officially commence after receiving a Letter of Conditional Approval from NRCan, although earlier expenses are at the proponent's risk and not reimbursable by NRCan.
While vehicle purchases are not eligible for reimbursement, they can be included in total project costs, offset by the proponent's own contribution.
Disbursement of funds is subject to terms detailed in contribution agreements with successful applicants.

grant_single_labels|projects

This grant supports activities aimed at increasing understanding and confidence in zero-emission vehicles and clean fuel technologies. It focuses on educational and awareness projects that address gaps related to clean transportation.

Developing in-person or online education and awareness events, such as test drive opportunities.
Creating and disseminating curriculum or training materials about zero-emission vehicles and clean fuels.
Designing outreach and awareness campaigns to promote the benefits of zero-emission vehicles.
Creating web-based resources to improve knowledge about charging and refueling infrastructure.
Facilitating in-person professional training or industry-led skills training sessions.
Increasing knowledge of charging and refueling options and clean fuels technologies.

grant_single|admissibleProjectsExample

$ 200,000

Develop a web-based resource for clean fuel technologies targeted at industry professionals

$ 115,000

Increase public knowledge on electric vehicle charging infrastructure through workshops

$ 80,000

Develop and deliver webinars to increase public knowledge on zero-emission vehicles

$ 120,000

Create training materials on clean vehicle technologies for vocational schools

$ 125,000

Organize a series of test drive events to promote electric vehicles

$ 95,000

Conduct an outreach campaign to increase awareness about hydrogen fuel cells

grant_single_labels|admissibility

To be eligible for this grant, applicants must meet specific criteria regarding their legal status and organizational structure.

The applicant must be an organization or a legal entity validly incorporated or registered in Canada, including not-for-profit and for-profit organizations such as electricity or gas utilities, private sector companies, industry and research associations, standards development organizations, Indigenous and community groups, Canadian academic institutions, or provincial, territorial, regional, or municipal governments or their departments or agencies.
International legal entities validly incorporated or registered abroad are also eligible, including for-profit and not-for-profit organizations such as private sector companies, industry and research associations, standards organizations, and academic institutions.
Applicants that are softwood lumber companies or those that are vertically integrated with softwood lumber companies are not eligible.

grant_eligibility_criteria|who_can_apply

To be considered for funding under the program, applicants must be:- Organizations and legal entities validly incorporated or registered in Canada, including not-for-profit and for-profit organizations such as: - Electricity or gas utilities - Private sector companies - Industry associations - Research associations - Standards development organizations - Indigenous and community groups (if interested, please inquire about the Indigenous-led funding opportunity) - Canadian academic institutions - Provincial, territorial, regional, or municipal governments or their departments or agencies- International legal entities validly incorporated or registered abroad, including for-profit and non-profit organizations such as: - Private sector companies - Industry associations - Research associations - Standards organizations - Academic institutionsNote: Softwood lumber companies and those that are vertically integrated with softwood lumber companies are not eligible for funding under this opportunity.

grant_eligibility_criteria|who_cannot_apply

This grant excludes specific types of companies from eligibility due to their main activities or ownership structures. The restrictions are designed to prioritize support for industries that align with the grant's clean energy and transportation goals.

Softwood lumber companies.
Companies vertically integrated with softwood lumber companies.

grant_eligibility_criteria|eligible_expenses

This grant supports projects aimed at enhancing education and fostering awareness around zero-emission vehicles (ZEVs) and clean fuel technologies in Canada. Eligible activities encompass educational events, resource creation, and outreach initiatives to bridge knowledge gaps and enhance public confidence in sustainable transportation solutions.

Developing in-person or online education and/or awareness events, such as test drive opportunities.
Creating curricula or training materials focused on clean transportation and fuel technologies.
Conducting outreach and awareness campaigns targeting diverse audiences.
Creating web-based resources providing information on zero-emission vehicles and clean fuels.
Developing in-person professional training or industry-led skills training in the clean transportation sector.
Increasing knowledge of charging and refueling infrastructure and clean fuel options and technologies.

grant_eligibility_criteria|zone

This grant requires that applicants must be legal entities incorporated or registered in Canada, or international entities registered abroad, as specified by the funding body.

Organizations and legal entities validly incorporated or registered in Canada.
International legal entities validly incorporated or registered abroad.

grant_single_labels|criteria

There are evaluation and selection criteria for this grant. The criteria include:

Project feasibility and timeline
Alignment with program objectives
Evidence of industry/sector support and engagement
Potential for impact and scalability
Clarity and completeness of the proposal

grant_single_labels|register

Here are the steps to submit an application for this grant:

Step 1: Review Program Guidelines
- Thoroughly review the program guidelines provided by NRCan to understand the objectives, eligibility criteria, and areas of focus.
Step 2: Develop Project Proposal
- Create a comprehensive project proposal addressing gaps in awareness and confidence in ZEVs and clean fuels.
- Ensure your project aligns with one or more of the specified areas of focus.
- Include detailed information such as project activities, timelines, and budgets.
Step 3: Gather Supporting Documentation
- Compile all necessary supporting documents, such as proof of incorporation, financial statements, and letters of support.
Step 4: Complete Application Form
- Fill out the application form provided by NRCan, ensuring all sections are completed accurately.
Step 5: Submit Application
- Submit your completed application form along with all required documents by the deadline.
- Send the application via the specified channel, likely through email or an online portal.
Step 6: Confirmation of Submission
- Wait for a confirmation email from NRCan acknowledging receipt of your application.

grant_single_labels|otherInfo

Here are additional relevant details for this grant:

While proposals are assessed, applicants will be notified of decisions within 100 business days of the submission deadline.
Successful applicants will receive a Letter of Conditional Approval and may commence projects at their own risk before the formal agreement is signed.
NRCan has specific service standards for inquiry responses, application reviews, and payment processing to ensure effective program management.
The program offers a separate funding stream for Indigenous-led Awareness and Education Projects with ongoing intake until March 31, 2024.

grant_single_labels|contact

awareness-projects.projets-de-sensibilisation@nrcan-rncan.gc.ca

Apply to this program

Boosting Awareness for a Greener Future

The Government of Canada is committed to a sustainable future by enhancing education and awareness on clean transportation and clean fuels through dedicated grant funding. This initiative seeks to bridge the knowledge gap, fostering greater confidence and adoption of zero-emission vehicles and clean fuel alternatives across Canada.

In-Depth Exploration of the Education and Awareness Project Funding

This grant focuses on promoting understanding and acceptance of clean transportation technologies as a critical part of Canada's goal to reduce greenhouse gas emissions by 40% from 2005 levels by 2030, and to achieve net-zero emissions by 2050. With on-road transportation contributing to around 20% of Canada’s GHG emissions, transitioning to zero-emission vehicles (ZEVs) and low-emission alternatives is crucial. Clean fuels such as hydrogen, advanced biofuels, and renewable natural gas are pivotal for sectors challenging to decarbonize, including medium and heavy-duty transportation.

Recognizing a significant barrier in public and industry apprehension towards ZEVs and clean fuel solutions, this funding aims to develop educational and awareness-raising projects. These initiatives are integral to increasing the uptake and confidence in adopting such technologies, ensuring Canada's mobility sectors contribute to national and global climate goals.

The program is structured around three main areas of focus. The first area is the Zero Emission Vehicle Awareness Initiative for Light-Duty Vehicles, encouraging projects that enhance public knowledge and confidence in everyday ZEVs like cars, trucks, and SUVs. This includes increasing familiarity with public charging and refueling infrastructure, a key factor in consumer adoption decisions.

The second area addresses Medium- and Heavy-Duty Vehicles, sectors that are often overshadowed yet hold substantial potential for emission reductions. Projects here aim to fill the educational void surrounding ZEVs and low-emission options, fostering awareness that could lead to transformative industry shifts.

The third focus area targets Clean Fuels Awareness, spreading knowledge about various clean fuel technologies applicable across industries. Education in this domain supports industries in navigating the transition effectively, ensuring all sectors understand and can utilize available decarbonization technologies.

Eligible participants include Canadian and international organizations such as for-profits, not-for-profits, government bodies, and academic institutions. An additional stream supports Indigenous-led projects, highlighting the inclusive approach of the initiative while ensuring diverse community engagement.

Successful candidates must demonstrate the potential impact and reach of their projects. The funding is delivered through non-repayable contributions covering up to 50% of project costs for for-profit entities and up to 75% for non-profits and Indigenous organizations. This financial support underlines the Canadian government’s commitment to fostering an inclusive transition to clean transportation.

While vehicle purchases aren't reimbursable, necessary preparations like project planning and initial activities can commence with a Letter of Conditional Approval. However, full financial protection is only assured once a contribution agreement is formally signed, encouraging applicants to strategize effectively.

The program underscores a comprehensive approach to removing barriers in clean technology adoption and highlights Canada's strategic stance in combatting climate change by empowering various sectors to partake in this ecological commitment.