Initiatives program (FIP)

Q: How much funding can be received?

Initiatives program (FIP) Funds up to 80% of admissible expenses.

Q: What is the deadline to apply?

The deadline to apply is not specified.

Q: Is the Initiatives program (FIP) a grant, loan, or tax credit?

Initiatives program (FIP) is a Grant and Funding

Q: Who are the financial supporters of the Initiatives program (FIP)?

Initiatives program (FIP) is funded by Tourisme Montréal

Q: Who can I contact for more information about the Initiatives program (FIP)?

You can contact Tourisme Montréal.

Q: Where is the Initiatives program (FIP) available?

The Initiatives program (FIP) program is available the province of QC.

Last Update: July 22, 2025

Montréal, QC

Funding for innovative and sustainable Montreal tourism projects

At a glance

Eligible Funding

Up to 80% of project cost

Timeline

Receipt of requests is now closed

Financing Type

Grant and Funding

Eligible Industries

Arts, entertainment and recreation
Accommodation and food services

Funds Providers

Unspecified

Program status

Closed

Overview

The FONDS POUR LES INITIATIVES PONCTUELLES 2025 aims to finance innovative, high-impact tourism projects that enhance Montréal's attractiveness, with a maximum funding amount covering up to 80% of eligible costs. Eligible activities include the development of tourism attractions or equipment that contribute to increased visibility and visitor experience, fall under strategic development, harmonious destination, or hotel projects, and adhere to sustainable development principles.

Financing terms and conditions

This grant program offers non-repayable financial contributions to eligible projects that enhance the tourism appeal and sustainability of Montreal. The program ensures that projects are funded responsibly while supporting significant tourism-related initiatives.

The financial aid is provided as a non-refundable contribution.
Tourisme Montréal can cover up to 80% of the eligible project costs.
Promoters must provide a minimum of 20% of the project funding from private or municipal sources, with only 10% required from Indigenous communities or organizations.
The program is open for continuous applications, with specific deadlines for projects planned for completion in 2025.
Funding is divided into two payments, contingent upon the submission of specific deliverables, including financial and project completion reports.
A signed agreement outlines the funding terms, conditions, and party obligations.
Tourisme Montréal requires proof of project realization, including financial documentation and visibility reports indicating how the project's association with Tourisme Montréal is promoted.
Projects must be fully completed by October 1, 2025, with the possibility of extension to November 1, 2025, under special circumstances.

Activities funded

This grant supports initiatives that enhance Montreal's tourism appeal and visitor experience, focusing on strategic development, sustainable projects, and improvements in the hotel sector. Eligible projects aim to boost visibility, sustainability, and the overall attractiveness of the destination.

Highly creative strategic development projects such as illumination, murals, or digital attractions that enhance visibility and tourism growth.
Projects promoting sustainable tourism initiatives such as mobility improvements, greening efforts, and environmental innovations.
Hotel development projects focusing on creative outdoor enhancements like illumination or facade decoration, improving guest experiences and increasing international appeal.

Eligibility

The eligibility criteria for this grant focus on the applicant's type and legal status, and their experience in project management.

The applicant must be an enterprise, which includes for-profit organizations, non-profit organizations, cooperatives, or municipal and paramunicipal corporations through their tourism attractions.
The applicant must be legally constituted under the laws of the Government of Quebec or the Government of Canada and must be conducting business in Quebec.
The applicant must have been in existence for at least 3 years, with their experience assessed based on both years of operations and their experience in managing large-scale projects.
The applicant must act as the project coordinator.

Who is eligible?

The FONDS POUR LES INITIATIVES PONCTUELLES 2025 aims to support projects that contribute to the development of the tourist destination Montreal and enhance its attractiveness. Eligible applicants must meet specific criteria based on their field of activity.

Organizations must be either for-profit entities (OBL), non-profit organizations (OBNL), cooperatives, or municipal and paramunicipal corporations via tourist attractions legally constituted under the laws of Quebec or Canada and must conduct business within Quebec.
Applicants must have been in existence for at least 3 years and demonstrate experience in managing large-scale projects.
Applicants must coordinate the project directly.
Eligible projects should have a total budget of $500,000 or less, except for specific winter or illumination initiatives.

Who is not eligible

The grant has specific restrictions on the types of companies and industries that are eligible to apply. Certain business categories are excluded to focus funding on sectors that align with tourism development and sustainable initiatives.

Companies from the retail trade sector.
Companies involved in gambling activities.
Businesses engaged in the sale or consumption of alcohol.
Service providers that do not manage the project themselves.
Companies applying for operational funding.
Ministries and governmental agencies of Quebec or Canada (public, parapublic entities, or government representatives, state-owned enterprises).
Organizations that failed to meet their obligations related to prior financial assistance from Tourisme Montréal.
Companies listed on the Register of Companies Not Eligible for Public Contracts (RENA).

Eligible expenses

Eligible expenses for the grant relate to the development and implementation of special projects.

Professional fees related to the project.
Construction work.
Interior or exterior improvement work.
Purchase and installation of specialized equipment and furniture.
Administrative expenses of the project and salaries of employees assigned to the project (must include number of hours worked as demonstrated by timesheets) up to a maximum of 15% of the total project budget.
Site development costs.
Equipment rental costs.
Actual operating costs of the project.
Promotion, advertising, and marketing costs directly related to the project.
The non-refundable portion of taxes related to eligible costs.

Eligible geographic areas

This grant is available to companies legally constituted and operating in Quebec, specifically within the boundaries of the City of Montreal. Eligibility is restricted to organizations conducting business in this designated area to enhance the region's tourism appeal.

Companies must operate within the City of Montreal.

Selection criteria

The evaluation and selection of projects for the "Fonds pour les Initiatives Ponctuelles 2025 Développement de la Destination Touristique" grant program are based on specific criteria to ensure alignment with Tourisme Montréal's objectives.

Pertinence of the project, including value added to the destination, addressing sectoral needs, and the enhancement of visitors' experiences.
Quality of the project, focusing on creativity, originality, enhancement features, and overall tourist appeal.
Feasibility of the project, assessing the promoter's expertise, risk levels, financial viability, and a realistic schedule.
Impact of the project on Montreal's attractiveness, potential for increasing tourist presence and overnight stays, and contribution to the locale's appeal.

How to apply

Eligibility verification

Ensure that the promoter and the project are eligible according to the specified criteria.
Confirm that the proposed costs are eligible.

Preparation of the required documents

Fill out the online application form on the submission portal.
Prepare and attach scaled models or photos of the project.
Write a business plan (for financial aid applications of $100,000 and above).
Obtain and attach letters of support (if available).
Provide the resolution from the director general or the board of directors for the submission of the application.
Provide the Indigenous certificate or certification if applicable.
Attach proof of obtaining or pursuing the seal of Adventure Ecotourism Quebec (if applicable).

Deposit of the application

Access the submission portal.
Ensure that all sections of the form are complete and accurate.
Submit the required documents on the portal before the deadline.

Confirmation of receipt

Receive a confirmation of the submission of the request.

Additional information

Here are additional relevant details for this grant program:

The financial assistance provided is a non-repayable contribution that cannot exceed the agreed amount.
An agreement will be drafted between Tourisme Montréal and the promoter, detailing conditions for the grant disbursement and obligations of each party.
Project costs incurred prior to the financial aid application submission are not eligible.
Contributors must demonstrate engagement with the visibility of Tourisme Montréal in promotional materials.
The financial help is divided into two disbursements, contingent on project completion and deliverables submission.

Apply to this program

Frequently Asked Questions about the Initiatives program (FIP) Program

Here are answers to the most common questions about the Initiatives program (FIP). This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

What is the Initiatives program (FIP)?

How much funding can be received?

What is the deadline to apply?

Is the Initiatives program (FIP) a grant, loan, or tax credit?

Who are the financial supporters of the Initiatives program (FIP)?

Who is eligible for the Initiatives program (FIP) program?

To be eligible for the Initiatives program (FIP) program, you must: Eligible promoters must be a for-profit organization (OBL), a non-profit organization (OBNL), a cooperative, or a municipal or paramunicipal corporation via tourist attractions. The entity must be legally constituted under the laws of Quebec or Canada and operate in Quebec. The company must have been in existence for at least 3 years and must be the project coordinator.