Initiatives program (FIP)

• Completed online application form on the portal, including the detailed, precise, and complete financing section.
• Business plan for requests of $100,000 or more.
• Scale model with a real perspective or photos of the project.
• Board resolution from the general manager or board of directors authorizing the application and signature, plus letters of support if available.
• If applicable: Indigenous certificate or certification, proof of the Aventure Écotourisme Québec seal or evidence that the process has started, copies of financial partnership confirmations, applicant portfolio, and financial statements from the last two years if requested.

Who is eligible?

• For-profit organizations
• Non-profit organizations
• Cooperatives
• Municipal and paramunicipal corporations through tourist attractions

Who is not eligible

• Retail businesses
• Businesses in gambling or alcohol sales and consumption
• Service providers that do not manage the project
• Government ministries and agencies of Québec or Canada
• Organizations listed on the public contracts ineligibility register or that failed to meet previous obligations to Tourisme Montréal

Eligible expenses

• Professional fees directly related to the project.
• Construction work, interior or exterior fit-out work, and site development.
• Purchase and installation of specialized equipment and furniture.
• Equipment rental, project operating costs, and project-related promotion, advertising, and marketing.
• Project administration costs and employee salaries assigned to the project, up to 15% of the total project budget, plus the non-refundable portion of eligible taxes.

Ineligible Costs and Activities

• Operating costs, ongoing business activities, and requests for regular organizational functioning
• Projects already completed, concept design, prototyping, training content, tourist reception, or signage projects
• Retail, gambling, alcohol-related, and most restaurant projects
• Debt servicing, loan repayment, financing costs, maintenance, compliance work, and lobbying fees
• Costs incurred before application submission, reimbursable taxes, in-kind contributions, and cost overruns

Eligible geographic areas

• Centre-ville élargi (Papineau à Atwater / Sherbrooke à de la Commune)
• Parc Jean-Drapeau
• Mont-Royal

• Project relevance to the program’s objectives and tourism needs
• Project quality, including creativity, originality, and visitor value
• Feasibility, including the applicant’s experience, project risk, financial structure, and timeline realism
• Expected impact on Montréal’s attractiveness, visibility, tourism revenues, and seasonality
• Consideration of sustainable development and harmonious destination principles

• Access the new deposit portal and create a client account, or reset your password if you already have one.
• Validate and complete the information in Mon profil, including all mandatory fields and affiliations if applicable.
• Validate and complete the organization information in Espace établissement.
• Open the application form for the program when the intake period is open and fill in the project name and deposit organization.
• Upload the required documents and validate each section.
• In Signature et soumission, click Soumettre to send the application.

• Complete applications are reviewed by Tourisme Montréal.
• Additional information may be requested during the analysis.
• Projects go through committee approvals before a decision is issued.
• Applicants receive a letter confirming approval or refusal.
• Approved projects sign a funding agreement before payments are made.

• Tourisme Montréal may support a project that has already received funding through the Fonds pour les initiatives ponctuelles, provided a new application demonstrates major tourism benefits.