Open
Initiatives program (FIP)
Supports high-impact tourism development projects in Montréal
Last Update: April 9, 2026
Funding available
Up to 80% of project cost
Timeline
- Closing date : May 12, 2026
Location
Montreal, Montréal, Quebec, Canada
Overview
This program offers a non-repayable contribution covering up to 80% of eligible project costs for tourism attractions, activities, or facilities that increase Montréal’s visibility and visitor appeal. It supports strategic destination projects, sustainable tourism initiatives, and hotel enhancement projects such as illumination, murals, greening, and exterior improvements.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Implement environmental initiatives
- Develop a new product or service
- Reduce environmental footprint
Eligible Funding
- Up to 80% of project cost
Timeline
- Closing date : May 12, 2026
Eligible candidates
Eligible Industries
- Arts, entertainment and recreation
- Accommodation and food services
Location
- Montreal
- Montréal
- Quebec
Legal structures
- Non-profit
- Public or Parapublic institution
- For-profit business
- Non-financial cooperative
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- All groups
Non-profit candidates
Sector of operation
- Culture and Arts
- Environment
- Economic, Social and Community Development
- Business Associations
Target groups
- Indigenous peoples
- Business owners / entrepreneurs
- Artists / creatives
- Nonprofits / charities
Revenue structures
- All structures
Scope
- Municipal
- Regional
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Strategic tourism development projects with strong creative and visibility potential
- Sustainable tourism projects that improve the visitor experience and generate environmental, economic, or social benefits
- Hotel projects focused on creative exterior improvements with strong visual or experiential value
- Winter or holiday-themed tourism initiatives, including illumination projects
- Projects such as murals, greening, projections, or digital attractions
Documents Needed
- Completed online application form
- Scale model or project photos
- Business plan for funding requests of $100,000 or more
- Board or management resolution authorizing the application and signature
- Letters of support, if available
Eligibility
Who is eligible?
- For-profit organizations
- Non-profit organizations
- Cooperatives
- Municipal and paramunicipal corporations through tourist attractions
Who is not eligible
- Retail businesses
- Businesses in gambling or alcohol sales and consumption
- Service providers that do not manage the project
- Government ministries and agencies of Québec or Canada
- Organizations listed on the public contracts ineligibility register or that failed to meet previous obligations to Tourisme Montréal
Eligible expenses
- Professional fees directly related to the project
- Construction work and interior or exterior fit-out work
- Purchase, installation, or rental of specialized equipment and furnishings
- Project administration costs and employee salaries assigned to the project, up to 15% of total project costs
- Site development, project operating costs, project-related marketing, and non-refundable taxes
Ineligible Costs and Activities
- Operating costs, ongoing business activities, and requests for regular organizational functioning
- Projects already completed, concept design, prototyping, training content, tourist reception, or signage projects
- Retail, gambling, alcohol-related, and most restaurant projects
- Debt servicing, loan repayment, financing costs, maintenance, compliance work, and lobbying fees
- Costs incurred before application submission, reimbursable taxes, in-kind contributions, and cost overruns
Eligible geographic areas
- City of Montréal
Processing and Agreement
- Complete applications are first received and analyzed by Tourisme Montréal.
- Additional information may be requested from the applicant if needed.
- Projects then go through internal, external, and board-level committee approvals.
- Applicants receive a letter confirming the funding decision or refusal.
- Approved projects must sign a funding agreement before payments and reporting begin.
Additional information
- The program is open on an ongoing basis, with set review deadlines and result announcement dates.
- Applications may be submitted again for a project previously supported, if a new application demonstrates major tourism benefits.
- Projects must be completed before October 1, 2025, with a possible extension to November 1, 2025 depending on the project.
- Funding is paid in two instalments and requires accountability documents.
Contacts
Frequently Asked Questions about the Initiatives program (FIP) Program
Here are answers to the most common questions about the Initiatives program (FIP). This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the Initiatives program (FIP)?
This program offers a non-repayable contribution covering up to 80% of eligible project costs for tourism attractions, activities, or facilities that increase Montréal’s visibility and visitor appeal. It supports strategic destination projects, sustainable tourism initiatives, and hotel enhancement projects such as illumination, murals, greening, and exterior improvements.
How much funding can be received?
Initiatives program (FIP) Funds up to 80% of admissible expenses.
Who is eligible for the Initiatives program (FIP) program?
To be eligible for the Initiatives program (FIP) program, you must:
Legally incorporated in Québec or Canada
Operating in Québec for at least 3 years
Project carried out in Montréal
What expenses are eligible under Initiatives program (FIP)?
Strategic tourism development projects with strong creative and visibility potential
Sustainable tourism projects that improve the visitor experience and generate environmental, economic, or social benefits
Hotel projects focused on creative exterior improvements with strong visual or experiential value
Winter or holiday-themed tourism initiatives, including illumination projects
Projects such as murals, greening, projections, or digital attractions
Who can I contact for more information about the Initiatives program (FIP)?
You can contact Tourisme Montréal by email at programmes@mtl.org or by phone at none.
Where is the Initiatives program (FIP) available?
The Initiatives program (FIP) program is available Montréal, Quebec.
Is the Initiatives program (FIP) a grant, loan, or tax credit?
Initiatives program (FIP) is a Grant and Funding