Initiatives program (FIP)

• Completed online application form
• Project model or photos
• Business plan for requests of $100,000 or more
• Board resolution authorizing the application and signature
• Letters of support, if available

Who is eligible?

• For-profit organizations
• Non-profit organizations
• Cooperatives
• Municipal and paramunicipal corporations through tourist attractions

Who is not eligible

• Retail businesses
• Businesses in gambling or alcohol sales and consumption
• Service providers that do not manage the project
• Government ministries and agencies of Québec or Canada
• Organizations listed on the public contracts ineligibility register or that failed to meet previous obligations to Tourisme Montréal

Eligible expenses

• Professional fees directly related to the project
• Construction work and interior or exterior fit-out work
• Purchase, installation, or rental of specialized equipment and furnishings
• Project administration costs and employee salaries assigned to the project, up to 15% of total project costs
• Site development, project operating costs, project-related marketing, and non-refundable taxes

Ineligible Costs and Activities

• Operating costs, ongoing business activities, and requests for regular organizational functioning
• Projects already completed, concept design, prototyping, training content, tourist reception, or signage projects
• Retail, gambling, alcohol-related, and most restaurant projects
• Debt servicing, loan repayment, financing costs, maintenance, compliance work, and lobbying fees
• Costs incurred before application submission, reimbursable taxes, in-kind contributions, and cost overruns

Eligible geographic areas

• City of Montréal

• Project relevance to the program’s objectives and tourism needs
• Project quality, including creativity, originality, and visitor value
• Feasibility, including the applicant’s experience, project risk, financial structure, and timeline realism
• Expected impact on Montréal’s attractiveness, visibility, tourism revenues, and seasonality
• Consideration of sustainable development and harmonious destination principles

• Step 1: Access the submission portal
  • Use Tourisme Montréal’s online portal to start the application.
  • Register your organization if needed.
• Step 2: Complete the application
  • Fill in the online form for the relevant program section.
  • Prepare the required supporting documents.
• Step 3: Submit the file
  • Upload all required documents in the portal.
  • Submit the application before the deadline and before the project start date.
• Step 4: Follow the review process
  • Provide additional information if requested by Tourisme Montréal.
  • Wait for the funding decision letter.

• Complete applications are reviewed by Tourisme Montréal.
• Additional information may be requested during the analysis.
• Projects go through committee approvals before a decision is issued.
• Applicants receive a letter confirming approval or refusal.
• Approved projects sign a funding agreement before payments are made.

• The program is open on an ongoing basis, with set review deadlines and result announcement dates.
• Applications may be submitted again for a project previously supported, if a new application demonstrates major tourism benefits.
• Projects must be completed before October 1, 2025, with a possible extension to November 1, 2025 depending on the project.
• Funding is paid in two instalments and requires accountability documents.