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MT Lab — Project financing program — Component 1: Strategic support
Support for innovative tourism projects
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Funding available
$ 3,750 - $ 9,000
Location
Quebec, Canada
Overview
MT Lab’s Programme de Financement de projets helps Quebec tourism businesses and organizations carry out innovative projects, with support covering 75% of strategic consulting fees or 75% of total project value up to $90,000. Projects can involve technological, organizational, experiential, social, environmental, or business-model innovation.
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At a glance
Funding available
Financing goals
- Increase performance through digital transformation
- Develop an online presence
- Increase operational productivity
Eligible Funding
- Maximum amount : 9,000 $
- Minimum amount : 3,750 $
- Up to 75% of project cost
Funds Providers
Eligible candidates
Eligible Industries
- All industries
Location
- Quebec
Legal structures
- Non-profit
- Sole proprietorship
- Public or Parapublic institution
- Non-financial cooperative
- Social economy enterprise
- For-profit business
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- All groups
Non-profit candidates
Sector of operation
- Culture and Arts
- Other Recreation and Social Clubs
- Economic, Social and Community Development
- Business Associations
Target groups
- Business owners / entrepreneurs
Revenue structures
- All structures
Scope
- Provincial
Next Steps
1
Determine your project
Availability timeline
2026
Periods: 1
Activities funded
- Innovative projects at the pre-commercialization or commercialization stage.
- Projects based on technological, organizational, experiential, social, environmental, or business model innovation.
- Integration of a new product, service, process, or business model that creates economic, social, or environmental added value.
- Adaptation or customization of an existing solution to the applicant's needs.
- Adoption of an existing market solution when its implementation is new and represents a real risk for the tourism organization.
Documents Needed
- A presentation document using the required template: maximum 7 pages for strategic support or maximum 11 pages for project funding.
- A letter of commitment from management or the board of directors confirming budget availability and identifying internal project lead(s).
- For a collective project, a commitment letter from each stakeholder describing its roles and responsibilities.
- A declaration of absence of conflict of interest or apparent conflict of interest between the applicant, the MT Lab team, the MT Lab board, and the selected supplier.
Sources and recorded changes
- Source change captured
- Change recorded
- Record updated
A captured source change or record update does not confirm eligibility. Check the funder’s current rules before applying.
Project Funding Program updated
The grant content now presents a broader project funding program with new eligibility, funding, and application details.
The content now describes a Project Funding Program for innovative projects, with support of up to $90,000 for Quebec tourism businesses and organizations, or Quebec innovative tourism businesses. It also adds project maturity requirements (pre-commercialization or commercialization) and states that an organization may submit multiple projects, while only one project per organization can be selected and funded. The application process now includes an Apply form, an information session registration link, a project presentation template, and a conflict-of-interest declaration document, which were not presented in the prior version. The page also now frames the strategic support component within the broader program instead of presenting only the expert bank content.
Eligibility
Who is eligible?
- Companies or organizations operating in Quebec’s tourism industry.
- Innovative Quebec tourism businesses.
- Legally constituted tourism organizations serving tourists or excursionists.
- Quebec tourism businesses registered in Quebec and operating in food service, leisure and entertainment, accommodation, passenger transportation, or travel services.
Who is not eligible
- Crown corporations.
- Ministries.
- Government bodies of Quebec or Canada.
- Companies in a conflict of interest or apparent conflict of interest directly linked to MT Lab employees or members of its board of directors.
Eligible expenses
- Consulting firm fees for strategic project development support under the strategic support stream.
Ineligible Costs and Activities
- Market studies or feasibility studies, and financial incentives given to visitors.
- Communication, marketing, or promotional campaign costs.
- Salaries and internal management or administration costs, as well as insurance and delivery costs.
- Subscriptions for periods longer than 12 months, cost overruns not pre-approved by MT Lab, and expenses incurred before signing the agreement with MT Lab.
- Website creation or upgrades, CRM implementation, marketing tactics or campaigns, construction or renovation of physical infrastructure, and network, server, or telecommunication infrastructure.
Eligible geographic areas
- Quebec
Selection criteria
- How the project responds to one or more priority themes, including productivity, competitiveness or efficiency, labour shortages, digital transformation, environmental footprint reduction, and responsible and sustainable tourism.
- The project's potential to increase the productivity of the applicant company or organization.
- The level of risk for the organization and the novelty of the process, method, product, or service.
- The project's potential benefits for the sector of activity or the region.
- The applicant's ability to deliver the project, including robust technology, team expertise, respect for timelines, and consideration of responsible and sustainable tourism principles.
How to apply
- Complete the application form for the program.
- Prepare the presentation document using the template for the chosen stream and attach it to the form.
- Attach a letter of commitment from management or the board of directors confirming budget availability and internal project responsibility.
- For a collective project, attach a commitment letter from each stakeholder describing its roles and responsibilities.
- Attach the declaration of absence of conflict of interest or apparent conflict of interest using the required template.
Processing and Agreement
- The MT Lab team receives submitted files and verifies compliance with eligibility criteria.
- Non-compliant files are not presented to the selection jury.
- An independent selection jury made up of multisector experts analyzes applications and selects winning projects for both streams.
- Applicants receive the jury’s decision by email, and no personalized comments on file quality are shared.
- Selected winners sign an agreement with MT Lab, and financial aid is paid according to that agreement.
Additional information
- The program is part of the Tourism Innovation Program managed by MT Lab with financial support from the Ministry of Tourism.
- The program includes two streams: strategic support and project funding.
- A company or tourism organization may submit more than one project, but only one project per company or organization can be selected and funded.
Contacts
Other components of this program
Explore related funding streams and grants that belong to the same program.
- MT Lab — Project Financing Program — Component 2Funding for innovative tourism projects in Quebec
Frequently Asked Questions about the MT Lab — Project financing program — Component 1: Strategic support Program
What is the MT Lab — Project financing program — Component 1: Strategic support?
MT Lab’s Programme de Financement de projets helps Quebec tourism businesses and organizations carry out innovative projects, with support covering 75% of strategic consulting fees or 75% of total project value up to $90,000. Projects can involve technological, organizational, experiential, social, environmental, or business-model innovation.
How much funding can be received?
MT Lab — Project financing program — Component 1: Strategic support Funds up to 75% of admissible expenses, capped at $9,000 per project.
Who is eligible for the MT Lab — Project financing program — Component 1: Strategic support program?
To be eligible for the MT Lab — Project financing program — Component 1: Strategic support program, you must:
The applicant must be a Quebec tourism company or organization, or an innovative Quebec tourism business.
The applicant must be operating for more than one year, hold a Quebec enterprise number (NEQ), and have a French-language website version.
The applicant must be a beneficiary of the project, and the project must be at the pre-commercialization or commercialization stage.
What expenses are eligible under MT Lab — Project financing program — Component 1: Strategic support?
Consulting firm fees for strategic project development support under the strategic support stream.
Who can I contact for more information about the MT Lab — Project financing program — Component 1: Strategic support?
You can contact MT Lab by email at emilie@mtlab.ca or by phone at 514-876-5284.
Where is the MT Lab — Project financing program — Component 1: Strategic support available?
The MT Lab — Project financing program — Component 1: Strategic support program is available the province of Quebec.
Is the MT Lab — Project financing program — Component 1: Strategic support a grant, loan, or tax credit?
MT Lab — Project financing program — Component 1: Strategic support is a Grant and Funding