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Tourism Innovation Program — Stream 2 - Support for projects and the development of innovative businesses - QC - Canada

Tourism Innovation Program — Stream 2 - Support for projects and the development of innovative businesses

Last Update: July 22, 2025
QC, Canada
Quebec's initiative to foster innovation in tourism industry

At a glance

Eligible Funding
  • Max. $90,000
  • Up to 50% of project cost
Timeline
  • Unspecified
Financing Type
Grant and Funding
Eligible Industries
  • Arts, entertainment and recreation
  • Accommodation and food services
Program status
Open

Overview

The Tourism Innovation Program, designed to enhance competitiveness, productivity, and digital transformation in Quebec's tourism industry, offers a maximum funding amount of $90,000 per project. Eligible activities include the implementation of innovative solutions, enhancement of internal processes, and expansion of strategic products and services into new markets.

Financing terms and conditions

This grant provides financial support to facilitate the execution of innovative projects within the Quebec tourism industry, enhancing the capabilities of selected businesses. The funding is designed to help mitigate perceived risks and boost the adoption of new approaches within the industry.

  • A maximum funding amount of $90,000 per project is available.
  • Recipients must provide 50% of the total project costs, matching the funds provided by the grant.
  • Funding focuses on projects that are ready for implementation, ensuring timely deployment of innovative solutions.

Activities funded

This grant aims to bolster the competitiveness of innovative tourism enterprises in Quebec by supporting projects that enhance their market presence and operational efficiency. Eligible projects are centered around improving service value, process automation, and market validation.

  • Improvement of internal skills or acquisition of new skills to accelerate business growth.
  • Increase in the value of services or products offered in the market.
  • Automation of necessary internal functions to optimize processes.
  • Validation of new project alignment with market needs.
  • Deployment of strategic products, services, or activities to other markets.

Eligibility

Eligibility for this grant is determined by the type of organization and their alignment with the program goals.

  • Applicants must be ATR (Regional Tourist Associations) and ATS (Sectoral Tourist Associations), or privileged partners of the MTO (Ministry of Tourism).
  • The applicants must be companies within the tourism industry.
  • Organizations active in innovation related to tourism are eligible.
  • Economic development organizations can apply.
  • Any other organization whose activities are deemed relevant for achieving the program's objectives may be considered.

Eligible geographic areas

This program is targeted at companies operating within the specific region of Québec, aligned with provincial development and innovation objectives in the tourism industry.

  • Companies must be located and operate within Québec, Canada.

How to apply

1

Eligibility Check

  • Ensure that the business or organization belongs to the eligible clientele (ATR, ATS, tourism businesses, etc.).
  • Confirm that the project meets the objectives and components of the Tourism Innovation Program.
2

Site consultation


3

Preparation of the proposal

  • Develop an innovative solution that meets the needs and challenges identified by tourism stakeholders or partners of the Ministry of Tourism.
  • Ensure that the project is unifying, has a leader, and offers an innovative solution.
4

Submission of the proposal

  • Prepare the necessary documents for the call for proposals according to the specific requests of each component.
  • Submit the proposal before the deadline of the call.
5

Waiting for selection

Waiting for a response from the selection committee regarding the approval of the submission.
6

Finalization and project management

Once selected, collaborate with the partners and the ATR or ATS to finalize the plans and manage the implementation.

Additional information

Here are additional relevant details for this grant:

  • The program includes a support component valued at $45,000 per selected innovative company to optimize their solutions for the tourism industry.
  • The maximum project funding amount available is $90,000, with a 50% cost-sharing requirement from the solution acquirer.
  • Applications are evaluated by a selection committee.
  • The program aims to decrease perceived risks for organizations adopting new practices.
  • The program end date is set for March 31, 2026.

Contacts

Nathalie@mtlab.ca
QC, Canada
Apply to this program

Frequently Asked Questions about the Tourism Innovation Program — Stream 2 - Support for projects and the development of innovative businesses Program

Here are answers to the most common questions about the Tourism Innovation Program — Stream 2 - Support for projects and the development of innovative businesses. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

What is the Tourism Innovation Program — Stream 2 - Support for projects and the development of innovative businesses?

How much funding can be received?

What expenses are eligible under Tourism Innovation Program — Stream 2 - Support for projects and the development of innovative businesses?

What is the deadline to apply?

Is the Tourism Innovation Program — Stream 2 - Support for projects and the development of innovative businesses a grant, loan, or tax credit?

Who are the financial supporters of the Tourism Innovation Program — Stream 2 - Support for projects and the development of innovative businesses?

Who is eligible for the Tourism Innovation Program — Stream 2 - Support for projects and the development of innovative businesses program?

Who can I contact for more information about the Tourism Innovation Program — Stream 2 - Support for projects and the development of innovative businesses?

Where is the Tourism Innovation Program — Stream 2 - Support for projects and the development of innovative businesses available?

Are startups eligible for the Tourism Innovation Program — Stream 2 - Support for projects and the development of innovative businesses program?

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