How much funding can be received?

The Tourism Innovation Program, designed to enhance competitiveness, productivity, and digital transformation in Quebec's tourism industry, offers a maximum funding amount of $90,000 per project. Eligible activities include the implementation of innovative solutions, enhancement of internal processes, and expansion of strategic products and services into new markets.

grant_single_labels|terms_and_conditions

This grant provides financial support to facilitate the execution of innovative projects within the Quebec tourism industry, enhancing the capabilities of selected businesses. The funding is designed to help mitigate perceived risks and boost the adoption of new approaches within the industry.

A maximum funding amount of $90,000 per project is available.
Recipients must provide 50% of the total project costs, matching the funds provided by the grant.
Funding focuses on projects that are ready for implementation, ensuring timely deployment of innovative solutions.

grant_single_labels|projects

This grant aims to bolster the competitiveness of innovative tourism enterprises in Quebec by supporting projects that enhance their market presence and operational efficiency. Eligible projects are centered around improving service value, process automation, and market validation.

Improvement of internal skills or acquisition of new skills to accelerate business growth.
Increase in the value of services or products offered in the market.
Automation of necessary internal functions to optimize processes.
Validation of new project alignment with market needs.
Deployment of strategic products, services, or activities to other markets.

grant_single_labels|admissibility

Eligibility for this grant is determined by the type of organization and their alignment with the program goals.

Applicants must be ATR (Regional Tourist Associations) and ATS (Sectoral Tourist Associations), or privileged partners of the MTO (Ministry of Tourism).
The applicants must be companies within the tourism industry.
Organizations active in innovation related to tourism are eligible.
Economic development organizations can apply.
Any other organization whose activities are deemed relevant for achieving the program's objectives may be considered.

grant_eligibility_criteria|zone

This program is targeted at companies operating within the specific region of Québec, aligned with provincial development and innovation objectives in the tourism industry.

Companies must be located and operate within Québec, Canada.

grant_single_labels|register

Here are the steps to submit an application for this grant:

Step 1: Familiarize Yourself with Program Details
Read the program description and objectives to ensure your project aligns with the goals of the Programme d’innovation touristique.
Understand the financial conditions and the specific volet (component) requirements.
Step 2: Check Eligibility
Verify that your organization fits within the eligible clienteles, such as tourism industry enterprises or organizations active in innovation.
Step 3: Prepare Your Proposal
Outline the innovative aspects of your project and how it will meet the program's objectives.
Ensure you have a viable implementation plan ready as projects must be ready to be deployed.
Develop a budget for your project including 50% of the total project cost as your own contribution.
Step 4: Application Submission
Contact the program manager if necessary for guidance during the application preparation.
Submit your complete application including all required documents.
Step 5: Receive Notification of Selection
Wait for the committee to review applications and announce selected enterprises.

grant_single_labels|otherInfo

Here are additional relevant details for this grant:

The program includes a support component valued at $45,000 per selected innovative company to optimize their solutions for the tourism industry.
The maximum project funding amount available is $90,000, with a 50% cost-sharing requirement from the solution acquirer.
Applications are evaluated by a selection committee.
The program aims to decrease perceived risks for organizations adopting new practices.
The program end date is set for March 31, 2026.

grant_single_labels|contact

Nathalie@mtlab.ca

Apply to this program

Boosting Innovation in Quebec's Tourism Industry

The government of Quebec, in collaboration with MT Lab, has launched the Programme d’innovation touristique to address the needs of the tourism industry through practical solutions, enhancing productivity, competitiveness, and digital transition while reducing environmental impact. With varying eligibility and financial conditions across its different segments, the program supports innovative businesses selected by a committee with guidance and fixed grants for solution adaptation and implementation.

Understanding the Comprehensive Reach of the Programme d’innovation touristique

The Programme d’innovation touristique is a strategic initiative developed by the Quebec government in partnership with MT Lab to foster innovation within the province's tourism industry. This program targets key challenges such as productivity enhancement, competitiveness increase, labor shortage mitigation, digital shift, and environmental footprint reduction of tourism activities. By providing both financial support and expert guidance, the program seeks to empower tourism enterprises and innovative organizations to implement groundbreaking solutions that redefine the industry standards.

With its inception announced in the 2020-2021 budget, the program underscores the government's commitment to accelerating transformative projects that enrich the quality of Quebec's tourism offerings. This commitment is evident in the program's specific objectives which are to make innovation more accessible within the industry, hasten the execution of pivotal projects, and fortify collaborations between the tourism sector and innovative businesses.

The initiative's structure adapts insights from the Organisation for Economic Co-operation and Development (OECD) that describe innovation as significantly novel or improved products or processes introduced to potential users or implemented by units. Thus, the programme supports developing new products and services, enhancing internal processes, adapting business models, and innovating marketing channels within the tourism sector. Young, high-growth potential companies are especially targeted, characterized as organizations designed to expand rapidly without geographical constraints, possessing agile business models aimed at commercializing novel ideas that either transform existing markets or create new ones.

A significant component is "Volet 2: Soutien à la réalisation des projets et au développement d’entreprises innovantes," where selected companies receive mentorship and a forfait grant to stimulate growth. This facet offers up to $45,000 per enterprise to enhance their internal competencies, automate necessary functions, validate market alignment of new projects, and potentially deploy strategic products or services in alternative markets.

Furthermore, the programme includes project funding up to $90,000 to support both individual and collective innovative initiatives, countering the perceived risks associated with early adoption of new practices. Such projects must be ready for implementation, with users contributing 50% of the total project cost to ensure substantial commitment and resource allocation. The goal is to reinforce the competitive edge of Quebec's tourism enterprises, promoting sustainable pathways for industry success through innovation.

Eligibility for the program extends to diverse entities, including ATRs, ATSs, tourism industry enterprises, innovation-active organizations, economic development organizations, and other recognized bodies contributing to the program's objectives. The Programme d’innovation touristique is set to run until March 31, 2026, offering a precise period during which eligible organizations can draft their innovative strategies and align them with the program’s aims for impactful development.

In summary, the Quebec government's Programme d’innovation touristique represents a significant opportunity for tourism stakeholders to innovate and expand their impact. Through strategic funding and innovative collaborations, the program aims to drive the tourism industry's growth by embedding sustainable and efficient solutions, bolstering Quebec's reputation as a premier destination both economically and environmentally conscientious. Organizations are encouraged to leverage this program to not only obtain critical financial backing but to also participate actively in shaping a promising future for Quebec's tourism landscape.