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Tourism Growth Program in Atlantic Canada - New Brunswick - Canada
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Tourism Growth Program in Atlantic Canada

Supports Atlantic Canadian tourism projects that enhance year-round visitor experiences
Last Update: March 4, 2026
Funding available
Up to 15% of project cost
Timeline
  • Open continuously
Location
New Brunswick, Newfoundland and Labrador, Nova Scotia, Prince Edward Island, Canada

Overview

The Tourism Growth Program in Atlantic Canada provides part of a $108 million, three‑year national envelope to support local tourism projects that drive economic growth and position Canada as an all‑season destination. Funding supports activities such as developing or improving tourism products and experiences, investing in digitization and technology, extending the tourism season, enhancing accessibility, and implementing sustainable, community‑based tourism plans.
/100
Opportunity Score
Moderate potential, but conditions must align.

At a glance

Funding available

Financing goals
  • No objectives are currently available
Eligible Funding
  • Up to 15% of project cost
Timeline
  • Open continuously

Eligible candidates

Eligible Industries
  • Accommodation and food services
Location
  • New Brunswick, Newfoundland and Labrador, Nova Scotia, Prince Edward Island
Legal structures
  • Non-profit
  • Public or Parapublic institution
  • For-profit business
  • Sole proprietorship
Annual revenue
  • All revenue ranges
Organisation size
  • All organization sizes
Audience
  • Indigenous Peoples
  • Rural or Northern Residents
  • Canadians
Non-profit candidates
Sector of operation
  • Culture and Arts
  • Other Recreation and Social Clubs
  • Economic, Social and Community Development
  • Business Associations
  • Diversity and Inclusion
Target groups
  • Indigenous peoples
  • Rural / Remote communities
  • Business owners / entrepreneurs
  • Nonprofits / charities
  • Academia / students
Revenue structures
  • All structures
Scope
  • Local
  • Municipal
  • Regional
  • Provincial

Next Steps

1
Determine your project
2
Validate your eligibility

Activities funded

  • Development or enhancement of innovative tourism products, services and experiences in Atlantic Canada.
  • Projects that extend the tourism season or help shift from purely seasonal to year‑round tourism offerings.
  • Initiatives that increase visitation from urban centres to rural or remote communities within the region.
  • Projects that support active outdoor tourism experiences and improve local tourism assets or facilities.
  • Planning and initiatives that advance sustainable, inclusive and accessible tourism at the community or regional level.

Eligibility

Who is eligible?

  • Incorporated small and medium-sized enterprises operating in the tourism industry
  • Indigenous-owned tourism businesses, including Indigenous sole proprietorships
  • Indigenous tourism organizations
  • Non-profit tourism organizations and associations
  • Post-secondary institutions involved in tourism-related initiatives

Eligible expenses

  • Costs to improve or create innovative tourism offerings, products, services or experiences.
  • Investments in digitization or technology integration to enhance productivity, sustainability, efficiency or competitiveness of tourism operations.
  • Expenses to develop and deliver new tourism products, services or experiences aimed at increasing activity outside the traditional high season or extending operations year-round.
  • Costs to enhance accessibility and create a more welcoming environment for diverse clientele.
  • Expenditures to improve local tourism assets and facilities, including those linked to key active outdoor tourism experiences.
  • Costs related to developing and implementing sustainable tourism plans based on research and market analysis.
  • Marketing and promotional expenses to support the growth of off-season tourism, including promotion of tourism products, services and experiences outside the traditional high season.
  • Eligible costs to support the delivery of festivals and events that attract tourists to a destination.
  • Expenses to develop or increase the capacity of tourism businesses to provide inclusive tourism experiences.

Eligible geographic areas

  • Businesses and organizations located in Atlantic Canada (Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador), served by the Atlantic Canada Opportunities Agency (ACOA).

Additional information

  • The Tourism Growth Program has a total national envelope of $108 million distributed over three years.
  • Approximately 15% of the total Tourism Growth Program budget is reserved for Indigenous-led tourism initiatives across Canada.
  • Atlantic Canada’s tourism sector will receive $10.6 million through this program, administered by ACOA.
  • ACOA collaborates with provincial governments and tourism partners to ensure this program complements other tourism support measures in Atlantic Canada.

Contacts

Frequently Asked Questions about the Tourism Growth Program in Atlantic Canada Program

Here are answers to the most common questions about the Tourism Growth Program in Atlantic Canada. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

What is the Tourism Growth Program in Atlantic Canada?

The Tourism Growth Program in Atlantic Canada provides part of a $108 million, three‑year national envelope to support local tourism projects that drive economic growth and position Canada as an all‑season destination. Funding supports activities such as developing or improving tourism products and experiences, investing in digitization and technology, extending the tourism season, enhancing accessibility, and implementing sustainable, community‑based tourism plans.

How much funding can be received?

Tourism Growth Program in Atlantic Canada Funds up to 15% of admissible expenses.

Who is eligible for the Tourism Growth Program in Atlantic Canada program?

To be eligible for the Tourism Growth Program in Atlantic Canada program, you must: Incorporated small or medium-sized enterprise (SME) operating in the tourism industry. Indigenous-owned tourism business, including Indigenous sole proprietorships. Project must add value to existing tourism activities and focus on business and economic growth.

What expenses are eligible under Tourism Growth Program in Atlantic Canada?

Development or enhancement of innovative tourism products, services and experiences in Atlantic Canada. Projects that extend the tourism season or help shift from purely seasonal to year‑round tourism offerings. Initiatives that increase visitation from urban centres to rural or remote communities within the region. Projects that support active outdoor tourism experiences and improve local tourism assets or facilities. Planning and initiatives that advance sustainable, inclusive and accessible tourism at the community or regional level.

Who can I contact for more information about the Tourism Growth Program in Atlantic Canada?

You can contact Atlantic Canada Opportunities Agency (ACOA) or by phone at 1-888-576-4444.

Where is the Tourism Growth Program in Atlantic Canada available?

The Tourism Growth Program in Atlantic Canada program is available the province of New Brunswick, Newfoundland and Labrador, Nova Scotia, Prince Edward Island.

Is the Tourism Growth Program in Atlantic Canada a grant, loan, or tax credit?

Tourism Growth Program in Atlantic Canada is a Grant and Funding