Atlantic Canada Travel Trade Market Readiness Program
grant_single|update March 26, 2025
NS, Canada
Advice for tourism operators in Atlantic Canada
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|noCondition
grant_single|deadlines
- grant_single|openingDate July 9, 2024
- grant_single|closingDate July 10, 2024
grant_single|financingType
Partnering and Collaboration
Grant and Funding
Expert Advice
grant_single|eligibleIndustries
- Arts, entertainment and recreation
- Accommodation and food services
grant_single|grantors
- Government of Nova Scotia
- Department of Communities (NS)
grant_single|status
grant_card_status|closed
grant_single_labels|preview
If you own a tourism business, you can get advice on best practices for developing and expanding your operations through the travel trade (travel agents, tour operators and tourism operators).
grant_single_labels|projects
This grant supports tourism businesses in becoming ready to work with travel trade partners and enhancing their market presence internationally. Eligible activities aim to improve business policies, support systems, and partnership development through resources and training provided by the program.
- Access to the Atlantic Travel Trade Readiness Toolkit containing best practices and strategies.
- Participation in webinars and workshops focused on skills and knowledge needed for travel trade readiness.
- Advisory services to tailor business practices for effective collaboration with travel trade partners.
- Engagement in action planning sessions with a focus on sales and partnership development.
- Opportunity to connect with receptive and international inbound tour operators and travel agencies.
grant_single|admissibleProjectsExample
$ 25,000
Developing a training program for travel agents on local cultural tour operations
$ 45,000
Establishing a trade show booth to promote indigenous tourism
$ 40,000
Creating a marketing campaign for promoting eco-tourism packages
$ 36,000
Creating bilingual promotional materials for historical tours
$ 60,000
Launching a digital marketing strategy for an adventure tourism business
$ 52,000
Developing professional training modules for travel trade partners
grant_single_labels|admissibility
grant_eligibility_criteria|who_can_apply
This program targets tourism businesses in Atlantic Canada that are aiming to engage effectively with the travel trade sector to promote and distribute their products through travel agents and tour operators.
- Tourism businesses located in the Atlantic Canada region.
- Organizations seeking to enhance their travel trade readiness.
- Companies interested in learning best practices for travel trade partnerships.
- Businesses committed to expanding their international tourist market.
grant_eligibility_criteria|who_cannot_apply
There are specific types of companies that are not eligible for this grant:
- Non-tourism related businesses
- Companies without sufficient capacity to work with travel trade partners
grant_eligibility_criteria|eligible_expenses
The grant aims to support tourism businesses in Atlantic Canada to become travel trade ready through various educational and development activities. Eligible projects focus on equipping businesses with the necessary tools and strategies to effectively partner with the travel trade and enhance their service offerings for international travellers.
- Participation in webinars and workshops designed to educate tourism businesses on working with the travel trade.
- Utilization of advisory services to develop partnerships and grow business through travel trade channels.
- Download and application of insights and strategies from the Atlantic Travel Trade Readiness Toolkit.
- Engagement in sales action planning to align business operations with travel trade requirements.
grant_eligibility_criteria|zone
This program focuses on businesses within the expanse of the Atlantic provinces of Canada, driven by a regional partnership predominately between the Atlantic Canada Opportunities Agency and relevant tourism organizations across these areas.
- Nova Scotia
- New Brunswick
- Prince Edward Island
- Newfoundland and Labrador
grant_single_labels|criteria
There are evaluation and selection criteria for this grant. The criteria include:
- Demonstrated ability to work with travel trade partners
- Capacity to serve international travelers
- Consistent quality and standards
grant_single_labels|apply
1
Preparation
- Read and understand the eligibility criteria and the grant requirements
- Gather the necessary documents and information about the business
- Contact Natalie Shaw, Market Development Coordinator, for additional information and to obtain the export readiness toolkit for travel trade
2
Training and Information
- Participate in the introductory webinar to understand the basics of the program
- Watch the webinar on business action planning for tips on preparing your strategy
3
Strategy Development
- Develop a customized sales strategy using the knowledge gained from the webinars
- Establish necessary business policies and booking systems to be "travel trade ready"
4
Application
- Prepare and complete the grant application forms
- Ensure that all required information and documents are included
- Submit the grant application in a timely manner
5
Follow-up
- Track the progress of your application with program officials
- Prepare any additional documents if requested by the reviewers
- Participate in additional workshops and advisory sessions if needed to enhance your preparation
grant_single_labels|otherInfo
Here are additional relevant details for this initiative:
- The Atlantic Canada Travel Trade Readiness Program offers a toolkit, webinars, workshops, and advisory services to assist tourism businesses.
- The initiative is a collaborative effort between the Atlantic Canada Opportunities Agency and tourism development organizations from the four Atlantic provinces.
- Travel trade readiness includes business policies, booking systems, year-round support, and consistent quality standards.
- Participants gain the advantage of attracting visitors who prefer booking through travel agents or operators, leading to increased business exposure and potentially more predictable cash flow.
grant_single_labels|contact
natalie.shaw@novascotia.ca
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