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Atlantic Canada Travel Trade Market Readiness Program - New Brunswick - Canada
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Atlantic Canada Travel Trade Market Readiness Program

Advice for tourism operators in Atlantic Canada
Government of Nova Scotia
Department of Communities of Nova Scotia
Last Update: March 4, 2026
Funding available
No Condition
Timeline
  • Open Date : July 9, 2024
  • Closing date : July 10, 2024
Location
New Brunswick, Newfoundland and Labrador, Nova Scotia, Prince Edward Island, Canada

Overview

If you own a tourism business, you can get advice on best practices for developing and expanding your operations through the travel trade (travel agents, tour operators and tourism operators).

/100
Opportunity Score
Moderate potential, but conditions must align.

At a glance

Funding available

Financing goals
  • Develop strategic partnerships
  • Develop workforce skills
  • Access new markets
Eligible Funding
  • No Condition
Timeline
  • Open Date : July 9, 2024
  • Closing date : July 10, 2024

Eligible candidates

Eligible Industries
  • Arts, entertainment and recreation
  • Accommodation and food services
Location
  • New Brunswick, Newfoundland and Labrador, Nova Scotia, Prince Edward Island
Legal structures
  • For-profit business
Annual revenue
  • All revenue ranges
Organisation size
  • All organization sizes
Audience
  • All groups

Next steps

1
Determine your project
2
Validate your eligibility

Activities funded

This grant supports tourism businesses in becoming ready to work with travel trade partners and enhancing their market presence internationally. Eligible activities aim to improve business policies, support systems, and partnership development through resources and training provided by the program.

  • Access to the Atlantic Travel Trade Readiness Toolkit containing best practices and strategies.
  • Participation in webinars and workshops focused on skills and knowledge needed for travel trade readiness.
  • Advisory services to tailor business practices for effective collaboration with travel trade partners.
  • Engagement in action planning sessions with a focus on sales and partnership development.
  • Opportunity to connect with receptive and international inbound tour operators and travel agencies.

Eligibility

Who is eligible?

This program targets tourism businesses in Atlantic Canada that are aiming to engage effectively with the travel trade sector to promote and distribute their products through travel agents and tour operators.

  • Tourism businesses located in the Atlantic Canada region.
  • Organizations seeking to enhance their travel trade readiness.
  • Companies interested in learning best practices for travel trade partnerships.
  • Businesses committed to expanding their international tourist market.

Who is not eligible

There are specific types of companies that are not eligible for this grant:

  • Non-tourism related businesses
  • Companies without sufficient capacity to work with travel trade partners

Eligible expenses

The grant aims to support tourism businesses in Atlantic Canada to become travel trade ready through various educational and development activities. Eligible projects focus on equipping businesses with the necessary tools and strategies to effectively partner with the travel trade and enhance their service offerings for international travellers.

  • Participation in webinars and workshops designed to educate tourism businesses on working with the travel trade.
  • Utilization of advisory services to develop partnerships and grow business through travel trade channels.
  • Download and application of insights and strategies from the Atlantic Travel Trade Readiness Toolkit.
  • Engagement in sales action planning to align business operations with travel trade requirements.

Eligible geographic areas

This program focuses on businesses within the expanse of the Atlantic provinces of Canada, driven by a regional partnership predominately between the Atlantic Canada Opportunities Agency and relevant tourism organizations across these areas.

  • Nova Scotia
  • New Brunswick
  • Prince Edward Island
  • Newfoundland and Labrador

Additional information

Here are additional relevant details for this initiative:

  • The Atlantic Canada Travel Trade Readiness Program offers a toolkit, webinars, workshops, and advisory services to assist tourism businesses.
  • The initiative is a collaborative effort between the Atlantic Canada Opportunities Agency and tourism development organizations from the four Atlantic provinces.
  • Travel trade readiness includes business policies, booking systems, year-round support, and consistent quality standards.
  • Participants gain the advantage of attracting visitors who prefer booking through travel agents or operators, leading to increased business exposure and potentially more predictable cash flow.

Contacts

natalie.shaw@novascotia.ca

Frequently Asked Questions about the Atlantic Canada Travel Trade Market Readiness Program Program

Here are answers to the most common questions about the Atlantic Canada Travel Trade Market Readiness Program. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

What is the Atlantic Canada Travel Trade Market Readiness Program?

If you own a tourism business, you can get advice on best practices for developing and expanding your operations through the travel trade (travel agents, tour operators and tourism operators).

What is the deadline to apply?

The application deadline for this grant program was July 10, 2024.

Who is eligible for the Atlantic Canada Travel Trade Market Readiness Program program?

To be eligible for the Atlantic Canada Travel Trade Market Readiness Program program, you must: Eligible businesses must operate within the tourism sector in Atlantic Canada. Applicants must seek to enhance their market readiness through the travel trade. Participants are required to engage in program activities such as webinars and workshops.

What expenses are eligible under Atlantic Canada Travel Trade Market Readiness Program?

This grant supports tourism businesses in becoming ready to work with travel trade partners and enhancing their market presence internationally. Eligible activities aim to improve business policies, support systems, and partnership development through resources and training provided by the program. Access to the Atlantic Travel Trade Readiness Toolkit containing best practices and strategies. Participation in webinars and workshops focused on skills and knowledge needed for travel trade readiness. Advisory services to tailor business practices for effective collaboration with travel trade partners. Engagement in action planning sessions with a focus on sales and partnership development. Opportunity to connect with receptive and international inbound tour operators and travel agencies.

Who can I contact for more information about the Atlantic Canada Travel Trade Market Readiness Program?

You can contact Government of Nova Scotia by email at natalie.shaw@novascotia.ca.

Where is the Atlantic Canada Travel Trade Market Readiness Program available?

The Atlantic Canada Travel Trade Market Readiness Program program is available the province of New Brunswick, Newfoundland and Labrador, Nova Scotia, Prince Edward Island.

Is the Atlantic Canada Travel Trade Market Readiness Program a grant, loan, or tax credit?

Atlantic Canada Travel Trade Market Readiness Program is a Partnering and Collaboration

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