Atlantic Canada Travel Trade Market Readiness Program
NS, Canada
Advice for tourism operators in Atlantic Canada
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|noCondition
grant_single|deadlines
- grant_single|openingDateJuly 09, 2024
- grant_single|closingDateJuly 10, 2024
grant_single|financingType
Grant and Funding
Expert Advice
Partnering and Collaboration
grant_single|eligibleIndustries
- Arts, entertainment and recreation
- Accommodation and food services
grant_single|grantors
- Department of Communities (NS)
- Government of Nova Scotia
grant_single|status
grant_card_status|closed
grant_single_labels|preview
If you own a tourism business, you can get advice on best practices for developing and expanding your operations through the travel trade (travel agents, tour operators and tourism operators).
grant_single_labels|projects
The Atlantic Canada Travel Trade Readiness Program is focused on businesses within a specific geographical region in Canada. This program is specifically developed for tourism businesses in the Atlantic provinces.
- Businesses located in Nova Scotia.
- Companies situated in New Brunswick.
- Organizations based in Prince Edward Island.
- Entities operating in Newfoundland and Labrador.
grant_single|admissibleProjectsExample
$25,000
Developing a training program for travel agents on local cultural tour operations
$45,000
Establishing a trade show booth to promote indigenous tourism
$40,000
Creating a marketing campaign for promoting eco-tourism packages
$36,000
Creating bilingual promotional materials for historical tours
$60,000
Launching a digital marketing strategy for an adventure tourism business
$52,000
Developing professional training modules for travel trade partners
grant_single_labels|admissibility
grant_eligibility_criteria|who_can_apply
This program targets tourism businesses in Atlantic Canada that are aiming to engage effectively with the travel trade sector to promote and distribute their products through travel agents and tour operators.
- Tourism businesses located in the Atlantic Canada region.
- Organizations seeking to enhance their travel trade readiness.
- Companies interested in learning best practices for travel trade partnerships.
- Businesses committed to expanding their international tourist market.
grant_eligibility_criteria|who_cannot_apply
There are specific types of companies that are not eligible for this grant:
- Non-tourism related businesses
- Companies without sufficient capacity to work with travel trade partners
grant_eligibility_criteria|eligible_expenses
The grant aims to support tourism businesses in Atlantic Canada to become travel trade ready through various educational and development activities. Eligible projects focus on equipping businesses with the necessary tools and strategies to effectively partner with the travel trade and enhance their service offerings for international travellers.
- Participation in webinars and workshops designed to educate tourism businesses on working with the travel trade.
- Utilization of advisory services to develop partnerships and grow business through travel trade channels.
- Download and application of insights and strategies from the Atlantic Travel Trade Readiness Toolkit.
- Engagement in sales action planning to align business operations with travel trade requirements.
grant_single_labels|criteria
There are evaluation and selection criteria for this grant. The criteria include:
- Demonstrated ability to work with travel trade partners
- Capacity to serve international travelers
- Consistent quality and standards
grant_single_labels|otherInfo
Here are additional relevant details for this initiative:
- The Atlantic Canada Travel Trade Readiness Program offers a toolkit, webinars, workshops, and advisory services to assist tourism businesses.
- The initiative is a collaborative effort between the Atlantic Canada Opportunities Agency and tourism development organizations from the four Atlantic provinces.
- Travel trade readiness includes business policies, booking systems, year-round support, and consistent quality standards.
- Participants gain the advantage of attracting visitors who prefer booking through travel agents or operators, leading to increased business exposure and potentially more predictable cash flow.
grant_single_labels|contact
natalie.shaw@novascotia.ca
Apply to this program
Enhance Your Tourism Business with the Travel Trade Resources Grant
The Travel Trade Resources Grant is designed to support tourism businesses in Atlantic Canada by providing them with essential tools and resources to effectively partner with the travel trade industry. This funding initiative is aimed at enhancing the capabilities of tourism businesses to attract international travelers and improve their business sustainability.
Detailed Overview of the Travel Trade Resources Grant and Its Benefits
The Travel Trade Resources Grant is an instrumental program developed through a collaboration between the Atlantic Canada Opportunities Agency and tourism development organizations in the four Atlantic provinces. This initiative provides a comprehensive suite of resources, including toolkits, webinars, workshops, and advisory services. Its primary purpose is to equip tourism businesses with the knowledge and skills necessary to engage effectively with the travel trade sector.
At its core, the grant emphasizes the importance of being "travel trade ready," which involves having well-structured business practices and policies in place to work efficiently with travel trade partners. This readiness includes standardizing rates, maintaining efficient booking systems, providing consistent partner support year-round, and ensuring quality and capacity for handling international visitor influxes. By achieving these standards, tourism businesses can confidently engage with receptive tour operators, travel agents, and online travel agencies, thereby expanding their market reach and securing more predictable revenue streams.
The Atlantic Canada Travel Trade Readiness Program, a key component of this grant, offers a structured approach to learning best practices in working with travel agents and tour operators. Through various educational materials and sessions, participants are taught how to develop strong, beneficial relationships with their travel trade partners. This collaboration can lead to increased visibility and booking rates, as partners assist in promoting the businesses to a broader audience of travelers.
One unique aspect of this grant is the inclusion of hands-on programs such as the Travel Trade Familiarization (FAM) Tours. These are specially organized tours that enable travel trade professionals to experience a business's offerings firsthand. Such experiences are pivotal in encouraging them to promote these businesses in their networks, thus increasing potential client referrals.
Moreover, by participating in webinars like the Introductory Webinar and the Sales Action Planning Webinar, tourism businesses can gain valuable insights into market trends and sales strategies specifically tailored to the travel trade sector. These sessions are designed to help businesses craft effective sales action plans, streamline their operations, and ultimately increase their competitiveness in the international tourism market.
The grant is a catalyst for sustainable growth within the tourism industry in Atlantic Canada. By fostering strong alliances between local businesses and international travel trade networks, this initiative not only enhances the profile of individual businesses but also contributes to the overall economic development of the region. Businesses that leverage these resources effectively are better positioned to attract more international visitors, diversify their product offerings, and improve both their commercial success and the tourism experience they provide.
In conclusion, the Travel Trade Resources Grant offers a comprehensive pathway for tourism businesses in Atlantic Canada to thrive in a competitive market. Its strategic combination of educational resources, practical workshops, and networking opportunities effectively prepares businesses to collaborate with the travel trade sector, ensuring long-term growth and sustainability.
