How much funding can be received?

There is no informations about how much funding can be received.

What is the deadline to apply?

The program is accepting continuous intake

Who are the financial supporters of the Atlantic Canada Travel Trade Market Readiness Program?

Atlantic Canada Travel Trade Market Readiness Program is funded by Government of Nova Scotia, Department of Communities (NS)

What are Atlantic Canada Travel Trade Market Readiness Program's eligibility criterias?

Eligible businesses must operate within the tourism sector in Atlantic Canada. Applicants must seek to enhance their market readiness through the travel trade. Participants are required to engage in program activities such as webinars and workshops.

Atlantic Canada Travel Trade Market Readiness Program

Last Update: July 22, 2025

NS, Canada

Advice for tourism operators in Atlantic Canada

Atlantic Canada Travel Trade Market Readiness Program at a glance

Eligible Funding

No Condition

Timeline

Open Date : July 9, 2024
Closing date : July 10, 2024

Financing Type

Partnering and Collaboration

Grant and Funding

Expert Advice

Eligible Industries

Arts, entertainment and recreation
Accommodation and food services

Grant Providers

Government of Nova Scotia
Department of Communities (NS)

Program status

Closed

Overview of the Atlantic Canada Travel Trade Market Readiness Program program

If you own a tourism business, you can get advice on best practices for developing and expanding your operations through the travel trade (travel agents, tour operators and tourism operators).

Eligible projects & activities

This grant supports tourism businesses in becoming ready to work with travel trade partners and enhancing their market presence internationally. Eligible activities aim to improve business policies, support systems, and partnership development through resources and training provided by the program.

Access to the Atlantic Travel Trade Readiness Toolkit containing best practices and strategies.
Participation in webinars and workshops focused on skills and knowledge needed for travel trade readiness.
Advisory services to tailor business practices for effective collaboration with travel trade partners.
Engagement in action planning sessions with a focus on sales and partnership development.
Opportunity to connect with receptive and international inbound tour operators and travel agencies.

Examples of admissible projects:

$ 25,000

Developing a training program for travel agents on local cultural tour operations

$ 45,000

Establishing a trade show booth to promote indigenous tourism

$ 40,000

Creating a marketing campaign for promoting eco-tourism packages

$ 36,000

Creating bilingual promotional materials for historical tours

$ 60,000

Launching a digital marketing strategy for an adventure tourism business

$ 52,000

Developing professional training modules for travel trade partners

Eligibility criteria of the Atlantic Canada Travel Trade Market Readiness Program program

Who is eligible?

This program targets tourism businesses in Atlantic Canada that are aiming to engage effectively with the travel trade sector to promote and distribute their products through travel agents and tour operators.

Tourism businesses located in the Atlantic Canada region.
Organizations seeking to enhance their travel trade readiness.
Companies interested in learning best practices for travel trade partnerships.
Businesses committed to expanding their international tourist market.

Who is not eligible

There are specific types of companies that are not eligible for this grant:

Non-tourism related businesses
Companies without sufficient capacity to work with travel trade partners

Eligible expenses

The grant aims to support tourism businesses in Atlantic Canada to become travel trade ready through various educational and development activities. Eligible projects focus on equipping businesses with the necessary tools and strategies to effectively partner with the travel trade and enhance their service offerings for international travellers.

Participation in webinars and workshops designed to educate tourism businesses on working with the travel trade.
Utilization of advisory services to develop partnerships and grow business through travel trade channels.
Download and application of insights and strategies from the Atlantic Travel Trade Readiness Toolkit.
Engagement in sales action planning to align business operations with travel trade requirements.

Eligible geographic areas

This program focuses on businesses within the expanse of the Atlantic provinces of Canada, driven by a regional partnership predominately between the Atlantic Canada Opportunities Agency and relevant tourism organizations across these areas.

Nova Scotia
New Brunswick
Prince Edward Island
Newfoundland and Labrador

Eligibility criteria of the Atlantic Canada Travel Trade Market Readiness Program program

There are evaluation and selection criteria for this grant. The criteria include:

Demonstrated ability to work with travel trade partners
Capacity to serve international travelers
Consistent quality and standards

How to apply to the Atlantic Canada Travel Trade Market Readiness Program program

Preparation

Read and understand the eligibility criteria and the grant requirements
Gather the necessary documents and information about the business
Contact Natalie Shaw, Market Development Coordinator, for additional information and to obtain the export readiness toolkit for travel trade

Training and Information

Participate in the introductory webinar to understand the basics of the program
Watch the webinar on business action planning for tips on preparing your strategy

Strategy Development

Develop a customized sales strategy using the knowledge gained from the webinars
Establish necessary business policies and booking systems to be "travel trade ready"

Application

Prepare and complete the grant application forms
Ensure that all required information and documents are included
Submit the grant application in a timely manner

Follow-up

Track the progress of your application with program officials
Prepare any additional documents if requested by the reviewers
Participate in additional workshops and advisory sessions if needed to enhance your preparation

Additional information

Here are additional relevant details for this initiative:

The Atlantic Canada Travel Trade Readiness Program offers a toolkit, webinars, workshops, and advisory services to assist tourism businesses.
The initiative is a collaborative effort between the Atlantic Canada Opportunities Agency and tourism development organizations from the four Atlantic provinces.
Travel trade readiness includes business policies, booking systems, year-round support, and consistent quality standards.
Participants gain the advantage of attracting visitors who prefer booking through travel agents or operators, leading to increased business exposure and potentially more predictable cash flow.