How much funding can be received?

There is no informations about how much funding can be received.

What is the deadline to apply?

The deadline to apply is not specified.

Atlantic Canada Travel Trade Market Readiness Program

NS, Canada

Advice for tourism operators in Atlantic Canada

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Grant and Funding

Expert Advice

Partnering and Collaboration

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Arts, entertainment and recreation
Accommodation and food services

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Government of Nova Scotia
Department of Communities (NS)

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If you own a tourism business, you can get advice on best practices for developing and expanding your operations through the travel trade (travel agents, tour operators and tourism operators).

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$25,000

Winnipeg

Developing a training program for travel agents in Winnipeg on local cultural tour operations.

$40,000

Halifax

Creating a marketing campaign for promoting eco-tourism packages in Halifax.

$60,000

Vancouver

Launching a digital marketing strategy for an adventure tourism business in Vancouver.

$45,000

Toronto

Establishing a trade show booth to promote indigenous tourism in Toronto.

$52,000

Calgary

Developing professional training modules for travel trade partners in Calgary.

$36,000

Quebec City

Creating bilingual promotional materials for historical tours in Quebec City.

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There are eligible types of companies for the grant. To be eligible, businesses in the tourism sector, including accommodations, attractions, transportation services, and tour operators, can benefit from this grant program.

Accommodations
Attractions
Transportation services
Tour operators

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There are specific types of companies that are not eligible for this grant:

Non-tourism related businesses
Companies without sufficient capacity to work with travel trade partners

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Eligible expenses for this grant may include marketing materials, trade show expenses, professional development, and training related to working with travel trade partners.

Marketing materials
Trade show expenses
Professional development
Training related to working with travel trade partners

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There are evaluation and selection criteria for this grant. The criteria include:

Demonstrated ability to work with travel trade partners
Capacity to serve international travelers
Consistent quality and standards

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natalie.shaw@novascotia.ca

Apply to this program

Atlantic Canada Travel Trade Readiness Program Grant Summary

Details of the Atlantic Canada Travel Trade Readiness Program Grant

The Atlantic Canada Travel Trade Readiness Program is a comprehensive initiative designed to assist tourism businesses in Atlantic Canada in attracting international travelers and expanding their business through partnerships with the travel trade industry. This program includes a toolkit, webinars, workshops, and advisory services to ensure businesses are equipped to work effectively with travel trade partners and serve the needs of international visitors. The program aims to help businesses become "travel trade ready" by providing the necessary tools, resources, and knowledge to establish rates, booking systems, and policies that meet the standards of travel trade partners. By participating in this program, businesses can enhance their visibility, attract more visitors, and create opportunities for growth through partnerships within the travel trade industry. The program is a collaboration between the Atlantic Canada Opportunities Agency and tourism development organizations from the four Atlantic provinces, highlighting a united effort to support the tourism sector in the region. Businesses that engage with the Atlantic Canada Travel Trade Readiness Program can learn best practices, tactics, and processes to effectively promote their services to travel trade partners, increasing their chances of success in attracting international travelers. The program offers valuable resources such as toolkits and webinars that provide insights into the requirements of the travel trade industry and help businesses align their offerings to meet those standards. By participating in the Atlantic Canada Travel Trade Readiness Program, businesses can build strong partnerships with travel trade entities, including receptive tour operators, inbound tour operators, travel agents, and online travel agencies. These partnerships can lead to increased visibility, access to new markets, and a more stable revenue stream as travel trade partners tend to plan and reserve well in advance. Through the program, businesses can enhance their capacity to serve the needs of international travelers, maintain consistent quality standards, and offer year-round support to their travel trade partners. This readiness to collaborate with the travel trade industry positions businesses for sustainable growth, allowing them to tap into the lucrative market of international tourism and expand their reach beyond local markets. The Atlantic Canada Travel Trade Readiness Program aims to equip businesses with the skills and knowledge necessary to navigate the complexities of the travel trade industry, attract international visitors, and leverage partnerships to drive economic growth in the tourism sector. By participating in this program, businesses in Atlantic Canada can enhance their competitiveness, grow their customer base, and capitalize on the opportunities presented by the global travel market.