Experience Nova Scotia: A Toolkit

Q: How much funding can be received?

There is no informations about how much funding can be received.

Q: What is the deadline to apply?

The deadline to apply is not specified.

Q: Is the Experience Nova Scotia: A Toolkit a grant, loan, or tax credit?

Experience Nova Scotia: A Toolkit is a Other Support

Q: Who are the financial supporters of the Experience Nova Scotia: A Toolkit?

Experience Nova Scotia: A Toolkit is funded by Government of Nova Scotia, Tourism Nova Scotia

Q: Who is eligible for the Experience Nova Scotia: A Toolkit program?

To be eligible for the Experience Nova Scotia: A Toolkit program, you must: • No specific eligibility criteria are mentioned in the provided information for the Nova Scotia Experience Toolkit.

Q: Who can I contact for more information about the Experience Nova Scotia: A Toolkit?

You can contact Government of Nova Scotia.

Q: Where is the Experience Nova Scotia: A Toolkit available?

The Experience Nova Scotia: A Toolkit program is available the province of NS.

Q: Are startups eligible for the Experience Nova Scotia: A Toolkit program?

Yes, startups are eligible to apply for the Experience Nova Scotia: A Toolkit program.

Last Update: July 22, 2025

NS, Canada

How to grow your N.S. business by developing tourism experiences

At a glance

Eligible Funding

No Condition

Timeline

Unspecified

Financing Type

Other Support

Eligible Industries

Arts, entertainment and recreation
Accommodation and food services

Funds Providers

Unspecified

Program status

Open

Overview

Access tools, worksheets and market insights to help you develop new tourism experiences, tips on promoting them and information on provincial marketing opportunities.

Activities funded

Creation of new, purchasable tourism experiences that align with Nova Scotia's brand.
Utilization of the Explorer Quotient travel segmentation tool to identify best customers.
Development of marketing strategies to promote tourism experiences effectively.
Adoption of experience development planning and pricing tools to enhance offerings.
Engagement with partner organizations in developing unique regional experiences.

Examples of admissible projects:

$ 25,000

Establish a culinary tour featuring local producers

$ 15,000

Launch a historical walking tour featuring Indigenous history

$ 60,000

Create immersive virtual reality experiences for Toronto's historical sites

$ 55,000

Develop an eco-friendly whale watching tour

$ 35,000

Create a cultural festival showcasing Indigenous art and music

$ 18,000

Develop a night-time stargazing tourism experience

Eligibility

Who is eligible?

The Nova Scotia Experience Toolkit appears to be a resource aimed at businesses in the tourism sector of Nova Scotia, particularly those looking to create, develop, market, and enhance their tourism experiences. While the specific eligibility criteria for projects under a grant are not provided in the given context, it is clear that the toolkit is designed for tourism-related businesses seeking to attract and engage new customers by developing unique and authentic experiences aligned with Nova Scotia’s brand and tourism objectives.

Eligible expenses

This toolkit offers resources to help businesses create and market new travel experiences in Nova Scotia, focusing on authentic and engaging opportunities for tourists. It assists in experience development, understanding customer segments, and implementing effective marketing strategies.

Accessing insights on traveller preferences and experience development best practices.
Identifying unique stories and elements in your region to create appealing tourist experiences.
Utilizing the Explorer Quotient tool to identify and target the best visitors for your business.
Creating, pricing, and marketing an experience using provided worksheets and templates.
Enhancing digital presence and leveraging social media for effective marketing.
Measuring the success of your experience and refining marketing strategies.
Drawing on collaboration opportunities and partnership templates to expand reach.

Eligible geographic areas

This grant is developed specifically with Nova Scotia's tourism industry in mind. It is likely targeted at businesses operating within Nova Scotia to enhance their tourism experiences.

Businesses located in Nova Scotia.

Selection criteria

There are evaluation and selection criteria for this grant. The evaluation and selection criteria include:

Alignment with business goals and target market
Uniqueness and authenticity of the proposed experience
Demonstrated marketing strategies and tactics
Creative storytelling and engaging content
Measurable outcomes and impact on business growth

How to apply

Identify Your Best Visitors

Understand how to use the Explorer Quotient travel segmentation tool.
Identify the visitors most likely to connect with your offerings and business.
Create experiences aligned with their travel values.
Tailor experiences to catch their attention, close the sale, and deliver what they seek.

Creating an Experience

Create an experience that aligns with your business goals.
Identify unique stories, flavours, people, and places in your region.
Guide planning, pricing, describing, and marketing of your experience.

Market Your Experience

Raise awareness of your experience.
Generate sales and grow your business.
Determine appropriate marketing tactics.
Ensure a strong online profile and clear path to purchase.
Measure your marketing results.

Additional information

Here are additional relevant details for this toolkit:

Accessing insights on traveller preferences and experience development best practices.
Identifying unique stories and elements in your region to create appealing tourist experiences.
Utilizing the Explorer Quotient tool to identify and target the best visitors for your business.
Creating, pricing, and marketing an experience using provided worksheets and templates.
Enhancing digital presence and leveraging social media for effective marketing.
Measuring the success of your experience and refining marketing strategies.
Drawing on collaboration opportunities and partnership templates to expand reach.

Apply to this program

Frequently Asked Questions about the Experience Nova Scotia: A Toolkit Program

Here are answers to the most common questions about the Experience Nova Scotia: A Toolkit. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

What is the Experience Nova Scotia: A Toolkit?

How much funding can be received?

What expenses are eligible under Experience Nova Scotia: A Toolkit?

This toolkit provides valuable resources for businesses looking to create and market compelling tourism experiences in Nova Scotia. Eligible activities focus on developing authentic, customer-driven offerings that enhance business growth and tourism appeal. Creation of new, purchasable tourism experiences that align with Nova Scotia's brand. Utilization of the Explorer Quotient travel segmentation tool to identify best customers. Development of marketing strategies to promote tourism experiences effectively. Adoption of experience development planning and pricing tools to enhance offerings. Engagement with partner organizations in developing unique regional experiences.