Experience Nova Scotia: A Toolkit
NS, Canada
How to grow your N.S. business by developing tourism experiences
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|noCondition
grant_single|deadlines
- grant_single|timelineUnspecified
grant_single|financingType
grant_single|eligibleIndustries
- Arts, entertainment and recreation
- Accommodation and food services
- Other services (except public administration)
grant_single|grantors
- Government of Nova Scotia
- Tourism Nova Scotia
grant_single|status
grant_card_status|open
grant_single_labels|preview
Access tools, worksheets and market insights to help you develop new tourism experiences, tips on promoting them and information on provincial marketing opportunities.
grant_single_labels|projects
This toolkit, developed by Tourism Nova Scotia, is aimed at enhancing tourism experiences in Nova Scotia. However, the document provided does not specify particular eligible geographical areas for grant applications related to this toolkit.
grant_single|admissibleProjectsExample
$25,000
Montreal
Establish a culinary tour featuring local producers
$15,000
Winnipeg
Launch a historical walking tour featuring Indigenous history
$55,000
Vancouver
Develop an eco-friendly whale watching tour
$60,000
Toronto
Create immersive virtual reality experiences for Toronto's historical sites
$35,000
Calgary
Create a cultural festival showcasing Indigenous art and music
$18,000
Halifax
Develop a night-time stargazing tourism experience
grant_single_labels|admissibility
grant_eligibility_criteria|who_can_apply
The context provided does not include specific information about evaluation and selection criteria for projects under the Nova Scotia Experience Toolkit grant. However, it is likely that businesses involved in tourism or related sectors in Nova Scotia and who are willing to develop or enhance authentic, unique, and coastal experiences may have the potential to benefit from using this toolkit. For precise eligibility and evaluation criteria, it's advisable to contact Tourism Nova Scotia or the Experience Development Team directly for guidance.
grant_eligibility_criteria|who_cannot_apply
For this grant, there are no specific types of companies mentioned that are not eligible.
grant_eligibility_criteria|eligible_expenses
This toolkit offers resources to help businesses create and market new travel experiences in Nova Scotia, focusing on authentic and engaging opportunities for tourists. It assists in experience development, understanding customer segments, and implementing effective marketing strategies.
- Accessing insights on traveller preferences and experience development best practices.
- Identifying unique stories and elements in your region to create appealing tourist experiences.
- Utilizing the Explorer Quotient tool to identify and target the best visitors for your business.
- Creating, pricing, and marketing an experience using provided worksheets and templates.
- Enhancing digital presence and leveraging social media for effective marketing.
- Measuring the success of your experience and refining marketing strategies.
- Drawing on collaboration opportunities and partnership templates to expand reach.
grant_eligibility_criteria|zone
There are eligible expenses for this grant.
- Creation and development of new travel experiences
- Marketing and promotion costs for the experiences
- Training and capacity building related to experience development
grant_single_labels|criteria
There are evaluation and selection criteria for this grant. The evaluation and selection criteria include:
- Alignment with business goals and target market
- Uniqueness and authenticity of the proposed experience
- Demonstrated marketing strategies and tactics
- Creative storytelling and engaging content
- Measurable outcomes and impact on business growth
grant_single_labels|register
- Identify Your Best Visitors
- Understand how to use the Explorer Quotient travel segmentation tool.
- Identify the visitors most likely to connect with your offerings and business.
- Create experiences aligned with their travel values.
- Tailor experiences to catch their attention, close the sale, and deliver what they seek.
- Creating an Experience
- Create an experience that aligns with your business goals.
- Identify unique stories, flavours, people, and places in your region.
- Guide planning, pricing, describing, and marketing of your experience.
- Market Your Experience
- Raise awareness of your experience.
- Generate sales and grow your business.
- Determine appropriate marketing tactics.
- Ensure a strong online profile and clear path to purchase.
- Measure your marketing results.
grant_single_labels|otherInfo
Here are additional relevant details for this grant:
- The Nova Scotia Experience Toolkit offers a comprehensive set of resources, including insights and tools, to help businesses create unique and authentic travel experiences that align with Nova Scotia's brand.
- This toolkit includes resources such as tip sheets, worksheets, and videos to guide businesses in planning, pricing, marketing, and enhancing travel experiences.
- The toolkit provides access to industry best practices, marketing tactics, and traveller segmentation tools to connect with targeted customer segments effectively.
- While created before the COVID-19 pandemic, the toolkit remains relevant for planning and developing tourism experiences with updated market insights.
- The toolkit encourages businesses to leverage Nova Scotia's unique stories, flavours, and locales to create memorable experiences that attract travellers.
- It supports businesses in identifying their best potential customers using the Explorer Quotient travel segmentation tool and tailoring experiences to meet traveller values.
- Marketing strategies are outlined to help raise awareness and generate sales, with a focus on optimizing digital presence and leveraging word of mouth and social media.
- An emphasis on being market-ready and creating partnerships to enhance the appeal and reach of travel experiences is also included.
Apply to this program
Enhance Your Tourism Offerings with the Nova Scotia Experience Toolkit
The Nova Scotia Experience Toolkit is an invaluable resource for businesses looking to differentiate themselves through authentic and unique experiences in the tourism sector. This toolkit offers guidance and tools for understanding traveler preferences, developing compelling experiences, and effectively marketing them to attract the right visitors.
A Deep Dive into the Tools and Insights Offered by the Nova Scotia Experience Toolkit
The Nova Scotia Experience Toolkit, developed by Tourism Nova Scotia, is a comprehensive guide designed to assist business owners in crafting and delivering memorable and market-ready tourism experiences. With a focus on authenticity and alignment with Nova Scotia's unique brand, the toolkit supports businesses in understanding traveler dynamics post-COVID-19, despite being initially created before the pandemic.
Included in the toolkit are detailed insights on various traveler segments, helping businesses to identify and appeal to the right customers effectively. By utilizing the Explorer Quotient travel segmentation tool, businesses can pinpoint the travelers most likely to connect with their offerings, such as the Authentic Experiencer, Cultural Explorer, and Free Spirit segments, among others. This targeted approach allows businesses to tailor their offerings to align with visitors' travel values and expectations.
The toolkit offers a series of tip sheets and worksheets that serve as practical guides in all areas of experience development and marketing. For instance, Tip Sheet 1 explores how new and unique experiences can be pivotal in growing a tourism business, whereas Tip Sheet 9 provides a step-by-step approach to creating an engaging experience that incorporates local stories, flavors, and attractions.
In addition to developing experiences, the toolkit equips businesses with marketing strategies to connect effectively with potential customers. Approaches such as leveraging social media, optimizing digital presence, and engaging with travel media and trade are addressed, providing actionable advice for businesses to enhance their visibility and drive sales.
Moreover, the toolkit not only emphasizes the creation and marketing of experiences but also stresses the importance of measuring success. Businesses can use the Measuring Experience Success worksheet to evaluate their marketing effectiveness and customer satisfaction, which are crucial for continual improvement and strategic planning.
In crafting experiences that are distinctively Nova Scotian, businesses contribute to a robust tourism ecosystem that supports regional growth and enhances the province's brand as a top travel destination. The Nova Scotia Experience Toolkit, with its wealth of resources, serves as a pivotal companion for any tourism business seeking to innovate and excel in a competitive market.
Businesses are encouraged to collaborate with local partners to enhance the authenticity of experiences offered and to ensure they are market-ready. For further assistance, Tourism Nova Scotia provides access to experience development advisors who can offer personalized guidance and support.
By leveraging the Nova Scotia Experience Toolkit, tourism operators can elevate their businesses by aligning their offerings with what travelers seek today—unique, immersive, and memorable experiences. The toolkit also ensures that businesses are well-equipped to adapt to shifting markets and varied traveler expectations, fostering resilience and sustainable growth in Nova Scotia's tourism sector.
