Closed
Tourism Digital Assistance Program
Funding for digital marketing in Nova Scotia
Last Update: March 4, 2026
Funding available
$ 5,000
Timeline
- Closing date : May 16, 2026
Location
Nova Scotia, Canada
Overview
Get up to $5,000 in consultant services from a qualified digital expert to help eligible tourism businesses increase their visibility online and apply effective digital marketing or e-commerce tools.
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Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Increase performance through digital transformation
- Develop an online presence
- Launch or market a product/service
Eligible Funding
- Maximum amount : 5,000 $
Timeline
- Closing date : May 16, 2026
Eligible candidates
Eligible Industries
- Accommodation and food services
Location
- Nova Scotia
Legal structures
- Non-profit
- Sole proprietorship
- Public or Parapublic institution
- Non-financial cooperative
- Social economy enterprise
- For-profit business
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Rural or Northern Residents
- Startups
Non-profit candidates
Sector of operation
- Culture and Arts
- Economic, Social and Community Development
- Business Associations
Target groups
- Rural / Remote communities
- Business owners / entrepreneurs
- Artists / creatives
- Nonprofits / charities
Revenue structures
- All structures
Scope
- Local
- Municipal
- Regional
- Provincial
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Improving a tourism business’s online presence.
- Developing digital marketing tools.
- Creating or improving e-commerce and online booking capabilities.
- Building digital capacity through consultant-led support.
Eligibility
Who is eligible?
- Tourism businesses.
- Tourism organizations.
- Businesses open to travellers or planning to open in 2026.
Who is not eligible
There are certain restrictions on who can apply for this grant, prioritizing applicants aligned with the program's objectives and compliance requirements. Businesses that do not meet these criteria will not be eligible.
- Businesses not listed on NovaScotia.com or not applying for a listing within seven days of application submission.
- Businesses not currently open or with no plans to operate this year.
- Companies not in good standing with the provincial Registry of Joint Stock Companies.
- Roofed accommodations not registered with the province's Tourist Accommodations Registry.
- Applicants with overdue program reporting/deliverables with DNS or TNS.
- Businesses not focused on attracting and servicing visitors.
Eligible expenses
- Website design and development.
- Search engine optimization, digital marketing, and social media planning.
- Copywriting, branding, and data analytics.
- Photography and videography for content gaps.
- E-commerce and online booking tools.
Eligible geographic areas
- Nova Scotia
Processing and Agreement
- Applications are reviewed and scored by a panel from Tourism Nova Scotia and Digital Nova Scotia.
- Selected applicants are matched with a qualified consultant.
- Approved applicants enter into a Letter of Agreement with Digital Nova Scotia.
- An orientation session takes place at the start of the project.
- An end-of-project report is required.
Additional information
Here are additional relevant details for the Tourism Digital Assistance Program:
- The final edited photos and/or videos created through this program will be owned by Tourism Nova Scotia (TNS) and shared with participants for marketing use.
- Participants are required to complete an end-of-project report within the required timelines.
- An orientation session is mandatory for approved participants at the start of the project.
- The program encourages advancement of equity, diversity, inclusion, and accessibility (EDIA), prioritizing applications from businesses owned or operated by equity-seeking groups.
Contacts
Frequently Asked Questions about the Tourism Digital Assistance Program Program
Here are answers to the most common questions about the Tourism Digital Assistance Program. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the Tourism Digital Assistance Program?
Get up to $5,000 in consultant services from a qualified digital expert to help eligible tourism businesses increase their visibility online and apply effective digital marketing or e-commerce tools.
How much funding can be received?
Tourism Digital Assistance Program Funds up to $5,000 of admissible expenses.
Who is eligible for the Tourism Digital Assistance Program program?
To be eligible for the Tourism Digital Assistance Program program, you must:
Tourism businesses or organizations in Nova Scotia
NovaScotia.com listing required
Clear digital need required
What expenses are eligible under Tourism Digital Assistance Program?
Improving a tourism business’s online presence.
Developing digital marketing tools.
Creating or improving e-commerce and online booking capabilities.
Building digital capacity through consultant-led support.
Who can I contact for more information about the Tourism Digital Assistance Program?
You can contact Government of Nova Scotia by email at tdap@digitalnovascotia.com or by phone at 902-717-3425.
Where is the Tourism Digital Assistance Program available?
The Tourism Digital Assistance Program program is available the province of Nova Scotia.
Is the Tourism Digital Assistance Program a grant, loan, or tax credit?
Tourism Digital Assistance Program is a Expert Advice