Tourism Digital Assistance Program - Nova Scotia - Canada

Closed

Source verified March 4, 2026

Tourism Digital Assistance Program

Funding for digital marketing in Nova Scotia

Offered by

Government of Nova Scotia

Official source: tourismns.ca

Latest source update

Last Update: June 12, 2026

Latest change: The Tourism Digital Assistance Program page now shows the 2026-27 application period as closed and adds program contact details.

View change

Tourism Digital Assistance Program updated

The Tourism Digital Assistance Program page now states that applications for the 2026-27 program are closed and shows a Program Contacts section with the Business Development Team email address, TNSBusiness@novascotia.ca. The page still describes eligible tourism businesses, matched consultant services valued up to $5,000, and the same list of eligible services, but the addition of the closed-applications notice changes how applicants can use the page right now.

Funding available

$ 5,000

Deadline

May 16, 2026

Location

Nova Scotia, Canada

Who can apply

Tourism businesses.

See full eligibility

Overview

The Tourism Digital Assistance Program helps eligible Nova Scotia tourism businesses strengthen their online presence with consultant services valued up to $5,000. It supports website development, SEO, digital marketing, social media, online booking, e-commerce, copywriting, branding, data analytics, and photography or videography.

/100

Opportunity Score

Moderate potential, but conditions must align.

At a glance

Funding available

Financing goals

Increase performance through digital transformation
Develop an online presence
Launch or market a product/service

Eligible Funding

Maximum amount : 5,000 $

Funds Providers

Eligible candidates

Eligible Industries

All industries

Location

Nova Scotia

Legal structures

Non-profit
Sole proprietorship
Public or Parapublic institution
Non-financial cooperative
Social economy enterprise
For-profit business

Annual revenue

All revenue ranges

Organisation size

All organization sizes

Audience

Rural or Northern Residents
Startups

Non-profit candidates

Sector of operation

Culture and Arts
Economic, Social and Community Development
Business Associations

Target groups

Rural / Remote communities
Business owners / entrepreneurs
Artists / creatives
Nonprofits / charities

Revenue structures

All structures

Scope

Local
Municipal
Regional
Provincial

Next Steps

Determine your project

Validate your eligibility

Activities funded

Improving a tourism business’s online presence.
Developing digital marketing tools.
Creating or improving e-commerce and online booking capabilities.
Building digital capacity through consultant-led support.

Official resources

Official page

Tourism Digital Assistance Program

Program guide

a Guide to Digital Marketing Adoption (2023)

Program guide

Supporting document

a Guide to Digital Marketing Adoption

Eligibility

Who is eligible?

Tourism businesses.
Tourism organizations.
Businesses open to travellers or planning to open in 2026.

Who is not eligible

Businesses not listed on NovaScotia.com.
Businesses not currently open or planning to open in 2026.
Roofed accommodations not registered with the provincial Tourist Accommodations Registry.
Applicants with overdue reporting or deliverables with DNS or TNS.

Eligible expenses

Website design and development.
Search engine optimization, digital marketing, and social media planning.
Copywriting, branding, and data analytics.
Photography and videography for content gaps.
E-commerce and online booking tools.

Ineligible Costs and Activities

Projects funded solely by media buys.

Eligible geographic areas

Nova Scotia

Selection criteria

Priority for businesses focused on attracting and servicing visitors.
Priority for applicants with a clearly defined digital need.
Priority for first-time applicants.
Priority for equity-seeking businesses and organizations, including Mi'kmaw and African Nova Scotian applicants.
Past participants must show how new services build on previous work.

How to apply

Step 1: Prepare the application
- Outline your digital challenges and opportunities.
- Explain how you want to improve your online presence.
Step 2: Submit online
- Complete the online application form through Digital Nova Scotia.
- Submit before the deadline.
Step 3: Confirmation and review
- Look for the on-screen confirmation message.
- Watch for the email confirmation of submission.
Step 4: After selection
- Selected applicants are matched with a consultant.
- Approved participants sign a Letter of Agreement.

Processing and Agreement

Applications are reviewed after submission.
Selected businesses are matched with a qualified consultant.
Approved participants sign a Letter of Agreement.
An orientation session is required at the start of the project.
An end-of-project report is required.

Additional information

The final edited photos and/or videos created through the program are owned by Tourism Nova Scotia.
Approved participants must complete an orientation session.
An end-of-project report is required.

Contacts

tdap@digitalnovascotia.com

902-717-3425

Frequently Asked Questions about the Tourism Digital Assistance Program Program

What is the Tourism Digital Assistance Program?

How much funding can be received?

Tourism Digital Assistance Program Funds up to $5,000 of admissible expenses.

Who is eligible for the Tourism Digital Assistance Program program?

To be eligible for the Tourism Digital Assistance Program program, you must: Nova Scotia tourism business or organization NovaScotia.com listing required Clear digital need required

What expenses are eligible under Tourism Digital Assistance Program?

Improving a tourism business’s online presence. Developing digital marketing tools. Creating or improving e-commerce and online booking capabilities. Building digital capacity through consultant-led support.