grant_single_labels|summary

grant_single|eligibleFinancing
  • grant_single|maxCount
grant_single|deadlines
  • grant_single|timelineUnspecified
grant_single|financingType
Expert Advice
grant_single|eligibleIndustries
  • Accommodation and food services
grant_single|grantors
  • Government of Nova Scotia
  • Tourism Nova Scotia
grant_single|status
grant_card_status|open

grant_single_labels|preview

Get up to $5,000 in consultant services from a qualified digital expert to help eligible tourism businesses increase their visibility online and apply effective digital marketing or e-commerce tools.

grant_single_labels|projects

The Tourism Digital Assistance Program (TDAP) offers several services designed to enhance the digital capabilities of eligible tourism businesses in Nova Scotia. These services aim to improve online visibility and customer engagement.
  • Photography and/or Videography to fill content gaps
  • Website Design & Development, including AI Powered Chatbots and Automations
  • Search Engine Optimization (SEO)
  • Data Analytics
  • Digital Marketing
  • Social Media management
  • Copywriting
  • Audio & Podcast Services
  • Branding & Design
  • E-commerce solutions
  • Online Booking systems
grant_single|admissibleProjectsExample

$5,000

Toronto
Digital marketing campaign for a social enterprise focused on eco-tourism

$5,000

Halifax
SEO improvements for a local B&B's website to increase online visibility

$5,000

Victoria
Design and creation of a new website for a local historical museum

$5,000

Whistler
Photography and videography services for a luxury resort's promotional campaign

$5,000

Vancouver
Development of a user-friendly booking system for an adventure tour company

$5,000

Montreal
Social media management for a guided city tour company

grant_single_labels|admissibility

The Tourism Digital Assistance Program has specific eligibility criteria for businesses and organizations. The criteria are as follows:
  • Meet the requirements and be listed on NovaScotia.com or apply for a listing within 7 days of submitting an application.
  • Currently or plan to be open this year.
  • Demonstrate a need to update a component of their online presence and implement the identified goals and outcomes prior to March 31, 2025.
  • Be in good standing with the provincial Registry of Joint Stock Companies.
  • Roofed accommodations must be registered with the province's Tourist Accommodations Registry.
  • Applicants with overdue program reporting/deliverables with DNS or TNS will not be eligible.

grant_eligibility_criteria|who_can_apply

Eligible businesses and organizations must meet specific criteria to participate in the Tourism Digital Assistance Program provided by Tourism Nova Scotia and Digital Nova Scotia. The primary focus is on tourism-related businesses serving visitors in Nova Scotia, and priority is given to certain groups.
  • Businesses and organizations whose primary focus is attracting and servicing visitors.
  • Applicants that have a clearly defined digital need and a commitment to enhancing their online presence.
  • First-time applicants to the program.
  • Businesses owned or operated by equity-seeking groups, including Mi’kmaw and African Nova Scotian communities.

grant_eligibility_criteria|who_cannot_apply

The Tourism Digital Assistance Program has specific eligibility requirements and may exclude certain businesses based on their status and primary activities. Here is a brief summary of the main restrictions:
  • Businesses not listed on NovaScotia.com or those that do not apply for a listing within 7 days of submitting an application.
  • Businesses that are ineligible to be listed on NovaScotia.com.
  • Businesses not currently open or not planning to open within the year.
  • Businesses not in good standing with the provincial Registry of Joint Stock Companies.
  • Roofed accommodations not registered with the province's Tourist Accommodations Registry.
  • Applicants with overdue program reporting/deliverables with DNS or TNS.

grant_eligibility_criteria|eligible_expenses

The grant offers funding for specific digital services, with eligible expenses including:
  • Digital consultant services up to $5,000 (tax inclusive)
  • Digital ad spends up to $1,000
  • Photography or videography services up to $2,500

grant_eligibility_criteria|zone

Eligible companies for this grant must be located in Nova Scotia, Canada, as it is specifically targeted at tourism businesses and organizations in this region. The program is offered in partnership with Tourism Nova Scotia and Digital Nova Scotia.
  • Nova Scotia, Canada

grant_single_labels|criteria

Evaluation and selection criteria for projects under the Tourism Digital Assistance Program are as follows:
  • Business or organization’s primary focus on attracting and servicing visitors.
  • Applicant's clear definition of digital need and commitment to enhancing online presence.
  • Priority for first-time applicants.
  • Projects that support and build on previous work for past participants.
  • Priority given to businesses and organizations owned or operated by equity-seeking groups or involving activities that enhance the voice of these communities, particularly Mi’kmaw and African Nova Scotian businesses.

grant_single_labels|register

Step 1: Check Eligibility
  • Meet the requirements to be listed on NovaScotia.com.
  • Ensure your business is currently open or plans to be open this year.
  • Confirm you are in good standing with the provincial Registry of Joint Stock Companies.
Step 2: Prepare Application
  • Identify and outline digital challenges and opportunities for your business.
  • Specify components of your online presence that need updating.
  • Plan to implement identified goals and outcomes by March 31, 2025.
Step 3: Complete Online Application
  • Fill out the online application form on Digital Nova Scotia's website.
  • Apply for a listing on NovaScotia.com within 7 days of application submission if not already listed.
  • Ensure the application is complete to be considered for scoring.
Step 4: Submit Application
  • Submit your completed application form online before the deadline on April 3, 2024, at 4 p.m. (ADT).
  • Double-check for a confirmation message on the screen and an email copy of submission.
  • Contact tdap@digitalnovascotia.com if confirmation is not received.
Step 5: Application Review and Scoring
  • A panel from TNS and DNS reviews and scores the applications.
  • Priority is given to first-time applicants and those with clearly defined digital needs.
  • Equity, diversity, inclusion, and accessibility will be considered during evaluation.
Step 6: Contract and Orientation (For Approved Applicants)
  • Enter into a Letter of Agreement with DNS if approved.
  • Commit to timely task completion and communication.
  • Participate in an orientation session at the start of the project.

grant_single_labels|otherInfo

Here is some additional information that could be beneficial for a grant applicant:
  • The program emphasizes advancing equity, diversity, inclusion, and accessibility in Nova Scotia.
  • Preferential treatment is given to businesses owned or operated by equity-seeking groups, such as Mi’kmaw and African Nova Scotians.
  • The program supports initiatives that amplify voices from underrepresented communities.
  • Applicants with overdue deliverables from previous programs will be deemed ineligible.
  • Successful applicants are required to draft an end-of-project report within specified timelines.
  • Projects must be completed by March 31, 2025, ensuring alignment with program deadlines.
  • An orientation session is held at the beginning of each project to align program goals and participant actions.

grant_single_labels|contact

tdap@digitalnovascotia.com
902-717-3425
Apply to this program