Closed
Source verified June 14, 2026
Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification
Funding for market diversification and product growth
Funding available
$ 70,000
Deadline
March 17, 2026
Opened February 17, 2026
Location
Ontario, Canada
Overview
Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification provides funding to support market diversification and trade resiliency. It supports third-party services, promotional activities, and new product development for agricultural, food, or beverage products.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Develop a new product or service
- Conduct research and development activities
- Access new markets
Eligible Funding
- Maximum amount : 70,000 $
- Up to 35% of project cost
Funds Providers
Eligible candidates
Eligible Industries
- All industries
Location
- Ontario
Legal structures
- For-profit business
Annual revenue
- All revenue ranges
Organisation size
- 500 employees maximum
Audience
- Canadians
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- New product development for agricultural, food, or beverage products
- Marketing and sales development for new or expanded markets
- Promotional activities such as product demonstrations and tradeshows
- Development of market diversification and trade resiliency initiatives
Documents Needed
- Completed application form
- Written third-party quotes for each requested cost
- Business analysis or market development plan
Official resources
Eligibility
Who is eligible?
- Primary producers
- Processors
- Aquaculture businesses engaged in international marketing activities
- Fish and seafood processing businesses engaged in international marketing activities
Who is not eligible
- Brand owners applying under the equipment and technology category
- Aquaculture businesses for domestic marketing and product development
- Fish and seafood processing businesses for domestic marketing and product development
Eligible expenses
- Third-party services for new product development, marketing, and sales development
- Tradeshow fees, booth costs, and related travel for employees
- Travel, meals, and accommodation for buyer meetings
- Product demonstration fees
- Third-party brand development, campaign, and promotional material services
Ineligible Costs and Activities
- Costs incurred before approval or after project completion
- Routine business operating expenses and staff salaries
- Packaging, labels, equipment, website hosting, and other non-eligible support costs
- Activities done in-house instead of by a third-party vendor
- Projects or activities not listed as eligible under the program
Eligible geographic areas
- Ontario
Selection criteria
- Target markets or channels are clearly identified
- Project rationale supports market diversification and trade resiliency
- Business impacts are quantified and substantiated
- Project workplan is clearly defined and aligned with quotes
How to apply
- Step 1: Review program guidelines
- Read the program guidelines carefully.
- Step 2: Complete the application form
- Use the form for the relevant project category.
- Step 3: Gather supporting documents
- Collect the required third-party quotes and, if applicable, the business analysis or market development plan.
- Step 4: Submit by email
- Send the completed form and documents to SustainableCAP1@ontario.ca.
Processing and Agreement
- Applications are reviewed after the intake period closes
- The ministry checks eligibility and merit criteria
- Applicants are notified by email of the decision
- Approved applicants receive an approval letter to sign
- Approved applicants must register for Ontario transfer payments and submit final reimbursement and report
Additional information
- The program is part of the Sustainable Canadian Agricultural Partnership.
- Only one application per project category is allowed.
- Other public or third-party funding may be combined, if total support does not exceed 100% of eligible costs.
- Applications were accepted only until March 17, 2026.
Contacts
Other components of this program
Explore related funding streams and grants that belong to the same program.
- Cybersecurity Preparedness InitiativeFunding for agricultural cybersecurity improvements
- Operational document related to the Sustainable Canadian Agricultural Partnership: Federal-Provincial AgriInsurance AgreementOntario crop insurance and damage compensation support
- Sustainable CAP — Food Safety Implementation SupportFunding for food safety and traceability improvements
Frequently Asked Questions about the Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification Program
What is the Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification?
Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification provides funding to support market diversification and trade resiliency. It supports third-party services, promotional activities, and new product development for agricultural, food, or beverage products.
How much funding can be received?
Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification Funds up to 35% of admissible expenses, capped at $70,000 per project.
What is the deadline to apply?
The application deadline for this grant program was March 17, 2026.
Who is eligible for the Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification program?
To be eligible for the Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification program, you must:
Primary producers or processors
Fewer than 500 employees at project site
Project fits an approved category
What expenses are eligible under Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification?
New product development for agricultural, food, or beverage products
Marketing and sales development for new or expanded markets
Promotional activities such as product demonstrations and tradeshows
Development of market diversification and trade resiliency initiatives
Who can I contact for more information about the Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification?
You can contact Government of Ontario by email at SustainableCAP1@ontario.ca or by phone at none.
Where is the Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification available?
The Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification program is available the province of Ontario.