Closed
Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification
Funding for market diversification and product growth
Record updated
- Funding available
- $ 70,000
- Up to 35% of project cost
- Deadline
- Unspecified
- Location
- Ontario, Canada
Overview
Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification provides funding to support market diversification and trade resiliency. It supports third-party services, promotional activities, and new product development for agricultural, food, or beverage products.
At a glance
Funding available
- Maximum funding
- $70,000
- Maximum share of project costs
- 35%
- Develop a new product or service
- Conduct research and development activities
- Access new markets
- Reach a new target audience
- Launch or market a product/service
Eligible candidates
- Location
- Ontario
- Eligible Industries
- All industries
- Annual revenue
- All revenue ranges
- Organisation size
- 500 employees maximum
- Audience
- Canadians
- Legal structures
- For-profit business
Receipt of requests is now closed
Get notified about updates to this grant.
Availability timeline
2026
Periods: 3
Eligibility
Who is eligible?
- Primary producers
- Processors
- Aquaculture businesses engaged in international marketing activities
- Fish and seafood processing businesses engaged in international marketing activities
Who is not eligible
- Brand owners applying under the equipment and technology category
- Aquaculture businesses for domestic marketing and product development
- Fish and seafood processing businesses for domestic marketing and product development
Eligible expenses
- Third-party services for new product development, marketing, and sales development
- Tradeshow fees, booth costs, and related travel for employees
- Travel, meals, and accommodation for buyer meetings
- Product demonstration fees
- Third-party brand development, campaign, and promotional material services
Ineligible Costs and Activities
- Costs incurred before approval or after project completion
- Routine business operating expenses and staff salaries
- Packaging, labels, equipment, website hosting, and other non-eligible support costs
- Activities done in-house instead of by a third-party vendor
- Projects or activities not listed as eligible under the program
Eligible geographic areas
- Ontario
Activities funded
- New product development for agricultural, food, or beverage products
- Marketing and sales development for new or expanded markets
- Promotional activities such as product demonstrations and tradeshows
- Development of market diversification and trade resiliency initiatives
How to apply
- Step 1: Review program guidelines
- Read the program guidelines carefully.
- Step 2: Complete the application form
- Use the form for the relevant project category.
- Step 3: Gather supporting documents
- Collect the required third-party quotes and, if applicable, the business analysis or market development plan.
- Step 4: Submit by email
- Send the completed form and documents to SustainableCAP1@ontario.ca.
Documents Needed
- Completed application form
- Written third-party quotes for each requested cost
- Business analysis or market development plan
Selection criteria
- Target markets or channels are clearly identified
- Project rationale supports market diversification and trade resiliency
- Business impacts are quantified and substantiated
- Project workplan is clearly defined and aligned with quotes
Processing and Agreement
- Applications are reviewed after the intake period closes
- The ministry checks eligibility and merit criteria
- Applicants are notified by email of the decision
- Approved applicants receive an approval letter to sign
- Approved applicants must register for Ontario transfer payments and submit final reimbursement and report
Additional information
- The program is part of the Sustainable Canadian Agricultural Partnership.
- Only one application per project category is allowed.
- Other public or third-party funding may be combined, if total support does not exceed 100% of eligible costs.
- Applications were accepted only until March 17, 2026.
Contacts
Official sources
Frequently Asked Questions about the Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification Program
What is the Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification?
Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification provides funding to support market diversification and trade resiliency. It supports third-party services, promotional activities, and new product development for agricultural, food, or beverage products.
How much funding can be received?
Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification Funds up to 35% of admissible expenses, capped at $70,000 per project.
Who is eligible for the Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification program?
To be eligible for the Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification program, you must:
Primary producers or processors
Fewer than 500 employees at project site
Project fits an approved category
What expenses are eligible under Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification?
Third-party services for new product development, marketing, and sales development
Tradeshow fees, booth costs, and related travel for employees
Travel, meals, and accommodation for buyer meetings
Product demonstration fees
Third-party brand development, campaign, and promotional material services
Who can I contact for more information about the Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification?
You can contact Government of Ontario by email at SustainableCAP1@ontario.ca.
Where is the Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification available?
The Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification program is available the province of Ontario.
Is the Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification a grant, loan, or tax credit?
Sustainable Canadian Agricultural Partnership — Implement Market Development and Diversification is a Grant and Funding