How much funding can be received?

Funds up to 75% of admissible expenses, capped at $400000 per project.

What is the deadline to apply?

The deadline to apply is not specified.

Who are the financial supporters of the Musicaction — National collective promotion?

Musicaction — National collective promotion is funded by Musicaction

What are Musicaction — National collective promotion's eligibility criterias?

The applicant must be a Canadian entity. The applicant's primary activity must be related to sound recording, justified by the project. The applicant cannot be in default of payment and must provide required financial documents.

Musicaction — National collective promotion

Last Update: May 5, 2025

QC, Canada

Promotes Canadian Francophone music through innovative projects

Musicaction — National collective promotion at a glance

Eligible Funding

Max. $400,000
Up to 75% of project cost

Timeline

Open Date : March 14, 2025

Financing Type

Grant and Funding

Eligible Industries

Information and cultural industries
Arts, entertainment and recreation

Grant Providers

Musicaction

Status

Closed

Overview of the Musicaction — National collective promotion program

The grant program aims to support new, innovative collective promotional activities that enhance the visibility, accessibility, or positioning of Canadian Francophone music, with a maximum funding of $400,000 available, covering up to 75% of eligible costs. Eligible activities include those that promote artists or entrepreneurs from Indigenous or minority communities in line with diversity and inclusion policies.

Financing terms and conditions

Maximum financial assistance of up to $400,000 per project where justified by scope and investment required.
Funding may cover up to 75% of eligible or actual incurred costs, whichever is lower.
Total government funding, including Musicaction, cannot exceed 100% of total project costs.
Generally, an initial advance of at least 75% of the approved amount is disbursed upon contract signature.

Eligible projects & activities

Implementation of large-scale, collective promotional initiatives enhancing the development, visibility, accessibility, or positioning of Canadian francophone music in national and digital markets.
New, one-time, and innovative promotional campaigns taking francophone Canadian music content to a new level.
Promotional projects specifically highlighting artists or entrepreneurs from Indigenous or minority communities, particularly those aligned with public diversity and inclusion policies.
Recurring national, provincial, or territorial collective promotional events outside Quebec, such as galas or awards ceremonies, led by associations within the music industry.

Examples of admissible projects:

$ 390,000

Launching a Francophone music festival spotlighting Indigenous artists

$ 185,000

Creating a digital marketing campaign for emerging Francophone musicians

$ 236,000

Developing an interactive Francophone music discovery web platform

$ 335,000

Coordinating a touring showcase of Francophone minority artists

$ 400,000

Producing a televised Francophone music awards show for new talent

$ 120,000

Launching a collective playlisting campaign on major streaming platforms

Eligibility criteria of the Musicaction — National collective promotion program

The applicant must be a Canadian individual or organization.
The organization or event must be located in Quebec or be part of the Canadian Francophonie.
Applicants whose primary activity is related to sound recording may be eligible if justified by the project.
The project must be a new, one-time, and innovative collective promotional initiative focused on Canadian Francophone music.
The project must target multiple artists affiliated with different companies (labels, management, publishing, or live production) supported by the Canada Music Fund.

Who is eligible?

Events or organizations based in Quebec
Events or organizations from Francophone communities in Canada
Other enterprises whose main activity is related to sound recording, if the project justifies it

Who is not eligible

Companies or organizations not based in Quebec or the Canadian Francophonie.
Enterprises whose main activity is not related to sound recording, unless justified by the project.
Applicants who are in default of payment.
Applicants who cannot provide required financial documentation or do not comply with financial reporting standards.

Eligible expenses

Internal labour costs directly assigned to the project (up to 25% of admissible project costs, subject to position description if required by Musicaction).

Eligible geographic areas

Organizations and events based in Quebec
Organizations or events from the Canadian Francophonie

Eligibility criteria of the Musicaction — National collective promotion program

Collective scope and impact of the project.
Quality of partnerships involved, if applicable.
Quality and scope of the promotional plan.
Diversity of artists included in the project.
Potential for increased visibility and measurable outcomes.
Realism and accuracy of the proposed budget.
Applicant's funding history with Musicaction.

How to apply to the Musicaction — National collective promotion program

Prepare for your application

Review eligibility requirements for applicants and projects
Ensure your project aligns with program priorities and guidelines
Gather necessary project and applicant documentation

Complete and submit the application

Complete the Excel application form
Name the file as required (Applicant – Project – PCN)
Attach signed Declarations, and fill Project, Budget-Balance, and Artists tabs
Provide partnership agreement if applicable
Submit required documents via email to inscription@musicaction.ca

Await application evaluation

Wait for evaluation of your application based on program criteria
The quality of the application and merit of the project determine approval

Accept approval and fulfill requirements

Receive project approval notice and funding contract
Revise budget as required and meet contractual obligations
Follow branding and recognition requirements in promotional materials

Implement your project

Implement the approved project within 12 months
Maintain records of all eligible expenses and supporting documents
Respond to any request for accounting access or discussions with Musicaction

Submit project completion file

Submit project completion file (parachèvement) within 3 months after project end
Include signed Declarations, completed forms, supporting materials, and proof of expenditures
Provide copies of promotional materials and impact statistics as required
Retain original invoices and payment proof for five years

Additional information

Applicants must not be in default of payment at the time of application.
All required documentation, including up-to-date financial statements, must be provided to establish or update the master file.
The originals of invoices and payment proofs must be retained for five years following project completion and can be requested at any time.
Accepted payment proof includes cleared cheques, bank statements, and credit card statements.