
SODEC — Support for promotion and distribution
Last Update: June 4, 2025
QC, Canada
Promotes and distributes Quebecois and underrepresented foreign films
SODEC — Support for promotion and distribution at a glance
Eligible Funding
- No Condition
Timeline
- Continuous Intakes
Financing Type
Grant and Funding
Eligible Industries
- Information and cultural industries
Grant Providers
- Société de développement des entreprises culturelles (SODEC)
Status
Open
Overview of the SODEC — Support for promotion and distribution program
The SODEC's "Programme d’aide à la promotion et à la diffusion," effective from March 2024, aims to support Quebec-based organizations involved in promoting and disseminating cinema. The program offers financial assistance for activities such as national and digital promotion, audience development, and technical improvements in film projection, targeting distributors, commercial exhibitors, and programming organizations.
Financing terms and conditions
This grant supports various project phases with distinct financing modalities to facilitate the promotion and distribution of films in Quebec. The financing conditions are determined based on the project type and scope.
- Financial support can be divided into several categories, each with its own requirements based on project aims like the production stage, market introduction, and strategic initiatives.
- Funding levels and forms differ for distributors, commercial exhibitors, and broadcasting organizations, reflecting the project scale and financial needs.
- Subsidy amounts are contingent on detailed submissions of budgets and project plans, with required formats in Excel.
- Financial reporting requires submission of tax-exempt cost details.
- The grant includes provisions for audits and examination of financial statements, suiting extensive or minimal support levels per application.
- The program may require combined financial statements verified by accredited professionals for higher funding brackets.
Eligible projects & activities
- Promotion and distribution of Quebec and select international films to wider audiences.
- Strategic initiatives to enhance the visibility and competitiveness of Quebec’s film industry in national markets.
- Support for commercial cinema venues undertaking renovation projects to improve film presentation.
- Development and implementation of audience engagement initiatives for Quebec cinema.
- Brand development and targeted marketing campaigns for Quebec feature films, including activities aimed at young audiences.
Examples of admissible projects:
$ 187,500
Upgrade technical infrastructure in a small independent cinema for better film projection
$ 240,000
Digitize and post Quebecois repertory films online to make them accessible internationally
$ 157,500
Organize a regional promotional tour for a new Quebecois film, including special screening events
$ 135,000
Implement a film education initiative in local schools in Quebec, targeting young audiences
$ 112,500
Conduct a market intelligence study focused on the Quebec cinema audience to inform future strategies
$ 225,000
Conduct a nationwide digital campaign promoting Quebecois films with a focus on regional audiences
Eligibility criteria of the SODEC — Support for promotion and distribution program
- The applicant must be a company or organization legally constituted under Quebec law, operating on a for-profit or non-profit basis, engaged in the promotion and distribution of cinema.
- The company must have its head office and main establishment in Quebec, with its effective control being majority-owned by Canadian citizens or permanent residents whose fiscal residence is in Quebec.
- Applicants must be active within the Quebec film industry and demonstrate operational activities related to promotion or distribution.
- Required supporting documentation must be complete, accurate, and submitted via the SOD@ccès online portal.
Who is eligible?
- For-profit companies legally constituted in Quebec operating in film promotion and distribution
- Non-profit organizations (NPOs) legally constituted in Quebec active in film promotion and distribution
- Commercial film distributors
- Cinema operators (commercial film exhibitors)
- Organizations engaged in the promotion and programming of films in Quebec
Who is not eligible
The information provided does not specify any explicit types of companies or industries that are not eligible for this grant. Therefore, based on the available data, we cannot determine who cannot apply for this grant.
Eligible expenses
- Salaries and professional honoraria directly related to promotion and distribution activities.
- Costs for marketing campaigns, promotional material, and communication tools.
- Expenses associated with festival presentations or specific film screenings.
- Consulting or service fees required for promotional actions.
- Travel and accommodation costs strictly linked to project-related promotional events.
- Equipment and supplies needed for the implementation of eligible promotional or distribution initiatives.
- Venue rental costs and associated logistics for project activities.
- Costs for digital discoverability actions required by the program.
- Production of reports and documentation as required for project closure.
Eligible geographic areas
- Quebec
Eligibility criteria of the SODEC — Support for promotion and distribution program
The evaluation and selection of projects for support under the SODEC Programme d’aide à la promotion et à la diffusion are based on specific criteria to ensure alignment with the program’s strategic objectives and the project's viability.
- The pertinence of the project in function of the business model of the applicant.
- The quality and realism of the project's implementation plan.
- The impact on Quebec cinema.
- Budget realism and financial planning.
- The structure of financing and the applicant’s own monetary investment alongside other partners.
- The applicant company's capacity to successfully complete the project.
- The applicant's financial health. The company must demonstrate satisfactory financial health to receive SODEC funding.
- The applicant's experience and competence, and the capabilities of partners involved in the project.
- The quality of the application submission.
How to apply to the SODEC — Support for promotion and distribution program
1
Creation of a profile
- Log in to the SOD@ccès portal.
- Create your user profile if you are a new user or log in with your existing credentials.
2
Choice of program
Select the program number corresponding to the section for which you wish to submit an application, referring to the available presentation guides.
3
Preparation of the documentation
- Gather and prepare all required documents in accepted digital format.
- Ensure that the documents are complete, up to date, dated, and signed by authorized individuals.
4
Fill out the application form
- Complete the application form in SOD@ccès with all the required information.
- Transfer all the required documents via the SOD@ccès portal.
5
Submission of the request
- Check that all the information provided is correct and complete.
- Submit the application before the specified deadline.
6
Confirmation
Once the request has been submitted, wait for a confirmation via the portal or by email.
Additional information
- All applications must be submitted exclusively through the secure SOD@ccès online portal; paper or email submissions are not accepted.
- Applicants are advised to always download the most recent templates from the SODEC website before filling out or submitting their documents.
- Incomplete or non-compliant applications at the submission deadline will be deemed ineligible and must be resubmitted in their entirety for future consideration.
- Applicants have five business days to provide any additional information or updates requested by SODEC, or the application may be refused.
Contact Société de développement des entreprises culturelles (SODEC)
promotion.diffusion@sodec.gouv.qc.ca
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