SODEC — Support for promotion and distribution QC Canada

SODEC — Support for promotion and distribution

QC, Canada
The SODEC Promotion and Distribution Assistance Program boosts Quebec films' visibility and competitiveness on local and national markets.

grant_single_labels|summary

grant_single|eligibleFinancing
  • grant_single|maxCount
  • grant_single|projectCostPercent
grant_single|deadlines
  • grant_single|timelineUnspecified
grant_single|financingType
Grant and Funding
grant_single|eligibleIndustries
  • Arts, entertainment and recreation
grant_single|grantors
  • Société de développement des entreprises culturelles (SODEC)
grant_single|status
grant_card_status|open

grant_single_labels|preview

The SODEC's "Programme d’aide à la promotion et à la diffusion," effective from March 2024, aims to support Quebec-based organizations involved in promoting and disseminating cinema. The program offers financial assistance for activities such as national and digital promotion, audience development, and technical improvements in film projection, targeting distributors, commercial exhibitors, and programming organizations.

grant_single_labels|projects

There are several eligible projects and activities for this grant, particularly those focusing on the promotion and diffusion of Quebecois films.
  • Activities of film promotion including national campaigns and promotional strategies.
  • Development of audiences through cultural mediation activities and educational initiatives.
  • Technical expenses such as duplication, delivery, and rental of screening rooms.
grant_single|admissibleProjectsExample

$225,000

Montreal
Conduct a nationwide digital campaign promoting Quebecois films with a focus on regional audiences.

$135,000

Quebec City
Implement a film education initiative in local schools in Quebec, targeting young audiences.

$187,500

Vancouver
Upgrade technical infrastructure in a small independent cinema for better film projection.

$157,500

Calgary
Organize a regional promotional tour for a new Quebecois film, including special screening events.

$240,000

Toronto
Digitize and post Quebecois repertory films online to make them accessible internationally.

$112,500

Ottawa
Conduct a market intelligence study focused on the Quebec cinema audience to inform future strategies.

grant_single_labels|admissibility

The grant aims to respond to the development, consolidation, and adaptation needs of companies and organizations working in Quebec’s cinema industry. The general eligibility conditions are:
  • The applicant must be a Quebec-based for-profit or non-profit company legally constituted.
  • The company must have its head office and main establishment in Quebec, showing that effective control of the company is primarily held by Canadian citizens or permanent residents with their tax residence in Quebec.

grant_eligibility_criteria|who_can_apply

The grant is available for different types of companies involved in the promotion and dissemination of Quebec cinema, including organizations that conduct promotional and dissemination activities within the film industry in Quebec.
  • Distributors
  • Commercial exhibitors (theaters, drive-ins)
  • Non-profit organizations involved in film programming and distribution
  • Production companies
  • Independent digital platforms and aggregators
  • Quebec film industry associations
  • Other private organizations experienced with relevant projects related to the cinema sector

grant_eligibility_criteria|who_cannot_apply

Yes, certain types of companies are not eligible for the grant provided by the SODEC Programme. These non-eligible entities include:
  • Producers
  • Platforms of diffusion and aggregators
  • Film festivals
  • Québec associations in the film industry
  • Television broadcasters and cable distributors
  • Sales agents

grant_eligibility_criteria|eligible_expenses

Yes, there are eligible expenses for this grant. The aid must be used for specific categories of expenses depending on the type of applicant.
  • Promotion fees including digital and discoverability
  • Creation, production, and delivery of promotional material
  • Advertising placement costs
  • Professional fees for developing and implementing promotional strategies
  • Launch event and special screening expenses
  • Regional promotional tour costs (e.g., travel, daily allowances, venue rental, promotional material transport)
  • Collective project promotion expenses
  • Salaries related to promotional activities
  • External salaries or fees related to digital discoverability
  • License fees for music used in promotional materials (trailers, teasers, clips, etc.)
  • Minimum guarantee (cash exclusively)
  • Technological upgrading costs, including database creation, IT management systems for rights or sales tracking
  • Market intelligence activity costs (studies, tests, surveys, focus groups) related to the Quebec cinema audience
  • Public development activity costs (cultural mediation activities)
  • Projection fees (e.g., distribution fees, promotional material and projection transport costs, projectionist fees, pedagogical tools)
  • Guest speaker expenses for projections (e.g., travel, accommodation, daily allowances, fees)
  • Rental fees for venues
  • Laboratory fees (e.g., copy duplication costs: copies for distribution, DCP, KDM; dubbing and subtitling fees in French if not covered by production)
  • Digitization and online posting fees for Quebec films, first-run and repertory
  • Delivery fees for copies
  • Salaries and fees related to programming cinematographic diffusion activities

grant_eligibility_criteria|zone

The eligible geographic zone for this grant is the province of Quebec, Canada. Companies must have their headquarters and principal establishment in Quebec, and demonstrate that the effective control of the company is majorly held by Canadian citizens or permanent residents with their fiscal residence in Quebec.
  • Headquarters and principal establishment must be in Quebec
  • Effective control must be held by Canadian citizens or permanent residents with fiscal residence in Quebec

grant_single_labels|criteria

The grant provided by SODEC has specific evaluation and selection criteria that vary depending on the type of support applied for. The assessment encompasses the financial health of the applicants and the realistic nature and proposed impact of their projects.
  • The relevance and realism of the expenses in market deployment.
  • Diversification efforts of distribution, particularly in new markets and digital platforms.
  • Strategies and financial resources for ensuring discoverability, accessibility, and visibility of films in Quebec.
  • The applicant's financial health and satisfactory demonstration of financial stability.
  • The capacity of the applicant company to successfully complete the project.
  • The relevance of the project concerning the applicant's business model.
  • The quality and feasibility of the implementation plan.
  • The overall impact on the Quebecois cinema industry.
  • Realistic budgeting and sound financial planning.
  • The experience and competency of the applicant and their partners.
  • The quality of the application submission.
  • Consideration of the availability of SODEC's financial resources.

grant_single_labels|register

  • Step 1: Determine Eligibility
  • Ensure the organization is a Quebec-based legally constituted for-profit or non-profit entity involved in film promotion and distribution.
  • Verify the organization meets specific conditions such as having its headquarters and principal place of business in Quebec and majority control by Canadian citizens or permanent residents with Quebec tax residency.
  • Step 2: Identify the Relevant Volet (Section)
  • Select the appropriate section (1A, 1B, 1C, or 2) based on the type of support needed (e.g., annual assistance, activity-specific assistance, theater renovation, or strategic initiatives).
  • Ensure that the specific eligibility requirements and conditions for the selected section are met.
  • Step 3: Prepare Required Documentation
  • Gather and prepare the necessary documents such as financial statements, business plans, project proposals, and any other required supporting materials.
  • For strategic initiatives, develop a comprehensive project plan including the description, objectives, anticipated outcomes, and detailed budget.
  • Step 4: Submit Application via SOD@ccès Portal
  • Access the SOD@ccès portal for electronic submission.
  • Ensure to submit by the deadline specified for the particular section of the grant program.
  • Complete all required fields in the application form and upload the necessary documents.
  • Step 5: Await Evaluation
  • Once submitted, the application will be reviewed by professionals from SODEC.
  • External advisors may be consulted if necessary.
  • During the review, ensure availability for potential follow-up questions or requests for additional documentation.
  • Applications will be evaluated based on criteria such as project relevance, feasibility, financial health, and completeness of the submitted information.
  • Step 6: Agreement and Funding
  • If approved, an agreement outlining the terms and conditions of the grant will be signed.
  • The initial funding installment (usually 70%) will be provided upon signing the agreement.
  • The remaining installment (30%) will be disbursed after satisfactory completion of the project and submission of final reports.
  • Step 7: Reporting and Compliance
  • Provide periodic and final reports as specified in the agreement.
  • Ensure compliance with all terms and conditions of the grant, including financial and project deliverables.
  • Maintain all records for potential audits or evaluations by SODEC.

grant_single_labels|otherInfo

Other miscellaneous information about the grant includes eligibility criteria for applicants and definitions used within the program.
  • The program targets legally constituted Quebec enterprises, both for-profit and non-profit, operating within the cinema promotion and distribution sectors.
  • General eligibility criteria include having a main office and primary establishment in Quebec and proving that the effective control of the enterprise is largely held by Canadian citizens or permanent residents with fiscal residency in Quebec.
  • Additional terms such as Quebec production, foreign cinematography that is rarely distributed, and film formats are defined within the grant documentation.
Apply to this program