Montréal Tourism — EPRTNT 2025-2027 – Digital development of a business

• Intent to Submit Form completed via the online Forms link.
• Duly completed and signed Digital Development of a Business Excel application form.
• Complete business plan for the digital development project.
• Financial statements for the last two fiscal years, if applicable.
• Board of directors resolution authorizing the signatory and the funding application.

• Be a legally constituted organization under Québec or Canadian law and operate in Québec.
• Belong to an eligible category: for-profit or non-profit organization, cooperative, municipal entity, Indigenous community or nation, or a grouping of these.
• Carry out a project that develops, renews or structures the tourism offer in the Montréal tourism region.
• Have a project whose primary target clientele is significantly tourism-related.
• Have respected previous commitments to Tourisme Montréal if prior subsidies were received.

Who is eligible?

• Tourism-related for-profit organizations (OBL).
• Tourism-related non-profit organizations (OBNL).
• Tourism cooperatives.
• Municipal entities involved in tourism.
• Indigenous communities, nations and Indigenous tourism organizations or businesses.

Who is not eligible

• Crown corporations and ministries or agencies of the Québec and Canadian governments.
• Applicants listed in the Register of enterprises ineligible for public contracts.
• Enterprises not compliant with the francization process of the Office québécois de la langue française, where applicable.

Eligible expenses

• Professional fees for support and implementation of digital solutions, including training related to the digital project.
• Purchase of technological or other equipment required to use the digital solution, including integrated management software, e-commerce software, mobile applications and related hardware.
• First subscription (up to 24 months) to cloud-based services needed for the solution.
• Travel, overhead, salaries and benefits for human resources specifically dedicated to the digital project.
• Net taxes related to eligible costs and, where applicable, infrastructure-related costs as defined under the Attractions, Activities and Equipment category.

Ineligible Costs and Activities

• Working capital, debt service, operating losses, capital losses and share buybacks.
• Compliance upgrades, asset maintenance and regulatory conformity costs.
• Regular operating, administration, financing and routine maintenance expenses.
• Capital expenditures on buildings, land or other infrastructures, and acquisition of equipment or bandwidth not directly eligible under this category.
• Recurrent operating fees of the business solution, server room setup, video game development, and sales commission fees on online platforms.

Eligible geographic areas

• Businesses operating in the Montréal tourism region.
• Organizations legally constituted in Québec or Canada and doing business in Québec.

• Alignment between the project and the program’s objectives for renewing and strengthening the tourism offer.
• Structuring effect of the project, including attraction power, scope, tangible impacts and regional spin-offs.
• Innovative nature of the project compared with the current tourism offer and market trends.
• Quality of the project concept, product and services, including consideration of sustainable development principles.
• Financial soundness and feasibility, including funding structure, promoter contribution, realistic financial data and credible implementation schedule.

• Step 1: Prepare Project Information
  • Define the digital development project, objectives, tourism benefits and target clientele.
  • Assemble required financial and organizational information requested in the promoter guide.
• Step 2: Complete Intent to Submit Form
  • Fill out the Intent to Submit Form via the specified online Forms link.
• Step 3: Fill in Application Form
  • Download the Digital Development of a Business Excel application form.
  • Complete all sections, then sign the form.
• Step 4: Compile Supporting Documents
  • Gather all mandatory documents listed in the promoter guide (business plan, financial statements, resolutions and other required proofs).
  • Ensure the file is complete, as incomplete applications are not processed.
• Step 5: Submit Application by Email
  • Send the signed Excel application form and all supporting documents by email to programmes@mtl.org before the relevant deadline.

• Tourisme Montréal first verifies project eligibility and may request clarifications from the promoter.
• On predetermined dates, an analysis of project relevance and financial aspects is carried out.
• Projects are reviewed by a management committee, which issues funding recommendations.
• Funding partners make the final decision and send either an approval letter with the awarded amount or a refusal letter.
• Approved projects are formalized through a financial assistance agreement that sets payment conditions and obligations.

• The program is part of the 2025–2027 Regional Partnership and Digital Transformation in Tourism agreement between Tourisme Montréal and the Québec Ministry of Tourism.
• Projects must be completed no later than January 31, 2029.
• Incomplete applications at the start of an analysis period are not reviewed by the management committee.
• Tourisme Montréal offers short preparatory meetings (“open house”) to validate project eligibility before submission.