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MAPAQ — Ministerial initiative Proximity — Component 2 - Quebec - Canada
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MAPAQ — Ministerial initiative Proximity — Component 2

Supports local market initiatives and agrotourism in Quebec
Ministry of Agriculture, Fisheries and Food (MAPAQ)
Last Update: March 4, 2026
Funding available
$ 5,000 - $ 50,000
Timeline
  • Closing date : October 31, 2025
Location
Quebec, Canada

Overview

The Proximité 2024-2026 initiative aims to support the development and consolidation of local marketing and agritourism initiatives through the implementation of a commercialization plan. Eligible applicants include active agricultural operations and food processing companies in Quebec, with projects needing to present at least $5,000 in admissible expenses and focusing on relational or geographical proximity marketing or agritourism.

/100
Opportunity Score
Moderate potential, but conditions must align.

At a glance

Funding available

Financing goals
  • Develop an online presence
  • Access new markets
  • Launch or market a product/service
Eligible Funding
  • Maximum amount : 50,000 $
  • Minimum amount : 5,000 $
  • Up to 50% of project cost
Timeline
  • Closing date : October 31, 2025

Eligible candidates

Eligible Industries
  • Agriculture, forestry, fishing and hunting
  • Manufacturing
Location
  • Quebec
Legal structures
  • For-profit business
  • Sole proprietorship
  • Non-financial cooperative
Annual revenue
  • From $ 30,000 to $ 1,000,000 in revenue
Organisation size
  • All organization sizes
Audience
  • Startups

Next steps

1
Determine your project
2
Validate your eligibility

Activities funded

  • Implementation of a marketing plan to strengthen local and proximity-based sales initiatives.
  • Development or consolidation of activities related to agritourism aimed at connecting with nearby consumers.

Eligibility

Who is eligible?

  • Agricultural operations meeting revenue criteria
  • Food processing companies primarily engaged in processing activities and using Quebec-sourced raw materials
  • Newly established businesses able to demonstrate projected revenue growth

Who is not eligible

  • Provincial or federal ministries, government bodies, or state-owned enterprises, including those controlled by a government.
  • Municipal entities.
  • Financial cooperatives and banking institutions.
  • Businesses or their subcontractors listed on the Register of Enterprises Ineligible for Public Contracts (RENA) or with recent financial misconduct.
  • Companies under bankruptcy protection or insolvency proceedings.
  • Business groups or consortiums (for individual initiatives component).
  • Businesses involved in aquaponics, aquaculture, marine algae, fish, seafood products, or cannabis and related products.

Eligible expenses

  • Professional fees for contractors directly involved in the project.
  • Portion of employee salaries dedicated to project activities.
  • Portion of social charges and employee benefits associated with project work (up to 26% of salary or another justified amount).
  • Costs related to the design or production of visual or graphic branding elements.
  • Costs for creation of publication templates for various communications.
  • Expenses for production of videos.
  • Costs related to the creation of posters, signs, interpretive panels, and their informational content or installation.
  • Expenses for the development of web tools directly connected to the project.

Eligible geographic areas

  • Companies with an active establishment located in Quebec.
  • Projects carried out in the agglomeration of Îles-de-la-Madeleine (for bonus eligibility).

Additional information

  • The Initiative comes into effect on May 29, 2024, was amended on August 12, 2024, and will end on February 15, 2026, or earlier if funds are exhausted.
  • Applicants must comply with all relevant laws and regulations for the duration of the funding agreement.
  • The Ministry may visit the project location or request supporting documents for verification during and up to five years following project completion.
  • Recipients must acknowledge the Ministry’s support in all public communications about the funded project.

Documents and links

MAPAQ — Ministerial initiative Proximity — Component 2

Frequently Asked Questions about the MAPAQ — Ministerial initiative Proximity — Component 2 Program

Here are answers to the most common questions about the MAPAQ — Ministerial initiative Proximity — Component 2. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

What is the MAPAQ — Ministerial initiative Proximity — Component 2?

The Proximité 2024-2026 initiative aims to support the development and consolidation of local marketing and agritourism initiatives through the implementation of a commercialization plan. Eligible applicants include active agricultural operations and food processing companies in Quebec, with projects needing to present at least $5,000 in admissible expenses and focusing on relational or geographical proximity marketing or agritourism.

How much funding can be received?

MAPAQ — Ministerial initiative Proximity — Component 2 Funds up to 50% of admissible expenses, capped at $50,000 per project.

Who is eligible for the MAPAQ — Ministerial initiative Proximity — Component 2 program?

To be eligible for the MAPAQ — Ministerial initiative Proximity — Component 2 program, you must: Must be an active agricultural operation or a food processing business in Quebec. Annual revenue between $30,000 and $1,000,000, or demonstrate ability to reach $30,000 within 36 months. Food processors must primarily use Quebec-origin raw materials and not outsource food processing.

What expenses are eligible under MAPAQ — Ministerial initiative Proximity — Component 2?

Implementation of a marketing plan to strengthen local and proximity-based sales initiatives. Development or consolidation of activities related to agritourism aimed at connecting with nearby consumers.

Who can I contact for more information about the MAPAQ — Ministerial initiative Proximity — Component 2?

You can contact Ministry of Agriculture, Fisheries and Food (MAPAQ).

Where is the MAPAQ — Ministerial initiative Proximity — Component 2 available?

The MAPAQ — Ministerial initiative Proximity — Component 2 program is available the province of Quebec.

Is the MAPAQ — Ministerial initiative Proximity — Component 2 a grant, loan, or tax credit?

MAPAQ — Ministerial initiative Proximity — Component 2 is a Grant and Funding

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