SIAM — Individual Market Access Support
Longueuil, QC, Canada
Market Access Support for Quebec Food Processors
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|fromMinToMax
- grant_single|projectCostPercent
grant_single|deadlines
- grant_single|openingDateMarch 01, 2023
- grant_single|closingDateSeptember 01, 2023
- grant_single|grantStatusClosed
grant_single|financingType
Grant and Funding
grant_single|eligibleIndustries
- Manufacturing
grant_single|grantors
- Aliments du Québec
grant_single|status
grant_card_status|closed
grant_single_labels|preview
The SIAM program offers non-repayable financial assistance to eligible Quebec-based food processing businesses, with a maximum funding amount of $100,000 per applicant per twelve-month period. It aims to facilitate access to long distribution marketing networks by supporting activities like market development and commercialization to increase the presence and sales of Quebec's bio-food products.
grant_single_labels|projects
This grant focuses on enhancing the market access and visibility of food products processed in Quebec. Eligible projects are centered around developing marketing and business strategies, expanding professional networks, and increasing sales reach within Quebec's long distribution channels.
- Launching marketing and market development activities in long distribution channels to access new markets or segments.
- Expanding market share across Quebec via wider distribution networks.
- Implementation of business development strategies such as updating commercialization strategies, trade show participation, and securing distribution channels.
- Promotion or hiring of a market development specialist to enhance marketing efforts.
- Utilizing professional services for market research studies or data acquisitions.
- Creative content and concept design for marketing, including media placements and social media management.
- Professional fees for merchandising specialists to optimize product placements.
- Registration and participation in professional and major industry trade shows within Quebec.
- Membership fees for business-related associations to foster professional connections and growth.
- Costs associated with the registration of trademarks or distinctive signs.
grant_single_labels|admissibility
Eligibility for this grant is determined by specific criteria related to the applicant's business status and operations.
- The applicant must have an operational establishment located in Quebec.
- The applicant must be registered in the Quebec business register.
- The applicant must be a food processing business.
- Alternatively, the applicant can subcontract its food processing, under certain conditions.
- The applicant can be an agri-food processor, under certain conditions.
- The business must have been marketing its food products for at least one year.
- The business must have achieved a turnover greater than $250,000.
- The business's product offerings must be predominantly composed of Quebec products.
grant_eligibility_criteria|who_can_apply
Eligible applicants are food processing companies and agri-processors with operational establishments located in Quebec, who satisfy the following conditions:- Must be registered with the Quebec business register.- Must be a food processing company.- Can be a company outsourcing food processing under certain conditions.- Must have been marketing their food products for at least one year.- Must have achieved a minimum turnover of $250,000.- Must have a product offering primarily consisting of Quebec products.
grant_eligibility_criteria|who_cannot_apply
This grant restricts access to certain companies or industries primarily based on their geographic location and the nature of their operations. The focus is to support only eligible companies that meet specific criteria closely aligned with the objectives of the SIAM program.
- Companies not registered in Quebec.
- Businesses not involved in food processing or agro transformation.
- Enterprises relying on subcontracting outside Quebec for their food processing activities.
- Businesses that have not achieved a minimum annual sales threshold of $250,000 related to food processing.
- Companies that do not primarily commercialize Quebec-sourced food products.
grant_eligibility_criteria|eligible_expenses
The grant covers eligible expenses directly related to project implementation and market development activities in Quebec.
- Registration of products with GS1 Canada.
- Salaries for a market development or marketing specialist for up to 52 weeks.
- External professional fees and costs associated with market studies, surveys, and product tastings.
- Costs for marketing content creation and adaptation for new markets.
- Printing plates or matrices for packaging adaptation.
- Media and advertising placement fees.
- Fees for professional influencers or brand ambassadors and social media management.
- Referral fees for a new product in retail channels.
- External professional fees for business development and commercialization strategy updates.
- Trademark registration costs with the Canadian Intellectual Property Office.
- Membership fees for professional associations for the first year.
- Website development costs directly related to market expansion in Quebec.
- Fixed fees for access to online sales platforms or business networking.
- Monthly fixed fees for a new broker's services for the first year.
- Costs for participating in major trade shows and industry events tying directly to long marketing circuits.
grant_single_labels|criteria
The evaluation and selection of projects for the SIAM grant are based on specific criteria to ensure the alignment with the program’s objectives and potential benefits to the Québec market.
- The capacity of the applicant to execute the project.
- The relevance and quality of the project, which includes the structured nature of the application, the level of the applicant's preparation, the fit between the requested activities and the applicant’s goals, and the demonstration of interesting and realistic benefits for Québec.
- The demonstration that the project supports the specific objective of the SIAM program.
grant_single_labels|register
Here are the steps to submit an application for the SIAM grant:
- Step 1: Pre-qualification
- Visit the Aliments du Québec website and click on the button for Step 1 to access the Prequalification and Financial Data Form.
- Download, fill in, and save the form.
- Submit the completed form by clicking on the email address at the bottom of your form.
- The pre-qualification stage validates financial capacity and eligibility based on marketing experience and revenue.
- Step 2: Submit Complete Financial Aid Application
- Upon successful pre-qualification, receive the Financial Aid Application Form and Project Costs and Financial Arrangement Form from Aliments du Québec.
- Complete the required forms in French, including all mandatory details and documentation.
- Submit a completed financial aid application along with all mandatory and required documents.
- Receive an acknowledgment of receipt from Aliments du Qu ébec, confirming the completeness of your file.
- Step 3: Application Analysis
- Send all forms and documentation via email, ensuring all documents are included in one submission.
- Aliments du Québec will confirm receivability and eligibility based on the SIAM criteria.
- If the application passes initial review, analysis begins; Aliments du Québec will notify the applicant that analysis has started and confirm an eligible expense date.
- Step 4: Decision Notification
- Aliments du Québec will inform the applicant of the decision in writing.
- If accepted, the applicant will receive a grant letter and contribution agreement. If rejected, the applicant will be informed of the reasons for refusal.
grant_single_labels|otherInfo
Here are additional relevant details for this grant:
- Applicants must ensure they have external, verified, examined, or compiled financial statements from a CPA if requested during prequalification.
- The financial aid awarded through SIAM is in the form of a non-repayable contribution, dispensed in up to two installments following acceptance of deliverables.
- Projects must have a minimum duration of 12 months.
- Financial aid rates can be increased to a maximum of 70% if projects meet specific conditions related to organic products or targeting the public institutional market.
- Each funding application can be for a maximum of $100,000 per 12-month period, with a 50% cap on eligible expenses unless enhanced under noted criteria.
- Prequalification is mandatory before submitting a complete financial aid request.
- SIAM applications can no longer be submitted once funds are exhausted, but current submissions are reviewed until funds are depleted.
- An analysis is conducted to validate project feasibility, structured nature, preparation level of the applicant, and potential benefits for Quebec.
grant_single_labels|contact
siam@alimentsduquebec.com
Apply to this program
Enhancing Quebec's Food Processing Sector
The "Soutien individuel d’accès aux marchés" (SIAM) grant serves as a financial catalyst for Quebec's food processors aiming to expand their presence in extended distribution networks. Though submissions are currently closed due to overwhelming demand, ongoing evaluations continue for those who have already applied.
In-Depth Exploration of the SIAM Program and Its Role in Market Expansion
The SIAM program is a significant initiative aimed at bolstering the food processing industry in Quebec. Its primary focus is to enable eligible businesses to penetrate and thrive in long-chain distribution channels within the Quebec market. Administered by Aliments du Québec in conjunction with the Ministry of Agriculture, Fisheries, and Food, SIAM is a strategic component of Quebec’s broader policy to enhance the bio-food sector. The initiative seeks to increase the market share of Quebec products, facilitate market diversification, and build marketing competencies among food processors. One of the central pillars of the program is to intensify the availability and visibility of Quebec's bio-food products, thereby boosting sales of processed foods within the province. As part of its overarching objectives, the SIAM grant encourages food processors to develop markets that were previously untapped, whether by entering new sectors like institutional or restaurant markets, or by expanding within existing retail networks.
To be eligible, applicants must meet specific financial and operational thresholds, such as maintaining a business registered in Quebec with an annual turnover exceeding $250,000, and primarily dealing in Quebec-sourced food products. The project's expenses need to be direct and substantial, with a minimum eligible expenditure set at $20,000. Successful applicants benefit from a non-repayable contribution that covers up to 50% of eligible expenses, although this can be increased cumulatively to 70%, depending on certain conditions like targeting organic food markets or the public institutional market.
Projects are evaluated on several criteria, including the applicant's capacity to execute the proposed activities, the relevance and quality of the project plan, and the potential benefits and alignment with SIAM's specific goals. The SIAM not only catalyzes individual businesses but also serves the larger objective of advancing Quebec's bio-food sector, contributing towards the goal of increasing Quebec content in food products purchased within the region. By empowering food processors through financial means, the program strengthens the local economy and supports the provincial strategy of fostering sustainable and locally anchored food production and marketing practices.
Given the high level of interest in the program, funding allocations are highly competitive, emphasizing the importance of well-prepared applications that demonstrate sound business plans and strategic market insights. Despite the current halt on new applications, the SIAM remains a crucial instrument for food processors aiming to scale their operations and increase their market share in Quebec's burgeoning food economy.