- Open continuously
Overview
Get up to $15,000 to cover 65% of the costs of short-term projects relating to export strategy, planning and marketing activities.
At a glance
Funding available
- Increase performance through digital transformation
- Develop an online presence
- Develop workforce skills
- Maximum amount : 15,000 $
- Minimum amount : 5,000 $
- Up to 65% of project cost
- Open continuously
Eligible candidates
- All industries
- New Brunswick
- For-profit business
- Sole proprietorship
- All revenue ranges
- All organization sizes
- All groups
Next Steps
Activities funded
The Export Funding NB program offers a range of activities to support SMEs in New Brunswick in enhancing their export performance. The eligible activities focus on strategic development, marketing enhancements, and digital transformation aimed at expanding market reach beyond provincial borders.
- Market research or export plan development.
- Lead generation and sales activities, including creation of a sales playbook.
- Design of marketing materials such as brochures and banners for trade show booths.
- Additions to export-focused websites and integration of e-commerce functionality.
- Search Engine Optimization (SEO) to improve online visibility.
- Translation of marketing content for international audiences.
- Paid online advertising campaigns, leveraging digital platforms to reach broader audiences.
- Development and implementation of a social media strategy.
- Production of promotional videos to enhance digital presence.
- Training, coaching, or mentoring activities related to these strategic initiatives.
Eligibility
Who is eligible?
To apply for the Export Funding New Brunswick Program, an applicant must meet the following criteria:1. The Head Office must be registered and operating in New Brunswick.2. The applicant must be exporting or planning to export.3. The applicant must have a valid Canada Revenue Agency (CRA) business number.4. Demonstrate an increase in revenue, profit, or workforce in the past two years.5. Show that the proposed activity will improve export performance.6. Must not belong to ineligible sectors such as retail/wholesale, real estate, government services, personal or social services, and softwood lumber.7. Professional services like marketing firms or creative agencies can only apply if their project provides a unique or strategic opportunity with potential economic benefit to NB.8. Applicants must not have made financial commitments prior to submission or costs incurred will not be eligible.
Who is not eligible
This grant excludes certain companies and industries due to their status or main activity. The restrictions are in place to prioritize sectors that align with the program's goals for economic impact and export enhancement.
- Companies operating in retail or wholesale sectors.
- Businesses involved in real estate.
- Organizations primarily providing government services.
- Firms in personal or social services.
- Companies engaged in the softwood lumber industry.
- Professional services such as marketing firms, creative agencies, and business or fitness coaches, unless representing a unique strategic opportunity.
- Entities that have made financial commitments prior to the submission of their application.
Eligible expenses
This program aims to boost the export capabilities of New Brunswick SMEs by funding various projects that enhance their market presence and sales activities outside the province. Eligible activities focus on strategic planning, marketing enhancements, and sales growth initiatives.
- Market research or export plan development.
- Lead generation and sales activities.
- Design and production of marketing materials such as brochures and banners.
- Additions to export-focused websites, including e-commerce integration and SEO.
- Creation and implementation of digital advertising campaigns.
- Development of social media strategies.
- Production of promotional videos.
- Training, coaching, or mentoring related to eligible activities.
- Payment of professional/consulting fees to execute the activities.
Eligible geographic areas
The eligible geographical area for the Export Funding NB program is New Brunswick, Canada. Companies must have their head office registered and operating within this region to qualify.
- New Brunswick, Canada
Additional information
Here are additional relevant details for grant applicants:
- Funding is provided in the form of a reimbursement once the project is completed.
- Applicants must cash flow 100% of the project costs initially.
- The maximum contribution available from the program is up to 65% of eligible costs, not exceeding $15,000.
- Total project costs must be more than $5,000 to be eligible for assistance.
- Consultant fees must be at arm's length and reflect fair market value.
- Project selection prioritizes those demonstrating the highest potential economic impact to New Brunswick.
- Financial commitments made before submission are ineligible for reimbursement.
- All projects should ideally be completed within a six-month period.