Innovation Canada — Innovation Advisors in NB
Last Update: July 22, 2025
NB, Canada
Personalized advisory services for innovators in New Brunswick
Innovation Canada — Innovation Advisors in NB at a glance
Eligible Funding
- No Condition
Timeline
- Continuous Intakes
Financing Type
Expert Advice
Eligible Industries
- Manufacturing
- Information and cultural industries
- Professional, scientific and technical services
- Health care and social assistance
- Accommodation and food services
- Other services (except public administration)
Grant Providers
- Innovation, Science and Economic Development Canada (ISED)
- Government of Canada
- Innovation Canada
Program status
Open
Overview of the Innovation Canada — Innovation Advisors in NB program
If you're developing a new product, technology or process, an Innovation Advisor can provide you with free, one-on-one assistance to help you find the government supports that are right for your business. Our advisors a
Eligible projects & activities
If your business is incorporated and ready to grow or scale, Innovation Advisors can assist you in harnessing a variety of government programs and services. These services cater to businesses looking to create a new product, service, or process, and provide technical advice and expertise in navigating foreign markets.
- Assistance in leveraging government financing programs for business growth.
- Technical advice to facilitate the creation of new products, services, or processes.
- Guidance on accessing foreign markets for business expansion.
- Connections to a network of government programs and services available to entrepreneurs.
- Strategic advice from former entrepreneurs and private-sector professionals who are now Innovation Advisors.
Examples of admissible projects:
$ 150,000
Developing a renewable energy microgrid
$ 75,000
Creating a zero-waste retail store
$ 100,000
Implementing a new CRM system for a nonprofit organization
$ 120,000
Development of an AI-based financial advisory platform for small businesses
$ 100,000
Launching a new line of eco-friendly textiles
$ 170,000
Launching a mobile healthcare unit to service remote areas
Eligibility criteria of the Innovation Canada — Innovation Advisors in NB program
Eligibility for accessing the Innovation Advisors service is influenced by certain conditions related to the nature and readiness of the business.
- The company must be incorporated.
- The company should be ready to grow or scale.
- The company is looking to create a new product, service, or process, or seeking advice.
Who is eligible?
Incorporated businesses that are ready to grow or scale, interested in creating a new product, service, or process, or seeking expert advice are eligible to apply for the Innovation Advisors program through Innovation Canada.
Eligible expenses
The grant is targeted at innovative Canadian businesses looking to grow or scale, by creating new products, services, or processes. The eligible projects focus on leveraging government programs and services for business innovation and growth.
- Connecting with Innovation Advisors for expert advice on business growth and scaling strategies.
- Leveraging networks and expertise of former entrepreneurs and private-sector professionals to navigate government programs.
- Accessing financing, technical advice, and foreign market expertise to support business innovation.
- Strategic planning and execution of business development strategies with professional guidance.
- Utilizing government-backed expertise to enhance business competitiveness and sustainability.
Eligible geographic areas
This grant is available to companies in regions where Innovation Advisors are designated to provide their services. The eligible locations span multiple Canadian provinces and territories to ensure broad access to innovation support.
- Pacific and Yukon, including areas like Victoria and Vancouver, BC.
- Prairies and Northwest Territories, covering cities such as Edmonton and Calgary, AB, and Saskatoon, SK.
- Ontario, with representatives in cities like Toronto and Ottawa, ON.
- Quebec and Nunavut, including locations like Quebec City and Montreal, QC.
- Atlantic, encompassing areas such as Charlottetown, P.E.I., St. John's, NL, and Moncton, NB.
Eligibility criteria of the Innovation Canada — Innovation Advisors in NB program
There are evaluation and selection criteria for this grant. The criteria include:
- Strategic planning and trend spotting ability
- Experience in digital marketing and global brands
- Knowledge in finance and financial modeling
- Track record in business development and go-to-market strategies
- Experience in research and development, market-driven innovation, and commercialization
How to apply to the Innovation Canada — Innovation Advisors in NB program
1
Initial Contact
- Reach out to an Innovation Advisor through the toll-free number: 1-833-201-4358 (TTY: 1-866-694-8389).
- Provide your details through their contact form, if preferred.
2
Consultation
- Engage in a consultation session with an Innovation Advisor to discuss your business needs and goals.
- Identify relevant government programs and services that may suit your business.
3
Application Preparation
- Prepare necessary documentation and details as advised during the consultation.
- Work with your Innovation Advisor to refine and finalize your application.
4
Submission
- Submit your completed application through the advised process (e.g., online portal or email).
- Ensure all required documents and information are included.
5
Follow-Up
- Await confirmation from the Innovation Advisor or relevant body about the receipt of your application.
- Follow up for any additional requests or to provide further information if needed.
Additional information
Here are additional relevant details for this context related to Innovation Advisors:
- Innovation Advisors have a diverse range of expertise across different sectors, including digital marketing, finance, business development, international expansion, and more.
- The Advisors have professional backgrounds in both public and private sectors, offering a broad understanding of available programs and how to leverage them.
- They provide tailored advice based on the specific needs and goals of the businesses.
- Senior Innovation Advisors are available across different regions in Canada, offering localized support and networks.
- Advisors help connect businesses to the right people and programs, offering support in navigating government funding and resources.
- This service aims to foster innovation, create jobs, and contribute to the growth of Canada's economy by supporting businesses.
Contact Innovation, Science and Economic Development Canada (ISED)
1-833-201-4358
Apply to this program
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