Business Link — Market Research Services
At a glance
- No Condition
- Unspecified
- All industries
Overview
Access market research services that could help you start or expand your small business, including information about industry trends, demographics and competitors.
Activities funded
Market research activities eligible for this grant are essential for small businesses looking to make informed decisions and optimize their strategies. These activities include leveraging various data and analysis tools to better understand customer demographics, competitive landscapes, and economic trends.
- Conducting assessments of consumer demographics to identify and understand target markets.
- Analyzing household consumer spending trends to forecast product and service demand.
- Utilizing business databases to evaluate potential market opportunities and competition.
- Studying industry news and trends to stay abreast of market shifts and innovations.
- Reviewing industry financial ratios and benchmarks for financial planning and competitor analysis.
- Gathering international trade data to explore import and export possibilities.
- Accessing secondary market research databases for comprehensive data insights.
Eligibility
The eligibility criteria for this grant include:
- Businesses must be registered in Canada
- Applicants must have a viable business plan
- Priority may be given to certain sectors or regions
Who is eligible?
Eligible applicants are small business owners, entrepreneurs, or individuals considering starting a new small business in Canada. These applicants must be interested in utilizing market research services to optimize or expand their business operations.Who is not eligible
Some types of companies may not be eligible for this grant due to specific criteria. Eligibility restrictions may apply to:
- Non-profit organizations
- Government agencies
- Foreign-owned companies
Eligible expenses
This grant focuses on providing comprehensive market research support for small businesses to make informed decisions and develop successful strategies. The eligible activities revolve around gathering and analyzing data to better understand market dynamics and improve business operations.
- Conducting consumer demographic studies to identify target market characteristics.
- Analyzing household consumer spending patterns to inform product or service offerings.
- Accessing business databases for competitive analysis and benchmarking.
- Researching industry news and trends to stay ahead of market changes.
- Utilizing industry financial ratios and benchmarks for financial assessment.
- Gathering data on international importing and exporting trade activities.
Selection criteria
For this market research grant, applicants are evaluated based on the relevance of their business to the grant's objectives and the potential impact of the research on their business growth.
- Relevance of the business to grant objectives
- Potential impact of the research on business growth
How to apply
Fill Out Request Form
- Access the market research request form on the provider's website.
- Complete all required fields with accurate business details and research needs.
Schedule Consultation
- Contact the service provider to book a consultation appointment.
- Select a date and time that fits your schedule.
Receive Data Report
- Wait for up to 10 days to receive your market research data from the team.
- Review the provided market research insights and data.
Book Follow-up Meeting
- Arrange a follow-up meeting to discuss the findings.
- Prepare any questions or topics you need further clarification on.
Additional information
Aside from eligibility and application criteria, here are some additional aspects the applicant may find useful:
- Applicants have access to extensive market research databases, which can be pivotal for data-driven decision-making.
- Detailed guidance and support are available from market research experts, which could be essential for businesses unfamiliar with research practices.
- Market research outcomes should align with strategic business goals for maximum effectiveness.
- Consultations aim to tailor the research to meet specific business needs, increasing the utility of the findings.