Business Link — Market Research Services

Q: How much funding can be received?

There is no informations about how much funding can be received.

Q: What is the deadline to apply?

The program is accepting continuous intake

Q: Is the Business Link — Market Research Services a grant, loan, or tax credit?

Business Link — Market Research Services is a Other Support

Q: Who are the financial supporters of the Business Link — Market Research Services?

Business Link — Market Research Services is funded by Government of Alberta, Business Link

Q: Who is eligible for the Business Link — Market Research Services program?

To be eligible for the Business Link — Market Research Services program, you must: • The business must be a small enterprise seeking to start or grow. • A willingness to conduct market research is necessary. • Access to secondary market research services is provided.

Q: Who can I contact for more information about the Business Link — Market Research Services?

You can contact Government of Alberta.

Q: Where is the Business Link — Market Research Services available?

The Business Link — Market Research Services program is available the province of Alberta.

Q: Are startups eligible for the Business Link — Market Research Services program?

Yes, startups are eligible to apply for the Business Link — Market Research Services program.

Last Update: October 24, 2025

AB, Canada

Research services for small businesses in Alberta

At a glance

Eligible Funding

No Condition

Timeline

Unspecified

Financing Type

Other Support

Eligible Industries

All industries

Funds Providers

Business Link

Government of Alberta

Program status

Open

Overview

Access market research services that could help you start or expand your small business, including information about industry trends, demographics and competitors.

Activities funded

Conducting assessments of consumer demographics to identify and understand target markets.
Analyzing household consumer spending trends to forecast product and service demand.
Utilizing business databases to evaluate potential market opportunities and competition.
Studying industry news and trends to stay abreast of market shifts and innovations.
Reviewing industry financial ratios and benchmarks for financial planning and competitor analysis.
Gathering international trade data to explore import and export possibilities.
Accessing secondary market research databases for comprehensive data insights.

Examples of admissible projects:

$ 15,000

Consumer spending analysis to help a bakery adjust its product offerings

$ 16,000

Research on international importing trends for a fashion boutique

$ 17,000

Industry trends analysis for a new tech startup

$ 20,000

Competitor analysis in the fitness equipment industry for a startup

$ 18,000

Market analysis for expansion into the gourmet coffee sector

Eligibility

The eligibility criteria for this grant include:

Businesses must be registered in Canada
Applicants must have a viable business plan
Priority may be given to certain sectors or regions

Who is eligible?

Eligible applicants are small business owners, entrepreneurs, or individuals considering starting a new small business in Canada. These applicants must be interested in utilizing market research services to optimize or expand their business operations.

Who is not eligible

Some types of companies may not be eligible for this grant due to specific criteria. Eligibility restrictions may apply to:

Non-profit organizations
Government agencies
Foreign-owned companies

Eligible expenses

This grant focuses on providing comprehensive market research support for small businesses to make informed decisions and develop successful strategies. The eligible activities revolve around gathering and analyzing data to better understand market dynamics and improve business operations.

Conducting consumer demographic studies to identify target market characteristics.
Analyzing household consumer spending patterns to inform product or service offerings.
Accessing business databases for competitive analysis and benchmarking.
Researching industry news and trends to stay ahead of market changes.
Utilizing industry financial ratios and benchmarks for financial assessment.
Gathering data on international importing and exporting trade activities.

Selection criteria

For this market research grant, applicants are evaluated based on the relevance of their business to the grant's objectives and the potential impact of the research on their business growth.

Relevance of the business to grant objectives
Potential impact of the research on business growth

How to apply

Fill Out Request Form

Access the market research request form on the provider's website.
Complete all required fields with accurate business details and research needs.

Schedule Consultation

Contact the service provider to book a consultation appointment.
Select a date and time that fits your schedule.

Receive Data Report

Wait for up to 10 days to receive your market research data from the team.
Review the provided market research insights and data.

Book Follow-up Meeting

Arrange a follow-up meeting to discuss the findings.
Prepare any questions or topics you need further clarification on.

Additional information

Aside from eligibility and application criteria, here are some additional aspects the applicant may find useful:

Applicants have access to extensive market research databases, which can be pivotal for data-driven decision-making.
Detailed guidance and support are available from market research experts, which could be essential for businesses unfamiliar with research practices.
Market research outcomes should align with strategic business goals for maximum effectiveness.
Consultations aim to tailor the research to meet specific business needs, increasing the utility of the findings.

Apply to this program

Frequently Asked Questions about the Business Link — Market Research Services Program

Here are answers to the most common questions about the Business Link — Market Research Services. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

What is the Business Link — Market Research Services?

How much funding can be received?

What expenses are eligible under Business Link — Market Research Services?

Market research activities eligible for this grant are essential for small businesses looking to make informed decisions and optimize their strategies. These activities include leveraging various data and analysis tools to better understand customer demographics, competitive landscapes, and economic trends. Conducting assessments of consumer demographics to identify and understand target markets. Analyzing household consumer spending trends to forecast product and service demand. Utilizing business databases to evaluate potential market opportunities and competition. Studying industry news and trends to stay abreast of market shifts and innovations. Reviewing industry financial ratios and benchmarks for financial planning and competitor analysis. Gathering international trade data to explore import and export possibilities. Accessing secondary market research databases for comprehensive data insights.