Open
Business Link — Market Research Services
Research services for small businesses in Alberta
Last Update: March 4, 2026
Funding available
Varies by project
Timeline
- Open continuously
Location
Alberta, Canada
Overview
Access market research services that could help you start or expand your small business, including information about industry trends, demographics and competitors.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Access new markets
- Launch or market a product/service
- Conduct research or evaluation activities
Eligible Funding
- Varies by project
Timeline
- Open continuously
Eligible candidates
Eligible Industries
- All industries
Location
- Alberta
Legal structures
- For-profit business
- Sole proprietorship
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Startups
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
Market research activities eligible for this grant are essential for small businesses looking to make informed decisions and optimize their strategies. These activities include leveraging various data and analysis tools to better understand customer demographics, competitive landscapes, and economic trends.
- Conducting assessments of consumer demographics to identify and understand target markets.
- Analyzing household consumer spending trends to forecast product and service demand.
- Utilizing business databases to evaluate potential market opportunities and competition.
- Studying industry news and trends to stay abreast of market shifts and innovations.
- Reviewing industry financial ratios and benchmarks for financial planning and competitor analysis.
- Gathering international trade data to explore import and export possibilities.
- Accessing secondary market research databases for comprehensive data insights.
Eligibility
Who is eligible?
Eligible applicants are small business owners, entrepreneurs, or individuals considering starting a new small business in Canada. These applicants must be interested in utilizing market research services to optimize or expand their business operations.Who is not eligible
Some types of companies may not be eligible for this grant due to specific criteria. Eligibility restrictions may apply to:
- Non-profit organizations
- Government agencies
- Foreign-owned companies
Eligible expenses
This grant focuses on providing comprehensive market research support for small businesses to make informed decisions and develop successful strategies. The eligible activities revolve around gathering and analyzing data to better understand market dynamics and improve business operations.
- Conducting consumer demographic studies to identify target market characteristics.
- Analyzing household consumer spending patterns to inform product or service offerings.
- Accessing business databases for competitive analysis and benchmarking.
- Researching industry news and trends to stay ahead of market changes.
- Utilizing industry financial ratios and benchmarks for financial assessment.
- Gathering data on international importing and exporting trade activities.
Additional information
Aside from eligibility and application criteria, here are some additional aspects the applicant may find useful:
- Applicants have access to extensive market research databases, which can be pivotal for data-driven decision-making.
- Detailed guidance and support are available from market research experts, which could be essential for businesses unfamiliar with research practices.
- Market research outcomes should align with strategic business goals for maximum effectiveness.
- Consultations aim to tailor the research to meet specific business needs, increasing the utility of the findings.
Frequently Asked Questions about the Business Link — Market Research Services Program
Here are answers to the most common questions about the Business Link — Market Research Services. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the Business Link — Market Research Services?
Access market research services that could help you start or expand your small business, including information about industry trends, demographics and competitors.
Who is eligible for the Business Link — Market Research Services program?
To be eligible for the Business Link — Market Research Services program, you must:
The business must be a small enterprise seeking to start or grow.
A willingness to conduct market research is necessary.
Access to secondary market research services is provided.
What expenses are eligible under Business Link — Market Research Services?
Market research activities eligible for this grant are essential for small businesses looking to make informed decisions and optimize their strategies. These activities include leveraging various data and analysis tools to better understand customer demographics, competitive landscapes, and economic trends. Conducting assessments of consumer demographics to identify and understand target markets.
Analyzing household consumer spending trends to forecast product and service demand.
Utilizing business databases to evaluate potential market opportunities and competition.
Studying industry news and trends to stay abreast of market shifts and innovations.
Reviewing industry financial ratios and benchmarks for financial planning and competitor analysis.
Gathering international trade data to explore import and export possibilities.
Accessing secondary market research databases for comprehensive data insights.
Where is the Business Link — Market Research Services available?
The Business Link — Market Research Services program is available the province of Alberta.
Is the Business Link — Market Research Services a grant, loan, or tax credit?
Business Link — Market Research Services is a Other Support
Who are the financial supporters of the Business Link — Market Research Services?
Business Link — Market Research Services is funded by Government of Alberta, Business Link