
BDC Advisory Services — Sales and marketing
Last Update: July 22, 2025
Canada
Guidance to reach the right customers
At a glance
Eligible Funding
- No Condition
Timeline
- Open Date : July 9, 2024
Financing Type
Expert Advice
Eligible Industries
- All industries
Funds Providers
Business Development Bank of Canada
Government of Canada
Program status
Open
Overview
Get advice on action oriented approaches focused on developing and implementing a strategy plan to increase your sales through knowledge sharing, coaching and support.
Activities funded
This BDC Advisory Services grant focuses on enhancing sales and marketing strategies to drive business growth. It supports structured activities aimed at optimizing customer engagement, expanding market reach, and leveraging digital tools.
- Consultancy for identifying sales gaps and building strategic roadmaps for growth.
- Development and enhancement of digital marketing strategies to increase sales.
- Exploration of new market opportunities, both domestic and international.
- Implementation of a structured, action-oriented approach to improve sales processes.
- Access to knowledge sharing and coaching to build long-term business resilience.
- Support from experts to align brand, optimize teams, and maximize returns.
Examples of admissible projects:
$ 50,000
Develop and implement a digital marketing strategy to boost online sales for a local bookstore
$ 45,000
Improve the online reach of a social economy enterprise selling handmade crafts
$ 90,000
Optimize sales strategy for a food processing company through advanced analytics and technology investments
$ 60,000
Boost sales for a general partnership running a local organic farm through an enhanced online presence
$ 100,000
Develop a market expansion plan for a tech startup offering AI solutions
$ 80,000
Expand market reach and sales channels for an eco-friendly home goods cooperative
Eligibility
Eligibility for engagement with BDC's advisory services includes the following criteria, though specific grant eligibility is not detailed:
- The business should aim to enhance its sales and marketing capabilities.
- The company must be interested in exploring digital technology for business growth.
Who is eligible?
This grant is designed for Canadian businesses seeking to enhance their leadership, management capabilities, and overall business strategy. Ideal applicants include organizations looking to improve their sales, marketing, operational efficiency, and utilize digital technology for growth, both domestically and internationally.
Who is not eligible
Some companies may not be eligible for this grant. Eligibility criteria may vary, and it's important to review the specific requirements outlined in the grant details.
- Non-registered businesses
- Companies with a history of non-compliance
- Businesses engaged in illegal activities
Eligible expenses
This grant supports initiatives aimed at enhancing business growth through strategic sales and marketing, operational improvements, and leveraging digital technologies. Organizations can benefit from structured approaches, knowledge sharing, and expert coaching to achieve their objectives efficiently.
- Developing strategies and action plans to grow sales and establish brand presence.
- Improving online strategies to reach customers effectively and increase sales.
- Exploring new market opportunities domestically and internationally to expand sales.
- Harnessing digital technology to optimize business operations and e-commerce platforms.
- Receiving coaching and support from consultants to implement growth strategies.
Eligible geographic areas
This grant supports Canadian businesses aiming to improve their sales and marketing strategies, both within Canada and internationally. However, the eligible geographical locations for applicants are not detailed in the provided information.
Selection criteria
The grant evaluation and selection criteria are based on the project's alignment with the target market, potential for growth, and innovative approach.
- Alignment with target market
- Potential for growth
- Innovative approach
How to apply
1
Preliminary Inquiry
- Contact a BDC representative to discuss your business needs and the advisory services available.
- Request information about financing options to cover the costs of the advisory services.
2
Identify Business Needs
- Conduct an assessment of your current sales and marketing strategies.
- Identify gaps and opportunities for growth with the help of BDC experts.
3
Develop Proposal
- Work with BDC to develop a tailored sales and marketing strategy.
- Prepare a proposal outlining the goals, strategies, and support needed.
4
Application Submission
- Submit your completed proposal to BDC for review.
- Ensure all required documentation and supporting materials are included.
5
Confirmation and Follow-Up
- Receive confirmation of your application submission from BDC.
- Follow up with BDC representatives for any additional information or next steps.
Additional information
Here are additional relevant details for this grant:
- BDC Advisory Services can be financed to aid in project completion.
- Coaching and support are included to assist in reaching business goals.
Apply to this program
Frequently Asked Questions about the BDC Advisory Services — Sales and marketing Program
Here are answers to the most common questions about the BDC Advisory Services — Sales and marketing. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the BDC Advisory Services — Sales and marketing?
How much funding can be received?
What expenses are eligible under BDC Advisory Services — Sales and marketing?
What is the deadline to apply?
Is the BDC Advisory Services — Sales and marketing a grant, loan, or tax credit?
Who are the financial supporters of the BDC Advisory Services — Sales and marketing?
Who is eligible for the BDC Advisory Services — Sales and marketing program?
Who can I contact for more information about the BDC Advisory Services — Sales and marketing?
Where is the BDC Advisory Services — Sales and marketing available?
Apply to this program
More programs like this

Grant and FundingClosed
CanExport SMEs
Trade Commissioner Service (TCS)Supports Canadian SMEs’ export activities in new international markets

Grant and FundingOpen
AI Compute Access Fund
Innovation, Science and Economic Development Canada (ISED)Supports Canadian SMEs in accessing advanced AI compute resources

Grant and FundingOpen
Creative Export Canada (CEC) — Export-Ready Stream
Canadian HeritageFunding for Canadian creative industry exports

Grant and FundingClosed
Mitacs Accelerate International
MitacsFunding to collaborate with international researchers

Grant and FundingOpening Soon
International outreach — Travel
Canada Council for the Arts (CCA)Empower Canadian artists and arts organizations to expand global connections and opportunities

Researchers And FacilitiesPartnering and CollaborationWage Subsidies And InternsOpen
Mitacs Accelerate
MitacsConnect organizations with academia for research and innovation collaboration

Grant and FundingOpen
Creative Export Canada (CEC) — Export Development Stream (EDS)
Canadian HeritageCanadian Creative Export supports global market expansion for creative industries

Expert AdviceOpen
NRC IRAP Support for Intellectual Property
National Research Council Canada (NRC)IP Advisory services for your innovations


Grant and FundingOpen
IP for Business
Canadian Intellectual Property Office (CIPO)Intellectual property training, tools and expertise