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BDC Advisory Services — Sales and marketing - Canada
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BDC Advisory Services — Sales and marketing

Guidance to reach the right customers
Business Development Bank of Canada (BDC)
Government of Canada
Last Update: March 3, 2026
Funding available
No Condition
Timeline
  • Open Date : July 9, 2024
Location
Canada

Overview

Get advice on action oriented approaches focused on developing and implementing a strategy plan to increase your sales through knowledge sharing, coaching and support.

/100
Opportunity Score
Moderate potential, but conditions must align.

At a glance

Funding available

Financing goals
  • Increase performance through digital transformation
  • Develop an online presence
Eligible Funding
  • No Condition
Timeline
  • Open Date : July 9, 2024

Eligible candidates

Eligible Industries
  • All industries
Location
  • Canada
Legal structures
  • For-profit business
Annual revenue
  • All revenue ranges
Organisation size
  • All organization sizes
Audience
  • All groups

Next steps

1
Determine your project
2
Validate your eligibility

Activities funded

This BDC Advisory Services grant focuses on enhancing sales and marketing strategies to drive business growth. It supports structured activities aimed at optimizing customer engagement, expanding market reach, and leveraging digital tools.

  • Consultancy for identifying sales gaps and building strategic roadmaps for growth.
  • Development and enhancement of digital marketing strategies to increase sales.
  • Exploration of new market opportunities, both domestic and international.
  • Implementation of a structured, action-oriented approach to improve sales processes.
  • Access to knowledge sharing and coaching to build long-term business resilience.
  • Support from experts to align brand, optimize teams, and maximize returns.

Eligibility

Who is eligible?

This grant is designed for Canadian businesses seeking to enhance their leadership, management capabilities, and overall business strategy. Ideal applicants include organizations looking to improve their sales, marketing, operational efficiency, and utilize digital technology for growth, both domestically and internationally.

Who is not eligible

Some companies may not be eligible for this grant. Eligibility criteria may vary, and it's important to review the specific requirements outlined in the grant details.

  • Non-registered businesses
  • Companies with a history of non-compliance
  • Businesses engaged in illegal activities

Eligible expenses

This grant supports initiatives aimed at enhancing business growth through strategic sales and marketing, operational improvements, and leveraging digital technologies. Organizations can benefit from structured approaches, knowledge sharing, and expert coaching to achieve their objectives efficiently.

  • Developing strategies and action plans to grow sales and establish brand presence.
  • Improving online strategies to reach customers effectively and increase sales.
  • Exploring new market opportunities domestically and internationally to expand sales.
  • Harnessing digital technology to optimize business operations and e-commerce platforms.
  • Receiving coaching and support from consultants to implement growth strategies.

Eligible geographic areas

This grant supports Canadian businesses aiming to improve their sales and marketing strategies, both within Canada and internationally. However, the eligible geographical locations for applicants are not detailed in the provided information.

Additional information

Here are additional relevant details for this grant:

  • BDC Advisory Services can be financed to aid in project completion.
  • Coaching and support are included to assist in reaching business goals.

Frequently Asked Questions about the BDC Advisory Services — Sales and marketing Program

Here are answers to the most common questions about the BDC Advisory Services — Sales and marketing. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

What is the BDC Advisory Services — Sales and marketing?

Get advice on action oriented approaches focused on developing and implementing a strategy plan to increase your sales through knowledge sharing, coaching and support.

Who is eligible for the BDC Advisory Services — Sales and marketing program?

To be eligible for the BDC Advisory Services — Sales and marketing program, you must: The applicant must seek to improve their sales and marketing strategies. The applicant should have identified growth opportunities in the provincial or international markets.

What expenses are eligible under BDC Advisory Services — Sales and marketing?

This BDC Advisory Services grant focuses on enhancing sales and marketing strategies to drive business growth. It supports structured activities aimed at optimizing customer engagement, expanding market reach, and leveraging digital tools. Consultancy for identifying sales gaps and building strategic roadmaps for growth. Development and enhancement of digital marketing strategies to increase sales. Exploration of new market opportunities, both domestic and international. Implementation of a structured, action-oriented approach to improve sales processes. Access to knowledge sharing and coaching to build long-term business resilience. Support from experts to align brand, optimize teams, and maximize returns.

Who can I contact for more information about the BDC Advisory Services — Sales and marketing?

You can contact Business Development Bank of Canada (BDC).

Where is the BDC Advisory Services — Sales and marketing available?

The BDC Advisory Services — Sales and marketing program is available across Canada.

Is the BDC Advisory Services — Sales and marketing a grant, loan, or tax credit?

BDC Advisory Services — Sales and marketing is a Expert Advice

Who are the financial supporters of the BDC Advisory Services — Sales and marketing?

BDC Advisory Services — Sales and marketing is funded by Business Development Bank of Canada (BDC), Government of Canada

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