BDC Advisory Services — Sales and marketing
Canada
Guidance to reach the right customers
grant_single|update January 24, 2025
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|noCondition
grant_single|deadlines
- grant_single|openingDateJuly 9, 2024
grant_single|financingType
Expert Advice
grant_single|eligibleIndustries
- grant_single|allIndustries
grant_single|grantors
- Business Development Bank of Canada (BDC)
- Government of Canada
grant_single|status
grant_card_status|open
grant_single_labels|preview
Get advice on action oriented approaches focused on developing and implementing a strategy plan to increase your sales through knowledge sharing, coaching and support.
grant_single_labels|projects
This BDC Advisory Services grant focuses on enhancing sales and marketing strategies to drive business growth. It supports structured activities aimed at optimizing customer engagement, expanding market reach, and leveraging digital tools.
- Consultancy for identifying sales gaps and building strategic roadmaps for growth.
- Development and enhancement of digital marketing strategies to increase sales.
- Exploration of new market opportunities, both domestic and international.
- Implementation of a structured, action-oriented approach to improve sales processes.
- Access to knowledge sharing and coaching to build long-term business resilience.
- Support from experts to align brand, optimize teams, and maximize returns.
grant_single|admissibleProjectsExample
$ 50,000
Develop and implement a digital marketing strategy to boost online sales for a local bookstore
$ 45,000
Improve the online reach of a social economy enterprise selling handmade crafts
$ 90,000
Optimize sales strategy for a food processing company through advanced analytics and technology investments
$ 60,000
Boost sales for a general partnership running a local organic farm through an enhanced online presence
$ 100,000
Develop a market expansion plan for a tech startup offering AI solutions
$ 80,000
Expand market reach and sales channels for an eco-friendly home goods cooperative
grant_single_labels|admissibility
Eligibility for engagement with BDC's advisory services includes the following criteria, though specific grant eligibility is not detailed:
- The business should aim to enhance its sales and marketing capabilities.
- The company must be interested in exploring digital technology for business growth.
grant_eligibility_criteria|who_can_apply
This grant is designed for Canadian businesses seeking to enhance their leadership, management capabilities, and overall business strategy. Ideal applicants include organizations looking to improve their sales, marketing, operational efficiency, and utilize digital technology for growth, both domestically and internationally.
grant_eligibility_criteria|who_cannot_apply
Some companies may not be eligible for this grant. Eligibility criteria may vary, and it's important to review the specific requirements outlined in the grant details.
- Non-registered businesses
- Companies with a history of non-compliance
- Businesses engaged in illegal activities
grant_eligibility_criteria|eligible_expenses
This grant supports initiatives aimed at enhancing business growth through strategic sales and marketing, operational improvements, and leveraging digital technologies. Organizations can benefit from structured approaches, knowledge sharing, and expert coaching to achieve their objectives efficiently.
- Developing strategies and action plans to grow sales and establish brand presence.
- Improving online strategies to reach customers effectively and increase sales.
- Exploring new market opportunities domestically and internationally to expand sales.
- Harnessing digital technology to optimize business operations and e-commerce platforms.
- Receiving coaching and support from consultants to implement growth strategies.
grant_eligibility_criteria|zone
This grant supports Canadian businesses aiming to improve their sales and marketing strategies, both within Canada and internationally. However, the eligible geographical locations for applicants are not detailed in the provided information.
grant_single_labels|criteria
The grant evaluation and selection criteria are based on the project's alignment with the target market, potential for growth, and innovative approach.
- Alignment with target market
- Potential for growth
- Innovative approach
grant_single_labels|register
Here are the steps to submit an application for this grant:
- Step 1: Preliminary Inquiry
- Contact a BDC representative to discuss your business needs and the advisory services available.
- Request information about financing options to cover the costs of the advisory services.
- Step 2: Identify Business Needs
- Conduct an assessment of your current sales and marketing strategies.
- Identify gaps and opportunities for growth with the help of BDC experts.
- Step 3: Develop Proposal
- Work with BDC to develop a tailored sales and marketing strategy.
- Prepare a proposal outlining the goals, strategies, and support needed.
- Step 4: Application Submission
- Submit your completed proposal to BDC for review.
- Ensure all required documentation and supporting materials are included.
- Step 5: Confirmation and Follow-Up
- Receive confirmation of your application submission from BDC.
- Follow up with BDC representatives for any additional information or next steps.
grant_single_labels|otherInfo
Here are additional relevant details for this grant:
- BDC Advisory Services can be financed to aid in project completion.
- Coaching and support are included to assist in reaching business goals.
