How much funding can be received?

There is no informations about how much funding can be received.

What is the deadline to apply?

The deadline to apply is not specified.

Who are the financial supporters of the BDC Advisory Services — Sales and marketing?

BDC Advisory Services — Sales and marketing is funded by Business Development Bank of Canada (BDC), Government of Canada

What are BDC Advisory Services — Sales and marketing's eligibility criterias?

The applicant must seek to improve their sales and marketing strategies. The applicant should have identified growth opportunities in the provincial or international markets.

BDC Advisory Services — Sales and marketing

Last Update: July 22, 2025

Canada

Guidance to reach the right customers

BDC Advisory Services — Sales and marketing at a glance

Eligible Funding

No Condition

Timeline

Open Date : July 9, 2024

Financing Type

Expert Advice

Eligible Industries

All industries

Grant Providers

Business Development Bank of Canada (BDC)
Government of Canada

Program status

Open

Overview of the BDC Advisory Services — Sales and marketing program

Get advice on action oriented approaches focused on developing and implementing a strategy plan to increase your sales through knowledge sharing, coaching and support.

Eligible projects & activities

This BDC Advisory Services grant focuses on enhancing sales and marketing strategies to drive business growth. It supports structured activities aimed at optimizing customer engagement, expanding market reach, and leveraging digital tools.

Consultancy for identifying sales gaps and building strategic roadmaps for growth.
Development and enhancement of digital marketing strategies to increase sales.
Exploration of new market opportunities, both domestic and international.
Implementation of a structured, action-oriented approach to improve sales processes.
Access to knowledge sharing and coaching to build long-term business resilience.
Support from experts to align brand, optimize teams, and maximize returns.

Examples of admissible projects:

$ 50,000

Develop and implement a digital marketing strategy to boost online sales for a local bookstore

$ 45,000

Improve the online reach of a social economy enterprise selling handmade crafts

$ 90,000

Optimize sales strategy for a food processing company through advanced analytics and technology investments

$ 60,000

Boost sales for a general partnership running a local organic farm through an enhanced online presence

$ 100,000

Develop a market expansion plan for a tech startup offering AI solutions

$ 80,000

Expand market reach and sales channels for an eco-friendly home goods cooperative

Eligibility criteria of the BDC Advisory Services — Sales and marketing program

Eligibility for engagement with BDC's advisory services includes the following criteria, though specific grant eligibility is not detailed:

The business should aim to enhance its sales and marketing capabilities.
The company must be interested in exploring digital technology for business growth.

Who is eligible?

This grant is designed for Canadian businesses seeking to enhance their leadership, management capabilities, and overall business strategy. Ideal applicants include organizations looking to improve their sales, marketing, operational efficiency, and utilize digital technology for growth, both domestically and internationally.

Who is not eligible

Some companies may not be eligible for this grant. Eligibility criteria may vary, and it's important to review the specific requirements outlined in the grant details.

Non-registered businesses
Companies with a history of non-compliance
Businesses engaged in illegal activities

Eligible expenses

This grant supports initiatives aimed at enhancing business growth through strategic sales and marketing, operational improvements, and leveraging digital technologies. Organizations can benefit from structured approaches, knowledge sharing, and expert coaching to achieve their objectives efficiently.

Developing strategies and action plans to grow sales and establish brand presence.
Improving online strategies to reach customers effectively and increase sales.
Exploring new market opportunities domestically and internationally to expand sales.
Harnessing digital technology to optimize business operations and e-commerce platforms.
Receiving coaching and support from consultants to implement growth strategies.

Eligible geographic areas

This grant supports Canadian businesses aiming to improve their sales and marketing strategies, both within Canada and internationally. However, the eligible geographical locations for applicants are not detailed in the provided information.

Eligibility criteria of the BDC Advisory Services — Sales and marketing program

The grant evaluation and selection criteria are based on the project's alignment with the target market, potential for growth, and innovative approach.

Alignment with target market
Potential for growth
Innovative approach

How to apply to the BDC Advisory Services — Sales and marketing program

Preliminary Inquiry

Contact a BDC representative to discuss your business needs and the advisory services available.
Request information about financing options to cover the costs of the advisory services.

Identify Business Needs

Conduct an assessment of your current sales and marketing strategies.
Identify gaps and opportunities for growth with the help of BDC experts.

Develop Proposal

Work with BDC to develop a tailored sales and marketing strategy.
Prepare a proposal outlining the goals, strategies, and support needed.

Application Submission

Submit your completed proposal to BDC for review.
Ensure all required documentation and supporting materials are included.

Confirmation and Follow-Up

Receive confirmation of your application submission from BDC.
Follow up with BDC representatives for any additional information or next steps.

Additional information

Here are additional relevant details for this grant:

BDC Advisory Services can be financed to aid in project completion.
Coaching and support are included to assist in reaching business goals.

Apply to this program

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