Open
Source verified August 10, 2026
BDC Advisory Services — Sales and marketing
Sales and marketing consulting for businesses
Funding available
Varies by project
Deadline
Open continuously
Opened July 9, 2024
Location
Canada
Overview
BDC’s Growth, Marketing and Sales consulting helps businesses strengthen sales and marketing performance. It supports tailored advice and practical execution support for marketing and sales assessment, go-to-market strategy, e-commerce, revenue growth planning, and brand strategy.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Increase performance through digital transformation
- Develop an online presence
- Access new markets
Eligible Funding
- Varies by project
Funds Providers
Eligible candidates
Eligible Industries
- All industries
Location
- Canada
Legal structures
- For-profit business
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- All groups
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Marketing and sales assessment
- Go-to-market strategy
- E-commerce (online sales)
- Revenue growth plan
- Online and offline marketing strategy and brand strategy
Official resources
Eligibility
Who is eligible?
- Canadian businesses.
- Businesses based in Canada or the United States.
Who is not eligible
Some companies may not be eligible for this grant. Eligibility criteria may vary, and it's important to review the specific requirements outlined in the grant details.
- Non-registered businesses
- Companies with a history of non-compliance
- Businesses engaged in illegal activities
Eligible expenses
- Cost of BDC consulting services
Eligible geographic areas
- Canada
- United States
Selection criteria
The grant evaluation and selection criteria are based on the project's alignment with the target market, potential for growth, and innovative approach.
- Alignment with target market
- Potential for growth
- Innovative approach
How to apply
- Share some info with us about your business and your marketing and sales challenges.
- Speak with an expert.
- Get a tailored proposal including solutions, deliverables, budget and timelines.
Processing and Agreement
- BDC will contact you to better understand your situation and how its consulting services can help.
- BDC will put together a proposal including solutions, deliverables, budget and timelines.
- No financial commitment until you sign off.
Additional information
- BDC focuses on building strong sales and marketing foundations and does not deliver tactical campaigns.
- The approach is tailored to your context and specific needs.
- BDC helps build internal capabilities so improvements continue beyond the mandate.
Contacts
Frequently Asked Questions about the BDC Advisory Services — Sales and marketing Program
What is the BDC Advisory Services — Sales and marketing?
BDC’s Growth, Marketing and Sales consulting helps businesses strengthen sales and marketing performance. It supports tailored advice and practical execution support for marketing and sales assessment, go-to-market strategy, e-commerce, revenue growth planning, and brand strategy.
Who is eligible for the BDC Advisory Services — Sales and marketing program?
To be eligible for the BDC Advisory Services — Sales and marketing program, you must:
The request must relate to a current or upcoming business project.
What expenses are eligible under BDC Advisory Services — Sales and marketing?
Marketing and sales assessment
Go-to-market strategy
E-commerce (online sales)
Revenue growth plan
Online and offline marketing strategy and brand strategy
Who can I contact for more information about the BDC Advisory Services — Sales and marketing?
You can contact Business Development Bank of Canada (BDC) or by phone at 1-877-232-2269.
Where is the BDC Advisory Services — Sales and marketing available?
The BDC Advisory Services — Sales and marketing program is available across Canada.
Is the BDC Advisory Services — Sales and marketing a grant, loan, or tax credit?
BDC Advisory Services — Sales and marketing is a Expert Advice
Who are the financial supporters of the BDC Advisory Services — Sales and marketing?
BDC Advisory Services — Sales and marketing is funded by Business Development Bank of Canada (BDC)