BDC Advisory Services — Sales and marketing
Canada
Guidance to reach the right customers
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|noCondition
grant_single|deadlines
- grant_single|openingDateJuly 09, 2024
grant_single|financingType
Expert Advice
grant_single|eligibleIndustries
- grant_single|allIndustries
grant_single|grantors
- Business Development Bank of Canada (BDC)
- Government of Canada
grant_single|status
grant_card_status|open
grant_single_labels|preview
Get advice on action oriented approaches focused on developing and implementing a strategy plan to increase your sales through knowledge sharing, coaching and support.
grant_single_labels|projects
- Developing strategies and action plans to grow sales
- Improving online strategy to reach customers and increase sales
- Exploring new market opportunities in Canada and globally
grant_single|admissibleProjectsExample
$50,000
Toronto
Develop and implement a digital marketing strategy to boost online sales for a local bookstore
$45,000
Halifax
Improve the online reach of a social economy enterprise selling handmade crafts
$90,000
Montreal
Optimize sales strategy for a food processing company through advanced analytics and technology investments
$60,000
Calgary
Boost sales for a general partnership running a local organic farm through an enhanced online presence
$100,000
Ottawa
Develop a market expansion plan for a tech startup offering AI solutions
$80,000
Vancouver
Expand market reach and sales channels for an eco-friendly home goods cooperative
grant_single_labels|admissibility
grant_eligibility_criteria|who_can_apply
There are eligible types of companies for this grant. Canadian businesses looking to enhance their sales and marketing strategies, tap into new markets, or optimize their digital presence are eligible.
- Canadian businesses seeking to improve sales and marketing effectiveness
- Companies looking to expand into new markets locally and globally
- Businesses aiming to enhance their digital marketing and online presence
- Entrepreneurs in need of guidance to develop targeted sales and marketing strategies
grant_eligibility_criteria|who_cannot_apply
Some companies may not be eligible for this grant. Eligibility criteria may vary, and it's important to review the specific requirements outlined in the grant details.
- Non-registered businesses
- Companies with a history of non-compliance
- Businesses engaged in illegal activities
grant_eligibility_criteria|eligible_expenses
Eligible expenses for this grant may include strategic sales and marketing activities, digital technology investments, and market expansion initiatives.
- Strategic sales and marketing activities
- Digital technology investments
- Market expansion initiatives
grant_single_labels|criteria
The grant evaluation and selection criteria are based on the project's alignment with the target market, potential for growth, and innovative approach.
- Alignment with target market
- Potential for growth
- Innovative approach
grant_single_labels|register
- Step 1: Identify gaps and opportunities, and build a roadmap
- Assess current practices and identify growth opportunities
- Develop strategies and action plans
- Step 2: Harness the power of digital
- Develop or improve online strategy
- Reach customers through digital channels
- Step 3: Explore new market opportunities in Canada and globally
- Expand into targeted provincial and international markets
Apply to this program
Grant Summary
This grant program offers funding for Canadian businesses to develop structured and effective sales and marketing strategies. It focuses on helping companies reach the right customers through the best sales channels, both domestically and internationally.
Grant Details
Structured, targeted, and effective sales and marketing activities are vital for businesses to thrive in today's competitive market. This grant program aims to assist Canadian entrepreneurs in creating strategies and tactics that will connect them with the right customers at the right time, whether in Canada or abroad. By identifying gaps and opportunities, businesses can build a roadmap to enhance their sales and marketing practices, align their teams, and maximize returns.
One of the key focuses of this grant is harnessing the power of digital technologies to develop or enhance online strategies that drive sales growth. With expert guidance and support, companies can explore new market opportunities both within Canada and globally, expanding their sales reach and driving business growth.
Through a structured approach and knowledge sharing, businesses can benefit from the expertise of consultants who provide coaching and implementation support to help achieve sales and marketing goals faster. Testimonials from previous grant recipients highlight the positive impact of implementing the strategies recommended by the Business Development Bank of Canada (BDC), resulting in increased sales and renewed business growth.
Whether companies are looking to accelerate growth, enter new markets, or improve their online presence, this grant program provides valuable resources and financing options to support businesses in their sales and marketing endeavors.
