International Promotion Program – Distribution Support

Who is eligible?

• Theatrical distribution companies specializing in the distribution of films

Who is not eligible

• Sales agents (companies acting as sales agents for film rights are not eligible).
• Companies that do not specialize in the theatrical distribution of films.
• Companies applying for a project in a territory where distribution will be sub-distributed by a third party.

Eligible expenses

• Travel expenses for Canadian cast and crew members to participate in the promotional campaign, including accommodation, transportation, and meals (up to $12,000, subject to overall limits).
• Costs related to the promotional campaign for the film's theatrical release in foreign territories.
• Creation of the theatrical trailer.
• Print and online advertising, including poster production.
• Costs associated with the premiere (launch event) in the foreign territory.
• Publicist fees.
• Creation of a DCP (Digital Cinema Package).
• Production of promotional materials.
• Subtitling or dubbing of the film in a third language.

Eligible geographic areas

The eligibility criteria for the Export Assistance Program have been expanded to cover all foreign territories, ensuring broader international participation.

• All foreign territories are now considered eligible under the program.

• Compliance with program guidelines does not guarantee approval of funding.
• Telefilm reserves the right to interpret and adjust program guidelines at its discretion.
• All information provided in connection with applications is subject to the Access to Information Act and the Privacy Act.
• Program operations are subject to funding availability from government and other sources.