Telefilm Canada — Marketing program

• Executed Distribution Agreement and any amendment(s) thereto for all projects submitted by a distribution company.
• Written confirmation from the Canadian distributor authorizing the producer to submit an application, when a Canadian distributor is attached to the project.
• Confirmation of public exhibition commitment in Canada, depending on the planned release type, including theatrical release, community screenings, festival release, digital release, broadcast, or other public exhibition.
• CAVCO Certification Letter or Official Treaty Coproduction Certification if the project was not financed by Telefilm in a production program.
• Detailed Marketing and Distribution Plan.

Who is eligible?

• Canadian distribution or production companies of the project for which funding is requested.

Eligible expenses

• Eligible marketing and promotion costs.
• Eligible versioning costs.
• Audience engagement costs.

Ineligible Costs and Activities

• Marketing activities outside of Canada.
• Costs incurred prior to confirmation of funding by Telefilm may be ineligible and/or outside the Telefilm-approved marketing plan.

• Financing priority is given to films previously supported by Telefilm through the Production, Theatrical Documentary, or Talent to Watch Programs.
• Telefilm considers the needs of the project as demonstrated by the marketing plan, exhibitor commitment, the marketing and distribution experience of the applicant, the track record of the film, and available resources.
• For projects that will not be theatrically released, Telefilm may waive the theatrical release requirement only if the project was financed by Telefilm in production or post-production and the producer and distributor agree that a straight to VOD release and campaign would best serve the project; Telefilm considers project budget, the scope and costs of the ancillary platform campaign, audience reach strategy, alignment between producer and distributor, and special circumstances.

• Complete the online application form and upload the required documents using Dialogue.

• Applicants will be notified if their application is incomplete and given five (5) business days to submit missing documentation.
• Documentation submitted after the application form or after the incomplete file notice period may not be considered in the decision-making process.
• Telefilm reserves the right to request additional information at any time.
• Telefilm will review the distribution agreement and may require modifications to bring it in line with the Canada Feature Film Fund Distribution Terms & Contract Requirements.