How much funding can be received?

Get a repayable advance of up to $75,000 to cover up to 75% of the costs of marketing or distributing a feature-length Canadian film on multi-viewing platforms that include TV, VOD and other forms of digital distribution.

grant_single_labels|terms_and_conditions

This grant aims to support the marketing efforts of Canadian feature films by providing necessary financial support to meet distribution goals. However, specific details regarding the financing modalities have not been explicitly outlined within the provided context.

grant_single_labels|projects

The Marketing Program supports the marketing, promotion, and distribution of Canadian feature-length films, ensuring that these films reach a wider audience across various platforms. Eligible activities focus on enhancing the visibility and accessibility of Canadian cinema through strategic marketing efforts.

Development and execution of marketing strategies for feature-length films.
Promotion and advertising campaigns aimed at increasing film viewership.
Distribution efforts for theatrical release, television, and digital platforms.
Publicity and public relations activities to boost the profile of films.
Engagement of audiences through online and social media marketing.

grant_single|admissibleProjectsExample

$ 33,750

Promotion and outreach for the historical drama 'Echoes of the Past'

$ 22,500

Digital marketing for the romantic comedy 'Northern Hearts'

$ 37,500

Comprehensive marketing for the family film 'Woodland Adventures'

$ 26,250

Publicity and distribution for indie film 'Maple Threads'

$ 45,000

Marketing campaign for the Canadian documentary 'Great White North'

$ 52,500

Advertising for the action thriller 'Urban Shadows'

grant_single_labels|admissibility

Eligibility for this grant is determined by specific requirements related to the company's location and operational activities.

The company must be a Canadian distribution or production company.
The company must have its head office in Canada.
The company must carry out its activities in Canada.

grant_eligibility_criteria|who_can_apply

Canadian distribution or production companies who have their head office in Canada and carry out their activities in Canada.

grant_eligibility_criteria|eligible_expenses

This grant supports the marketing, promotion, and distribution of Canadian feature films. Eligible activities focus on enhancing the visibility and reach of films produced in Canada through various channels.

Marketing and promotional campaigns for Canadian feature films.
Distribution strategies to increase the reach of Canadian feature films.
Public relations activities to boost film visibility domestically and internationally.
Partnerships with media and industry stakeholders to promote Canadian films.

grant_eligibility_criteria|zone

The Telefilm Canada Marketing Program only supports Canadian distribution or production companies. These companies must have their head office and perform their activities within Canada.

Companies with head offices located within Canada.
Businesses carrying out activities throughout Canada.

grant_single_labels|criteria

Evaluation and selection criteria for this grant: - Canadian distribution or production companies with head office and activities in Canada - Compliance with program guidelines and eligibility criteria - Quality and feasibility of the marketing, promotion, and distribution plan for Canadian feature films - Potential impact on the Canadian film industry - Budget alignment with project goals and objectives

grant_single_labels|register

Step 1: Review Program Guidelines
- Read the Marketing Program guidelines available on the program website to ensure your project and company meet the eligibility requirements.
Step 2: Prepare Application Documents
- Download and complete the Application Form for Qualification as an Eligible Distribution Company.
- Gather required documents including Authorization/Revocation of Representative, Questionnaire on the Independence of the Independent Auditor, and Declarations related to sponsorship agreements, Canadian status, and Canadian content.
- Prepare financial documents using the provided Budget Template, Final Cost Report Template, and Distribution Exploitation Report Template.
Step 3: Complete Application
- Complete the Distribution Company Theatrical Release and Television/Digital Sales Summary.
- Ensure all accounting and reporting requirements are in line with the applicable guidelines (2024 or 2016 guidelines depending on agreement dates).
Step 4: Submit Application through Dialogue
- Access the Dialogue platform via the link provided on the program website.
- Upload all completed documents and forms.
- Review your application carefully to ensure all information is accurate.
- Submit your application before the closing date of February 18, 2025, 11:59 PM EST.
Step 5: Confirmation of Submission
- Receive a confirmation of submission through Dialogue or via email.
- Keep a record of the confirmation for future reference and follow-up.

grant_single_labels|otherInfo

Here are additional relevant details for this grant:

Applications must be submitted through the "Dialogue" platform.
Ensure availability of IT support only on business days until 5:00 PM EST.
The grant is subject to the availability of funds.
An updated budget template is available as of July 24, 2023.
For all financing agreements entered on or after March 5, 2024, the latest Accounting and Reporting Requirements must be applied.
Visibility requirements must be fulfilled as per the guidelines.

grant_single_labels|documents

Telefilm Canada — Marketing program

Apply to this program

Unlocking New Opportunities for Canadian Feature Films

The Marketing Program offers substantial support for the marketing, promotion, and distribution of Canadian feature films. It is an excellent opportunity for Canadian distribution and production companies to enhance their market reach and visibility.

Detailed Insights into the Marketing Program for Canadian Feature Films

The Marketing Program is a specialized initiative tailored to bolster the Canadian film industry by supporting the marketing, promotion, and distribution of feature-length films. This program primarily targets Canadian distribution and production companies, providing them with the resources needed to effectively bring their films to both national and international audiences. By emphasizing the importance of strategic marketing and promotion, this program seeks to elevate Canadian films in a highly competitive global market.

Eligibility for this program is specifically reserved for Canadian distribution and production companies that have a significant operations base in Canada. These companies are encouraged to leverage this opportunity to advance their projects from concept to the final distribution stage, ensuring their films achieve optimal reach and impact. The program is part of a broader commitment to fostering the Canadian film industry's growth, showcasing diverse Canadian narratives, and promoting cultural representation.

Applicants must navigate a structured application process facilitated through "Dialogue," the program's dedicated submission platform. Key dates to remember include the opening of applications on April 16, 2024, and the closing deadline on February 18, 2025. Candidates are advised to utilize all available resources, including the comprehensive guidelines and essential information guides, to ensure a complete and competitive submission. The program also provides updated budget templates and reporting documentation to aid applicants in aligning their financial proposals with program expectations.

The Marketing Program not only offers financial support but also aims to create long-term benefits by enhancing the capabilities of Canadian film companies in the global arena. By focusing on marketing and distribution, it addresses one of the most challenging aspects of film production. Successful applicants can expect to receive assistance that will enable them to build robust marketing strategies, engage wider audiences, and ultimately increase their films' commercial viability.

In addition to financial backing, the program may provide access to a network of marketing professionals and industry experts who can offer invaluable insights and guidance throughout the distribution process. This collaborative environment enriches the participants' understanding of market dynamics and equips them with the skills necessary to effectively navigate the ever-evolving film distribution landscape.

Overall, the Marketing Program represents a significant investment in the Canadian film sector, aiming to bring Canadian stories to the forefront of global entertainment. It underscores a commitment to not only preserving but enhancing the cultural tapestry of Canada through film, thus contributing to both national pride and international appreciation of Canadian cinema.