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Source verified August 4, 2026
Telefilm Canada — Marketing program
Marketing support for Canadian and Indigenous feature films
Latest source updateLast Update: August 19, 2026Latest change: Telefilm’s Distribution Terms & Contract Requirements PDF now shows revised fee tables and adds foreign exchange rates to reporting requirements.View change
Latest source update
Last Update: August 19, 2026
Latest change: Telefilm’s Distribution Terms & Contract Requirements PDF now shows revised fee tables and adds foreign exchange rates to reporting requirements.
Distribution terms updated
Telefilm’s Distribution Terms & Contract Requirements PDF was updated to show revised maximum fee tables for distribution and sales agents, including the Canada, USA, and Rest of World categories. The reporting section also now explicitly requires foreign exchange rates where applicable. These changes affect distribution contract terms and funding conditions for the Marketing program, not eligibility, deadlines, application steps, scope, or contacts.
Funding available
Varies by project
Deadline
February 16, 2027
Opened April 23, 2026
Location
Canada
Who can apply
Canadian distribution or production companies of the project for which funding is requested.
See full eligibility
Overview
Telefilm's Marketing Program supports Canadian distribution or production companies for Canadian and Indigenous feature films in Canada. It strengthens national marketing success through scalable, project-driven support for marketing, promotion, versioning, and audience engagement activities that adapt to evolving release strategies.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Launch or market a product/service
Eligible Funding
- Varies by project
Funds Providers
Eligible candidates
Eligible Industries
- All industries
Location
- Canada
Legal structures
- For-profit business
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Canadians
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Impact campaigns or social content development.
- Traditional marketing campaigns.
- Audience engagement activities.
Documents Needed
- Budget Template
- Declaration – Canadian Content
- Authorization/Revocation of Representative with Regards to Telefilm
Official resources
Eligibility
Who is eligible?
- Canadian distribution or production companies of the project for which funding is requested.
- Producers with a Canadian distributor attached must provide written confirmation from their distributor that they are authorized to apply.
Eligible expenses
- Marketing and promotion costs.
- Versioning costs.
- Audience engagement costs.
- Test screening costs carried out during postproduction prior to delivery, when required by Telefilm and not already covered by the film’s production budget.
Ineligible Costs and Activities
- Marketing activities outside of Canada.
- Costs incurred prior to confirmation of funding by Telefilm may be deemed ineligible and/or outside the Telefilm-approved marketing plan.
Eligible geographic areas
- Canada
Selection criteria
- Financing priority is given to films previously supported by Telefilm through the Production, Theatrical Documentary, or Talent to Watch Programs.
- Telefilm will take into consideration the needs of the project as demonstrated by the marketing plan, the exhibitor commitment, the track record of the film, and the availability of resources.
How to apply
- Submit the application through Dialogue.
Processing and Agreement
- Telefilm will review the distribution agreement and may require modifications to bring the agreement in line with the Canada Feature Film Fund Distribution Terms & Contract Requirements.
- Even if the project was financed by Telefilm at the production stage, the distribution agreement may be analyzed during the review of the marketing application, and an amendment may be required even if the project has already been released.
- Telefilm may have specific contractual requirements if both the producer and distributor wish to apply for funding for the same project, including an obligation for the distributor to reimburse any advance granted by Telefilm to the producer under a previous marketing agreement for the same project.
Contacts
Frequently Asked Questions about the Telefilm Canada — Marketing program Program
What is the Telefilm Canada — Marketing program?
Telefilm's Marketing Program supports Canadian distribution or production companies for Canadian and Indigenous feature films in Canada. It strengthens national marketing success through scalable, project-driven support for marketing, promotion, versioning, and audience engagement activities that adapt to evolving release strategies.
What is the deadline to apply?
The application deadline for this grant program is February 16, 2027. Applicants must submit their complete application before this date to be considered for funding.
Who is eligible for the Telefilm Canada — Marketing program program?
To be eligible for the Telefilm Canada — Marketing program program, you must:
The applicant must be the Canadian distribution or production company of the project for which funding is requested.
The applicant must carry out its activities in Canada and be a Canadian-controlled corporation with its head office in Canada.
The applicant must be financially stable, and key personnel exercising financial, distribution and marketing control must be Canadian citizens or permanent residents.
What expenses are eligible under Telefilm Canada — Marketing program?
Impact campaigns or social content development.
Traditional marketing campaigns.
Audience engagement activities.
Who can I contact for more information about the Telefilm Canada — Marketing program?
You can contact Telefilm Canada by email at coordination@telefilm.ca or by phone at 438-806-4865.
Where is the Telefilm Canada — Marketing program available?
The Telefilm Canada — Marketing program program is available across Canada.
Is the Telefilm Canada — Marketing program a grant, loan, or tax credit?
Telefilm Canada — Marketing program is a Grant and Funding