Telefilm Canada — Marketing program
Last Update: July 22, 2025
Canada
Financial support for marketing and distribution of feature films
Telefilm Canada — Marketing program at a glance
Eligible Funding
- Max. $75,000
- Up to 75% of project cost
Timeline
- Open Date : April 16, 2024
- Closing date : February 19, 2025
Financing Type
Loans and Capital investments
Eligible Industries
- Information and cultural industries
- Arts, entertainment and recreation
Grant Providers
- Telefilm Canada
- Government of Canada
Program status
Closed
Overview of the Telefilm Canada — Marketing program program
Get a repayable advance of up to $75,000 to cover up to 75% of the costs of marketing or distributing a feature-length Canadian film on multi-viewing platforms that include TV, VOD and other forms of digital distribution.
Financing terms and conditions
This grant aims to support the marketing efforts of Canadian feature films by providing necessary financial support to meet distribution goals. However, specific details regarding the financing modalities have not been explicitly outlined within the provided context.
Eligible projects & activities
The Marketing Program supports the marketing, promotion, and distribution of Canadian feature-length films, ensuring that these films reach a wider audience across various platforms. Eligible activities focus on enhancing the visibility and accessibility of Canadian cinema through strategic marketing efforts.
- Development and execution of marketing strategies for feature-length films.
- Promotion and advertising campaigns aimed at increasing film viewership.
- Distribution efforts for theatrical release, television, and digital platforms.
- Publicity and public relations activities to boost the profile of films.
- Engagement of audiences through online and social media marketing.
Examples of admissible projects:
$ 33,750
Promotion and outreach for the historical drama 'Echoes of the Past'
$ 22,500
Digital marketing for the romantic comedy 'Northern Hearts'
$ 37,500
Comprehensive marketing for the family film 'Woodland Adventures'
$ 26,250
Publicity and distribution for indie film 'Maple Threads'
$ 45,000
Marketing campaign for the Canadian documentary 'Great White North'
$ 52,500
Advertising for the action thriller 'Urban Shadows'
Eligibility criteria of the Telefilm Canada — Marketing program program
Eligibility for this grant is determined by specific requirements related to the company's location and operational activities.
- The company must be a Canadian distribution or production company.
- The company must have its head office in Canada.
- The company must carry out its activities in Canada.
Who is eligible?
Canadian distribution or production companies who have their head office in Canada and carry out their activities in Canada.
Eligible expenses
This grant supports the marketing, promotion, and distribution of Canadian feature films. Eligible activities focus on enhancing the visibility and reach of films produced in Canada through various channels.
- Marketing and promotional campaigns for Canadian feature films.
- Distribution strategies to increase the reach of Canadian feature films.
- Public relations activities to boost film visibility domestically and internationally.
- Partnerships with media and industry stakeholders to promote Canadian films.
Eligible geographic areas
The Telefilm Canada Marketing Program only supports Canadian distribution or production companies. These companies must have their head office and perform their activities within Canada.
- Companies with head offices located within Canada.
- Businesses carrying out activities throughout Canada.
Eligibility criteria of the Telefilm Canada — Marketing program program
Evaluation and selection criteria for this grant:
- Canadian distribution or production companies with head office and activities in Canada
- Compliance with program guidelines and eligibility criteria
- Quality and feasibility of the marketing, promotion, and distribution plan for Canadian feature films
- Potential impact on the Canadian film industry
- Budget alignment with project goals and objectives
How to apply to the Telefilm Canada — Marketing program program
1
Review Program Guidelines
Read the Marketing Program guidelines available on the program website to ensure your project and company meet the eligibility requirements.
2
Prepare Application Documents
- Download and complete the Application Form for Qualification as an Eligible Distribution Company.
- Gather required documents including Authorization/Revocation of Representative, Questionnaire on the Independence of the Independent Auditor, and Declarations related to sponsorship agreements, Canadian status, and Canadian content.
- Prepare financial documents using the provided Budget Template, Final Cost Report Template, and Distribution Exploitation Report Template.
3
Complete Application
- Complete the Distribution Company Theatrical Release and Television/Digital Sales Summary.
- Ensure all accounting and reporting requirements are in line with the applicable guidelines (2024 or 2016 guidelines depending on agreement dates).
4
Submit Application through Dialogue
- Access the Dialogue platform via the link provided on the program website.
- Upload all completed documents and forms.
- Review your application carefully to ensure all information is accurate.
- Submit your application before the closing date of February 18, 2025, 11:59 PM EST.
5
Confirmation of Submission
- Receive a confirmation of submission through Dialogue or via email.
- Keep a record of the confirmation for future reference and follow-up.
Additional information
Here are additional relevant details for this grant:
- Applications must be submitted through the "Dialogue" platform.
- Ensure availability of IT support only on business days until 5:00 PM EST.
- The grant is subject to the availability of funds.
- An updated budget template is available as of July 24, 2023.
- For all financing agreements entered on or after March 5, 2024, the latest Accounting and Reporting Requirements must be applied.
- Visibility requirements must be fulfilled as per the guidelines.
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