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Source verified August 5, 2026
International Promotion Program
Support for promoting Canadian audiovisual works abroad
Latest source updateLast Update: July 6, 2026Latest change: The program timeline now shows the 2026-2027 opening and closing window, and the application instructions were simplified to say submissions must be made online.View change
Latest source update
Last Update: July 6, 2026
Latest change: The program timeline now shows the 2026-2027 opening and closing window, and the application instructions were simplified to say submissions must be made online.
International Promotion Program dates updated
The International Promotion Program now shows an opening date of April 14, 2026 at 8:00 AM EDT and a closing date of February 16, 2027 at 11:59 PM EST, replacing the earlier 2025-2026 window shown on the page. The latest-updates section also no longer highlights the March 19, 2026 document update, while the current guidance still points applicants to Dialogue for submission. The application instructions were also simplified from “Applications must be submitted through Dialogue” to “Applications must be submitted online,” which changes the wording of the process but not the visible submission portal.
Funding available
$ 5,000 - $ 90,000
Deadline
February 16, 2027
Opened April 14, 2026
Location
Canada
Who can apply
Canadian-owned and controlled companies specializing in production and distribution
See full eligibility
Overview
The International Promotion Program supports Canadian-owned and controlled companies promoting Canadian audiovisual works abroad through financial support. It focuses on participation in international festivals, forums and events, international promotion campaigns, and Telefilm-invited international initiatives for selected projects.
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Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Develop strategic partnerships
- Access new markets
- Launch or market a product/service
Eligible Funding
- Maximum amount : 90,000 $
- Minimum amount : 5,000 $
- Up to 50% of project cost
Funds Providers
Eligible candidates
Eligible Industries
- All industries
Location
- Canada
Legal structures
- For-profit business
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Canadians
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Participation and attendance for international festivals, forums and events
- International promotion campaigns
- Telefilm-invited international initiatives
Documents Needed
- Official letter from the festival or coproduction market for which the project has been selected, specifying the project name, the festival section and the status of the project’s premiere at the festival, and the list of costs covered by the festival or event organizer, if applicable
- Written confirmation from the project’s producer identifying the distributor or sales agent and specifying that the producer consents that the funding application be submitted by one of these companies
- Declaration of Canadian status of the organization and corporate information, for shareholder companies that do not have a Dialogue account
Official resources
Program guide
Application form
Supporting document
Eligibility
Who is eligible?
- Canadian-owned and controlled companies specializing in production and distribution
- Sales agencies of Canadian feature-length or short films, television series or XR projects
- Production companies invited to take part in a coproduction forum
- Companies invited by Telefilm to participate in one of its international initiatives
Who is not eligible
- The National Film Board of Canada cannot be the applicant for projects coproduced by the NFB
Eligible expenses
- Publicist’s fees
- Printed or online promotional campaigns costs
- Advertisement costs
- Costs related to the production of posters and other promotional tools
- Costs related to electronic press kits, market screenings and copy delivery or transfer, and third language subtitling
Ineligible Costs and Activities
- Costs already borne by another organization or corporation, or defrayed by a festival
Eligible geographic areas
- Canada
Selection criteria
Evaluation and selection criteria for this grant:
- The project's potential for international promotion and market development.
- The track record and experience of the applicant in producing and promoting Canadian content internationally.
- The feasibility and quality of the proposed promotional activities.
- The alignment of the project with the goals and objectives of the International Promotion Program.
- The potential impact of the project on the Canadian audiovisual industry.
- Compliance with all program guidelines and eligibility criteria.
How to apply
- Submit the application through Dialogue.
Processing and Agreement
- Applications must be submitted through Dialogue.
- All required documents must be submitted with the application form at the time of submission.
- Applicants will be notified if their application is incomplete and given five business days to submit missing documentation, failing which the application may be deemed ineligible.
Additional information
- The lists of festivals in appendices A to D are subject to change and may be updated by Telefilm at its discretion.
Contacts
Frequently Asked Questions about the International Promotion Program Program
What is the International Promotion Program?
The International Promotion Program supports Canadian-owned and controlled companies promoting Canadian audiovisual works abroad through financial support. It focuses on participation in international festivals, forums and events, international promotion campaigns, and Telefilm-invited international initiatives for selected projects.
How much funding can be received?
International Promotion Program Funds up to 50% of admissible expenses, capped at $90,000 per project.
What is the deadline to apply?
The application deadline for this grant program is February 16, 2027. Applicants must submit their complete application before this date to be considered for funding.
Who is eligible for the International Promotion Program program?
To be eligible for the International Promotion Program program, you must:
The applicant must be a producer, distributor or sales agent of an eligible project.
The applicant must be a Canadian-controlled company with its head office in Canada.
The project must be selected at a recognized festival or be an eligible coproduction recognized by the Minister of Canadian Heritage.
What expenses are eligible under International Promotion Program?
Participation and attendance for international festivals, forums and events
International promotion campaigns
Telefilm-invited international initiatives
Who can I contact for more information about the International Promotion Program?
You can contact Telefilm Canada by email at coordination@telefilm.ca or by phone at 438-806-4865.
Where is the International Promotion Program available?
The International Promotion Program program is available across Canada.