Open
Source verified July 6, 2026
International Promotion Program
Support for international promotion and festival participation
Latest source updateLast Update: July 6, 2026Latest change: The program timeline now shows the 2026-2027 opening and closing window, and the application instructions were simplified to say submissions must be made online.View change
Latest source update
Last Update: July 6, 2026
Latest change: The program timeline now shows the 2026-2027 opening and closing window, and the application instructions were simplified to say submissions must be made online.
International Promotion Program dates updated
The International Promotion Program now shows an opening date of April 14, 2026 at 8:00 AM EDT and a closing date of February 16, 2027 at 11:59 PM EST, replacing the earlier 2025-2026 window shown on the page. The latest-updates section also no longer highlights the March 19, 2026 document update, while the current guidance still points applicants to Dialogue for submission. The application instructions were also simplified from “Applications must be submitted through Dialogue” to “Applications must be submitted online,” which changes the wording of the process but not the visible submission portal.
Funding available
$ 5,000 - $ 90,000
Deadline
February 16, 2027
Opened April 14, 2026
Location
Canada
Who can apply
Canadian-owned and controlled companies specializing in production and distribution.
See full eligibility
Overview
Get a non-refundable contribution to support international promotion for selected Canadian film and XR projects. It covers participation in international festivals and events, international promotion campaigns, and Telefilm-invited international initiatives.
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Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Develop strategic partnerships
- Access new markets
- Launch or market a product/service
Eligible Funding
- Maximum amount : 90,000 $
- Minimum amount : 5,000 $
- Up to 50% of project cost
Funds Providers
Eligible candidates
Eligible Industries
- All industries
Location
- Canada
Legal structures
- For-profit business
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Canadians
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Participation and attendance for international festivals, forums and events.
- International promotion campaigns.
- Telefilm-invited international initiatives.
Documents Needed
- Official letter from the festival or coproduction market confirming selection of the eligible project
- Official letter or email from the festival indicating whether it is a world or international premiere for the project
- Formal invitation letter from Telefilm Canada
- Invitation letter from the coproduction market
- Written confirmation from the project’s producer, if the application is submitted by a distributor or sales agent
Official resources
Program guide
Application form
Supporting document
Eligibility
Who is eligible?
- Canadian-owned and controlled companies specializing in production and distribution.
- Sales agencies of Canadian feature-length or short films, television series or XR projects.
- Production companies invited to take part in a coproduction forum.
- Companies invited by Telefilm to participate in one of its international initiatives.
Eligible expenses
The International Promotion Program provides financial assistance for initiatives aimed at boosting the international presence and promotion of Canadian film and television projects. The program supports various activities that enhance the visibility of Canadian content on a global scale.
- Participation and attendance at international festivals, forums, and events.
- International promotion campaigns for Canadian films and projects.
- Initiatives organized by Telefilm Canada that invite international involvement.
Ineligible Costs and Activities
- Only costs listed in the application form can be claimed.
Eligible geographic areas
This grant is specifically tailored for Canadian-owned and controlled companies to engage in international promotions. Eligibility is inherently linked to the company's Canadian status reflecting the focus on cultivating Canadian cultural exports.
- Companies located in Canada.
Selection criteria
Evaluation and selection criteria for this grant:
- The project's potential for international promotion and market development.
- The track record and experience of the applicant in producing and promoting Canadian content internationally.
- The feasibility and quality of the proposed promotional activities.
- The alignment of the project with the goals and objectives of the International Promotion Program.
- The potential impact of the project on the Canadian audiovisual industry.
- Compliance with all program guidelines and eligibility criteria.
How to apply
- Complete the online application form.
- Upload the required documents using Dialogue.
- Submit the application with all required documents at the time of submission.
Processing and Agreement
- Applications must be submitted through Dialogue.
- All required documents must be submitted with the application form at the time of submission.
- Applicants will be notified if their application is incomplete and given five business days to submit missing documentation, failing which the application may be deemed ineligible.
Additional information
- Only one application per festival is permitted for a given project.
- If an application is submitted by a distributor or a sales agent, they must present a written confirmation from the project’s producer identifying the distributor or sales agent and specifying that the producer consents to the funding application being submitted by one of these companies.
- The list of required documents at time of application is available on the program’s webpage.
- Applicants may be required to provide additional documentation if they apply for extraordinary marketing campaigns.
Contacts
Frequently Asked Questions about the International Promotion Program Program
What is the International Promotion Program?
Get a non-refundable contribution to support international promotion for selected Canadian film and XR projects. It covers participation in international festivals and events, international promotion campaigns, and Telefilm-invited international initiatives.
How much funding can be received?
International Promotion Program Funds up to 50% of admissible expenses, capped at $90,000 per project.
What is the deadline to apply?
The application deadline for this grant program is February 16, 2027. Applicants must submit their complete application before this date to be considered for funding.
Who is eligible for the International Promotion Program program?
To be eligible for the International Promotion Program program, you must:
The applicant must be a producer, distributor or sales agent of an eligible project.
The applicant must be a Canadian-controlled company with its head office in Canada.
The project must be selected for a recognized international festival or be an eligible coproduction project recognized by the Minister of Canadian Heritage.
What expenses are eligible under International Promotion Program?
Participation and attendance for international festivals, forums and events.
International promotion campaigns.
Telefilm-invited international initiatives.
Who can I contact for more information about the International Promotion Program?
You can contact Telefilm Canada by email at coordination@telefilm.ca or by phone at 438-806-4865.
Where is the International Promotion Program available?
The International Promotion Program program is available across Canada.