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Alberta Innovates — Alberta Digital Traction Program - Alberta - Canada
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Alberta Innovates — Alberta Digital Traction Program

Non-dilutive funding for Alberta digital tech SMEs
Last Update: April 10, 2026
Funding available
$ 50,000
Timeline
  • Open continuously
Location
Prairies, Alberta, Canada

Overview

Alberta Innovates’ Alberta Digital Traction Program provides up to $50,000 in non-dilutive funding to help Alberta-based digital tech SMEs with software development at the core increase customers, grow revenue, and scale to global markets. Eligible projects include milestone-based work that advances product/market fit and traction, supported by business coaching and investment agreement-based funding.
/100
Opportunity Score
Moderate potential, but conditions must align.

At a glance

Funding available

Financing goals
  • Increase performance through digital transformation
  • Develop a new product or service
  • Access new markets
Eligible Funding
  • Maximum amount : 50,000 $
  • Up to 75% of project cost
Timeline
  • Open continuously

Eligible candidates

Eligible Industries
  • Information and cultural industries
  • Professional, scientific and technical services
Location
  • Prairies
  • Alberta
Legal structures
  • For-profit business
Annual revenue
  • $ 1,000,000 maximum revenue
Organisation size
  • 50 employees maximum
Audience
  • Startups

Next Steps

1
Determine your project
2
Validate your eligibility

Activities funded

  • Market validation projects to test a minimum viable product (MVP) with customers and advance toward product/market fit.
  • Customer discovery and traction-building projects aimed at increasing customer acquisition, activation, retention, referral, and revenue.
  • Commercialization acceleration projects that combine business and technical activities to help scale a digital technology toward global markets.
  • Agile, milestone-based product and business development projects (up to three milestones) that can be adjusted based on learnings during the project term.
  • Projects designed to strengthen go-to-market readiness and demonstrate traction to support follow-on investment and capital raising.

Documents Needed

  • Program application form
  • Current financial information
  • Project team and management details
  • Milestone plan and project activities
  • Investment agreement documents

Eligibility

Who is eligible?

  • Alberta-based digital technology SMEs
  • For-profit companies with software development at the core

Who is not eligible

  • Companies that are not Alberta-based.
  • Organizations that are not for-profit.
  • Businesses that do not rely on software development as a core part of their products or services.
  • Companies that have already received Digital Traction funding.
  • Applicants not in good standing with Alberta Innovates or prohibited from receiving its funding.

Eligible expenses

  • Labour costs (gross wages or salaries at reasonable market rates) for individuals specifically identified as performing work directly attributable to the project (excluding general overhead).
  • Materials costs that can be specifically identified and quantified as incurred to perform the project activities (valued at the lower of cost or fair market value).
  • Software or information database acquisitions that are critical to the project (cost pro-rated over the project period; valued at the lower of cost or fair market value).
  • Advertising costs for data-based marketing strategies for customer discovery purposes directly related to the project.
  • Sub-contractor costs at fair market rates where the sub-contractor’s work is directly related to the project.
  • Additional direct operating costs (at reasonable market rates) that can be specifically identified and quantified as incurred in performing project activities.
  • Unrecoverable GST, only where it is levied on otherwise eligible expenses and the applicant is not otherwise reimbursed.
  • Other costs that Alberta Innovates pre-approves in writing as eligible expenses.

Eligible geographic areas

  • Alberta

Processing and Agreement

  • Applications are reviewed against the program objectives and intended outcomes.
  • Alberta Innovates staff and external expert reviewers assess the application.
  • Approved applicants must sign a standard Investment Agreement before funding is paid.
  • Funding is released after milestone reports are received and approved.
  • Declined applicants may re-apply once to address deficiencies.

Additional information

  • Alberta Innovates may publish non-confidential information such as the applicant name, program name, project title, non-confidential project summary, project period dates, and the amount of the investment.
  • Applicants may be asked to provide follow-up performance information (e.g., via surveys and reporting metrics) during the project term and for up to five years after the term.
  • Alberta Innovates may perform due diligence on applicant companies and their principals (e.g., corporate, bankruptcy, and litigation searches), and applicants must clear Alberta Innovates’ risk screening.
  • Alberta Innovates is subject to Alberta access-to-information legislation, meaning records related to the project may be requested through an access process (with applicable exceptions to disclosure potentially applying).

Contacts

Frequently Asked Questions about the Alberta Innovates — Alberta Digital Traction Program Program

What is the Alberta Innovates — Alberta Digital Traction Program?

Alberta Innovates’ Alberta Digital Traction Program provides up to $50,000 in non-dilutive funding to help Alberta-based digital tech SMEs with software development at the core increase customers, grow revenue, and scale to global markets. Eligible projects include milestone-based work that advances product/market fit and traction, supported by business coaching and investment agreement-based funding.

How much funding can be received?

Alberta Innovates — Alberta Digital Traction Program Funds up to 75% of admissible expenses, capped at $50,000 per project.

Who is eligible for the Alberta Innovates — Alberta Digital Traction Program program?

To be eligible for the Alberta Innovates — Alberta Digital Traction Program program, you must: Alberta-based digital tech company For-profit SME registered in Alberta Under 50 employees and $1M revenue

What expenses are eligible under Alberta Innovates — Alberta Digital Traction Program?

Market validation projects to test a minimum viable product (MVP) with customers and advance toward product/market fit. Customer discovery and traction-building projects aimed at increasing customer acquisition, activation, retention, referral, and revenue. Commercialization acceleration projects that combine business and technical activities to help scale a digital technology toward global markets. Agile, milestone-based product and business development projects (up to three milestones) that can be adjusted based on learnings during the project term. Projects designed to strengthen go-to-market readiness and demonstrate traction to support follow-on investment and capital raising.

Who can I contact for more information about the Alberta Innovates — Alberta Digital Traction Program?

You can contact Government of Alberta by email at intake@albertainnovates.ca or by phone at 403-210-5229.

Where is the Alberta Innovates — Alberta Digital Traction Program available?

The Alberta Innovates — Alberta Digital Traction Program program is available Prairies, Alberta.

Is the Alberta Innovates — Alberta Digital Traction Program a grant, loan, or tax credit?

Alberta Innovates — Alberta Digital Traction Program is a Grant and Funding