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Alberta Innovates — Alberta Digital Traction Program
Non-dilutive funding for Alberta digital tech SMEs
Last Update: April 10, 2026
Funding available
$ 50,000
Timeline
- Open continuously
Location
Prairies, Alberta, Canada
Overview
Alberta Innovates’ Alberta Digital Traction Program provides up to $50,000 in non-dilutive funding to help Alberta-based digital tech SMEs with software development at the core increase customers, grow revenue, and scale to global markets. Eligible projects include milestone-based work that advances product/market fit and traction, supported by business coaching and investment agreement-based funding.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Increase performance through digital transformation
- Develop a new product or service
- Access new markets
Eligible Funding
- Maximum amount : 50,000 $
- Up to 75% of project cost
Timeline
- Open continuously
Eligible candidates
Eligible Industries
- Information and cultural industries
- Professional, scientific and technical services
Location
- Prairies
- Alberta
Legal structures
- For-profit business
Annual revenue
- $ 1,000,000 maximum revenue
Organisation size
- 50 employees maximum
Audience
- Startups
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Market validation projects to test a minimum viable product (MVP) with customers and advance toward product/market fit.
- Customer discovery and traction-building projects aimed at increasing customer acquisition, activation, retention, referral, and revenue.
- Commercialization acceleration projects that combine business and technical activities to help scale a digital technology toward global markets.
- Agile, milestone-based product and business development projects (up to three milestones) that can be adjusted based on learnings during the project term.
- Projects designed to strengthen go-to-market readiness and demonstrate traction to support follow-on investment and capital raising.
Documents Needed
- Program application form
- Current financial information
- Project team and management details
- Milestone plan and project activities
- Investment agreement documents
Eligibility
Who is eligible?
- Alberta-based digital technology SMEs
- For-profit companies with software development at the core
Who is not eligible
- Companies that are not Alberta-based.
- Organizations that are not for-profit.
- Businesses that do not rely on software development as a core part of their products or services.
- Companies that have already received Digital Traction funding.
- Applicants not in good standing with Alberta Innovates or prohibited from receiving its funding.
Eligible expenses
- Labour costs (gross wages or salaries at reasonable market rates) for individuals specifically identified as performing work directly attributable to the project (excluding general overhead).
- Materials costs that can be specifically identified and quantified as incurred to perform the project activities (valued at the lower of cost or fair market value).
- Software or information database acquisitions that are critical to the project (cost pro-rated over the project period; valued at the lower of cost or fair market value).
- Advertising costs for data-based marketing strategies for customer discovery purposes directly related to the project.
- Sub-contractor costs at fair market rates where the sub-contractor’s work is directly related to the project.
- Additional direct operating costs (at reasonable market rates) that can be specifically identified and quantified as incurred in performing project activities.
- Unrecoverable GST, only where it is levied on otherwise eligible expenses and the applicant is not otherwise reimbursed.
- Other costs that Alberta Innovates pre-approves in writing as eligible expenses.
Eligible geographic areas
- Alberta
Processing and Agreement
- Applications are reviewed against the program objectives and intended outcomes.
- Alberta Innovates staff and external expert reviewers assess the application.
- Approved applicants must sign a standard Investment Agreement before funding is paid.
- Funding is released after milestone reports are received and approved.
- Declined applicants may re-apply once to address deficiencies.
Additional information
- Alberta Innovates may publish non-confidential information such as the applicant name, program name, project title, non-confidential project summary, project period dates, and the amount of the investment.
- Applicants may be asked to provide follow-up performance information (e.g., via surveys and reporting metrics) during the project term and for up to five years after the term.
- Alberta Innovates may perform due diligence on applicant companies and their principals (e.g., corporate, bankruptcy, and litigation searches), and applicants must clear Alberta Innovates’ risk screening.
- Alberta Innovates is subject to Alberta access-to-information legislation, meaning records related to the project may be requested through an access process (with applicable exceptions to disclosure potentially applying).
Contacts
Frequently Asked Questions about the Alberta Innovates — Alberta Digital Traction Program Program
Here are answers to the most common questions about the Alberta Innovates — Alberta Digital Traction Program. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the Alberta Innovates — Alberta Digital Traction Program?
Alberta Innovates’ Alberta Digital Traction Program provides up to $50,000 in non-dilutive funding to help Alberta-based digital tech SMEs with software development at the core increase customers, grow revenue, and scale to global markets. Eligible projects include milestone-based work that advances product/market fit and traction, supported by business coaching and investment agreement-based funding.
How much funding can be received?
Alberta Innovates — Alberta Digital Traction Program Funds up to 75% of admissible expenses, capped at $50,000 per project.
Who is eligible for the Alberta Innovates — Alberta Digital Traction Program program?
To be eligible for the Alberta Innovates — Alberta Digital Traction Program program, you must:
Alberta-based digital tech company
For-profit SME registered in Alberta
Under 50 employees and $1M revenue
What expenses are eligible under Alberta Innovates — Alberta Digital Traction Program?
Market validation projects to test a minimum viable product (MVP) with customers and advance toward product/market fit.
Customer discovery and traction-building projects aimed at increasing customer acquisition, activation, retention, referral, and revenue.
Commercialization acceleration projects that combine business and technical activities to help scale a digital technology toward global markets.
Agile, milestone-based product and business development projects (up to three milestones) that can be adjusted based on learnings during the project term.
Projects designed to strengthen go-to-market readiness and demonstrate traction to support follow-on investment and capital raising.
Who can I contact for more information about the Alberta Innovates — Alberta Digital Traction Program?
You can contact Government of Alberta by email at intake@albertainnovates.ca or by phone at 403-210-5229.
Where is the Alberta Innovates — Alberta Digital Traction Program available?
The Alberta Innovates — Alberta Digital Traction Program program is available Prairies, Alberta.
Is the Alberta Innovates — Alberta Digital Traction Program a grant, loan, or tax credit?
Alberta Innovates — Alberta Digital Traction Program is a Grant and Funding